Description

Crain Communications is seeking an experienced marketer to join its Global Polymer Group. In this role, the candidate will coordinate and execute marketing programs for four of the Polymer Group brands : , , and .

The Marketing Specialist will play an important role, sitting at the center of a cross-functional ecosystem, holding responsibility for the implementation of integrated marketing campaigns that support events, award programs, webinars / livestreams, custom content, and products.

The ideal candidate must be intrinsically collaborative and able to thrive in a fast-paced environment. Sitting within the Crain Corporate Marketing team and reporting to the GPG Marketing Manager, the candidate will partner with internal teams, including Events, Sales, Editorial, Custom Content, and Creative to ensure marketing programs deliver value to our partners and customers alike.

Responsibilities

• Execute and measure integrated marketing campaigns for events, awards and other programming.
• Develop marketing plans for select programs including webinars and livestreams.
• Create, manage and maintain campaign plans in Smartsheet. Allocate and track promotional commitments across owned channels to meet deadlines.
• Develop clear production briefs for the design team that enable them to effectively create / update campaign assets. Manage the development of assets accordingly.
• Ensure consistency across creative and messaging by collaborating with team members from various departments, including events, sales and editorial.
• Collaborate with operations colleagues to arrange the effective trafficking of marketing assets via appropriate channels (email, print, digital, web)
• Work with custom content colleagues to execute social media deliverables.
• Track, analyze and report on data regarding campaign efforts and success.
• Optimize marketing plans on an ongoing basis, leveraging performance-based insights to drive improvements.
• Support strategies to grow and retain audiences, in collaboration with marketing teams.
• Assist in long-term strategic planning to support the brands, which may combine several content platforms : print, online, social and events.

Required Qualifications & Skills

• Bachelor’s degree, preferably in marketing, business, communications, or related field.
• 3+ years of relevant marketing experience, preferably in a B2B marketing position.
• Working knowledge and understanding of integrated marketing including channel, creative, operations and brand.
• Experience leveraging marketing technologies and platforms to execute and measure campaigns (Email, Hootsuite, LinkedIn, Twitter, Facebook, Zoom, Google & Adobe Analytics).
• Excellent professional writing skills with an emphasis on marketing copy.
• Strong analytical skills with the ability to recognize and recommend where campaign improvements could be made.
• Expert project management skills with a strong attention to detail.
• Deadline driven with ability to complete tasks and deliver quickly.
• Ability to multi-task and adapt to a fast-paced environment with multiple priorities, executing in the short term while developing long-term strategies.
• Self-motivated and results oriented.
• Ability to effectively manage across multiple stakeholders in a matrixed organization.

Preferences

• Prior experience in media or publishing industry
• Events marketing experience, CVENT experience preferred
• Experience with CRM systems, Sailthru preferred
• Experience using project management software, Smartsheet preferred
• Experience using ticketing software, Jira preferred

This position is exempt under the Fair Labor Standards Act and is not eligible for overtime pay.

Pay Transparency Disclosure :

The estimated base salary range for this position is $50,000 to $60,000.

The final salary offering will take into account a wide range of factors, including experience, accomplishments and location.

The salary range provided should not be considered as a salary limit or cap. In addition to base salary, Crain also offers competitive benefits including retirement plan savings contributions and bonus opportunities based on individual and company performance.

LI-KL1

associate

marketing

full-time

Visit us at www.Crain.com

Environmental Demands

Where you work matters. The job posting will provide specific information on where and when your amazing work would be performed.

Employee work location is determined by the needs of the specific team and may include on-site, hybrid or remote.

• An in-office role would require the employee to come into the office most days with occasional flexibility to work remotely if tasks can be performed elsewhere and if the manager approves.
• A remote role would allow an employee to work from a home office that is in one of the states Crain does business in. See list accompanying this job posting.

We cannot employ a work from home employee unless they reside in one of these states.

A hybrid role would be a mix of in-office and remote work. There may be a specified schedule for coming into the office or it could be at the discretion of the employee with the manager’s approval.

Many positions will also include work donein the field. Depending on the role, this may include conducting in-person interviews, attending work-related events, meeting with sources or clients.

Specifics will be noted in the job posting.Employees may be exposed to adverse environmental conditions, specifically during field work.

Other typical job functions are performed under conditions such as those found in general office work.

Travel to cover news stories / events, meetings with clients, and to our geographically separated offices may be required.

It is the nature of many positions to experience non-standard working hours and be on-call when needed for responding to email, meeting with clients, attending work-related events, story development or breaking news.

Most employees perform work Monday through Friday, although early-morning, evening or weekend shifts may be required.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of many Crain jobs.

Physical activities will include frequent in-person or virtual interactions.For most positions, it is essential to be able to remain at a desk / computer workstation for prolonged periods, perform computer-related tasks, and create / maintain documents within filing systems.

Must have close visual acuity to perform an activity, such as preparing and analyzing reports and information, transcribing, viewing a computer terminal, or extensive reading.

The typical physical requirements are light work exerting up to 25lbs of force occasionally and / or up to 10lbs of force frequently and may include climbing, pushing, standing, hearing, walking, reaching, grasping, kneeling, stooping, and repetitive motion.

Some positions will have additional physical requirements, including exerting up to 50lbs of force to move and / or carry equipment, supplies, files, or other materials as the role requires.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions and meet the environmental and physical demands of the role.

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

Marcum LLP offers a great career with exceptional benefits.

There’s a lot to think about when it comes to launching your career. At Marcum, we offer you a world of opportunity, a highly competitive salary, exceptional benefits, flexible work options, and industry-leading technology, all within an environment that values your contributions and supports your professional growth.

At Marcum, eligible associates receive a benefits package that includes health, dental, and vision insurance, short and long-term disability insurance, life insurance, flexible spending accounts, and transit benefits, as well as paid time off, a 401(k) plan with an employer contribution, and a profit sharing plan.

Join us to help our CRM team build a robust, integrated platform for business development and marketing at a rapidly growing firm.

Using Salesforce, you will help us educate users, ensure high quality data, and manage a complex tool.

The ideal candidate will enjoy analytics and working with data to identify trends that we’ll need to optimize campaigns and business intelligence.

If you’re self-driven, organized, and have a keen eye for detail, we’d love to hear from you.

Responsibilities

Customer Service

• Support users in addressing challenges and solving problems using CRM tools.
• Assist the reporting lead and the Sr. CRM Manager with report and dashboard creation to identify and report on KPIs
• Identify themes and build resources to support users.
• Support training sessions through webinar production and deliver or training components.

Data Hygiene

• Monitor and maintain good data hygiene practices for the database.
• Work with users to improve processes and recommend permanent solutions to maintain high quality data
• Assist and lead CRM data clean-up initiatives.
• Prepare data for upload, as needed.
• Identify and merge duplicates or erroneous data.
• Research and backfill data as needed.

Admin & Analysis

• Maintain and manager license holders; evaluate user data and make recommendations to optimize resources.
• Assist in monitoring and maintaining integrated systems. Escalate concerns about data quality.
• Additional responsibilities may be included, based on the firm’s needs and the successful applicant’s particular strengths and areas of interest.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Information Systems or related field
• Early Career : 2+ years’ experience
• Experience using Salesforce and creating reports within.
• Knowledge of Excel (basic formulas, formatting, sorting lists, etc.)
• Superior attention to detail
• Strong ability to organize and prioritize in a fast-paced environment
• Comfortable working with large data sets
• Strong research and analytical skills
• Solutions-oriented, proactive problem-solver
• Passionate about learning and staying up-to-date with the latest in Salesforce features, technology and data requirements
• Excellent interpersonal and communication skills ability to work within a multi-faceted business environment and effectively collaborate with others
• HubSpot, Microsoft Dynamics, and / or Introhive experience a plus

Experience in data visualization, predictive analytics, and marketing automation a plus.

Marketing Specialist

Location : Cleveland, OH

Are you passionate about marketing and looking for an exciting opportunity in the real estate industry? Hanna Commercial Real Estate, a leading commercial real estate firm in Cleveland, Ohio, is seeking a talented and motivated marketing specialist to join our team.

This is a fantastic opportunity to work in the heart of downtown Cleveland at the prestigious US Bank Building. This is a hyrbid role offering 1 remote day option.

Responsibilities :

• Collaborate with the marketing team to develop and execute strategic marketing initiatives.
• Create Compelling and engaging content for various marketing channels, including social media, email campaigns, and website updates.
• Assist in the production of marketing materials such as brochures, flyers, presentations, and property listings.
• Conduct market research to identify trends, potential clients, and competitive analysis.
• Provide support to the sales team by creating customized marketing collateral for client presentations.
• Manage and track company listings.
• Write, proofread, and edit creative and technical content across different mediums.
• Work with external agencies and vendors
• Ability to meet deadlines and to anticipate next steps or needs of a project.
• Project management experience with a track record of meeting deadlines.
• PC skills including Microsoft Work, Excel, and PowerPoint.

Requirements :

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in marketing, preferably within the real estate industry.
• Strong written and verbal communication skills.
• Proficiency in using marketing tools and platforms, such as Adobe Creative Suite, social media management tools, and email marketing software.
• Ability to work independently and collaboratively in a fast-paced environment.
• Detail-oriented with excellent organizational and time management skills.
• Knowledge of the Cleveland real estate market is a plus.

Benefits :

• Competitive hourly pay commensurate with experience
• Comprehensive benefits package, including health insurance, dental and vision coverage, and retirement plans.
• Paid time off and holidays.
• Professional development opportunities to enhance your skills and advance your career.

To apply, please submit your resume, cover letter, and any relevant portfolio samples to [email protected] Please include Marketing Specialist Cleveland in the subject line of your email.

We look forward to hearing from you and welcoming you to our dynamic team at Hanna Commercial Real Estate!

Qualified candidates please send resumes to :

Howard Hanna affiliates and assigns are committed to providing equal employment opportunity to all employees and applicants for employment regardless of such factors as race, color, religion, sex, national origin, age, veteran's status or disability.

The Company abides by all local, state and federal laws and regulations affecting the hiring of employees.

Overview

Salary Range : $90,000-$110,000 DOE

Our client is a fast-growing, VC-backed innovator of premium electric powered two-wheeled vehicles. The company’s products are proudly designed, and hand made in the USA from a local supply chain.

To support the company’s rapid projected growth in 2023 and beyond and new Marketing Manager position has been created.

As the Marketing Manager you will be responsible for the creation and activation of the brand and product positioning to identify and drive growth.

You will be building awareness, positioning and go-to-market enablement materials for our brand and individual products.

In this highly entrepreneurial role, you will be working cross-functionally with areas such as product development, engineering, manufacturing, customer success and business development.

You must be hands-on, have a drive for action, be analytical, motivating, and thrive in a fast-paced environment.

What you will be responsible for :

• Build and lead the implementation of strategic corporate and product marketing strategies.
• Lead overall communication and marketing efforts, fueling all necessary marketing channels, building content, managing external partners, developing selling material, and all PR efforts.
• Develop and refine product positioning, including competitive analysis, value proposition, product and buyer personas definition, etc.
• Create and manage content that generates interest work with design teams to build presentations, investor material, blogs, whitepapers, and case studies / success stories.
• Establish a cohesive go-to-market message that connects our product capabilities to our customer needs.
• Lead the conception, design and optimization of marketing campaigns that drive product awareness and revenue growth in the D2C and B2C channels.
• D2C includes ecommerce, email, paid & organic search. B2C includes distributor and dealer selling materials and product training / education.
• Lead, organize, and attend targeted industry events and investor conferences to raise brand awareness.
• Plan advertising and promotional campaigns / calendars in a variety of media channels (social, email, SMS, print, newsletter, blog, etc.)
• Grow, segment and nurture Email and SMS database to communicate brand messaging, new product introductions, events, promotions, etc.
• Partner with the CEO, Product Management, Business Development and Customer Success to identify, prioritize, and advocate for new or improved products and features based on competitive benchmarks, industry trends, usage analysis, and customer feedback.
• Manage budget and forecasting, including analysis and detailed metrics between spend and performance, providing recommendations on how best to capture ROI

What you’ll bring to the team :

• Solid knowledge of digital & conventional marketing techniques and principles
• 5+ years of marketing experience & marketing strategy
• Hands-on experience in a start up or similar high-growth environment
• Thorough understanding of social media and web analytics
• Creativity and commercial awareness
• Solid understanding of both paid and organic marketing
• Excellent written and oral communication skills.
• Experience managing 3rd Party Agencies and contractors.
• Working knowledge of Martech tools such as Shopify, Klayvio, Sprout Social or similar.
• Ability to travel as needed (up to 50% in the first 12-18 months)
• Commitment to work full time in Cleveland HQ

What’s in it for you :

• A competitive salary $90,000-$110,000 DOE
• Health Insurance
• Ability to participate in the company’s equity compensation plan / future success of the company.
• A great opportunity to grow and work with some of the most exceptional minds in the industry
• Being part of a fast-paced environment that offers challenging goals, autonomy, and mentoring, creating unparalleled opportunities both for you and the team.

Marcum LLP offers a great career with exceptional benefits.

There’s a lot to think about when it comes to launching your career. At Marcum, we offer you a world of opportunity, a highly competitive salary, exceptional benefits, flexible work options, and industry-leading technology, all within an environment that values your contributions and supports your professional growth.

At Marcum, eligible associates receive a benefits package that includes health, dental, and vision insurance, short and long-term disability insurance, life insurance, flexible spending accounts, and transit benefits, as well as paid time off, a 401(k) plan with an employer contribution, and a profit sharing plan.

Marcum Technology is seeking a full-time marketing manager with strong in depth knowledge in the technology arena. The position requires an individual with a desire to work in a variety of capacities from campaign development, lead generation, content creation and brand management.

Strong interpersonal and organizational skills are required.

Objectives of this role

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels for our IT Infrastructure and Managed IT Service Teams.
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Partner with our vendor channel partners to design and evolve lead-generation tactics

Responsibilities

• Develop creative briefs and guide creative direction to meet objectives for all advertising and public- facing communications, including print collateral, digital, and video assets
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, and provide sales support
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Desired skills and qualifications

• Bachelor's degree in marketing, business administration, or similar
• 5+ years’ experience marketing technology solutions
• Proficiency with digital marketing and social media strategies
• Proficiency in marketing automation software such as HubSpot
• Superb leadership, communication, and collaboration abilities
• Exceptional analytical and problem-solving skills
• Strong time management and organizational abilities