Marketing Manager, Armasight

Full-time

Armasight is looking for an experienced Marketing Manager to execute our Holistic Marketing Strategy for Armasight brand of products.

You will support efforts to create brand awareness and demand for products offered in varied market channels, including ecommerce, traditional retail, and direct-to-consumer, utilizing digital and traditional marketing avenues in line with the established goals and strategy.

The Marketing Manager will work hand-in-hand with the Director of Marketing, working together to achieve key business objectives and goals.

The Marketing Managers responsibilities include supporting the Director of Marketing to achieve established goals, directly managing internal and external resources (including agencies, independent contractors and brand ambassadors, etc.

analyzing performance of marketing efforts, reporting and analyzing key KPIs and OKRs. Participating in company events and tradeshows.

Supporting marketing channel activities with industry publishers, on social media and webservices tools (reviews, email campaigns, blogs, and internal / external documentation).

As well as providing support for internal teams like (Gov, B2B Sales, Production and Customer Service).

Marketing Manager Requirements :

  • 3+ years of marketing experience, with 1+ years directly managing a team and marketing agencies.
  • Proven track record of achieving marketing objectives for consumer product brands, preferably in Optics, Firearm Accessories, Shooting Sports, Hunting, Outdoors, or other related markets.
  • Experience working in ecommerce and a deep understanding of brand / growth marketing to B2B, B2G and DTC.
  • Experience managing marketing budgets and achieving results in a budget-conscious fashion.
  • Multi-task projects effectively with conflicting timelines.
  • Exemplary organization and communication skills.
  • Ability to travel domestically and internationally (travel not to exceed 20% of time).

Marketing Manager Responsibilities :

  • Execute Marketing Strategies for Armasight products.
  • Manage marketing budgets with a budget-conscious, ROI driven approach.
  • Grow brand awareness and demand in all sales channels, including ecommerce, traditional retail, and direct-to-consumer.
  • Engage end-users to build brand loyalty and develop customer relationships.
  • Support Brand Ambassador team and assist running the program.
  • Analyze and report upon marketing performance, focusing on key metrics.
  • Support campaign efforts by facilitation and providing marketing assets to key stakeholders and channel partners.
  • Coordinate with marketing agency on creative needs for established campaigns.
  • Support the creation of engaging content for online and offline use.
  • Ensure marketing efforts align with brand vision and creative direction.

A successful Marketing Manager must be able to work closely with each respective team member of multiple Business Units to address Marketing needs, while optimally utilizing internal and external resources to achieve results in the most cost-effective way.

Benefits

  • Medical Insurance from Blue Cross Blue Shield, including HSA, HMO, and PPO options.
  • Prescription, dental and vision insurance.
  • Employer-paid life, AD&D and disability insurance.
  • Employer-paid employee assistance program.
  • Generous FTO (flexible time off).
  • 401k retirement benefits plan with a company match.
  • Voluntary legal support services, pet insurance & identity theft protection.
  • Salary commensurate with work experience and education.

Ecentria is the winner of many prestigious HR-driven awards, including :

  • Best & Brightest Companies to Work For in Chicago, 2019, 2020, 2021, 2022
  • Top Workplace in Chicago (Chicago Tribune Award), 2018, 2019, 2021, 2022
  • Best & Brightest Place to Work in the Nation, 2018, 2019
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