Marketing - VP Growth Marketing

Alaska, USA Arizona, USA California, USA Florida, USA Kent, WA, USA Nevada, USA Texas, USA Wyoming, USA Virtual Req #301 Friday, June 30, 2023 We embrace passionate Team Members who consistently display our values : United, Informative, Approachable, Caring and Transparent.

We are united in our collective effort to achieve member goals and proactively provide solutions tailored to individual Member needs.

We are committed to ensuring that each Member receives a positive service experience and trusted financial advice. Join the Nuvision Team today! Let us be part of your career journey! In conjunction with the SVP of Marketing, the VP Marketing oversees, develops and executes member acquisition, retention, and cross sell marketing campaigns that accelerates credit union’s growth across all regions and channels including retail and digital.

The VP Growth Marketing collaborates with internal business partners including Retail, Mortgage, Small Business, Product Management, Digital to ensure effective marketing campaigns that drive asset growth through new member acquisition, member retention, and increased cross sell with existing members.

Collaborates with Analytics team to develop campaign tracking metrics and insights that continuously improve campaign performance in terms of response rates and top of funnel leads.

Partners with Sales and Operations to increase lead conversions through sales funnel. The VP Growth Marketing position is also responsible for the credit union’s website, social media and online presence.

Oversees creative, campaign management, digital, and marketing specialist functions.

Responsibilities :

• Evaluate and develop campaign strategy and framework that focuses on driving growth from new customer acquisition, upsell / cross-sell and retention opportunities.
• Implement A / B tests to inform future initiatives and drive efficiencies
• Develop and execute integrated marketing campaign plans including key messaging, positioning, channel spend allocations and measurable objectives are all in alignment with business goals
• Lead efforts to ensure campaign measurement of campaign results and communication of campaign results on a regular cadence across cross-functional teams in order to inform augmentation of future campaign
• Work closely with a variety of agencies, media partners and cross-functional teams in driving business objectives
• Manages functional contributions from creative, digital marketing and marketing specialist to ensure high quality standards and quantity of marketing efforts to support company growth
• Oversees the lead management process and marketing technology, including marketing automation, and others. Contributes to the sales process.

Ensures member touchpoints are seamless across all channels

• Monitors performance provides ongoing performance feedback and coaching to direct reports, indirect reports and others as needed, and conducts performance & development conversations as well as effective performance evaluations.
• Expects and enables team members to support the work of peers.
• Provide appropriate communications and updates to up-line leader pertaining to areas of responsibilities.
• Actively engages in continuous improvement activities.
• Represents the Credit Union in a positive and professional manner. Maintains the confidentiality of sensitive member, team member, and other corporate information.
• Treats co-workers and members with respect.
• Supports, participates and volunteers in, member community activities, member relations and events that promote member-centric experiences.
• Fulfills other, related duties, as assigned.

Qualifications :

• 7-10 years of progressive responsibilities and experience in marketing and / or related areas. Inclusive of 5-years decision-making and management experience.
• Comprehensive knowledge of fundamental marketing principles and strategies.
• Comprehensive knowledge of traditional and digital marketing channels.
• Comprehensive knowledge of marketing technologies, including marketing automation (Marketo), social and digital media, and other new and emerging tools.
• Strong working knowledge of SEO, SEM, and Google Analytics.
• Working knowledge of platforms / tools to improve effectiveness of Marketing (such as CuneXus and Q2)
• Strong management and interpersonal skills with all levels of staff across diverse functions.

Strong organizational skills.

• Excellent Copy Writing
• Strong problem-solving skills.
• Creative and able to develop innovative solutions.
• Excellent written, verbal, and presentation skills.
• Self-starter.
• Ability to develop and present strategic recommendations that would benefit the organization as a whole for the big picture and vision.
• Must be able to plan, coordinate, manage and guide multiple priorities and projects simultaneously and effectively through to completion in a fast-paced environment.
• Ability to construct, analyze and provide reports with metrics either through Excel or Prism to key management, and stakeholders.
• Uses dashboards, scorecards, and best practices for reporting.
• Dealing with Ambiguity, Managing Vision and Purpose, Organizational Agility, Perspective, Strategic Agility
• Experience working at a financial institution
• Experience working for an organization with a regional model that includes some matrix reporting.

Education :

Bachelor’s Degree in marketing, advertising, communications, business management, or related field or equivalent work experience and / or training or education.

Website : nuvisionfederal.com / careers

Pay scale by applicable geographic location :

• Alaska : $119,842.15 - $149,802.69
• Arizona : $104,926.18 - $131,157.72
• California : $115,213.06 - $144,016.32
• Florida : $99,268.39 - $124,085.49
• Nevada : $107,497.90 - $134,372.37
• Texas : $100,811.42 - $126,014.28
• Washington : $122,928.22 - $153,660.27
• Wyoming : $99,268.39 - $124,085.49

The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type of years and experience within the industry, job related training / education, etc.

California Employee Privacy Notice :

Covid-19 Precaution(s) :

• Remote Interview Process (some positions vary)
• In-Person Interview required for Front-Line Positions
• Social Distancing and Mask Guidelines in place

Description :

SuperBook Sports is one of the most well known bookmakers in the industry thanks to decades of experience and a team of highly respected oddsmakers.

Since 1993, we've set the bar in the world of U.S. sports betting by consistently delivering the real-time odds players need to make informed wagers and win big.

We are looking for an experienced field marketing manager to help grow our brand Nevada. In this role, you would :

• Implement and manage brand program launches, special events and brand initiatives.
• Ensure the delivery of effective launch materials and coordinate logistics with cross-functional teams.
• Identify and develop relationships with local bars and other venue sponsors.
• Hire and manage part-time brand ambassadors to assist with local events.
• Track metrics and complete analysis of results to measure ROI of programs.
• In addition to working with a great team, benefits include 3 weeks of paid time off per year increasing to 4 weeks after a year of service;

medical, dental, and vision insurance with a 75% employer contribution, fully paid Life / AD&D insurance, voluntary benefits, a 401(k) plan, and more.

Requirements :

• 4+ years marketing experience, preferably in Brand Activation or Sports Sponsorship Management.
• Effective communication and relationship-building skills for cross-functional leadership.
• Effective project management and organizational skills.
• Proficient in standard MS Office applications (Outlook, Teams, Word, Excel, PowerPoint).
• Must be available to travel in state frequently and nationally occasionally.
• Must be able to work a flexible schedule that may include evenings, weekends, or holidays based on business needs.

PM22

PI223948526

Internship Opportunity Engaged Nation, the award-winning industry leader in digital interactive customer engagement marketing, has an immediate need for an internship at our headquarters in Las Vegas, NV.

Our clients include casino resorts and other major businesses that are located across the United States. Our patent-pending online platform significantly increases engagement, nurtures current customers, reactivates dormant customers and drives visits to our client’s brick-and-mortar and / or online properties.

Requirements

This requires a significant amount of content research, creative writing and analysis that varies by client. While you will learn about other important aspects of marketing and client services, your primary duties will be in research, reporting and content development.

Current enrollment in an Undergraduate course in Marketing, Business, Communications, or a similar field is desired. Applied understanding of basic marketing principles, solid written and verbal communication skills and Google or Microsoft Suite knowledge are a must.

A sound understanding of business / marketing analytics measuring and reporting is also needed to be successful. You will be paid, with a 24-hour maximum hours allowed per week, and will be working with the entire team to exceed our client’s expectations.

Include a brief, fun description about yourself, your career goals and a couple of writing samples. You can learn more about us at www.

engagednation.com. The position will remain open until filled.

D3 is a next-generation domain names company based in Las Vegas, Nevada. Our mission is to deliver exceptional customer experiences and ensure secure online identities.

With our team of experienced founders who have achieved multiple exits in the tech industry and over 40 years of combined domain expertise across major tech hubs like San Francisco, Los Angeles, and New York City, we are poised to revolutionize the domain industry.

Since 2000, we have successfully operated more than 20 registered top-level domains (TLDs) including popular extensions like .

com, .net, .org, .xyz, .inc, .tv, and many more.

Job Summary :

As a Marketing Manager for our Web1 / Web3 marketplace, you will play a crucial role in establishing our brand presence, attracting users, and driving customer acquisition and retention strategies.

You will work closely with the leadership team to develop and execute marketing plans, leveraging both traditional marketing channels and emerging Web3 technologies.

Your expertise in digital marketing, branding, and growth strategies will be instrumental in achieving our business objectives and ensuring the marketplace's success.

Responsibilities :

1. Develop and implement a comprehensive marketing strategy to drive user acquisition, engagement, and retention for our Web1 / Web3 marketplace.

2. Collaborate with cross-functional teams to understand product offerings, target audience, and marketplace dynamics to inform marketing initiatives.

3. Build and manage brand identity and positioning, ensuring consistent messaging across various channels and touchpoints.

4. Create and execute digital marketing campaigns, including email marketing, social media advertising, search engine optimization (SEO), and pay-per-click (PPC) advertising.

5. Utilize Web3 technologies and blockchain-based marketing strategies to enhance user experience, foster trust, and differentiate our marketplace from competitors.

6. Conduct market research and analyze user data to identify trends, insights, and opportunities for growth, optimizing marketing efforts accordingly.

7. Collaborate with designers, content creators, and external agencies to develop compelling marketing collateral, website content, and promotional materials.

8. Monitor and analyze marketing performance metrics, generate reports, and present findings to the leadership team, making data-driven recommendations for improvement.

9. Stay up-to-date with industry trends, emerging technologies, and marketing innovations, sharing knowledge with the team and implementing best practices.

10. Build and nurture strategic partnerships with influencers, content creators, and industry stakeholders to expand the marketplace's reach and visibility.

Qualifications :

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience as a Marketing Manager or similar role, preferably in the tech or startup industry.
• Strong understanding of Web1 and Web3 technologies, blockchain, and cryptocurrency.
• Demonstrated experience in developing and executing successful digital marketing campaigns across multiple channels.
• Proficient in utilizing analytics tools to track campaign performance and generate actionable insights.
• Excellent written and verbal communication skills, with the ability to create compelling content and deliver impactful presentations.
• Creative thinker with the ability to devise innovative marketing strategies.
• Strong project management skills, with the ability to prioritize tasks, meet deadlines, and work in a fast-paced environment.
• Collaborative team player with excellent interpersonal skills, capable of building relationships and working cross-functionally.
• Excellent ability to develop well-crafted snappy, informed content to hit target audiences (for example : male, gamers, crypto)
• Top-notch research skills on wide and niche topics.

Join our innovative team and be part of the exciting journey to transform the domain name industry with our Web1 / Web3 marketplace.

Apply today and help shape the future of online transactions!

Position Summary

The Content Marketing Manager is responsible for the development, implementation, and execution of content strategy for both our partners and our member travelers.

The successful candidate will be a creative and organized individual who is able to create and manage compelling content that drives engagement, growth, sales, and other business goals.

The ideal candidate is highly detail oriented, has excellent written communication skills, and should perform well under deadlines.

Preferred experience with high end hospitality brands / travel industry.

Here you’ll get to :

• Develop, implement, and manage content strategies and plans that align with our company’s overall goals and objectives
• Create and maintain content for our website, partner communications, social media, and other digital properties
• Develop, manage, and optimize content to ensure maximum visibility, engagement, and conversion
• Monitor and analyze content performance, providing data-driven insights to improve content
• Perform keyword research to identify and target relevant topics for thought leadership
• Collaborate with cross-functional teams to ensure content is optimized and effective
• Stay up-to-date on industry trends and best practices, and identify opportunities for improvement
• Develop and maintain editorial calendars, content production schedules, as well as curatorial guidelines
• Ensure content accuracy and consistency with brand voice, messaging, and purpose
• Build a scalable content production process that drives new customer initiatives and supports our partner retention teams

About you :

• You have a BS or BA in Marketing, Communications, Creative Writing, or a similar field
• 3+ years of experience in content strategy and content marketing in B2C / B2B companies, preferably in hospitality or travel tech
• Demonstrated success in developing, managing, and optimizing content
• Understanding of SEO, social media, and digital marketing best practices
• Experience with content management systems and analytics tools
• Excellent writing, editing, and proofreading skills
• Experience producing content across several different channels / medium
• You are detail oriented, ask questions and are curious.
• Strong organizational and project management skills
• Ability to work independently and as part of a team
• Excellent communication and interpersonal skills
• You work well under deadline, deftly prioritizing and multitasking as needed.
• You have a passion for travel and tech you’re at your best when you’re doing what you love and we’re looking for candidates who are excited about our mission
• You are willing to wear different hats we’re a startup and are looking for candidates who can adapt to evolving market opportunities.
• You are a self-starter

Nice to have :

• Experience working in a 2-sided marketplace business
• Experience with video content production
• Background in hospitality / travel industry marketing

Where :

• This role will be based in Las Vegas, NV (hybrid)
• Occasionally, infrequent travel may be required.