R0035607 Product Marketing Specialist - B2B (Open)

OVERVIEW

The Product Marketing Specialist assists with the delivery of product marketing for Nursing Education products in the Nursing Segment.

He / she may be asked to support different sub-segments / products at different times depending on the balance of workload across the Nursing product group.

This position is responsible for working with the Product Marketing Director to support the development effective marketing plans and strategies to communicate product benefits and features to achieve success for the Nursing Education B2B institutional subscription portfolio within the Nursing Segment.

This position plays a key role in generating opportunity and growth in the dynamic health market. Responsibilities include market segmentation, buyer and user research, competitive analysis, new product launches and enhancements, generating qualified leads, developing effective engagement strategies at every stage of the buying and implementation journey, assessing campaign ROI and supporting the development of business cases to justify strategic product investment.

This position works closely with Product Management and Central Marketing to develop an integrated product and marketing strategy and with Sales and Sales Enablement to ensure successful implementation in the field.

The Product Marketing Specialist will contribute to the strategic marketing direction and ensure that the marketing strategy is delivered successfully, with measurements that include ROI, revenue growth and key KPIs, e.

g. website and lead conversion. He / she therefore needs to be a strong and flexible team player who can exercise influence across organizational silos and is able to work successfully independently and as part of a team

LOCATION : Philadelphia, PA or Remote

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop a deep understanding of the market : Understand user needs and the solutions / features users would most value in the nursing education segmentIdentify market segments, including size, trends, buying motivations, buying process, pricing and purchase criteria and use this knowledge to help set product and marketing prioritiesGenerate / assess / research market awareness and perceptions of the product / solution working with resources, data and information available through the Market Research teamWorking with Product Management to organize buyer and user research / advisory groups, drawing on resources and expertise of Central Marketing where appropriateConduct regular competitor analysis, working with Market Research when needed, including win / loss analysis and use this insight to develop compelling product positioning as well as to help set priorities for the Segment team
• Work collaboratively with Product Management, Technology, Sales, Finance, Content Experts, and other stakeholders to ensure that business cases and sales targets are supported by the appropriate marketing plans, developed by Product Marketing and implemented through Central Marketing
• Assist with new product launches and enhancement releases, defining product positioning, messaging and pre and post-launch market activities.

Monitor delivery and adjust as necessary to achieve the new product business case

• Assist with the creation and delivery of the marketing strategy for the Nursing Education B2B sub-segment and support rollout and implementation through the sales team working with sales leadership and sales enablement
• Share strategic and segment plans with Central Marketing to drive campaign / tactical implementation and execution as needed to support the Segment business needsCreate and submit campaign plans and available budgets to Central Marketing;

review project plans for the proposed integrated campaigns to be developed / executed by Central Marketing, including project management milestones, in-market dates and KPIs.

Set and report on marketing KPIs - leads generated, lead to sales conversion, market penetration based on data and analytics provided by Central MarketingGenerate B2B leads via appropriate and compelling direct marketing, sales collateral, web presence, content marketing, thought leadership, events and smart use of web marketing, all developed with and executed by Central Marketing resourcesAssess the ROI of marketing campaigns and ongoing marketing spend, adjusting spend as appropriate to meet KPIs based on reporting delivered by Central Marketing

Ability to work collaboratively across the Nursing Education team, including Product Management, Content Acquisition, Sales and Sales Enablement

JOB QUALIFICATIONS

Education : Bachelor’s degree is required

Required Experience :

• 2+ years of experience in a product marketing role
• 3+ years delivering successful digital and web marketing for products in B2B
• Experience bringing new products to market, preferably information and / or software products
• Experience using data and segmentation to create and deliver on revenue opportunities
• Previous experience and ability to manage projects involving cross-functional teams

Preferred Experience :

Preferred previous experience with healthcare market and B2B subscription products

OTHER KNOWLEDGE, SKILLS, ABILITIES OR CERTIFICATIONS :

• Strong oral and written communication skills
• Strong interpersonal skills
• Creative and analytical mindset
• Healthcare market experience a plus

TRAVEL REQUIREMENTS

• Up to 20% travel

Job Description

Scoular is an employee-owned $9B agribusiness leading the way since 1892. We buy, sell, store, handle and process grain and ingredients by leveraging our global networks and expertise in international trade and transportation.

Employing more 1,400 people in over 100 offices and facilities in North America and Asia, we provide safe, innovative and reliable solutions to farmers, grain processors, renewable energy producers, and manufacturers of food, animal feed, aquafeed and pet food.

Our deep involvement in the global agricultural supply chain gives us the ability to quickly assess market needs and identify opportunities for growth and innovation.

Position Overview :

The Customer Marketing Manager serves as the primary marketing resource for internal business unit customers of Scoular’s operating divisions.

Primary responsibility is to partner with business unit customers in the development, implementation, execution and measurement of marketing campaigns for key market segments, primarily, but not exclusively B2B customers (e.

g. ads, brochures, direct mail, letters, videos, presentations, promotional items, events). This role supports the marketing needs of all three operating divisions, North American Grains and Oilseeds, Specialty Food & Feed, and International Products.

Job Responsibilities :

• Strategic marketing plan development lead business partners through the process of defining positioning, targeting and messaging for marketing efforts
• Marketing execution partner with business leads to support in-market needs through the development of programs, collateral and advertising
• Trade show support partner with business leads to elevate Scoular’s brand presence and activity at industry shows and events
• Brand / Product development partner with business leads to develop new brand identities, guidelines and approaches for key Scoular initiatives
• Manage agency relationship / projects work closely with outside agencies on key Scoular initiatives
• Lead development and execution of brand advertising plan
• Partner with Senior Digital Analyst to develop digital campaign via social, paid SEO, and beyond

Requirements

Minimum :

• Bachelor’s degree
• Minimum of 5 years of experience in marketing or related area
• Excellent communication skills (written and oral)
• Proven ability to build collaborative partnerships across all audiences - strategic vendors, subject matter experts, and thought leaders
• Experience in developing marketing plans and programs
• Ability to ask questions, understand needs and propose viable solutions
• Self-directed and detail-oriented with the ability to manage multiple projects and work under time constraints
• Creative problem-solver
• High agility and flexibility
• Ability to collaborate with operations and functional partners, and work on cross-functional teams
• Ability to manage multiple and time-sensitive projects
• Demonstrated ability to develop and execute strategic plans, to provide clear direction, and to hold people accountable

Preferred :

• Graduate degree in relevant specialty
• B2B brand experience
• Agricultural and / or commodities industry experience
• International marketing experience
• CRM marketing experience

Requisition # 4 days ago Post Date

At Creighton, you are part of something big. Your skills and passions unite with thousands of faculty, staff and students inspired to change the world.

Here, we offer meaningful work driven by a -year-old Jesuit tradition committed to social justice and serving others. Through this tradition, we push the boundaries on innovation.

We pursue new knowledge for the betterment of society. We seek to improve our world through Catholic and Jesuit values. And it all starts with you.

Under the direction of the Director of Marketing, the Marketing Strategist develops, manages and implements school and college strategic marketing and communications plans that increase brand awareness and support recruitment and retention efforts.

The Marketing Strategist is both a strategist and a doer responsible for developing high-level marketing and communication plans and the strategies behind them, as well as executing and driving results.

He or she is the marketing and communications leader in their school or college and advises partners on how to develop impactful and differentiating marketing and communications across initiatives and audiences.

To accomplish this, the Marketing Strategist is an essential member of a cross-functional marketing team that drives and implements marketing and content strategies in support of institutional goals.

Key Responsibilities

• Develop and execute school / college marketing and communications plans, in alignment with university marketing and strategic initiatives.
• Apply marketing trends, research, and technologies in support of the school / college marketing and communication plans.
• Partner with marketing, creative, web and content teams to execute and implement strategic marketing and communications priorities for the school / college and university.
• Oversee and implement the strategy for the school’s / college’s social media channels, in collaboration with the university’s social media strategy.
• Understand and implement SEO best practices across school / college web pages.
• Track key performance indicators (KPIs) and report on the effectiveness of all marketing activities to partners, providing clear recommendations based on the data.
• Create and deliver useful, usable content on Creighton.edu through SEO and UX enhancements.
• Be a brand ambassador within the school / college to ensure the university’s brand message is conveyed, integrated and established.

Qualifications

• Bachelor's degree in marketing, business administration, communications or related field is required.
• 4 6 years of experience, with a proven ability to develop a comprehensive marketing plan and implement best-in-class brand marketing and communication activities.
• Ability to use data to drive strategy and monitor and report on results.
• Knowledge and experience with brand marketing and an understanding of the overall digital media landscape.
• Ability to work collaboratively with subject matter experts and leaders across campus.
• Demonstrated organizational skills, exceptional verbal and written communication skills, strong business acumen, interpersonal skills, and ability to be a persuasive presenter and effective developer and leader of integrated marketing and communications efforts.

Change the World From Here

AAP / EEO Statement

Creighton University is committed to providing a safe and non-discriminatory educational and employment environment. The University admits qualified students, hires qualified employees and accepts patients for treatment without regard to race, color, religion, sex, marital status, national origin, age, disability, citizenship, sexual orientation, gender identity, gender expression, veteran status, or other status protected by law.

Its education and employment policies, scholarship and loan programs, and other programs and activities, are administered without unlawful discrimination.

Disclosure Statement

This description describes the general nature of work to be performed and does not include an exhaustive list of all duties, skills, or abilities required.

Regular, reliable attendance is an essential function and all employees are required to follow any other job-related instructions and to perform any other job-related duties as requested by their supervisor.

Employees may also be required to work in excess of normal working hours as workloads and seasonal activities necessitate.

A complete description is available in the Human Resource office located at Webster Street Omaha, NE. Creighton University reserves the right to modify duties, responsibilities and activities at any time with or without notice.

OPPORTUNITY :

The successful Marketing Data Analyst comes with 3+ years of experience, a bachelor’s degree in statistics, data science , or a related field or the equivalent in practical work experience.

This position is responsible for collecting, cleaning, analyzing and visualizing data to support marketing and business decisions .

The ideal candidate will have strong analytical skills, a deep understanding of the always-evolving data visualization principles, experience with a variety of data analysis software, experience setting up and collecting data and connecting data from technology to visualization platforms.

By staying true to our own spirit of marketing, we are steadfast in using our strategic insights, integrated marketing solutions and meaningful client relationships to drive growth and brand loyalty.

We transform marketing because growth, fueled by curiosity, is what drives us. Every day we work toward this vision by thinking critically, rejecting marketing standards that we do not agree with and doing what is necessary to always provide growth.

Be brave, inspire people and brands.

OBI began in 2001 on the west coast but returned home to Omaha where some of the nicest people in the country live. You will be the primary point of contact with your client, driving sales, cross-selling, and identifying new opportunities.

You will be respected by your client for your knowledge, acumen, experience, and commitment to the clients’ success while working within the business goals and expectations.

We believe you need to be brave, inspire people and brands at OBI. If you value tenacity, innovation, responsibility, collaboration, and curiosity, then we encourage you to apply today.

This position is in Omaha with hybrid work options. It is an exempt, full-time position.

PERFORMANCE OBJECTIVES :

Build data analysis plans by client or client type ?

Build a scalable way to collect, clean and analyze data from a variety of sources ?

Create regular and consistent reports on the success and efficacy of the advertising and marketing plans delivered by OBI and be willing and open to alerting your manager and Client Service lead if they see a potential issue in the future based on the current data ?

Lead the dashboard development for client and internal portals to communicate findings to key stakeholders and contributors as simply, easily, and timely as possible ?

Work with other departments to identify and solve data-related problems ?

Stay up to date on the latest data analysis trends and best practices ?

Management of data collection and working alongside the development team to ensure the data integrations are working, tested, and trialed prior to rolling out to client.? ?

Consistently update your time into OBI’s time tracking tools to ensure all hours worked are represented and input daily ?

QUALITIES WE WANT IN A MARKETING DATA ANALYST :

A nalytical analytical and strategic skills with a knack for sharing insights and findings to clients and internal teams

Communication ability to develop and implement data visualization solutions and a point of view on which works best and why so that we can help clients and stakeholders understand the story within the data...not just the data

Leadership & Critical Thinking display professionalism, critical thinking skills and enthusiasm for the work we do each day .

Self-Starter - is not afraid to ask questions to ensure they fully understand the goals and objective of the assignments is always met Ability to work independently and as part of a team.

BENEFITS INCLUDE :

Medical, dental and vision available at the start of the month following hire date.

Employer paid Life, short-term disability, and long-term disability

Unlimited PTO

Paid holidays

Hybrid Work from home and office

401k and / or Roth with match

Wellness program

FSA (Flexible spending)

HSA (Health saving) - with employer contribution

Voluntary options Accident, Critical illness, additional life, additional short-term and long-term disability, legal aide, AD&D, and hospitalization

Maternity / Paternity leave?

Candidates must be authorized to work in the United States for any employer without sponsorship.

OBI is an Equal Opportunity Employer and is committed to Diversity, Equity, and Inclusion.

If this is the job for you, please apply at o bicreative.com, in the careers section!

PI223575354

Primary Role : Promote and sell franchise services in assigned territory, which results in meeting or exceeding assigned sales goals.

Grow and develop customer base by utilizing a systematic process to identify new prospects and to routinely contact and follow up with customers.

Conduct repetitive contact calls to build relationships and educate the customer on why SERVPRO is the best cleaning and restoration company.

Utilize the quarterly Marketing Media Kit to market SERVPRO services and to sell the benefits. Provide and communicate clear and accurate pretesting, scoping of services, and job estimates.

Monitor and follow-up on all assigned jobs ensuring that customer needs are met.

Results Expected : Established sales goals are met or exceeded. Customer base is diverse and new customers are routinely added.

Both internal and external communications are timely and effective. Customer jobs are completed either meeting or exceeding customer expectations.

We are an Equal Opportunity Employer. This company does not and will not discriminate in employment and personnel practices on the basis of race, color, religion, sex, disability, age, national origin, veteran status or any other characteristic protected by law.

If you would like to apply to any of the open positions, please send your resume to [email protected]

All employees of a SERVPRO® Franchise are hired by, employed by, and under the sole supervision and control of an independently owned and operated SERVPRO® Franchise.

SERVPRO® Franchise employees are not employed by, jointly employed by, agents of, or under the supervision or control of Servpro Franchisor, LLC, in any manner whatsoever.