Job Summary

The Director of Marketing will perform activities in support of the university's marketing function. Areas of focus may include writing and publishing communications for specific target audiences or student groups, creation and delivery of promotional or educational materials, data collection and market research, and development of marketing plans.

Work may involve multiple consecutive projects and collaboration and consultation with other departments, employees, and university stakeholders.

Department-Specific Responsibilities

• Leads marketing tactics including program promotional activities, paid advertising efforts, print projects (postcards and brochures), and digital marketing (website updates, analytics development and monitoring, digital ad creation and development, CRM integration of email and SMS journeys).
• Coordinates marketing strategies including marketing plan development and strategic ideation and creation.

General Responsibilities

• Independently develops and executes basic and complex strategic marketing plans for a department or functional area within a department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.
• Responds to inquiries and requests from stakeholders and explains information regarding policies, procedures, and programs.
• Manages relationships with various internal and external stakeholders, including vendors, and acts as a collaborative resource in curating marketing plans to relevant initiatives, groups, events, and programs.
• Regularly researches relevant subject matter to increase knowledge in area(s) of specialty, including information on various marketing channels (print, online, electronic, email, social media, and direct mail).
• May participate in team-based marketing planning to align strategies and deadlines across various concurrent projects and initiatives.
• Collaborates with users of various software programs and creative platforms to create and deliver content and marketing materials in multiple formats to a variety of audiences.
• May provide guidance to lower-level Marketing Generalists; may make process and operational recommendations to manager.

Qualifications

EDUCATION

Required

Bachelor's degree in communications, marketing, English, public relations, or related field.

WORK EXPERIENCE

Required

5 years in relevant field.

Combinations of related education and experience may be considered.

SKILLS

Required

• Proficient communication skills.
• Maintains a high degree of professionalism.
• Demonstrates time management and priority setting skills.
• Demonstrates a high commitment to quality.
• Possesses flexibility to work in a fast paced, dynamic environment.
• Seeks to acquire knowledge in area of specialty.
• Highly thorough and dependable.
• Demonstrates a high level of accuracy, even under pressure.
• Possesses a high degree of initiative.
• Ability to influence internal and / or external constituents.

Working Conditions / Demands

This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment.

The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.

Work Location

Indianapolis, Indiana

This position is eligible to work a hybrid schedule (mix between remote and in-person work), subject to change in the future based on university policy and business needs.

Benefits Overview

For full-time staff employees, Indiana University offers a wide array of benefits including :

• Multiple plan options for medical insurance
• Dental insurance
• Health Savings Account with generous IU contribution
• Life insurance, LTD, and AD&D options
• Base retirement plan contribution from IU, subject to vesting
• Additional supplemental retirement plan options
• Tuition benefit for IU classes
• 10 paid holidays per year
• Generous Paid Time Off
• Paid Parental Leave
• Employee Assistance Program (EAP)

Learn more about our benefits by reviewing our online Benefits Brochure.

Job Classification

Career Level : Advanced

FLSA : Exempt

Job Function : Marketing & Communications

Job Family : Marketing

Click here to learn more about Indiana University's Job Framework.

Posting Disclaimer

This posting is scheduled to close at 11 : 59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days.

To guarantee full consideration, please submit your application within 5 business days of the Posted Date.

If you wish to include a cover letter, you may include it with your resume when uploading attachments.

Equal Employment Opportunity

Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications.

Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status.

Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX.

Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator.

See Indiana University’s Notice of Non-Discrimination here which includes contact information.

What’s iPhone Photography School all about?We make online courses that help people take stunning photos with the iPhone. With our 9-year track record, we’re the world’s leader in mobile photography education.

And while we’re proud of everything we’ve accomplished so far, we’re just getting started... Our team has set some incredibly ambitious goals (read on to find out what they are).

So right now, we're looking for remote team members to help us meet our goals. But would we make a good fit for each other?

Read on to find out... OUR MISSIONWe’ll get Apple to put our appon every iPhone by 2025 There are currently one billion active iPhone devices in the world.

Our mission is to create such an excellent learning experience that Apple will happily put it on every iPhone in the world by 2025, knowing that they could never do it better themselves.

We understand that this is an unusual and highly ambitious goal. But we really mean it. Thankfully, we have good reasons to believe that it can in fact be achieved.

Please understand that this isn’t yet another aspirational goal that will soon be forgotten. Our mission requires everyone on our team to consistently deliver their absolute best work, day after day, at a quality level that would satisfy Apple.

That’s the only way we can get there. Please only apply if you’re ready to do whatever it takes to achieve our mission. 3 : 30 We’ll get Apple to put our app on every iPhone by 2025.

Our Values Our values are simple guidelines for how we’ve chosen to do our work. They serve as concise reminders for how we make various day-to-day decisions.

Please note that no company’s values are universally accepted. We’ve chosen our values according to what’s important to us.

You may like our values, or you may hate them. Please review our values carefully and only apply if this is how you want to work.

VALUE #1Do Less, Achieve More Most of us have more tasks on our to-do lists than there are hours in the day. It’s pretty clear we can’t do it all.

But what can we do? By prioritizing well, we can achieve our most important goals without putting in unsustainable work hours.

We always look for the low-hanging fruit, or the first domino piece to topple. Additionally, experience has shown that it’s usually faster to do something right straight away.

So instead of applying another quick fix, we always try to get to the bottom of the problem and create a systematic solution that will also prevent other similar issues in the future.

While this may take a little longer, ultimately it helps us Do Less, Achieve More. VALUE #2Follow Data, Not Opinions The 20th-century economy was built on oil as the most important raw material.

The 21st-century economy is being built on data as the most important raw material. With the rise of artificial intelligence, it’s becoming clear that the companies with the best data will have a massive advantage.

That’s why we’re building a data-driven company at its core. We start by collecting large amounts of data wherever possible.

This includes not only data about our user actions (stored with respect to privacy), but also many other types of data. For example, we track how long projects take to complete so we can create more accurate estimates and make informed decisions for how to organize our work.

Without relevant data, all we’re left with are our opinions. We prefer the data. VALUE #3Ship What You Start With so much important work to do, it’s easy to start yet another project.

But have you shipped the project you started last month? This value discourages our team from tackling too many priorities at the same time.

It’s definitely not fun to manage a large number of projects without seeing the finish line. It’s not only frustrating but also inefficient as you keep losing time to regular context switching.

As a company, we pay a cost every time someone starts working on a new project. But we only get that cost back when the final deliverables of the project are shipped to the end-users.

So everyone benefits when you Ship What You Start. To show us that you read this page, please use the password ship at the top of your first application response on the next page.

We’ll reject applications without the password. VALUE #4Fight For Our Standards At iPhone Photography School, we strive for excellence in everything we do.

But excellence isn’t a destination. You can’t get there as the goalpost keeps moving. So we look at excellence as continuously getting better at the work that we do.

And that’s why our Fight For Our Standards value is so important. First and foremost, it’s a reminder for us to always deliver our absolute best work.

It’s a reminder to expect the best from yourself, as well as from your coworkers, at all times. It’s also an invitation for everyone to put their honest thoughts and feedback on the table, no matter how uncomfortable they might feel at times.

We believe this approach is necessary to consistently produce high-quality results. That’s why we choose to Fight For Our Standards.

VALUE #5Make It Beautiful As a visual arts company, we live and breathe beautiful things. We love beautiful photos, beautiful videos, beautiful designs, even beautiful spreadsheets! Put simply, we try to make our work as beautiful as we can.

And this passion goes beyond what most people would consider rational. So why do we do it? Well, quite simply, we believe that beauty matters.

It matters to us. It matters to our customers. And we hope it also matters to you. Beauty meets data.Creatives meet geeks.

Join our international team of 30+ remote A-players. Our Remote Vacancies Social Media Manager Find Out More Affiliate Marketing Manager Find Out More

Marketing Coordinator, Indianapolis, IN

Work onsite in Corporate Fitness! Monday-Friday schedule 10AM-6PM

HealthFitness has an exciting opportunity for a full-time Marketing Coordinator at our large corporate client site located in Indianapolis! In this hands-on & highly involved role, you will assist the management team in the concept development, graphic design, and distribution of marketing collateral and information.

You'll design and oversee all marketing / promotional programs, campaigns, and strategies and manage public relations. You will be responsible for preparing and maintaining timelines, budgets, the annual marketing plan, and other projects including email newsletters, website design / development, print collateral, and social media.

Located off Highway 69 in Northern Indianapolis.

What This Role Does :

• Oversees newsletter production and program website adhering to HealthFitness corporate guidelines and standards. Develops artistic marketing materials with program team for the promotion of programs and services.
• Coordinates facility advertising including planning, budgeting and execution. Develops annual goals and objectives.
• Delivers facility events in collaboration with program team.
• Maintains site social media platforms. Positively engages members and participants through various media.
• Arranges media interviews and serves as facility representative as needed.
• Coordinates the development and manages the implementation of member retention and customer satisfaction programs.
• Develops and adheres to annual budget for respective department and provides monthly department reports.
• Regularly interacts with members. Assists in tours and member services including phone calls to prospective and cancelled members.
• Collaboratively assists at the front desk providing periodic cleaning and towel laundering.
• Other duties as needed / assigned.

What You'll Need :

• Bachelor’s degree in Communications, Marketing, Graphic or Web Design, or related field and 1-2 years of direct experience.
• Excellent oral and written communication skills when interacting with a wide variety of stakeholders and a customer service focus.

Hands on writing skills for press releases, newsletters and web content.

• Demonstrated experience developing high-level electronic and multi-media marketing collateral. In-depth knowledge of design software and applications including Photoshop, Illustrator and InDesign or Canva.
• Proficiency in graphic design, web management and social networking. Demonstrated ability to produce basic video productions.
• Adult CPR / AED and First Aid certifications from American Heart Association, American Red Cross or American Safety & Health Institute required within 90 days of hire.
• Evidence of experience & ability to coordinate multiple simultaneous projects.
• Ability to prioritize workflow demands and work effectively both independently and as part of a team with enthusiasm, initiative and creativity.
• Applicants must meet hiring requirements including but not limited to pre-employment drug test.

Marketing Coordinator

Marketing, Advertising and PR

Indianapolis, IN

• ID : 20230803
• Full-Time / Regular

Marketing Coordinator, Indianapolis, IN

Work onsite in Corporate Fitness! Monday-Friday schedule 10AM-6PM

HealthFitness has an exciting opportunity for a full-time Marketing Coordinator at our large corporate client site located in Indianapolis! In this hands-on & highly involved role, you will assist the management team in the concept development, graphic design, and distribution of marketing collateral and information.

You'll design and oversee all marketing / promotional programs, campaigns, and strategies and manage public relations. You will be responsible for preparing and maintaining timelines, budgets, the annual marketing plan, and other projects including email newsletters, website design / development, print collateral, and social media.

Located off Highway 69 in Northern Indianapolis.

What This Role Does :

• Oversees newsletter production and program website adhering to HealthFitness corporate guidelines and standards. Develops artistic marketing materials with program team for the promotion of programs and services.
• Coordinates facility advertising including planning, budgeting and execution. Develops annual goals and objectives.
• Delivers facility events in collaboration with program team.
• Maintains site social media platforms. Positively engages members and participants through various media.
• Arranges media interviews and serves as facility representative as needed.
• Coordinates the development and manages the implementation of member retention and customer satisfaction programs.
• Develops and adheres to annual budget for respective department and provides monthly department reports.
• Regularly interacts with members. Assists in tours and member services including phone calls to prospective and cancelled members.
• Collaboratively assists at the front desk providing periodic cleaning and towel laundering.
• Other duties as needed / assigned.

What You'll Need :

• Bachelor’s degree in Communications, Marketing, Graphic or Web Design, or related field and 1-2 years of direct experience.
• Excellent oral and written communication skills when interacting with a wide variety of stakeholders and a customer service focus.

Hands on writing skills for press releases, newsletters and web content.

• Demonstrated experience developing high-level electronic and multi-media marketing collateral. In-depth knowledge of design software and applications including Photoshop, Illustrator and InDesign or Canva.
• Proficiency in graphic design, web management and social networking. Demonstrated ability to produce basic video productions.
• Adult CPR / AED and First Aid certifications from American Heart Association, American Red Cross or American Safety & Health Institute required within 90 days of hire.
• Evidence of experience & ability to coordinate multiple simultaneous projects.
• Ability to prioritize workflow demands and work effectively both independently and as part of a team with enthusiasm, initiative and creativity.
• Applicants must meet hiring requirements including but not limited to pre-employment drug test.

ABOUT US

HealthFitness, a Trustmark company, is a proven leader in providing fitness solutions that engage and connect people both on-site and online, to create a strong community of health.

Our work focuses on creating meaningful connections with each of our participants to help them move forward. We foster each individual’s journey by creating communities of health within the organizations we serve so that everyone is supported.

As an employee of HealthFitness you will enjoy a variety of health and financial benefits and receive competitive pay. We provide personal and professional support, training and development and flexible employment opportunities.

Comprehensive benefits including Medical / Dental / Vision plans including HSA, PPO and FSA options, retirement / 401(k) with including employer matching, fitness and wellness programs incentivized with medical plan discounts, certification reimbursement program, tuition reimbursement, paid new parent leave, paid Holidays and PTO (starting at 3 weeks for full-time associates), volunteer paid time off and much more.

You may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request.

You may contact 800-636-3304 or for assistance.

Marketing Coordinator, Indianapolis, IN

Work onsite in Corporate Fitness! Monday-Friday schedule 10AM-6PM

HealthFitness has an exciting opportunity for a full-time Marketing Coordinator at our large corporate client site located in Indianapolis! In this hands-on & highly involved role, you will assist the management team in the concept development, graphic design, and distribution of marketing collateral and information.

You'll design and oversee all marketing / promotional programs, campaigns, and strategies and manage public relations. You will be responsible for preparing and maintaining timelines, budgets, the annual marketing plan, and other projects including email newsletters, website design / development, print collateral, and social media.

Located off Highway 69 in Northern Indianapolis.

What This Role Does :

• Oversees newsletter production and program website adhering to HealthFitness corporate guidelines and standards. Develops artistic marketing materials with program team for the promotion of programs and services.
• Coordinates facility advertising including planning, budgeting and execution. Develops annual goals and objectives.
• Delivers facility events in collaboration with program team.
• Maintains site social media platforms. Positively engages members and participants through various media.
• Arranges media interviews and serves as facility representative as needed.
• Coordinates the development and manages the implementation of member retention and customer satisfaction programs.
• Develops and adheres to annual budget for respective department and provides monthly department reports.
• Regularly interacts with members. Assists in tours and member services including phone calls to prospective and cancelled members.
• Collaboratively assists at the front desk providing periodic cleaning and towel laundering.
• Other duties as needed / assigned.

What You'll Need :

• Bachelor’s degree in Communications, Marketing, Graphic or Web Design, or related field and 1-2 years of direct experience.
• Excellent oral and written communication skills when interacting with a wide variety of stakeholders and a customer service focus.

Hands on writing skills for press releases, newsletters and web content.

• Demonstrated experience developing high-level electronic and multi-media marketing collateral. In-depth knowledge of design software and applications including Photoshop, Illustrator and InDesign or Canva.
• Proficiency in graphic design, web management and social networking. Demonstrated ability to produce basic video productions.
• Adult CPR / AED and First Aid certifications from American Heart Association, American Red Cross or American Safety & Health Institute required within 90 days of hire.
• Evidence of experience & ability to coordinate multiple simultaneous projects.
• Ability to prioritize workflow demands and work effectively both independently and as part of a team with enthusiasm, initiative and creativity.
• Applicants must meet hiring requirements including but not limited to pre-employment drug test.

ABOUT US

HealthFitness, a Trustmark company, is a proven leader in providing fitness solutions that engage and connect people both on-site and online, to create a strong community of health.

Our work focuses on creating meaningful connections with each of our participants to help them move forward. We foster each individual’s journey by creating communities of health within the organizations we serve so that everyone is supported.

As an employee of HealthFitness you will enjoy a variety of health and financial benefits and receive competitive pay. We provide personal and professional support, training and development and flexible employment opportunities.

Comprehensive benefits including Medical / Dental / Vision plans including HSA, PPO and FSA options, retirement / 401(k) with including employer matching, fitness and wellness programs incentivized with medical plan discounts, certification reimbursement program, tuition reimbursement, paid new parent leave, paid Holidays and PTO (starting at 3 weeks for full-time associates), volunteer paid time off and much more.

You may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request.

You may contact 800-636-3304 or [email protected] for assistance.

HealthFitness is committed to leveraging the talent of a diverse workforce to create great opportunities for our people and our business.

EOE / AA. Race / Color / Gender / Sexual Orientation / Gender Identity / Religion / National Origin / Age / Disability / Veteran

For the third consecutive year we were selected as a Top Workplace by the Chicago Tribune. The award is based exclusively on Trustmark / HealthFitness associate responses to an anonymous survey.

The survey measured 15 key drivers of engaged cultures that are critical to the success of an organization.

Ideal candidates will have prior fitness industry experience and knowledge of Adobe Suite, WordPress, HTML, CSS, PHP, Open Source CMS Video creation and editing.

Required Skills

Required Experience