Job Summary

The Director of Marketing is responsible for driving new customer acquisition and maximizing lifetime value of existing customers through measurable marketing programs in our paid and owned channels.

Success in this role will be determined by the ability to translate business objectives into innovative marketing strategies, lead the development and execution of marketing programs across paid and owned channels and analyze results to optimize programs in collaboration with internal and external partners.

The ideal candidate is results orientated with an in depth experience in media, CRM and data driven performance management.

This role requires the ability to strategically think and work in a dynamic, fast-paced environment.

Responsibilities :

• Translates business and marketing objectives into data driven marketing strategies (goals, tactics and metrics) across paid and owned channels.
• Serves as primary marketing advisor to multiple business functions on the appropriate campaign objectives, strategy and results.
• Drives thought leadership and execution for mass and personalized marketing efforts across email and paid digital.
• Works closely with the Brand Team to ensure that all marketing content & copy align with the overall Great Wolf brand vision
• Leads, coaches and guides the marketing team (including paid media, owned media and social) to determine most effective mix of product and brand content to achieve both revenue and engagement goals, inclusive of overseeing the paid digital and social media strategy as it relates to all paid promotions
• Develop and manage digital and offline advertising campaigns that support both top and bottom of the funnel. Primary focus will be developing and optimizing digital advertising campaigns across display, social, video, paid search and mobile as well as offline campaigns across OOH, TV and radio.
• Actively develop, test, and analyze content, targeting, bidding strategies and landing pages to maximize results, drive volume, meet revenue goals and increase ROI.
• Act as thought leader in performance marketing and programmatic advertising space for the brand, including maintaining fluency in the most recent best practices.
• Oversee the strategy, execution and optimization of all CRM (email, SMS, etc) marketing programs.
• Develops and maintains strong, collaborative relationships across the organization, lodges, vendors and industry professionals.
• Establishes strong media agency relationships and provides business strategy to inform media planning. Manages day to day relationship.
• Plans and manages marketing budgets. Redeploys funds as required to meet both revenue and budget targets.
• Reviews and analyzes marketing performance by using data to build upon success of program, while operating within specific forecast models.
• Identifies trends, patterns and correlations to develop actions with key stakeholders that will improve marketing performance to meet goals.
• Perform organic competitor analysis to discover content gaps and opportunities to optimize strategy.

Required Qualifications :

• BA / BS Degree, preferably in Marketing, Communications, Business, or related field of study.
• Management level marketing experience
• Experience with display, paid search and paid social in a B2C organization and TV, OOH and radio advertising.
• Demonstrated proficiency in digital marketing technologies and software, including but not limited to DMP, data onboarding, bid management, A / B testing, Google Premium / 360 Analytics, DSPs, and attribution.
• Experience leveraging online and offline marketing channels to drive B2C customer acquisition, lead generation and / or revenue generation.
• Demonstrated strong leadership and communication skills with the ability to build collaborative relationships and influence effectively across the organization and outside vendors.
• Demonstrated strong decision making, planning, organizational and interpersonal skills
• Demonstrated strong analytical capabilities to understand and draw insights from reporting, budgets, P&L statements
• Demonstrated strong project management skills including strategy, problem solving and attention to detail
• Demonstrated experience leading, coaching and developing a blended team of internal, external and cross-functional stakeholders

Preferred Qualifications :

• Experience in the hospitality industry
• Experience with marketing automation and email service provider platforms
• Experience managing agency relationships’, ability to socialize a brand objective with a third party to gain influence and buy in
• Experience managing paid digital and social media strategy, inclusive of targeting criteria, creative testing, budget management and measurement

Are you a creative and driven individual with a passion for marketing? Do you thrive in a fast-paced environment where every day brings new challenges and opportunities?

If so, we have the perfect opportunity for you! Join our growing company as a Marketing Assistant and take your career to new heights.

About Us : At Company Name , we are a leading player in the industry, dedicated to providing innovative solutions to our clients.

Our dynamic team is composed of talented professionals who are committed to excellence and achieving outstanding results.

We value creativity, collaboration, and continuous learning, and we foster an environment that encourages personal growth and professional development.

Role and Responsibilities : As a Marketing Assistant, you will be an integral part of our marketing team, supporting various initiatives to drive brand awareness, generate leads, and contribute to the overall success of our marketing campaigns.

Your responsibilities will include : Assisting in the development and implementation of marketing strategies and campaigns.

Conducting market research and competitor analysis to identify trends and opportunities. Creating engaging content for various channels, including social media, email campaigns, and blog posts.

Managing and updating our website content and ensuring its optimization. Coordinating and attending marketing events, including trade shows and conferences.

Collaborating with cross-functional teams, including sales and design, to ensure seamless execution of marketing initiatives.

Staying up to date with industry trends and best practices, suggesting innovative ideas for marketing campaigns. Qualifications : To excel in this role, you should possess the following qualifications : Strong written and verbal communication skills, with an excellent command of the English language.

Proficiency in digital marketing tools and platforms, including social media management, content management systems, and email marketing software.

Familiarity with market research and analysis techniques. Excellent organizational and time management skills, with the ability to prioritize tasks and meet deadlines.

A creative mindset with a keen eye for detail. Ability to work independently as well as collaboratively in a team environment.

Proficiency in graphic design and video editing software is a plus. Join Our Team : If you are ready to embark on an exciting marketing journey with a supportive and dynamic team, we invite you to apply for the Marketing Assistant position at Company Name .

We offer competitive compensation, professional growth opportunities, and a vibrant work culture that celebrates success.

To apply, please submit your resume, a cover letter highlighting your relevant experience, and any portfolio materials that showcase your marketing skills.

Take the next step in your marketing career and make a lasting impact with Company Name . Apply today and unleash your marketing potential! Powered by JazzHR

Details

Posted : 28-Jun-23

Location : Chicago

Type : Full Time

Preferred Education :

4 Year Degree

The Marketing Manager will write, build, and disseminate marketing emails; edit marketing copy and work with other teams to create multichannel plans for products, services, and other initiatives developed by key areas of the College, including Education, Membership, Quality, Cancer Programs, Trauma, Advocacy, and the Foundation;

and assist with survey development, dissemination, and analysis.

This exempt position will report to the Senior Manager, Marketing & Analytics in the Division of Integrated Communications.

Primary Responsibilities :

• Write marketing copy and create other assigned promotional materials, adhering to timelines, monitoring each campaign's effectiveness, and recommending changes to future campaigns.
• Create a best-in-class experience throughout all phases of an email program including : writing copy, building emails, developing automated campaigns, segmenting lists, testing, quality assurance, launching emails, and reporting using our marketing automation system, Marketo.
• Collaborate with the Creative, Social, and Web Content teams to create strategic, multichannel marketing plans that include general and targeted initiatives.
• Assist with survey development, dissemination, and analysis.
• Identify new opportunities for automated and behavior-based email campaigns targeting current and prospective members at all points in their life-cycle.
• Other duties as assigned.

Required Education and / or Experience :

• Bachelor’s degree in Marketing or related discipline required.
• Adobe Marketo Engage certification preferred.
• 2+ years of related marketing experience is strongly preferred.
• Adobe Marketo Engage or similar marketing automation experience, along with copywriting, editing and HTML experience.
• Strong working knowledge of Microsoft Office Products (Outlook, Word, Excel, and PowerPoint), survey tools, and Adobe Creative Suite.
• Excellent communication skills (verbal and written) necessary to effectively interact with all levels of organization.
• Attention to detail and organizational skills.

Physical / Work Environment : Fast paced with significant people interaction. No lifting over 20 pounds, minimal reaching bending and stooping.

Performs work in a normal office environment with long hours in front of the computer.

Other Necessary Requirements : Minimal travel for activities such as out of town meetings may be required.

The American College of Surgeons is committed to working with and providing reasonable accommodations to individuals with disabilities.

If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please send an e-mail to or call (312) 202-5000 and let us know the nature of your request and your contact information.

About American College of Surgeons The American College of Surgeons is a professional and educational organization of surgeons that was founded in 1913 to raise the standards of surgical practice and improve the quality of care for surgical patients.

The College is dedicated to the ethical and competent practice of surgery. Its achievements have significantly influenced the course of scientific surgery in America and have established it as an important advocate for all surgical patients.

The College has more than 80,000 members and is the largest organization of surgeons in the world. For more information, visit

Description : Summary

Summary

The Marketing Coordinator will play a crucial role in the success of the CAC's marketing department, providing support for team members, administration of internal systems, internal cross-department communications, external vendor relationships, and overall marketing initiatives.

Responsibilities

• Manage the project queue of incoming requests across the institution, parsing quick content updates between more significant requests
• Make regular updates to CAC website using content provided by content team
• Proofread and fact-check copy from across departments
• Collect data and write reports for programs such as Open House Chicago and Engineering Fest, as well as contribute to the CAC annual report.
• Assist with content creation including copy sourcing, photo and video shoots.
• Act as image librarian, using the CAC's digital asset management system, including the provision and verification of correct captions, credits, usage fees and permissions.
• Provide support to sales and marketing departments on creation and fulfillment of hotel / tourism related partnerships.
• Manage listings and limited-time offers on third-party sites e.g. Choose Chicago, Google, TripAdvisor, etc.
• Work with print and media vendors to secure estimates, write purchase orders and coordinate quality assurance checks for delivery of final print products.
• Keep an up-to-date list of all third-party sites that host our content and when they require updates in partnership with Operations and Communications.
• Work directly with media sales representatives to finalize paid advertising agreements and meet creative deadlines.
• Coordinate the collection of receipts / invoices for department budget activities, including expense reports and tracking.
• Organize and schedule departmental meetings, prepare agendas, secure reservations and prep meeting spaces as needed.

Requirements :

Qualifications & Experience :

• Minimum of an Associate Degree; Bachelor's Degree desired in Marketing or a related field
• 2-3 years' professional experience

Knowledge, Skills & Abilities :

High comfort level with technology and a variety of applications (Microsoft Office, Google Drive, WordFly, Qualtrics, SurveyMonkey;

Asana, Tessitura helpful).

• Strong oral and written communication skills
• Self-motivated with the ability to organize, prioritize, and manage time.
• Ability to work successfully in team environments.
• Attention to detail and good problem-solving skills.
• Ability to maintain calmness under pressure.
• Commitment to promoting a welcoming and inclusive environment for colleagues, volunteers, and visitors / audience.
• Interest in being part of an entrepreneurial organization.
• Curiosity about the built environment and civic engagement

PI223565956

Hello Affiliate Marketing Managers!

My name is Mark, founder of MVR Digital.

About the company :

MVR Digital is a performance marketing agency in NYC working with early-stage E-commerce brands to help them grow profitably online.

From ad campaigns to content production to website and app development, we create experiences that bring your brand’s promise to life.

About the role :

We are currently seeking a talented and driven Affiliate Marketing Manager to join our team. As our company continues to grow rapidly, we are looking for someone who can effectively manage and expand our affiliate partnerships.

This is a part-time, project-based position with the potential to grow.

We are looking for someone who can work within the US time zone (MST) or have overlapping hours.

If you have a passion for affiliate marketing and a strong understanding of various affiliate platforms, we encourage you to apply.

Benefits :

Work with a fully remote team

Completely remote and flexible schedule

Location independence

Working with exciting businesses and projects

If this sounds interesting to you please proceed with your application.

Thanks and I look forward to hearing from you!

Responsibilities :

Work with the agency to find potential websites for strategic affiliate partnerships

Monitor and analyze performance and ROI for affiliate program

Ensure all affiliate campaigns are tracked properly for accurate reporting

Keep up to date on industry trends as it relates to affiliate marketing, digital marketing, and eCommerce in general

Oversee and implement a marketing strategy for affiliate distribution partners

Creates and maintains financial models with a primary focus on identifying changes in trends in the distribution marketplace, and planning the resulting impact to affiliate revenue in the short and long term

Contributes to affiliate deal analysis

Affiliate Marketing events logistics coordinator

Providing marketing assets and facilitating plans for Distributor partnerships, including implementing promotional plans tracking and logging final materials and recaps

Administrative support for Associate Director, Director, and VP, including scheduling meetings, answering phones, managing expense and status reports, assisting in the creation of presentation decks, compiling monthly and quarterly tracking reports

Provide day-to-day coverage during the season while Director is traveling

Work closely outside promotional agencies

Facilitate premiums requests

Coordinate participation in meetings, and conferences, and prepare necessary collateral

Qualifications :

Bachelor’s Degree in Marketing, Communications, or a similar discipline preferred

Proven experience managing affiliate programs and platforms like Squaredance, Share-a-Sale, Impact, etc.

Demonstrated ability to analyze performance metrics and ROI for affiliate campaigns.

Knowledge of industry trends in affiliate marketing, digital marketing, and eCommerce.

Strong analytical skills to monitor and track affiliate program performance accurately.

Excellent communication and relationship-building skills to collaborate with affiliates and partners.

Strategic thinking and adaptability to develop and implement marketing strategies for affiliate distribution partners.