Entreprise : Cox Enterprises

Cox Enterprises

Groupe de familles d’emplois :

Marketing

Profil du poste :

Marketing Specialist II

Niveau de gestion :

Individual Contributor

Voyage : Yes, 5% of the time

Yes, 5% of the time

Quart de travail :

Jour (États-Unis d'Amérique)

Description du poste :

P osition Summary -3-5 sentences

We are looking for a detail-oriented and proactive B2B Marketing Coordinator to join our dynamic marketing team. As a Marketing Coordinator, you will play a crucial role in supporting the execution of B2B marketing campaigns for events and advertising initiatives, as well as assisting with sales enablement activities.

Your strong organizational skills and ability to manage multiple projects simultaneously will be key in ensuring the successful implementation of our marketing strategies.

B2B Marketing Campaign Execution (25%) :

• Assist in the execution of digital marketing campaigns, including social media, email marketing, and online advertising.
• Collaborate with the marketing team to implement campaign tactics, content creation, scheduling, and distribution.
• Support the tracking and analysis of campaign performance, providing insights for optimization.
• Coordinate with internal stakeholders to ensure seamless campaign execution.

Sales Enablement Support (25%) :

• Assist in the creation and maintenance of sales enablement materials, such as presentation decks, sales scripts, and email templates.
• Collaborate with the sales team to understand their needs and provide necessary support.
• Develop and update sales collateral to reflect the latest product features and benefits relevant to customers.
• Conduct market and competitor research to contribute to B2B sales enablement strategies.

Event Coordination & Support (25%) :

• Collaborate with the events & marketing team to execute promotional strategies and attendee materials for B2B events.
• Coordination of sales & marketing events calendar.
• Support the tracking of event marketing performance metrics and provide insights for continuous improvement.
• Coordinate external event presence such as speaker submissions and booth set up where sales team will have a presence.

Creative and Advertising Support Request Management (10%) :

• Manage requests to the creative team for marketing collateral, ensuring timely delivery and quality execution.
• Coordinate with internal support teams to submit and track advertising materials for B2B campaigns on AJC.com and other O&O channels.

Administrative and Reporting Tasks (10%) :

• Maintain marketing databases and ensure accurate data entry.
• Assist in the creation of regular marketing reports, including campaign performance, lead generation, and sales metrics.
• Support the marketing team with general administrative tasks.

Analytics and Insights (5%) :

• Analyze marketing data and provide actionable insights to optimize campaigns and drive better results.
• Stay up-to-date with industry trends and best practices in B2B marketing.
• Contribute to the development of marketing strategies based on data-driven insights.

The responsibilities above are intended to describe the general nature and level of work performed by employees assigned to this job.

This is not intended to be an exhaustive list of all responsibilities, duties and skills required for this position.

Position Requirements

Education

Bachelor’s Degree in Marketing, Business Administration or related field preferred

Yrs & Type of Experience

• 2 or more years of marketing experience in a corporate or agency setting or similar experience
• Proven experience as a Marketing Coordinator or similar role, with a focus on B2B campaign execution.
• Proficiency in digital marketing tools such as Mailchimp, HubSpot, or Constant Contact for email marketing campaigns.
• Familiarity with CRM platforms such as Salesforce for managing customer data and lead generation.

Additional Requirements

• Knowledge of marketing principles and campaign execution in the B2B context.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong problem-solving skills and ability to prioritize tasks effectively.
• Excellent written and verbal communication skills.
• Exceptional project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
• Familiarity with design tools such as Adobe Creative Suite or Canva for creating marketing collateral.
• Results-driven and highly accountable.
• Self-directed, motivated and exceptional multi-tasking abilities.

À propos de nous :

As our primary divisions Cox Automotive and Cox Communications drive new waves of innovation, Cox Enterprises is entering spaces like cleantech, healthcare, esports and more.

We're a family business guided by a legacy of bold innovation that’s driven by those who want to make their mark. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation / wellness days, and / or PTO).

For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer All qualified applicants / employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.

Marketing Executive

Job Description

We seek " three " highly organized, determined, and passionate Marketing Executives to join our growing Marketing team. The Marketing Executive will help implement the in-house marketing strategy and report to the Marketing Manager on all marketing tasks.

This role requires meticulous time management and the ability to deliver various functions within deadlines.

Responsibilities

• Manage the production cycle of marketing materials, including leaflets, posters, flyers, newsletters, and email campaigns.
• Write and proofread corporate literature and articles for the company and each product. These documents will reflect critical messages, features, and benefits.
• Ensure all marketing materials produced have a positive visual impact.
• Enforce and follow brand guidelines, ensuring brand recognition grows within the target market.
• Generate sales leads through electronic communications such as email campaigns, pay-per-click adverts, social media, and website optimization for all products, services, and events.
• Liaise with external contacts such as designers, print agencies, and editors.
• Manage the distribution of marketing material.
• Maintain and update the internal CRM (contact management) database.
• Planned, organized, and promoted product-specific events such as conferences, seminars, receptions, and exhibitions; and attended where required.
• Conduct market and customer research.
• Work with the Corporate Communications team to develop marketing plans and strategies.
• Keep current with professional sector news.
• Analyse and monitor competitors and their marketing strategies.
• Review, optimize and update the corporate website to ensure maximum visibility and accessibility, ensuring visitor retention.
• Post-marketing campaign evaluation.
• Support the Marketing Manager and other colleagues.
• Support all departments when required.
• Compliance with all company policies and procedures, data protection, and health and safety requirements
• Fulfill any additional duties as the business may require

Requirements

• A marketing background
• Excellent Microsoft Office skills
• At least two years of administrative experience in a marketing support role
• Website content development experience, though not essential, is desirable
• Sales page experience
• Proven experience in building effective relationships (with internal and external customers)
• Presentation skills.
• Marketing research and analytical expertise.
• Website management, including prior experience managing content management systems (CMS).
• Experience or knowledge of SEO.
• Experience or knowledge of Google AdWords.
• Graphic design experience for print and digital

Description

LEGENDS

Founded in 2008, Legends’ operating divisions worldwide include Global Partnerships, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Global Technology Solutions, Attractions, Growth Enterprises offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision.

Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions;

entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment.

For more information, visit www.Legends.net and follow us on Twitter and Instagram @TheLegendsWay.

CITIZENS MARKET ATLANTA FOOD HALL

The first 25,000 square-foot Food Hall located at one of the most coveted locations in Buckhead, at Phipps Plaza features 8-chef driven concepts Umami Burger, Sam’s Crispy Chicken, El Pollo Verde, Ella Mia, Krispy Rice, Soom Soom, Cicci de Carne and Sa’Moto operated in partnership with Simon Properties.

This foodie destination will also host private events and catering, as well as robust monthly guest focused event programming.

THE ROLE

The Marketing Manager will be responsible for developing and executing best-in-class, fully integrated marketing strategy and programs to drive brand awareness and guest traffic.

As a successful Marketing Manager, you will own creative content capture and strategic execution of social media, collateral and grassroots marketing to establish Citizens Market Food Hall as the premier foodie destination in Atlanta.

The individual will serve as the day-to-day contact for marketing needs for the Citizens Market Atlanta team in all areas of business development, client service, and strategic vision execution.

They must be an organized multitasker, able to handle many diverse projects simultaneously and meet tight deadlines. This role will collaborate closely with Legends and Simon Properties cross-channel partners including Hospitality, Creative, and Communications.

ESSENTIAL FUNCTIONS

• Support client initiatives to develop strategic marketing campaigns, including local paid media, owned media channels and earned media opportunities.
• Manage creation and execution of digital content strategy and calendar across Instagram and Facebook.
• Develop email campaigns and analyze results to optimize messaging and engagement rates.
• Partner with third party PR agency to develop and manage media press materials and community outreach plan that engages local influencers, organizations and residents to drive awareness and guest traffic.
• Collaborate with corporate creative services team to develop effective and on-brand collateral.
• Partner with third party PR agency to develop and execute media press materials and collaborate on opportunities with community influencers and organizations.
• Collect quantitative and qualitative data from marketing and communications campaigns, social accounts and email to produce weekly and monthly reports as outlined.
• Collaborate and support planning for guest-facing events, including strategic support to promote and spread awareness.
• Other duties, projects, and responsibilities as defined by the business environment.

QUALIFICATIONS

To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels.

Bachelor's Degree required.

• 5-7 years of experience in marketing and digital strategy, preferably at an agency or in the restaurant, entertainment, or hospitality industry.
• Must be able to manage multiple projects and internal stakeholders at the same time.
• Eager, self-starter who has a strong ability to proactively take lead on a project.
• Detail-oriented individual, who takes pride in delivering an accurate product.
• Excellent verbal and written communication skills.
• Proven experience in the oversight of brand marketing initiatives, campaigns, and programs to reinforce brand objectives.

COMPENSATION

Competitive salary , commensurate with experience, and a generous benefits package that includes : medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

Location : On Site

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to sit, talk, hear; use hands to finger, and handle controls.

The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.

Why Gallo?

With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world.

Apply Today! Our Brands. Your Future.

As a Manager - Brand Marketing you will oversee marketing activities with a 12-18 month horizon for assigned brand(s). Provides mentoring, coaching to team members in executing marketing strategies consistent with established P&L objectives and brand role.

Leads Agile marketing and IMP processes for assigned brand(s). Contributes to the development and execution of OGSM brand level strategies.

This position can be done remotely in the following cities : Atlanta, Chicago, Dallas, Los Angeles, Miami, Nashville, and New York.

Please note one week travel to Modesto, CA along with additional days travel in market a month are requirements under these remote working accommodations.

What You Will Do

This job description reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.

• Leverages mastery of business drivers, relevant consumer, customer and channel trends and insights to lead assigned brand(s) against annual business objectives.
• Oversees the development and maintenance of brand strategies for assigned brands; manages the execution of established growth and profit objectives;

seeks out innovative ways to continuously build brand(s) to obtain or maintain category leadership. Recommends new trends and competitive activities to seek out innovative ways to build channel effectiveness and efficiency.

• Acts as the Outcome Owner through the agile marketing process.
• Owns the process and timeline for the Integrated Marketing Planning Process (IMP) from Business Review through activation and optimization to ensure the brand meets the organizational objectives.

Develops the IMP brief in collaboration with the Marcomm Planner and supervises the development of the activation briefs.

Contributes to the development of the Brand Strategic Positioning (BSP), helps to identify optimal consumer design target and consumption target, Brand Universe and / or brand positioning.

Participates in the execution of strategies in support of the OGSM’s. Owns the A&P budget for assigned brand(s), including commerce and portions of the overhead allocation.

Oversees the development and implementation of the creative and communication strategy, campaign idea, communication plan (including media plan) and the development, creation, deployment and optimization of the campaign assets.

• Oversees relationships with outside agencies ensuring alignments with brand goals and objectives.
• Outlines and evaluates current and proposed product attributes and effectively communicates consumer product needs to the Winemaking team.
• Develops staff to possess transferable brand marketing skill sets which can be applied successfully in other Gallo business units.

Nurtures high-level marketing skills possessed by staff, identifies areas of improvement and provides mentoring and coaching to increase execution level.

• Contributes to the overall development of policies and procedures; changes systems, policies, and procedures to positively impact brands, the Business Unit and the Brand Marketing function.
• Responsible for understanding and complying with applicable quality, environmental and safety regulations. If accountable for the work of others, responsible for ensuring their understanding and compliance.

What You Will Need

• Master’s degree plus 6 years of communications, finance, marketing, military, operations, supply chain / supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility;
• OR Bachelor’s degree plus 8 years of communications, finance, marketing, supply chain / supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility;
• OR Bachelor’s degree plus 6 years of Gallo experience reflecting increasing levels of responsibility; OR Master’s degree plus 4 years of Gallo experience reflecting increasing levels of responsibility;

OR High School Diploma or State-issued equivalency certificate plus 12 years of communications, finance, marketing, military, operations, supply chain / supply planning, process development, new product development, project management, process engineering or sales experience reflecting increasing levels of responsibility.

• Experience effectively presenting information to top management, public groups and boards of directors.
• Experience defining problems, collecting data, establishing facts, and drawing valid conclusions.
• Required to spend 25% of time traveling in-market in order to conduct job duties.

What Will Set You Apart

• Master of Business Administration degree plus 9 years of Gallo brand marketing experience reflecting increasing levels of responsibility.
• CPG or Alcohol beverage brand marketing experience.
• Multiple Gallo marketing rotations.
• Prior supervisory / managerial experience.
• Brand Marketing experience.
• Luxury marketing experience.
• On Premise Spirits experience.
• Ambassador Management experience.
• Experiential marketing campaign development and execution experience.
• Tasting room management experience (wine or spirits).
• Direct to consumer sales experience (alcohol beverage or luxury consumer goods a plus).
• Experience training and developing junior level brand marketers in executing brand and organizational objectives.
• Experience managing business operations and leveraging basic finance and accounting principles.
• Skilled in reading, analyzing and interpreting common scientific and technical journals, financial reports and legal documents.
• Experience responding to common inquiries or complaints from customers, regulatory agencies or members of the business community.
• Experience writing speeches and articles for publication that conform to prescribed style and format.
• Skilled in interpreting an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
• Experience performing work that is complex and varied in nature, requiring frequent evaluation, originality or ingenuity.
• Skilled in the use of MS Word, MS PowerPoint, MS Excel and MS database at an intermediate level; IRI, Brio and Spectra at a basic level.

Why Gallo?

With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today! Our Brands. Your Future.

As a Manager - Brand Marketing you will oversee marketing activities with a 12-18 month horizon for assigned brand(s). Provides mentoring, coaching to team members in executing marketing strategies consistent with established P&L objectives and brand role.

Leads Agile marketing and IMP processes for assigned brand(s). Contributes to the development and execution of OGSM brand level strategies.

This position can be done remotely in the following cities : Atlanta, Chicago, Dallas, Los Angeles, Miami, Nashville, and New York.

Please note one week travel to Modesto, CA along with additional days travel in market a month are requirements under these remote working accommodations.

What You Will Do

This job description reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.

• Leverages mastery of business drivers, relevant consumer, customer and channel trends and insights to lead assigned brand(s) against annual business objectives.
• Oversees the development and maintenance of brand strategies for assigned brands; manages the execution of established growth and profit objectives;

seeks out innovative ways to continuously build brand(s) to obtain or maintain category leadership.

• Recommends new trends and competitive activities to seek out innovative ways to build channel effectiveness and efficiency.
• Acts as the Outcome Owner through the agile marketing process.
• Owns the process and timeline for the Integrated Marketing Planning Process (IMP) from Business Review through activation and optimization to ensure the brand meets the organizational objectives.
• Develops the IMP brief in collaboration with the Marcomm Planner and supervises the development of the activation briefs.
• Contributes to the development of the Brand Strategic Positioning (BSP), helps to identify optimal consumer design target and consumption target, Brand Universe and / or brand positioning.
• Participates in the execution of strategies in support of the OGSM’s.
• Owns the A&P budget for assigned brand(s), including commerce and portions of the overhead allocation.
• Oversees the development and implementation of the creative and communication strategy, campaign idea, communication plan (including media plan) and the development, creation, deployment and optimization of the campaign assets.
• Oversees relationships with outside agencies ensuring alignments with brand goals and objectives.
• Outlines and evaluates current and proposed product attributes and effectively communicates consumer product needs to the Winemaking team.
• Develops staff to possess transferable brand marketing skill sets which can be applied successfully in other Gallo business units.
• Nurtures high-level marketing skills possessed by staff, identifies areas of improvement and provides mentoring and coaching to increase execution level.
• Contributes to the overall development of policies and procedures; changes systems, policies, and procedures to positively impact brands, the Business Unit and the Brand Marketing function.
• Responsible for understanding and complying with applicable quality, environmental and safety regulations. If accountable for the work of others, responsible for ensuring their understanding and compliance.

What You Will Need

• Master’s degree plus 6 years of communications, finance, marketing, military, operations, supply chain / supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility;
• OR Bachelor’s degree plus 8 years of communications, finance, marketing, supply chain / supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility;
• OR Bachelor’s degree plus 6 years of Gallo experience reflecting increasing levels of responsibility; OR Master’s degree plus 4 years of Gallo experience reflecting increasing levels of responsibility;

OR High School Diploma or State-issued equivalency certificate plus 12 years of communications, finance, marketing, military, operations, supply chain / supply planning, process development, new product development, project management, process engineering or sales experience reflecting increasing levels of responsibility.

• Experience effectively presenting information to top management, public groups and boards of directors.
• Experience defining problems, collecting data, establishing facts, and drawing valid conclusions.
• Required to spend 25% of time traveling in-market in order to conduct job duties.

What Will Set You Apart

• Master of Business Administration degree plus 9 years of Gallo brand marketing experience reflecting increasing levels of responsibility.
• CPG or Alcohol beverage brand marketing experience.
• Multiple Gallo marketing rotations.
• Prior supervisory / managerial experience.
• Brand Marketing experience.
• Luxury marketing experience.
• On Premise Spirits experience.
• Ambassador Management experience.
• Experiential marketing campaign development and execution experience.
• Tasting room management experience (wine or spirits).
• Direct to consumer sales experience (alcohol beverage or luxury consumer goods a plus).
• Experience training and developing junior level brand marketers in executing brand and organizational objectives.
• Experience managing business operations and leveraging basic finance and accounting principles.
• Skilled in reading, analyzing and interpreting common scientific and technical journals, financial reports and legal documents.
• Experience responding to common inquiries or complaints from customers, regulatory agencies or members of the business community.
• Experience writing speeches and articles for publication that conform to prescribed style and format.
• Skilled in interpreting an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
• Experience performing work that is complex and varied in nature, requiring frequent evaluation, originality or ingenuity.
• Skilled in the use of MS Word, MS PowerPoint, MS Excel and MS database at an intermediate level; IRI, Brio and Spectra at a basic level.

To view a full job description, please click here .

Compensation

• Hiring Salary Range : $121,300 - $181,900 / Year.
• Actual compensation amount paid may be lower or higher to be determined by factors other than race and gender such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data.

Perks & Benefits

• This position includes a competitive benefits package.
• Please click here to view our full list of benefits or click here to watch our video.

This position will not provide sponsorship now or in the future for this opportunity.

Job Requisition : 102578

LI-AJ1

BRA001

Recruiter : Adam Johnson

Gallo is an Equal Employment opportunity and Affirmative Action Employer. We do not discriminate on the basis of race, traits historically associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics in California), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, pregnancy, childbirth or related medical conditions, sexual orientation (actual or perceived), transgender status, sex stereotyping, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law.

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process.

If you need any assistance or accommodations due to a disability, please let us know at 209.341.7000.