Details

Posted : 30-Jun-23

Location : Atlanta, Georgia

Type : Full Time

Salary : Open

Internal Number : R198592

Job Title

Marketing Specialist

Job Description Summary

The Graphic Design Marketing Specialist will work on the 12-member regional Office & Industrial Investment Sales team and is ultimately accountable for providing an exceptional level of production, coordination, communication and graphic design support and expertise.

This position is responsible for primarily using Adobe InDesign to create high-quality marketing materials, client deliverables, and business development collateral.

Job Description

Marketing Specialist - Graphic Design

Responsibilities :

• Design and produce a variety of electronic & print marketing initiatives and deliverables ranging from 8-80 pages including : custom marketing brochures, full-length offering memorandums, proposals, client and investor presentations, e-mail marketing, research reports, strategy maps, and submarket aerials
• Work closely with internal team members to creatively translate data into understandable, high-quality graphics
• Collaborate with and monitor workflow of internal & external graphic designers, photographers, and graphic vendors to complete projects
• Ensure development of agreed-upon broker and client expectations, timelines, and milestones with the project team, and ensure management of those expectations, timelines, and milestones throughout the process
• Communicate and execute successfully in a fast-paced, highly collaborative environment while managing multiple stakeholder inputs
• Uphold the C&W brand and provide quality control based on company and team standards (proofreading, graphics standards, production management, etc. )

Qualifications :

• Highly proficient in Adobe Creative Suite - Requires heavy utilization and expertise in InDesign, and moderate competency in Photoshop and Illustrator
• Proficient in Microsoft Office Suite, especially Microsoft PowerPoint
• 2+ years of marketing, coordination, graphic design, or production experience
• Bachelor's degree in Graphic Design or Marketing preferred, or equivalent formal graphic design training and industry experience
• Experience supporting a professional services company preferred
• Commercial real estate industry experience preferred, or willingness to learn
• Ability to think and design creatively with attention to detail
• Deadline-oriented and ability to manage competing priorities in a fast-changing environment

Cushman & Wakefield provides equal employment opportunity. Discrimination of any type will not be tolerated. Cushman & Wakefield is an Equal Opportunity / Affirmative Action employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other characteristic protected by state, federal, or local law.

In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email .

Please refer to the job title and job location when you contact us.

About Cushman Wakefield Multifamily Work for the Best in the Industry - make your next move here! Cushman & Wakefield is a leading global real estate services firm.

As a leader in multifamily property management, we deliver exceptional value through tailored solutions that create efficient and engaging communities.

Our passionate approach, strong operational practices and high-performing teams unlock every property’s ability to provide residents with a place they can truly call home.

Marketing Executive

Job Description

We seek " three " highly organized, determined, and passionate Marketing Executives to join our growing Marketing team. The Marketing Executive will help implement the in-house marketing strategy and report to the Marketing Manager on all marketing tasks.

This role requires meticulous time management and the ability to deliver various functions within deadlines.

Responsibilities

• Manage the production cycle of marketing materials, including leaflets, posters, flyers, newsletters, and email campaigns.
• Write and proofread corporate literature and articles for the company and each product. These documents will reflect critical messages, features, and benefits.
• Ensure all marketing materials produced have a positive visual impact.
• Enforce and follow brand guidelines, ensuring brand recognition grows within the target market.
• Generate sales leads through electronic communications such as email campaigns, pay-per-click adverts, social media, and website optimization for all products, services, and events.
• Liaise with external contacts such as designers, print agencies, and editors.
• Manage the distribution of marketing material.
• Maintain and update the internal CRM (contact management) database.
• Planned, organized, and promoted product-specific events such as conferences, seminars, receptions, and exhibitions; and attended where required.
• Conduct market and customer research.
• Work with the Corporate Communications team to develop marketing plans and strategies.
• Keep current with professional sector news.
• Analyse and monitor competitors and their marketing strategies.
• Review, optimize and update the corporate website to ensure maximum visibility and accessibility, ensuring visitor retention.
• Post-marketing campaign evaluation.
• Support the Marketing Manager and other colleagues.
• Support all departments when required.
• Compliance with all company policies and procedures, data protection, and health and safety requirements
• Fulfill any additional duties as the business may require

Requirements

• A marketing background
• Excellent Microsoft Office skills
• At least two years of administrative experience in a marketing support role
• Website content development experience, though not essential, is desirable
• Sales page experience
• Proven experience in building effective relationships (with internal and external customers)
• Presentation skills.
• Marketing research and analytical expertise.
• Website management, including prior experience managing content management systems (CMS).
• Experience or knowledge of SEO.
• Experience or knowledge of Google AdWords.
• Graphic design experience for print and digital

Description

LEGENDS

Founded in 2008, Legends’ operating divisions worldwide include Global Partnerships, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Global Technology Solutions, Attractions, Growth Enterprises offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision.

Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions;

entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment.

For more information, visit www.Legends.net and follow us on Twitter and Instagram @TheLegendsWay.

CITIZENS MARKET ATLANTA FOOD HALL

The first 25,000 square-foot Food Hall located at one of the most coveted locations in Buckhead, at Phipps Plaza features 8-chef driven concepts Umami Burger, Sam’s Crispy Chicken, El Pollo Verde, Ella Mia, Krispy Rice, Soom Soom, Cicci de Carne and Sa’Moto operated in partnership with Simon Properties.

This foodie destination will also host private events and catering, as well as robust monthly guest focused event programming.

THE ROLE

The Marketing Manager will be responsible for developing and executing best-in-class, fully integrated marketing strategy and programs to drive brand awareness and guest traffic.

As a successful Marketing Manager, you will own creative content capture and strategic execution of social media, collateral and grassroots marketing to establish Citizens Market Food Hall as the premier foodie destination in Atlanta.

The individual will serve as the day-to-day contact for marketing needs for the Citizens Market Atlanta team in all areas of business development, client service, and strategic vision execution.

They must be an organized multitasker, able to handle many diverse projects simultaneously and meet tight deadlines. This role will collaborate closely with Legends and Simon Properties cross-channel partners including Hospitality, Creative, and Communications.

ESSENTIAL FUNCTIONS

• Support client initiatives to develop strategic marketing campaigns, including local paid media, owned media channels and earned media opportunities.
• Manage creation and execution of digital content strategy and calendar across Instagram and Facebook.
• Develop email campaigns and analyze results to optimize messaging and engagement rates.
• Partner with third party PR agency to develop and manage media press materials and community outreach plan that engages local influencers, organizations and residents to drive awareness and guest traffic.
• Collaborate with corporate creative services team to develop effective and on-brand collateral.
• Partner with third party PR agency to develop and execute media press materials and collaborate on opportunities with community influencers and organizations.
• Collect quantitative and qualitative data from marketing and communications campaigns, social accounts and email to produce weekly and monthly reports as outlined.
• Collaborate and support planning for guest-facing events, including strategic support to promote and spread awareness.
• Other duties, projects, and responsibilities as defined by the business environment.

QUALIFICATIONS

To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels.

Bachelor's Degree required.

• 5-7 years of experience in marketing and digital strategy, preferably at an agency or in the restaurant, entertainment, or hospitality industry.
• Must be able to manage multiple projects and internal stakeholders at the same time.
• Eager, self-starter who has a strong ability to proactively take lead on a project.
• Detail-oriented individual, who takes pride in delivering an accurate product.
• Excellent verbal and written communication skills.
• Proven experience in the oversight of brand marketing initiatives, campaigns, and programs to reinforce brand objectives.

COMPENSATION

Competitive salary , commensurate with experience, and a generous benefits package that includes : medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

Location : On Site

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to sit, talk, hear; use hands to finger, and handle controls.

The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.

Why Gallo?

With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world.

Apply Today! Our Brands. Your Future.

As a Manager - Brand Marketing you will oversee marketing activities with a 12-18 month horizon for assigned brand(s). Provides mentoring, coaching to team members in executing marketing strategies consistent with established P&L objectives and brand role.

Leads Agile marketing and IMP processes for assigned brand(s). Contributes to the development and execution of OGSM brand level strategies.

This position can be done remotely in the following cities : Atlanta, Chicago, Dallas, Los Angeles, Miami, Nashville, and New York.

Please note one week travel to Modesto, CA along with additional days travel in market a month are requirements under these remote working accommodations.

What You Will Do

This job description reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.

• Leverages mastery of business drivers, relevant consumer, customer and channel trends and insights to lead assigned brand(s) against annual business objectives.
• Oversees the development and maintenance of brand strategies for assigned brands; manages the execution of established growth and profit objectives;

seeks out innovative ways to continuously build brand(s) to obtain or maintain category leadership. Recommends new trends and competitive activities to seek out innovative ways to build channel effectiveness and efficiency.

• Acts as the Outcome Owner through the agile marketing process.
• Owns the process and timeline for the Integrated Marketing Planning Process (IMP) from Business Review through activation and optimization to ensure the brand meets the organizational objectives.

Develops the IMP brief in collaboration with the Marcomm Planner and supervises the development of the activation briefs.

Contributes to the development of the Brand Strategic Positioning (BSP), helps to identify optimal consumer design target and consumption target, Brand Universe and / or brand positioning.

Participates in the execution of strategies in support of the OGSM’s. Owns the A&P budget for assigned brand(s), including commerce and portions of the overhead allocation.

Oversees the development and implementation of the creative and communication strategy, campaign idea, communication plan (including media plan) and the development, creation, deployment and optimization of the campaign assets.

• Oversees relationships with outside agencies ensuring alignments with brand goals and objectives.
• Outlines and evaluates current and proposed product attributes and effectively communicates consumer product needs to the Winemaking team.
• Develops staff to possess transferable brand marketing skill sets which can be applied successfully in other Gallo business units.

Nurtures high-level marketing skills possessed by staff, identifies areas of improvement and provides mentoring and coaching to increase execution level.

• Contributes to the overall development of policies and procedures; changes systems, policies, and procedures to positively impact brands, the Business Unit and the Brand Marketing function.
• Responsible for understanding and complying with applicable quality, environmental and safety regulations. If accountable for the work of others, responsible for ensuring their understanding and compliance.

What You Will Need

• Master’s degree plus 6 years of communications, finance, marketing, military, operations, supply chain / supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility;
• OR Bachelor’s degree plus 8 years of communications, finance, marketing, supply chain / supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility;
• OR Bachelor’s degree plus 6 years of Gallo experience reflecting increasing levels of responsibility; OR Master’s degree plus 4 years of Gallo experience reflecting increasing levels of responsibility;

OR High School Diploma or State-issued equivalency certificate plus 12 years of communications, finance, marketing, military, operations, supply chain / supply planning, process development, new product development, project management, process engineering or sales experience reflecting increasing levels of responsibility.

• Experience effectively presenting information to top management, public groups and boards of directors.
• Experience defining problems, collecting data, establishing facts, and drawing valid conclusions.
• Required to spend 25% of time traveling in-market in order to conduct job duties.

What Will Set You Apart

• Master of Business Administration degree plus 9 years of Gallo brand marketing experience reflecting increasing levels of responsibility.
• CPG or Alcohol beverage brand marketing experience.
• Multiple Gallo marketing rotations.
• Prior supervisory / managerial experience.
• Brand Marketing experience.
• Luxury marketing experience.
• On Premise Spirits experience.
• Ambassador Management experience.
• Experiential marketing campaign development and execution experience.
• Tasting room management experience (wine or spirits).
• Direct to consumer sales experience (alcohol beverage or luxury consumer goods a plus).
• Experience training and developing junior level brand marketers in executing brand and organizational objectives.
• Experience managing business operations and leveraging basic finance and accounting principles.
• Skilled in reading, analyzing and interpreting common scientific and technical journals, financial reports and legal documents.
• Experience responding to common inquiries or complaints from customers, regulatory agencies or members of the business community.
• Experience writing speeches and articles for publication that conform to prescribed style and format.
• Skilled in interpreting an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
• Experience performing work that is complex and varied in nature, requiring frequent evaluation, originality or ingenuity.
• Skilled in the use of MS Word, MS PowerPoint, MS Excel and MS database at an intermediate level; IRI, Brio and Spectra at a basic level.

Why Gallo?

With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today! Our Brands. Your Future.

As a Manager - Brand Marketing you will oversee marketing activities with a 12-18 month horizon for assigned brand(s). Provides mentoring, coaching to team members in executing marketing strategies consistent with established P&L objectives and brand role.

Leads Agile marketing and IMP processes for assigned brand(s). Contributes to the development and execution of OGSM brand level strategies.

This position can be done remotely in the following cities : Atlanta, Chicago, Dallas, Los Angeles, Miami, Nashville, and New York.

Please note one week travel to Modesto, CA along with additional days travel in market a month are requirements under these remote working accommodations.

What You Will Do

This job description reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.

• Leverages mastery of business drivers, relevant consumer, customer and channel trends and insights to lead assigned brand(s) against annual business objectives.
• Oversees the development and maintenance of brand strategies for assigned brands; manages the execution of established growth and profit objectives;

seeks out innovative ways to continuously build brand(s) to obtain or maintain category leadership.

• Recommends new trends and competitive activities to seek out innovative ways to build channel effectiveness and efficiency.
• Acts as the Outcome Owner through the agile marketing process.
• Owns the process and timeline for the Integrated Marketing Planning Process (IMP) from Business Review through activation and optimization to ensure the brand meets the organizational objectives.
• Develops the IMP brief in collaboration with the Marcomm Planner and supervises the development of the activation briefs.
• Contributes to the development of the Brand Strategic Positioning (BSP), helps to identify optimal consumer design target and consumption target, Brand Universe and / or brand positioning.
• Participates in the execution of strategies in support of the OGSM’s.
• Owns the A&P budget for assigned brand(s), including commerce and portions of the overhead allocation.
• Oversees the development and implementation of the creative and communication strategy, campaign idea, communication plan (including media plan) and the development, creation, deployment and optimization of the campaign assets.
• Oversees relationships with outside agencies ensuring alignments with brand goals and objectives.
• Outlines and evaluates current and proposed product attributes and effectively communicates consumer product needs to the Winemaking team.
• Develops staff to possess transferable brand marketing skill sets which can be applied successfully in other Gallo business units.
• Nurtures high-level marketing skills possessed by staff, identifies areas of improvement and provides mentoring and coaching to increase execution level.
• Contributes to the overall development of policies and procedures; changes systems, policies, and procedures to positively impact brands, the Business Unit and the Brand Marketing function.
• Responsible for understanding and complying with applicable quality, environmental and safety regulations. If accountable for the work of others, responsible for ensuring their understanding and compliance.

What You Will Need

• Master’s degree plus 6 years of communications, finance, marketing, military, operations, supply chain / supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility;
• OR Bachelor’s degree plus 8 years of communications, finance, marketing, supply chain / supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility;
• OR Bachelor’s degree plus 6 years of Gallo experience reflecting increasing levels of responsibility; OR Master’s degree plus 4 years of Gallo experience reflecting increasing levels of responsibility;

OR High School Diploma or State-issued equivalency certificate plus 12 years of communications, finance, marketing, military, operations, supply chain / supply planning, process development, new product development, project management, process engineering or sales experience reflecting increasing levels of responsibility.

• Experience effectively presenting information to top management, public groups and boards of directors.
• Experience defining problems, collecting data, establishing facts, and drawing valid conclusions.
• Required to spend 25% of time traveling in-market in order to conduct job duties.

What Will Set You Apart

• Master of Business Administration degree plus 9 years of Gallo brand marketing experience reflecting increasing levels of responsibility.
• CPG or Alcohol beverage brand marketing experience.
• Multiple Gallo marketing rotations.
• Prior supervisory / managerial experience.
• Brand Marketing experience.
• Luxury marketing experience.
• On Premise Spirits experience.
• Ambassador Management experience.
• Experiential marketing campaign development and execution experience.
• Tasting room management experience (wine or spirits).
• Direct to consumer sales experience (alcohol beverage or luxury consumer goods a plus).
• Experience training and developing junior level brand marketers in executing brand and organizational objectives.
• Experience managing business operations and leveraging basic finance and accounting principles.
• Skilled in reading, analyzing and interpreting common scientific and technical journals, financial reports and legal documents.
• Experience responding to common inquiries or complaints from customers, regulatory agencies or members of the business community.
• Experience writing speeches and articles for publication that conform to prescribed style and format.
• Skilled in interpreting an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
• Experience performing work that is complex and varied in nature, requiring frequent evaluation, originality or ingenuity.
• Skilled in the use of MS Word, MS PowerPoint, MS Excel and MS database at an intermediate level; IRI, Brio and Spectra at a basic level.

To view a full job description, please click here .

Compensation

• Hiring Salary Range : $121,300 - $181,900 / Year.
• Actual compensation amount paid may be lower or higher to be determined by factors other than race and gender such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data.

Perks & Benefits

• This position includes a competitive benefits package.
• Please click here to view our full list of benefits or click here to watch our video.

This position will not provide sponsorship now or in the future for this opportunity.

Job Requisition : 102578

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Recruiter : Adam Johnson

Gallo is an Equal Employment opportunity and Affirmative Action Employer. We do not discriminate on the basis of race, traits historically associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics in California), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, pregnancy, childbirth or related medical conditions, sexual orientation (actual or perceived), transgender status, sex stereotyping, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law.

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process.

If you need any assistance or accommodations due to a disability, please let us know at 209.341.7000.