Product Marketing Manager

Full-time

Powering Positive Change™

In a world of constant change, the only way to make a meaningful impact is to stay ahead of the curve. That’s why at Maxeon Solar Technologies we’ve been pushing the boundaries of solar innovation every day for 35 years from the very edge of outer space to countless rooftops below.

Our highly advanced solar products are powering the fight against climate change in more than 100 countries around the globe.

And our brilliant, passionate, and driven team of more than 5,000 people globally are Powering Positive Change™ every day.

Are you ready to power positive change?

For this role we are looking for a savvy, talented and customer-centric marketer with the ability to make the complex simple.

Your knowledge of marketing fundamentals and your focus on customer needs will help us translate industry-leading advantages into bold and inspired strategies and execution.

We are looking for someone who will shape the future of product marketing at Maxeon as we continue to push the boundaries of market leadership in solar solutions.

This position is responsible for carrying out key activities to ensure that our product launches are aligned with market needs.

The ideal candidate will possess a background in product and market research, a strong business acumen, the ability to adapt quickly in a fast-changing environment, and a passion for solar technology, sustainability and innovation.

This role suits a dynamic product marketer who is highly organized, responsive, and excited to make going solar as easy as flipping a light switch.

This position will repo rt to the Sr. Manager of Product Marketing and work as part of a cross-functional group to deliver best-in-class product solutions to our customers and partners.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following :

  • Product development :
  • Identify and translate features and benefits of products into a defined value prop for installers and homeowners.
  • Collaborate with product management, the brand team and regional marketing leaders to develop product positioning and messaging that resonate with our target buyer personas.
  • Write and edit high-quality content, like pitch decks and web copy, to align with key personas, brand, voice, and the buyers’ journey.
  • Drive the creation and maintenance of customer facing sales tools such as guides, support FAQs, product videos, web content, sales and training presentations, spec sheets, white papers or brochures.
  • Product releases and launches :
  • Track product development cycle and set GTM strategy for new product releases.
  • Manage cross-functional teams through product launches and go to market campaigns. Take a leadership role in defining the culture and team spirit of these groups.
  • Understand and support our sales channels; train them on the problems we solve for homeowners; develop internal tools and external collateral and teach them how and when to use it.
  • Consistently reflect the brand through product naming, positioning and marketing.
  • Maintain launch roadmaps for all services and touchpoints in your portfolio.
  • Work with the digital marketing and corporate communications teams to grow the importance of PR and digital product marketing as part of our integrated marketing efforts.
  • Define success metrics and consistently measure the impact of your work.
  • Market research :
  • Develop market intelligence to characterize who are our buyer personas, how they buy and their key buying criteria.
  • Develop and maintain insights on the competitive landscape and how competing products are positioned.
  • Learn and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make, to drive changes to our sales and marketing processes.
  • Track and input user feedback to fill app development backlog

Required skills and experience :

  • Bachelor’s degree in business, marketing or related field
  • English native speaker or full business proficiency; this role will require you to write externally in English tone of voice guidelines with minimal supervision.
  • 7+ years of product marketing experience (e.g. working in cross-functional marketing teams, creating product value propositions, conducting competitor analysis and market research)
  • Exceptional ROI-tracking skills, able to prove what is or isn’t working
  • Experience working with technical products and concepts with the ability to learn and adapt quickly
  • Self-motivated with the ability to work independently with minimal supervision as well as a successful track record as a team player
  • Excellent project management skills and ability to create and apply program timelines, interdependencies, budgets, and post program metrics
  • Comfortable in flexible work environment with teammates in multiple time-zones

Great to have :

  • Experience with a premium brand in clean energy or consumer technology
  • Experience in marketing products to a channel network of independent customers and distributors
  • A strong desire to be a part of a rapidly growing business with an opportunity to progress

Additional information :

  • This remote position is based in the USA (EST preferred)
  • Up to 15% travel required

Safety Compliance

Your safety is our number one priority at Maxeon. All our employees must complete regular workplace safety training and comply with our mandatory safety standards.

Equal Employment Opportunity

It is Maxeon’s policy to provide equal employment opportunity to all applicants and employees. Maxeon will not tolerate unlawful discrimination against any applicant or employee because of race, color, national origin or ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, age, religion, disability, family care status, veteran status, marital status, sexual orientation, or any other basis protected by national, local, state or federal laws or regulations.

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Our highly advanced solar products are powering the fight against climate change in more than 100 countries around the globe.

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