Marketing - VP Growth Marketing

Full-time

Marketing - VP Growth Marketing

Alaska, USA Arizona, USA California, USA Florida, USA Kent, WA, USA Nevada, USA Texas, USA Wyoming, USA Virtual Req #301 Friday, June 30, 2023 We embrace passionate Team Members who consistently display our values : United, Informative, Approachable, Caring and Transparent.

We are united in our collective effort to achieve member goals and proactively provide solutions tailored to individual Member needs.

We are committed to ensuring that each Member receives a positive service experience and trusted financial advice. Join the Nuvision Team today! Let us be part of your career journey! In conjunction with the SVP of Marketing, the VP Marketing oversees, develops and executes member acquisition, retention, and cross sell marketing campaigns that accelerates credit union’s growth across all regions and channels including retail and digital.

The VP Growth Marketing collaborates with internal business partners including Retail, Mortgage, Small Business, Product Management, Digital to ensure effective marketing campaigns that drive asset growth through new member acquisition, member retention, and increased cross sell with existing members.

Collaborates with Analytics team to develop campaign tracking metrics and insights that continuously improve campaign performance in terms of response rates and top of funnel leads.

Partners with Sales and Operations to increase lead conversions through sales funnel. The VP Growth Marketing position is also responsible for the credit union’s website, social media and online presence.

Oversees creative, campaign management, digital, and marketing specialist functions.

Responsibilities :

  • Evaluate and develop campaign strategy and framework that focuses on driving growth from new customer acquisition, upsell / cross-sell and retention opportunities.
  • Implement A / B tests to inform future initiatives and drive efficiencies
  • Develop and execute integrated marketing campaign plans including key messaging, positioning, channel spend allocations and measurable objectives are all in alignment with business goals
  • Lead efforts to ensure campaign measurement of campaign results and communication of campaign results on a regular cadence across cross-functional teams in order to inform augmentation of future campaign
  • Work closely with a variety of agencies, media partners and cross-functional teams in driving business objectives
  • Manages functional contributions from creative, digital marketing and marketing specialist to ensure high quality standards and quantity of marketing efforts to support company growth
  • Oversees the lead management process and marketing technology, including marketing automation, and others. Contributes to the sales process.

Ensures member touchpoints are seamless across all channels

  • Monitors performance provides ongoing performance feedback and coaching to direct reports, indirect reports and others as needed, and conducts performance & development conversations as well as effective performance evaluations.
  • Expects and enables team members to support the work of peers.
  • Provide appropriate communications and updates to up-line leader pertaining to areas of responsibilities.
  • Actively engages in continuous improvement activities.
  • Represents the Credit Union in a positive and professional manner. Maintains the confidentiality of sensitive member, team member, and other corporate information.
  • Treats co-workers and members with respect.
  • Supports, participates and volunteers in, member community activities, member relations and events that promote member-centric experiences.
  • Fulfills other, related duties, as assigned.

Qualifications :

  • 7-10 years of progressive responsibilities and experience in marketing and / or related areas. Inclusive of 5-years decision-making and management experience.
  • Comprehensive knowledge of fundamental marketing principles and strategies.
  • Comprehensive knowledge of traditional and digital marketing channels.
  • Comprehensive knowledge of marketing technologies, including marketing automation (Marketo), social and digital media, and other new and emerging tools.
  • Strong working knowledge of SEO, SEM, and Google Analytics.
  • Working knowledge of platforms / tools to improve effectiveness of Marketing (such as CuneXus and Q2)
  • Strong management and interpersonal skills with all levels of staff across diverse functions.

Strong organizational skills.

  • Excellent Copy Writing
  • Strong problem-solving skills.
  • Creative and able to develop innovative solutions.
  • Excellent written, verbal, and presentation skills.
  • Self-starter.
  • Ability to develop and present strategic recommendations that would benefit the organization as a whole for the big picture and vision.
  • Must be able to plan, coordinate, manage and guide multiple priorities and projects simultaneously and effectively through to completion in a fast-paced environment.
  • Ability to construct, analyze and provide reports with metrics either through Excel or Prism to key management, and stakeholders.
  • Uses dashboards, scorecards, and best practices for reporting.
  • Dealing with Ambiguity, Managing Vision and Purpose, Organizational Agility, Perspective, Strategic Agility
  • Experience working at a financial institution
  • Experience working for an organization with a regional model that includes some matrix reporting.

Education :

Bachelor’s Degree in marketing, advertising, communications, business management, or related field or equivalent work experience and / or training or education.

Website : nuvisionfederal.com / careers

Pay scale by applicable geographic location :

  • Alaska : $119,842.15 - $149,802.69
  • Arizona : $104,926.18 - $131,157.72
  • California : $115,213.06 - $144,016.32
  • Florida : $99,268.39 - $124,085.49
  • Nevada : $107,497.90 - $134,372.37
  • Texas : $100,811.42 - $126,014.28
  • Washington : $122,928.22 - $153,660.27
  • Wyoming : $99,268.39 - $124,085.49

The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type of years and experience within the industry, job related training / education, etc.

California Employee Privacy Notice :

Benefits :
  • Medical
  • Medical
  • Dental
  • Vision
  • Life Insurance
  • Flexible Spending Account
  • 401(k) Matching
  • Paid Time Off
  • Training Provided
  • Tuition Reimbursement
  • Covid-19 Precaution(s) :

    • Remote Interview Process (some positions vary)
    • In-Person Interview required for Front-Line Positions
    • Social Distancing and Mask Guidelines in place
    Apply Now

    Related Jobs

    Marketing - VP Growth Marketing

    Denali Fort Lauderdale, FL
    APPLY

    Marketing - VP Growth Marketing

    Alaska, USA Arizona, USA California, USA Florida, USA Kent, WA, USA Nevada, USA Texas, USA Wyoming, USA Virtual Req #301 Friday, June 30, 2023 We embrace passionate Team Members who consistently display our values : United, Informative, Approachable, Caring and Transparent.

    We are united in our collective effort to achieve member goals and proactively provide solutions tailored to individual Member needs.

    We are committed to ensuring that each Member receives a positive service experience and trusted financial advice. Join the Nuvision Team today! Let us be part of your career journey! In conjunction with the SVP of Marketing, the VP Marketing oversees, develops and executes member acquisition, retention, and cross sell marketing campaigns that accelerates credit union’s growth across all regions and channels including retail and digital.

    The VP Growth Marketing collaborates with internal business partners including Retail, Mortgage, Small Business, Product Management, Digital to ensure effective marketing campaigns that drive asset growth through new member acquisition, member retention, and increased cross sell with existing members.

    Collaborates with Analytics team to develop campaign tracking metrics and insights that continuously improve campaign performance in terms of response rates and top of funnel leads.

    Partners with Sales and Operations to increase lead conversions through sales funnel. The VP Growth Marketing position is also responsible for the credit union’s website, social media and online presence.

    Oversees creative, campaign management, digital, and marketing specialist functions.

    Responsibilities :

    • Evaluate and develop campaign strategy and framework that focuses on driving growth from new customer acquisition, upsell / cross-sell and retention opportunities.
    • Implement A / B tests to inform future initiatives and drive efficiencies
    • Develop and execute integrated marketing campaign plans including key messaging, positioning, channel spend allocations and measurable objectives are all in alignment with business goals
    • Lead efforts to ensure campaign measurement of campaign results and communication of campaign results on a regular cadence across cross-functional teams in order to inform augmentation of future campaign
    • Work closely with a variety of agencies, media partners and cross-functional teams in driving business objectives
    • Manages functional contributions from creative, digital marketing and marketing specialist to ensure high quality standards and quantity of marketing efforts to support company growth
    • Oversees the lead management process and marketing technology, including marketing automation, and others. Contributes to the sales process.

    Ensures member touchpoints are seamless across all channels

    • Monitors performance provides ongoing performance feedback and coaching to direct reports, indirect reports and others as needed, and conducts performance & development conversations as well as effective performance evaluations.
    • Expects and enables team members to support the work of peers.
    • Provide appropriate communications and updates to up-line leader pertaining to areas of responsibilities.
    • Actively engages in continuous improvement activities.
    • Represents the Credit Union in a positive and professional manner. Maintains the confidentiality of sensitive member, team member, and other corporate information.
    • Treats co-workers and members with respect.
    • Supports, participates and volunteers in, member community activities, member relations and events that promote member-centric experiences.
    • Fulfills other, related duties, as assigned.

    Qualifications :

    • 7-10 years of progressive responsibilities and experience in marketing and / or related areas. Inclusive of 5-years decision-making and management experience.
    • Comprehensive knowledge of fundamental marketing principles and strategies.
    • Comprehensive knowledge of traditional and digital marketing channels.
    • Comprehensive knowledge of marketing technologies, including marketing automation (Marketo), social and digital media, and other new and emerging tools.
    • Strong working knowledge of SEO, SEM, and Google Analytics.
    • Working knowledge of platforms / tools to improve effectiveness of Marketing (such as CuneXus and Q2)
    • Strong management and interpersonal skills with all levels of staff across diverse functions.

    Strong organizational skills.

    • Excellent Copy Writing
    • Strong problem-solving skills.
    • Creative and able to develop innovative solutions.
    • Excellent written, verbal, and presentation skills.
    • Self-starter.
    • Ability to develop and present strategic recommendations that would benefit the organization as a whole for the big picture and vision.
    • Must be able to plan, coordinate, manage and guide multiple priorities and projects simultaneously and effectively through to completion in a fast-paced environment.
    • Ability to construct, analyze and provide reports with metrics either through Excel or Prism to key management, and stakeholders.
    • Uses dashboards, scorecards, and best practices for reporting.
    • Dealing with Ambiguity, Managing Vision and Purpose, Organizational Agility, Perspective, Strategic Agility
    • Experience working at a financial institution
    • Experience working for an organization with a regional model that includes some matrix reporting.

    Education :

    Bachelor’s Degree in marketing, advertising, communications, business management, or related field or equivalent work experience and / or training or education.

    Website : nuvisionfederal.com / careers

    Pay scale by applicable geographic location :

    • Alaska : $119,842.15 - $149,802.69
    • Arizona : $104,926.18 - $131,157.72
    • California : $115,213.06 - $144,016.32
    • Florida : $99,268.39 - $124,085.49
    • Nevada : $107,497.90 - $134,372.37
    • Texas : $100,811.42 - $126,014.28
    • Washington : $122,928.22 - $153,660.27
    • Wyoming : $99,268.39 - $124,085.49

    The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type of years and experience within the industry, job related training / education, etc.

    California Employee Privacy Notice :

    Benefits :
  • Medical
  • Medical
  • Dental
  • Vision
  • Life Insurance
  • Flexible Spending Account
  • 401(k) Matching
  • Paid Time Off
  • Training Provided
  • Tuition Reimbursement
  • Covid-19 Precaution(s) :

    • Remote Interview Process (some positions vary)
    • In-Person Interview required for Front-Line Positions
    • Social Distancing and Mask Guidelines in place
    Full-time
    APPLY

    Marketing Manager

    Spring Footwear Corp Fort Lauderdale, FL
    APPLY

    Since 1991, Spring Footwear has made a difference in the lives of consumers who have depended on our brands to deliver comfort and style.

    Product innovation, quality, value and flexibility are the cornerstones that contribute to our success. This all leads to our mission :

    To develop successful partnerships by creating and delivering the best quality, value, product and service every day!

    We’re looking for a Marketing Manager to join our team in Pompano Beach, FL. The ideal candidate is an individual with significant experience and has a strong interest in project management, art direction, copy writing and social media.

    We seek a team player and a quick learner who is ready to hit the ground running. This individual will help our organization rapidly expand our brand awareness, visibility and community engagement.

    The right person will be extremely dynamic and creative, while inspiring greater success and creating extraordinary experiences, solutions and ideas.

    Responsibilities :

    • Build our general marketing roadmap to achieve optimal results
    • Define and exemplify brand value and storytelling for all 9 brands (Spring Footwear Corp, Spring Step Shoes.com, Spring Step, Spring Step Professional, Spring Step Men, L’Artiste, Flexus, Patrizia, Azura)
    • Effectively lead the department(s) to achieve corporate objectives in a continuous improvement environment.
    • Generate a constant stream of leads and qualified interest in all brands.
    • Measure ROI and KPI’s as well as prepare the overall corporate marketing budget
    • Direct and lead communication internally and externally driven by the direction of the company and the department
    • Identify and develop key talent to ensure success of all individuals on the marketing team.
    • Ensure execution of department deliverables and measure to the department goals.
    • Promote Cross-Functional Collaboration. Work with other department managers to improve overall company processes and ability to deliver timely requests.
    • Responsible for the management of outside vendors and contractors to include definition of work scope, price negotiations, schedule adherence and delivery.
    • Develop and manage the department calendar, to include department deliverables and labor resources.
    • Motivate entire marketing team, digital marketing team and e-commerce group to achieve goals, initiatives and objectives
    • Monitor competition and provide strategies to be number one in the marketplace.
    • Manage all aspects of marketing including wholesale (B2B), eCommerce (B2C) and social media
    • Oversee Product Catalog development and production timelines.
    • Generate monthly reports on our marketing campaign’s performance
    • Communicate with senior management about marketing initiatives, project metrics and new strategies

    Qualifications :

    • 6+ years of experience in the marketing field
    • Bachelor’s Degree in Marketing, Communications, Business Management, or similar. Comparable work experience accepted in lieu of a degree.
    • Strong brand development and digital strategy experience
    • Must be a team player, with the ability to adapt to changing business needs
    • Excellent written communication and presentation skills
    • Ability to work well under pressure in a fast-paced environment
    • Tech-savvy, especially with website development, Microsoft Office, email marketing, etc.

    PLEASE NOTE : THIS IS AN ONSITE POSITION-NOT A HYBRID OR REMOTE ROLE.

    We offer :

    • Competitive wages and benefits
    • Company paid Holidays and Vacation
    • Profit sharing program
    • Advancement opportunities

    We encourage qualified candidates to apply and join our growing team!

    Full-time
    APPLY

    Marketing Assistant

    Infinity Management Group Fort Lauderdale, FL
    APPLY

    Infinity Management Group emanates with pride over the ability to offer a corporate structure that not only includes the development and training of each individual for their entire career with us;

    but also the ability to transition and promote each qualified individual into a senior management role. Infinity Management Group is seeking an individual that we can expand their skill sets as a Marketing Trainee.

    Our Marketing Director is looking for an individual who desires to learn the back-end operations of working with prominent clientele in the telecommunications industry.

    Marketing Assistant Trainee Responsibilities : Conduct target market research in the field Direct contact with consumers to absorb perceptions of our sports background marketing Development in managing accounts Assist Marketing Director in decision-making, appointing project responsibilities, and regulating deadlines Oversee future clientele acquisition and strategically approach clients with proposals on marketing tactics Sustain teams dynamic in ensuring that the marketing campaign is sufficiently increasing revenue for our significant clients and consumer awareness is being met Work with team members in various divisions and develop guidelines and goals to enhance their opportunity for growth Marketing Assistant Trainee Requirements : Strong initiative and organization Solid written, verbal and interpersonal communication skills Capable of working effectively in a fast-paced environment (independently as well as in a team) Excellent attention to detail Customer service experience in person #LI-Onsite Powered by JazzHR

    Full-time
    APPLY

    Marketing Coordinator

    Infinite Therapeutic Services Fort Lauderdale, FL
    APPLY

    We’re looking for a marketing coordinator to join our mental health private practice. The ideal candidate is adept at coordinating and implementing marketing communication projects with responsibilities in social media, public relations, search marketing, advertising, and brand promotion.

    If you’re interested in advancing your career in the industry in an energetic and creative work environment, we can’t wait to see your application.

    This is a part-time position.

    Compensation : $20 - $25 hourly

    $20 - $25 hourly

    Responsibilities :

    • Regularly update social media and respond to followers
    • Play a key role on the marketing team in advising on and contributing to digital, advertising, and marketing strategies
    • Report out monthly statistics for website and social media traffic, engagement, and lead generation and suggest ideas for optimization
    • Manage website content, mailing lists, SEO development, and tracking analytics to ensure all content is up to date and relevant
    • Connect with professionals in the community, maintain relationships, and attend networking events as needed.

    Qualifications :

    • 2+ years of experience in Marketing or related field
    • Must be driven with strong communication and project management skills
    • Familiarity with web platforms, email systems, social media, public relations, and brand identity
    • Must exhibit strong understanding of latest marketing trends

    About Company

    We are a team of therapists with the common mission to help individuals Transform their Lives and Relationships. Our goal is to provide high-quality service to the community for those wanting to enhance their relationships and personal lives.

    Part-time
    APPLY

    Marketing Manager

    The Learning Experience Fort Lauderdale, FL
    APPLY

    Onsite role in Deerfield Beach, FL

    Manager, Acquisition Marketing

    You’re an experienced marketing manager and a leader. As the liaison between the brand and the franchise centers, your key responsibility is to drive enrollment and be a professional brand steward for our field of franchised childcare centers.

    You are proactive, action-oriented, a good gatekeeper, a strong collaborator, and results-driven. You enjoy working with internal and external stakeholders and contributing value to a growing organization.

    You’ll be able to contribute directly to the engine that makes our business thrive while propelling our brand and mission forward.

    Responsibilities :

    • Drive awareness, interest, and enrollment for the brand by partnering with paid and organic agencies for franchise centers
    • Deliver marketing training, and maintain oversight and performance management across various channels, including social, SEM, display, native, influencer, and offline media to drive enrollment
    • Facilitate communication between our franchise centers and digital agency for planning, tracking, and reporting purposes
    • Work directly with field leadership to execute marketing practices for lead generation through digital and traditional methods on a localized level
    • Drive our employer partnership program in collaboration with center management
    • Closely collaborate with the creative, communications, and operations teams to deliver marketing plans and tactics to drive enrollment
    • Strategize and develop creative briefs for our creative / design team, ensuring all marketing assets (videos, photos, landing pages, etc.

    remain on-brand and relevant for the channel

    • Effectively use analytics to understand consumer and customer behavior and turn data into insights and marketing activity / recommendations, yielding positive results
    • Monitor budgets and timelines for all initiatives alongside peers within the marketing and brand teams
    • Discover and team up with various external partners to test new innovations which deliver value in the marketing funnel
    • Continuously improve our internal processes around cross-functional communication, idea generation, and project execution, and be comfortable with reporting

    Requirements :

    • 4+ years’ experience working in growth marketing with a brand or agency
    • Bachelor’s degree or equivalent experience
    • Fluent in Facebook Ads Manager, Google Analytics, and Excel
    • Successful track record working in a high-volume, fast-paced environment
    • Strong organizational skills with high attention to detail
    • Excellent communication and relationship-building skills
    • Passion for inspiring and willingness to teach others
    • Eager to learn and try new approaches and identify channels to make strategic bets

    LI-AW1

    Full-time
    APPLY