Description :

As Director of Product Marketing you will drive the go-to-market strategy and execution for ignio product(s). You will spearhead the launch of new products and updates to existing products.

This includes crafting and iteratively improving outbound messaging and positioning, product-related content, sales enablement, gathering customer feedback, competitive positioning, etc.

In concert with the marketing team, you will participate in defining and developing marketing campaigns to drive demand, build pipeline and shorten sales cycles.The Details

• Gather market intelligence, understand the complete buyer’s lifecycle.
• Create and refine product messaging and product positioning.
• Drive development of customer use case stories through direct customer interaction.
• Define and manage end-to-end product launches with cross functional teams.
• Develop sales presentations, white papers, datasheets, solution briefs, blog posts, videos, contributed articles and social media content.
• Build a complete understanding of competitive landscape and define competitive strategy.
• Build and execute sales enablement programs for both internal and partner selling teams.
• Document customer success stories involving the use of your products.
• Consistently test and refine messaging and market assumptions through website metrics, surveys, customer feedback and analyst interactions.

Desired Skills and ExperienceWhat You Need For This Position

• At least 5-8 years experience in product marketing for B2B software technology
• Overall 15-20 years experience
• Strong people management skills
• Domain expertise in Automation and / or IT Operations Management. You must have solid understanding of key trends in Automation and IT Operations and Management software products;

background in cognitive intelligence is a plus.

• Excellent presentation skills
• Strong project management skills
• Exceptional written and verbal communication skills

Powering Positive Change™

In a world of constant change, the only way to make a meaningful impact is to stay ahead of the curve. That’s why at Maxeon Solar Technologies we’ve been pushing the boundaries of solar innovation every day for 35 years from the very edge of outer space to countless rooftops below.

Our highly advanced solar products are powering the fight against climate change in more than 100 countries around the globe.

And our brilliant, passionate, and driven team of more than 5,000 people globally are Powering Positive Change™ every day.

Are you ready to power positive change?

Company description

How do you build a better tomorrow? A spirit of constant improvement has made Maxeon Solar Technologies the world-renowned leader in solar innovation, and we thrive together to lead the fight against climate change.

Maxeon designs, manufactures, and sells industry-leading clean energy products in more than 100 countries through a global sales network spanning more than 1,700 sales and installation partners.

Maxeon is Powering Positive Change every day with a brilliant, passionate and driven team of more than 5,000 people in the Americas, Europe, Asia and Australia.

What we are looking for

We are seeking an experienced, detail-oriented Marketing Manager to execute and measure marketing activities that support pipeline and growth of our North America channel partner program.

The Marketing Manager will work with our global marketing, digital, channel, sales and product teams, and report directly to the North America Marketing Director.

The ideal candidate is a collaborative marketer who is highly organized, responsive, and results focused.

What you’ll do in this role

• Manage our U.S. marketing store, including selecting and maintaining inventory, working closely with our fulfillment vendor to ensure excellent service for our partners, developing and analyzing sales reports, optimizing the e-commerce platform, and building out additional products and services.
• Manage and grow our digital partner portal by building valuable content (sales materials, nurture campaigns, social assets, etc.

developing and owning our partner communication plan, managing metrics reports, and working cross-functionally with our internal teams to deliver a best-in-class partner platform.

• Help plan and manage our U.S. events, conferences, and sponsorships by identifying opportunities, coordinating participants, and overseeing deliverables.
• Work with key contributors to maintain and grow our library of sales and marketing materials, including presentations, case studies, infographics, photography and videos.

What you’ll need to have

• 7+ years in a marketing role, with demonstrated project management experience
• Strong knowledge of MS Office and digital marketing automation tools
• Excellent written, communication, and interpersonal skills
• Exceptional attention to detail and quality of work

Preferred qualifications

• Channel marketing and communication experience
• Demand generation and lead nurture experience
• Data analysis skills and a passion for understanding patterns and trends
• Undergraduate degree in marketing, communications or equivalent
• Direct experience working in the solar industry

Additional information

This is a remote, full-time position and may require up to 30% travel.

Safety Compliance

Your safety is our number one priority at Maxeon. All our employees must complete regular workplace safety training and comply with our mandatory safety standards.

Equal Employment Opportunity

It is Maxeon’s policy to provide equal employment opportunity to all applicants and employees. Maxeon will not tolerate unlawful discrimination against any applicant or employee because of race, color, national origin or ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, age, religion, disability, family care status, veteran status, marital status, sexual orientation, or any other basis protected by national, local, state or federal laws or regulations.

Job Description

As a Copywriter on Western Digital’s Product Marketing team, your primary responsibility will be to develop content and copy for consumer-focused marketing initiatives.

By collaborating with the team, you will create strategic and creative concepts that motivate the target audience and help sales teams achieve their goals.

You must feel comfortable writing for a variety of mediums, including print, digital, social, paid ads, and more. As part of your role, you will apply best practices within copy across mediums, ensuring that all content adheres to SEO standards for digital.

Working in a fast-paced environment, you will be expected to produce quality work with a short turnaround time, managing one-off tasks and long-term projects.

You will work closely with the creative team to write, edit, and review within the style guide, exploring and problem-solving independently to produce relevant copy both at a single instance and system level.

Joining the Product Marketing team means working alongside other creative professionals, including designers, marketing managers, content strategists, and product managers.

Key Responsibilities :

• Support the evolution of product marketing strategies, ensuring alignment with overall business objectives.
• Support the strategic development of marketing campaigns, considering new and innovative ways to promote products and engage target audiences.
• Ensure all marketing content is aligned with the brand's identity, including tone, voice, and visual aesthetic.
• Create strategies to enhance audience engagement with the brand, fostering brand loyalty and advocacy.
• Harness the power of storytelling in shaping and promoting the product narratives across various marketing channels.
• Collaborate with creative teams to ensure the execution of marketing strategies

Qualifications

3-5 years of experience in advertising, copywriting, editorial or public relations

Understanding of how to write concise, branded content for consumer retail, e-commerce, digital marketing and video and the varying parameters each medium requires

Ability to interpret briefs, take direction and execute

Comfort collaborating in a large, matrixed cross-functional organization

Compelling presentation skills

Fluency in Microsoft Office

Additional Information

Western Digital is committed to providing equal opportunities to all applicants and employees and will not discriminate based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics.

We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment.

We comply with the laws and regulations set forth in the Equal Employment Opportunity is the Law poster.

Western Digital thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within.

We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us.

We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution.

Western Digital is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process.

Please contact us at [email protected] to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

LI-CK1

Powering Positive Change™

In a world of constant change, the only way to make a meaningful impact is to stay ahead of the curve. That’s why at Maxeon Solar Technologies we’ve been pushing the boundaries of solar innovation every day for 35 years from the very edge of outer space to countless rooftops below.

Our highly advanced solar products are powering the fight against climate change in more than 100 countries around the globe.

And our brilliant, passionate, and driven team of more than 5,000 people globally are Powering Positive Change™ every day.

Are you ready to power positive change?

Company description

How do you build a better tomorrow? A spirit of constant improvement has made Maxeon Solar Technologies the world-renowned leader in solar innovation, and we thrive together to lead the fight against climate change.

Maxeon designs, manufactures, and sells industry-leading clean energy products in more than 100 countries through a global sales network spanning more than 1,700 sales and installation partners.

Maxeon is Powering Positive Change every day with a brilliant, passionate and driven team of more than 5,000 people in the Americas, Europe, Asia and Australia.

What we are looking for

We are seeking an experienced, detail-oriented Marketing Manager to execute and measure marketing activities that support pipeline and growth of our North America channel partner program.

The Marketing Manager will work with our global marketing, digital, channel, sales and product teams, and report directly to the North America Marketing Director.

The ideal candidate is a collaborative marketer who is highly organized, responsive, and results focused.

What you’ll do in this role

• Manage our U.S. marketing store, including selecting and maintaining inventory, working closely with our fulfillment vendor to ensure excellent service for our partners, developing and analyzing sales reports, optimizing the e-commerce platform, and building out additional products and services.
• Manage and grow our digital partner portal by building valuable content (sales materials, nurture campaigns, social assets, etc.

developing and owning our partner communication plan, managing metrics reports, and working cross-functionally with our internal teams to deliver a best-in-class partner platform.

• Help plan and manage our U.S. events, conferences, and sponsorships by identifying opportunities, coordinating participants, and overseeing deliverables.
• Work with key contributors to maintain and grow our library of sales and marketing materials, including presentations, case studies, infographics, photography and videos.

What you’ll need to have

• 7+ years in a marketing role, with demonstrated project management experience
• Strong knowledge of MS Office and digital marketing automation tools
• Excellent written, communication, and interpersonal skills
• Exceptional attention to detail and quality of work

Preferred qualifications

• Channel marketing and communication experience
• Demand generation and lead nurture experience
• Data analysis skills and a passion for understanding patterns and trends
• Undergraduate degree in marketing, communications or equivalent
• Direct experience working in the solar industry

Additional information

This is a remote, full-time position and may require up to 30% travel.

Safety Compliance

Your safety is our number one priority at Maxeon. All our employees must complete regular workplace safety training and comply with our mandatory safety standards.

As a Regional Digital Marketing and Marketing Communications Manager, you will be responsible for deploying digital marketing and marketing communications strategy in the region, including the adaptation of marketing communication content to regional needs, including key tradeshows;

Does this sound exciting? if so, please apply today! In your new role you will :

• Plans and monitors regional marketing communications strategy and initiatives in the region aligned with global Marketing Communications Strategy
• Adapts communication materials to regional needs and deploy it together with defined channel owners in the region
• Deploys digital marketing communications strategy in the region; plans and conducts digital marketing communications activities in the region for products and applications
• Manages regional digital marketing activities and monitors performance to enable business development
• Responsible for all regional Marketing Communications & digital marketing Activities for the Power and Sensor Systems Division

You are best equipped for this task if you have :

• A bachelor’s degree in business, marketing, communication, finance, or a related field
• A master’s degree may be advantageous
• A minimum of 5 years experience in marketing or in a management role
• Knowledge of digital marketing best practices
• Experience with marketing tools and software
• Experience working in a high-tech environment
• The ability to lead a cross-functional team
• Excellent organization and English communication skills
• Leadership, problem-solving, and networking skills
• Outstanding time-management skills

Power & Sensor Systems (PSS) drives leading-edge power management, sensing, and data transfer capabilities

The PSS division powers decarbonization and digitalization with a wide range of energy-efficient and digital solutions. PSS semiconductors help avoid carbon emissions, use resources sustainably, manage power effectively and intelligently, give things’ smart senses, and process data quickly and reliably.

The portfolio includes power, connectivity, RF, and sensor system technologies to develop smaller, lighter, smarter, and more efficient solutions for consumer devices, smart home / building applications, robotics, computing and data centers, charging devices, power tools, and much more.

The next generation of silicon and wide-bandgap (SiC and GaN) solutions provides unparalleled performance and reliability for 5G, big data, and renewable energy applications.

These materials are paving the way for further energy and carbon savings. Highly precise XENSIV sensor solutions are enabling IoT devices to react intuitively to their surroundings for seamless user interactions while audio amplifiers bring exceptional sound experiences to smart speakers and other audio use cases.

for more information about working at PSS with interesting employee and management insights and an overview with more #PSSDreamJobs.

Benefits

• Medical, Dental & Vision Plans
• Flexible Reimbursement Accounts (FSAs)
• Industry leading 401k Employer Contribution / Match
• Company Performance Bonus
• Holiday Pay & Paid Time Off (PTO)
• Flexible Working Conditions, Part-time Options
• Different career paths : Project Management, Technical Ladder, Management & Individual Contributor
• Wide range of Training Offers & Career Development Planning
• Coaching, Mentoring, Networking Possibilities
• International assignments
• Basic Life & Dependent Life Insurance
• Paid Sick Leave, Accidental Death & Disability Insurance (AD&D)
• Short-term & Long-term Disability
• Employee Assistance Program (EAP)
• Health Promotion Programs
• Reduced Price for Public Transportation