Posting Details

Job Details

Description

Remote Opportunity located within First Horizon Bank's footprint

About Us

First Horizon Corp. (NYSE : FHN), with approximately $90 billion in assets, is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel.

Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states across the southern U.S. The Company and its subsidiaries offer commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, mortgage, and title insurance services.

First Horizon has been recognized as one of the nation's best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank.

Summary

First Horizon Bank is seeking a Data Analyst to manage, process, analyze and report on performance data that strengthens the decision-making for First Horizon in acquiring and nurturing customer relationships.

This position will drive initiatives that support the growth of the First Horizon’s marketing organization by delivering campaign performance analytics, customer segmentation, data infrastructure, and insightful reporting across all channels.

The role reports directly to the Director, Marketing Analytics, and is responsible for helping to improve marketing strategy and decision making through analytics.

Key Responsibilities Include

• Support all performance analytics of marketing campaigns.
• Deliver product and customer portfolio performance analytics to marketing partners.
• Implement and manage a process to run our customer segmentation scoring model using the available 1st and 3rd party data.
• Develop measurement plans, data gathering, organization and reporting for marketing campaigns across all channels (Direct Mail, Email, Digital, Social, Search and Affiliates)
• Develop measurement methodologies for campaign analytics, full-funnel multi-touch attribution, digital analytics, A / B test reporting, event analytics, brand analytics, targeting profiles, contact and leads.
• Identify gaps and improve upon the existing marketing campaign reporting, digital reporting dashboards and data connections.

Recommend analytics reporting enhancements and drive implementation of those enhancements.

Design, build, implement, and support marketing analytics deliverables by assimilating data from multiple sources and present the information in a straightforward way to marketing stakeholders.

Qualifications Include

• 4+ years of experience working in data and analytics, preferably in a marketing organization.
• Extensive experience in the use of data analysis, data operations, measurement, reporting and data warehousing to improve efficiency and effectiveness.
• Working knowledge of data integrity / privacy practices and applicable risk and compliance management frameworks.
• Proven track record of managing projects and delivering results.
• Expertise in organizing and analyzing large sets of data.
• Experience with Data Querying Tools (SQL, SOQL, Alteryx). Able to write queries, work across multiple databases and aggregate.
• Experience with data organization, dashboard automation, reporting and presentations tools (Tableau, Datorama). Able to build Tableau / Datorama dashboards and link to databases / Excel.
• Working knowledge of Data Science Tools (Python, R)

Qualifications and Competencies :

• Bachelor's degree in Engineering, Mathematics, Statistics, or a quantitative field.
• Effective communication skills, both written and verbal.
• Data focused and analytical, with attention to detail and accuracy.
• Strong project management skills, ability to multi-task and deliver within negotiated deadlines.
• Organized, responsive and able to collaborate with multiple stakeholders.
• Demonstrates and exemplifies values and characteristics which are essential to the Marketing Team’s success : Great attitude : realize that the energy and attitude they bring, impacts not only their performance but the performance of those around them Transparency : are direct, factual, and straight-forward Flexibility : ask questions for greater insight, and make recommendations relative to alternatives, options, or other solutions

Work Schedule : Monday - Friday 8 : 00am-5 : 00pm

Work Location : Flexible

Benefit Highlights

• Medical with wellness incentives, dental, and vision
• HSA with company match
• Maternity and parental leave
• Tuition reimbursement
• Mentor program
• 401(k) with 6% match
• More

Job Description

WTVC has an amazing opportunity for a sales professional to join our team of integrated marketing consultants. We help local businesses grow by designing creative and effective client campaigns that drive business results through cross-platform solutions including digital and broadcast.

If you are motivated by seeing your clients succeed and want the ability to work great hours with industry-leading earning potential - this could be YOUR opportunity.

Your day to day will involve working with a committed (and fun) group of people that care about their clients, and you, as much as you do! You will get to represent some of the best digital and broadcasting assets in the business, develop new campaigns, uncover new client opportunities, and manage and grow a full customer portfolio.

The successful candidate will be responsible for (but not limited to) the following :

Primarily :

• Grow and maintain a full customer portfolio
• Develop new business and digital revenue opportunities
• Develop cross-platform campaigns

ALSO :

• Generate revenue for the station and meet monthly goals through effective outside sales
• Research and build campaign solutions, including overall branding and creative and ensure campaign execution meets client expectations
• Grow your book of business in alignment with goals while identifying companies that are expanding, relocating, hiring
• Meet or exceed revenue targets for existing, new, and digital business, as well as corporate initiatives and develop a strategy to support achievement of goals
• Grow share of clients' advertising spend while increasing their overall spend
• Support quality deliverables to drive client results
• Support collection of receivables
• Build and enhance sales skills, to include effective storytelling, prospecting and relationship-building, negotiation, closing
• Develop capabilities to produce creative and effective campaigns

The ideal candidate will have the following skills :

• Effective relationship building, customer service, communication, presentation, and negotiation skills
• Superior business acumen with the ability to build / maintain relationships with key stakeholders
• Ability to handle multiple complex projects at the same time
• Organized with strong attention to detail and the ability to thrive in a changing environment
• Ability to effectively communicate, build rapport and relate well to all kinds of people
• Capability to work with customers in a hybrid work environment and successful communication ability during virtual and in person customer settings
• Experience selling digital products / strategies including audience targeting, social media etc.
• Reliable transportation, valid driver's license, and a satisfactory driving record

Our Marketing Consultants are some of the highest commissioned sales people in the industry. If you are interested in selling some of the best media in the industry, we want to hear from you!

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

About Us

Make your mark in Media with Sinclair Broadcast Group, a diversified media company dedicated to connecting people with content everywhere! We have consistently led the broadcast industry since our inception, and now Sinclair owns the largest regional sports network business and one of the largest television broadcast portfolios in the country.

In addition, we have affiliations with all of the major broadcast networks, own Tennis Channel, and several multicast networks including TBD and Comet.

Our content is distributed over-the-air, on multi-video providers, and through our industry-leading digital media platforms.

We're at the forefront of NextGen technology, enabling innovative new ways to engage with broadcast content like never before.

We also recently launched a free TV streaming service called STIRR. Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees.

We are advancing the world of Media and want YOU to join our winning team!

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people.

How good? Here is a glimpse : great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.

Job Description

WTVC has an amazing opportunity for a sales professional to join our team of integrated marketing consultants. We help local businesses grow by designing creative and effective client campaigns that drive business results through cross-platform solutions including digital and broadcast.

If you are motivated by seeing your clients succeed and want the ability to work great hours with industry-leading earning potential this could be YOUR opportunity.

Your day to day will involve working with a committed (and fun) group of people that care about their clients, and you, as much as you do! You will get to represent some of the best digital and broadcasting assets in the business, develop new campaigns, uncover new client opportunities, and manage and grow a full customer portfolio.

The successful candidate will be responsible for (but not limited to) the following :

Primarily :

• Grow and maintain a full customer portfolio
• Develop new business and digital revenue opportunities
• Develop cross-platform campaigns

ALSO :

• Generate revenue for the station and meet monthly goals through effective outside sales
• Develop new business and create results for clients through creative and effective targeted campaigns
• Research and build campaign solutions, including overall branding and creative and ensure campaign execution meets client expectations
• Grow your book of business in alignment with goals while identifying companies that are expanding, relocating, hiring
• Meet or exceed revenue targets for existing, new, and digital business, as well as corporate initiatives and develop a strategy to support achievement of goals
• Grow share of clients’ advertising spend while increasing their overall spend
• Support quality deliverables to drive client results
• Support collection of receivables
• Develop capabilities to produce creative and effective campaigns

The ideal candidate will have the following skills :

• Effective relationship building, customer service, communication, presentation, and negotiation skills
• Superior business acumen with the ability to build / maintain relationships with key stakeholders
• Ability to handle multiple complex projects at the same time
• Organized with strong attention to detail and the ability to thrive in a changing environment
• Ability to effectively communicate, build rapport and relate well to all kinds of people
• Capability to work with customers in a hybrid work environment and successful communication ability during virtual and in person customer settings
• Experience selling digital products / strategies including audience targeting, social media etc.
• Reliable transportation, valid driver’s license, and a satisfactory driving record

Our Marketing Consultants are some of the highest commissioned sales people in the industry. If you are interested in selling some of the best media in the industry, we want to hear from you!

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

Our company is looking for a talented entry-level Brand Marketing Assistant to deliver insightful and innovative marketing campaigns that align with consumer insights.

You will be working in a fast-paced, strategic environment where you will conceptualize and implement strategies to increase our market share and strengthen our brand's reputation.

Additionally, your role will be critical in improving customer satisfaction, drive, and growth.

The following are the responsibilities of the Brand Marketing Assistant :

• Execute brand assistant functions in order to increase market share for the products or services of customers.
• Assist the brand management team in maintaining customer brand appeal.
• Effectively execute brand strategies.
• Help brand managers create brand image
• Develop new marketing strategies to enhance the brand's image.
• Conduct and document market research on the most recent shifts in customer preferences.
• Analyze, investigate, and evaluate the products and brand concerns of competitors.
• Coordination with clients, sales representatives, advertising executives, and marketing specialists in developing a brand image for the products of clients.
• Create and implement brand positioning strategies to get the most mileage out of branded product sales.
• When performing brand assistant functions, ensure that all client standards, policies, and guidelines are followed.

Because this is an entry-level position, no prior experience is necessary. We take pride in being a competitive, upbeat, and fast-paced environment.

Requirements

• Experience providing customer service and promotional support in marketing, sales, and related fields.
• Must be willing to work hard and attend appropriate training sessions in an entry-level position.
• Outstanding organizational and planning abilities.
• Self-motivated and goal-oriented.
• Excellent time management abilities and the ability to stick to a schedule
• Dedicated to providing the best possible customer service to clients and consumers.
• Positivity and eagerness to learn.

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We have an immediate need for a Marketing Communications Assistant to assist with managing face-to-face customer interactions and increasing brand awareness.

Our Marketing / Communications Assistant's responsibilities include distributing promotional materials, responding to customer inquiries and comments, and networking at marketing events.

If you have experience finding and developing long-term connections with target audiences, we'd like to meet with you. You will be our brand's voice, impressing our customers and attracting new customers.

Marketing Communications Assistant Responsibilities Include : Promote your products and services at promotional events. Coordination of promotional materials design and distribution Monitor the return on investment for marketing activities.

Participate in industry-specific social media groups and professional platforms. Network with industry experts and potential clients to raise brand awareness.

Gather customer feedback to assist sales and product teams. Required Skills and knowledge : A high school diploma or GED is required.

It is preferred that you have a degree and / or experience in marketing and / or communications. Outstanding interpersonal skills.

Excellent oral and written communication skills. Powered by JazzHR