Marketing Coordinator
Reporting directly to the Sales Manager, the Marketing Coordinator is tasked with implementing corporate and community-level marketing initiatives, branding, and advertising plan to support the sales development of the Company.
They will have experience with a wide range of marketing functions, including email marketing, CRM systems, digital marketing, advertising, and social media.
An ideal candidate for our team should be marketing-driven. They should be creative, highly organized, quick to act, detail-oriented, able to follow and maintain procedures, meticulous about spelling and grammar, and can work with a variety of teams.
CORE FUNCTIONS
- Create Brand Image (Internal and External)
- Create / maintain a digital presence
- Track Lead Metrics
Candidates must embody the following core values :
- Grow or die
- Operational excellence
- Win through teamwork
- Set the tone
- Create a positive impact
Compensation :
$40,000 - $60,000 yearly
Responsibilities :
- Create and implement approved marketing strategies in accordance with objectives and budget limitations
- Customize ad templates to meet local market needs, incorporating specific calls-to-action / offers
- Create and distribute email marketing strategy per community including Realtor® communication
- Coordinate, execute, and assist with special community events and neighborhood openings
- Maintain accuracy of all community pages and provide necessary creative assets (photos, video, copy, announcements, and inventory listings)
- Update and maintain Company website content, social media, etc
- Order and manage creative assets for communities
- Create and order community brochures and collateral
- Coordinate marketing for new community launches
- Coordinate approved community signage, collateral, and sales office needs
- Coordinate completed home photos and community videos
- Provide community-level marketing point-of-sale materials such as displays, flyers, and inserts. Order, install, and ensure the integrity of signage, flags, welcome mats, etc
- Track and process invoices relating to marketing plan execution
- Attend bi-weekly Sales Meetings
- Provide ongoing community presentation audit / assessment from consumer's point-of-view
- Provide analysis and reporting of campaign successes and failures
- Create, monitor, and report on digital marketing for the Company
- Keep up to date on building industry trends and marketing tactics to make recommendations for community marketing plans
- Work with the sales team to facilitate communication, and feedback, and make improvements to the marketing plan
- Create and manage lifecycle email communications in the Customer Relationship Management (CRM) system with the goal of nurturing and converting prospects to a community visit
- Enter MLS listings where applicable
Qualifications :
- Past work experience in marketing or advertising
- Knowledge of traditional and digital marketing including content marketing, email marketing, and social media marketing
- Exceptional writing skills for various mediums and marketing channels, including website copy, email, social media content, and print marketing collateral
- Experience with SEO
- Excellent computer skills including advanced MS Office Suite and marketing platforms
- Requires resourcefulness, patience, and clarity
- Team player with a great attitude, emotional intelligence, and drive to results
- Willing to take the initiative, be creative and take ownership
- Demonstrate keen attention to detail, showcase organizational abilities and leadership qualities
Preferred Qualifications :
Associates Degree in Marketing, Advertising, Communications, or related field or equal qualifications
About Company
As one of the Raleigh area's fastest-growing home builders, Gray Wolf Homes has an exhilarating and fluid start-up culture full of growth opportunities and rewarding challenges.
Gray Wolf Homes strive to be innovative and unique in the way that it operates and functions. Our team-oriented culture focused on accountability, and a strong desire to improve is what sets Gray Wolf Homes apart.
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Marketing Coordinator
Reporting directly to the Sales Manager, the Marketing Coordinator is tasked with implementing corporate and community-level marketing initiatives, branding, and advertising plan to support the sales development of the Company.
They will have experience with a wide range of marketing functions, including email marketing, CRM systems, digital marketing, advertising, and social media.
An ideal candidate for our team should be marketing-driven. They should be creative, highly organized, quick to act, detail-oriented, able to follow and maintain procedures, meticulous about spelling and grammar, and can work with a variety of teams.
CORE FUNCTIONS
- Create Brand Image (Internal and External)
- Create / maintain a digital presence
- Track Lead Metrics
Candidates must embody the following core values :
- Grow or die
- Operational excellence
- Win through teamwork
- Set the tone
- Create a positive impact
Compensation :
$40,000 - $60,000 yearly
Responsibilities :
- Create and implement approved marketing strategies in accordance with objectives and budget limitations
- Customize ad templates to meet local market needs, incorporating specific calls-to-action / offers
- Create and distribute email marketing strategy per community including Realtor® communication
- Coordinate, execute, and assist with special community events and neighborhood openings
- Maintain accuracy of all community pages and provide necessary creative assets (photos, video, copy, announcements, and inventory listings)
- Update and maintain Company website content, social media, etc
- Order and manage creative assets for communities
- Create and order community brochures and collateral
- Coordinate marketing for new community launches
- Coordinate approved community signage, collateral, and sales office needs
- Coordinate completed home photos and community videos
- Provide community-level marketing point-of-sale materials such as displays, flyers, and inserts. Order, install, and ensure the integrity of signage, flags, welcome mats, etc
- Track and process invoices relating to marketing plan execution
- Attend bi-weekly Sales Meetings
- Provide ongoing community presentation audit / assessment from consumer's point-of-view
- Provide analysis and reporting of campaign successes and failures
- Create, monitor, and report on digital marketing for the Company
- Keep up to date on building industry trends and marketing tactics to make recommendations for community marketing plans
- Work with the sales team to facilitate communication, and feedback, and make improvements to the marketing plan
- Create and manage lifecycle email communications in the Customer Relationship Management (CRM) system with the goal of nurturing and converting prospects to a community visit
- Enter MLS listings where applicable
Qualifications :
- Past work experience in marketing or advertising
- Knowledge of traditional and digital marketing including content marketing, email marketing, and social media marketing
- Exceptional writing skills for various mediums and marketing channels, including website copy, email, social media content, and print marketing collateral
- Experience with SEO
- Excellent computer skills including advanced MS Office Suite and marketing platforms
- Requires resourcefulness, patience, and clarity
- Team player with a great attitude, emotional intelligence, and drive to results
- Willing to take the initiative, be creative and take ownership
- Demonstrate keen attention to detail, showcase organizational abilities and leadership qualities
Preferred Qualifications :
Associates Degree in Marketing, Advertising, Communications, or related field or equal qualifications
About Company
As one of the Raleigh area's fastest-growing home builders, Gray Wolf Homes has an exhilarating and fluid start-up culture full of growth opportunities and rewarding challenges.
Gray Wolf Homes strive to be innovative and unique in the way that it operates and functions. Our team-oriented culture focused on accountability, and a strong desire to improve is what sets Gray Wolf Homes apart.
Content creator
Environmental Specialties designs and manufactures a diverse product line of controlled walk-in and reach-in environmental chambers suited for an array of applications across multiple With well over 100 years of combined experience in the environmental room market, our engineering team designs the most reliable, stable, and redundant solutions available As such, we are the country’s most versatile and respected providers of environmental rooms for pharmaceutical, biotech, museum, and academic
As part of EMCOR Group, we provide the local leadership to solve mechanical engineering challenges for our clients, which is enhanced by the backing of a financially solid Fortune 500® company with a national
Environmental Specialties is seeking a Marketing Content Creator who will write copy for web content, email campaigns, and other marketing activities for publication, focusing on producing high quality content that ensures engagement and brand This role is onsite and based out of our Raleigh, NC
Why should you consider making a move?
- We recently celebrated 50 years of designing and manufacturing the industry's finest controlled environmental chambers, and we're growing!
- Great opportunity for an independent and proactive professional who would thrive in a solo marketing
- We offer an amazing small company-feel culture with the backing of our Fortune 500 parent company,
Key Duties :
- Create weekly content, including case studies of active projects, noteworthy accomplishments, and employee
- Create captivating and engaging content that resonates with our target audience, including prospects, customers and employees delivered across external and internal communications channels, and contributing to a strong brand presence across multiple
- Create SEO-optimized marketing content and track results using Google
- Utilize excellent listening and critical thinking skills to translate sometimes complex or technical business concepts in writing and in a manner that is persuasive and digestible by target
- Collaborate with cross-functional teams, interacting with graphic design, sales, marketing, projects team, engineering, and other partner professionals and customers to deliver the best
- Champion brand standards and editorial style to ensure quality, consistency and alignment across our communications channels and marketing
- Conduct market research and stay abreast of competitor
- Create digital content to enhance brand visibility, generate leads and support sales closing
- Develop innovative marketing campaigns and pitch new content creation
- Produce high quality work products in terms of messaging, accuracy, content, and compliance with customer requirements
- Collect and provide LinkedIn, website, and other digital marketing content to the corporate marketing department to promote Environmental Specialties in the
- Plan, coordinate and attend marketing outreach programs (golf tournament, giveaways, tradeshows, industry conferences, lunch & learns, ) as
- Oversee photography shoots (planning and coordination) and management of projects and staff
- Support other marketing, communications, and sales administration tasks as
Preferred Qualifications :
- Bachelor's degree in Marketing, Communications, Journalism, or Business Administration or related field
- 2+ years of experience in marketing or
- Outstanding writing and editing skills that calibrate copy to the audience, medium and style
- Strong business acumen, critical thinking and processing skills to distill sometimes complicated business, technical or scientific concepts for mainstream
- High comfort level with ability to identify needs without direction and performing duties
- Previous experience with market-based research, Google Analytics, social media, promotional activities, sales collateral development and marketing
- Proficiency with software and digital marketing tools, which may include Microsoft Office, Adobe Creative Suite, as well as new platforms when adopted
- Previous experience at an engineering or construction firm
- Excellent verbal and written communication
- Demonstrate strong writing, proofreading, and editing
- Intermediate experience in Microsoft Excel, Word, PowerPoint, and
We offer high-quality employee benefits that start the 1st day of the month after your start date!
- Health Insurance : 4 plans available to choose from with Rx coverage
- Heath Saving Account (HSA) and Flexible Spending Accounts (FSA) options available
- Dental insurance : 2 plans available to choose from
- Vision insurance
- Company-paid Accidental Death / Dismemberment coverage
- Company-paid Life insurance
- Company-paid Short-Term & Long-Term Disability coverage
- 401(k) Retirement Plan with company match up to the first 5% and immediate vesting
Other Great Benefits :
- Competitive salary
- Weekly pay with direct deposit
- Start with 104 hours of Paid Days Off + 10 Paid Holidays
- Employee Stock Purchase plan with 10% company match
- Employee referral incentives
- Employee Assistance Program (EAP)
- Tuition Reimbursement
- Work in a true team environment with employees who are passionate about what they do
- Wear jeans in our business casual dress environment
Notice to prospective employees : There have been fraudulent postings and emails regarding job EMCOR Group and its companies list open positions here .
Please check our available positions to confirm that a post or email is EMCOR Group and its companies do not reach out to individuals to help with marketing or other similar If an individual is contacted for services outside of EMCOR’s normal application process it is probably
We offer our employees a competitive salary and comprehensive benefits package and are always looking for individuals with the talent and skills required to contribute to our continued growth and
Full job description information, including the physical demands and the work environment, are available upon Equal Opportunity Employer / Veterans / Disabled .
To review our Equal Employment Opportunity and Affirmative Action policy, or to complete a full employment application,
Marketing Manager
About KB Home
KB Home is one of the largest and most recognized homebuilders in the United States and has built over 650,000 quality homes in our more than 60-year history.
Today, KB Home operates in 45 markets from coast to coast. What sets KB Home apart is the exceptional personalization we offer our homebuyers from those buying their first home to experienced buyers allowing them to make their home uniquely their own, at a price that fits their budget.
As the leader in energy-efficient homebuilding, KB Home was the first builder to make every home it builds ENERGY STAR certified, a standard of energy performance achieved by fewer than 10% of new homes in America, and has built more ENERGY STAR certified homes than any other builder.
An energy-efficient KB home helps lower the cost of ownership and is designed to be healthier, more comfortable and better for the environment than new homes without certification.
We build strong, personal relationships with our customers so they have a real partner in the homebuying process. As a result, we have the distinction of being the #1 customer-ranked national homebuilder in third-party buyer satisfaction surveys.
Build your career with KB Home. Learn more .
JOB SUMMARY : The marketing manager is responsible for the design and execution of the division's marketing plan. Working with the sales team, this position will be responsible for community specific marketing initiatives that will ultimately drive increased traffic, resulting in higher sales volume.
ESSENTIAL DUTIES AND RESPONSIBILITIES :
Marketing Plans : Develop, recommend and drive the implementation of quarterly and annual marketing programs for assigned local divisions.
- Review regular market research and advise division leadership on market trends and opportunities.
- Create, support and facilitate development and execution of local marketing plans.
- Manage the marketing strategy, including consumer segmentation, marketing budget, branding, and event planning
- Perform competitive market research and analysis
Marketing Promotions : Create, plan, and execute weekly customer events, promotions and advertising concepts to increase brand awareness and increase traffic to communities.
- Create customized marketing programs for each specific community within the division.
- Develop annual and quarterly marketing "calendar of events" for the division
- Plan, organize, and deliver marketing events for current and new communities. Work with various vendors to provide creative and engaging events.
- Review and select corporate approved promotional materials for all assigned communities.
- Research, select and monitor the use of direction sign vendors to assist in driving traffic to current and new communities.
- In conjunction with Corporate Marketing and Sales Leadership continue to evaluate, recommend and execute various e-marketing initiatives from a local standpoint, including the use of the company website and other social media sites.
- Coordinate and attend special events, community activities, and on-site events to assist in managing vendors and traffic flow
- Manage projects and deadlines with vendors and internal marketing team via Workfront
- Work with Sales Leadership and vendors to ensure that models and all sales tools needed are in place prior to new community opening and that ongoing community appearance meets our standards
- Work closely with the Sales Leadership and measure sales and traffic; evaluate sources / drivers of same; and adjust campaigns accordingly to maximize visitors to community sales centers
- Enforce strict adherence to brand standards and guidelines across all internal and external partners
Performance Management and Development :
- Recruit, hire, and retain Marketing personnel.
- Establish performance goals for each employee and continuously monitor and communicate results.
- Ensure timely completion of all performance reviews for direct reports.
- Identify team performance gaps and development areas, and offer training or coaching solutions to narrow the gap. Ensure all individual required training is completed.
- Conduct regular team meetings to discuss goals / strategy, celebrate successes, and share best practices.
Marketing Budget : Work with division leadership to establish and execute the division's marketing budget including event planning, promotional materials, human directionals, & other outreach methods.
Metrics :
- Regularly visit KB Home and competitor communities throughout the division to evaluate trends and competitor data.
- Ensure the ongoing collection of relevant marketing data for purposes of future evaluations.
- Develop and monitor extensive traffic reports by community for comparison purposes.
EDUCATION / EXPERIENCE / MINIMUM REQUIREMENTS :
Education :
Bachelor's degree in advertising, marketing or communications or business required.
Experience :
- 3-5 years in house, corporate or agency experience in Marketing (national, regional, and / or local builder) and Managerial experience.
- Prior experience in Real Estate industry preferred, ideally in Residential Homebuilding
Knowledge, Skills & Abilities :
- Extensive knowledge in every aspect of marketing strategies to achieve organizational objectives and ultimately strengthen our brand.
- Strong understanding of market dynamics, customer and requirements.
- Strong leadership abilities, including strategic planning and goal attainment.
- Strong project management skills
- A demonstrated ability to work creatively and cooperatively in a fast-paced environment and to respond immediately to issues. Innovative!
- Strong verbal and written communication, with the ability to take complex concepts and communicate succinctly and accurately.
- Strong Business Acumen.
Work Requirements :
- 35% local travel required.
- Conduct business in a professional and ethical manner to potential buyers and external brokers to reinforce goodwill and profitability for the company.
Find out why KB Home is attracting and retaining the best employees! If you are interested and qualified, please apply now.
KB Home provides above average compensation packages and earnings potential, full benefits, an outstanding 401K matching program, bonus plans and amazing promotional opportunities.
KB Home is an equal opportunity employer committed to hiring a diverse work team. Diversity is important to KB Home!
This position is being recruited by ManpowerGroup Talent Solutions RPO, on behalf of KB Home. Qualified candidates are encouraged to apply.
Marketing Manager
The Marketing Manager is the Marketing Leader for Storr, responsible for developing, implementing, and executing the Marketing Strategy for the Organization in partnership with the Executive Team.
The primary objective of this role will be to partner with all Category Vertical Leaders to identify and develop key initiatives that are designed to enhance each of our category's business plans aimed at driving client engagement and delivering sales growth across all verticals.
Desired skills include market research intelligence, brand management, corporate communications, strategic partnership management, media campaigns, events management, customer experience development, and budget management.
This position will work closely with our President, Vice President of Sales, and Category Vertical Market Leaders.
Primary Duties and Responsibilities
Major Responsibilities
- Sales Support
- Generate collateral, proposals, and presentations. Developing collateral to support the Sales Organization which touches all Divisions of the organization.
- Develop creative concepts and touches for use throughout the sales process that can be used to develop and close key opportunities.
- Develop communication / marketing pieces (email, newsletter, direct mail) to large prospect / customer groups.
- Be a resource for finding content (photos / images / research) for communications to clients including partnering on large RFP "Request for Proposal"
- Engage and educate the sales team on sales tools available to help them to prospect, sell and win business.
- Manage the hospitality of customer showroom visits.
- Brand Management
- Manage the consistency and look of brand items including; logos, brochures, quotes, business cards, case studies, truck graphics, photos, promotional items, events, newsletters, and signage.
- Digital Management
- Manage Storr's websites and all Divisions of the Sales Organization (Storr, Records, Preowned, Moves, Core5)
- Manage social media stories (LinkedIn, Instagram, Facebook)
- Manage video and photography creation and use primarily focused on highlighting customer projects.
- Manage email blasts.
- Oversee Community and Professional Memberships and their impact on new opportunities, groups including but not limited to the following group.
Creating reports showing our return on investment in these groups.
- IIDA
- IFMA
- Corenet
- NAIOP
- Event Management
- Work with Sales leadership on a quarterly basis to identify events to be held and the objectives of the investments.
- Plan and host the events.
- Recap the accomplishments and successes of each event.
- Lead Source Management
- Work with sales management to develop the process for reviewing and distributing leads from the various subscriptions we purchase (Concision, Dodge, ConstructConnect).
- Develop a plan for adding new leads to our various data basis (CRM, customer database) Work with Sales Teams to develop proactive Strategies to penetrate Industries through targeted marketing.
- Document the value of our subscriptions.
- Prepare an annual Market plan and budget.
- Partner with Divisional Leaders to develop and execute the Marketing Plan focused on driving activity, pipeline, and sales.
- Collaborate with Divisional Leaders and Senior Leadership to establish a budget to support the various Sales Divisions with their marketing initiatives / strategies.
Results / Business Outcomes
As part of this role, expectations will not only be centered around Roles and Responsibilities but also drive measurable results.
As part of the above-outlined responsibilities, we'll be measuring the overall performance based on the results and return on investment that we're able to yield.
Below are areas that Storr will be looking to measure but not limited to the following areas. Goals will be set annually and quarterly to be reviewed together with your leader.
- Impact $2M in Opportunities
- Making a positive impact and difference with our current opportunities by growing the probability of winning based on the support we provide the sales team in terms of supporting the Account / Opportunity Strategy through intentional marketing efforts which include Sales Collateral, Presentations, Experience Creation
- Website / Search Engine Optimization. Measuring the volume of traffic that is driven through the portfolio of websites we have for our Sales Group.
Furniture, Records, PreOwned)
- Identify new opportunities through Digital Media
- Established monthly / quarterly targeted opportunities to generate and create.
- Showroom Experience
- Creating a showroom experience that is best in class for our market. Track the success of our showroom / customer experience through feedback and tracking metrics.
Education and Experience Requirements
The candidate must possess exceptional knowledge of Marketing, Sales, Brand Management, and Communications. This role requires constant communication with strong attention to detail, well organized, creative, exceptional time management, and overall, visionary for enhancing the brand voice of Storr.
Strong leadership, management, and project management skills. Should be forward-thinking, adept at market research, have critical thinking skills with a challenger mindset being comfortable challenging our organization and team to constantly evolve and continue to be the market leader.
Excellent analytical and presentation skills are a must. Proficient automation skills with Microsoft Office, Graphic Design, and software experience.
- Bachelor's Degree in business, brand management, marketing, or a related field.
- Prefer 5 plus years experience in sales and / or marketing.
- Management Experience
Our Benefits
- Medical, Dental & Vision
- 401K with match potential
- Maternity and Paternity leave
- 2 weeks of PTO to start
- Work / Life Balance
Do What's Right, Do Your Best, Treat Others As You Would Like to be Treated.
Job Posted by ApplicantPro
Marketing Intern
Marketing Intern
Posted Date 2 hours ago(6 / 29 / 2023 9 : 19 AM) Job ID 11794 # of Openings 1 Job Location US-NC-Raleigh Category Marketing Relocation Assistance No Service Line IES
Job Description
Dewberry is currently seeking a Marketing Intern in our Raleigh, NC office for Summer 2024 . This is an excellent opportunity for an enthusiastic and talented individual to learn from a team of outstanding professionals.
Under the Marketing Manager, the intern will support the Marketing Department with a variety of tasks to meet the marketing goals of the region.
The intern requires a range of practical and people skills, as well as knowledge of organizational policies and procedures.
The position will support promotional and proposal efforts and will involve a variety of tasks such as : coordinate, research, compose and work with graphics, photos, and videos in the preparation of marketing material and activities.
It will also include input of information to databases and other reports.
Local candidates preferred, no housing stipend will be provided.
Dewberry is a leading, market-facing professional services firm with more than 50 locations and 2,000 professionals nationwide.
What sets us apart from our competitors are our people. At Dewberry, we seek out exceptional talent and strive to deliver the highest quality of services to our clients.
Whether you’re an experienced professional or a new graduate, you’ll have the chance to collaborate with the best and brightest and work on innovative and complex projects at the forefront of the industry.
Our commitment to excellence stems from our personal integrity and from other defining attributes, which we call Dewberry at Work, that have inspired our employees to be successful for more than a half-century.
Responsibilities
- Development of marketing materials
- Database input
- Research and coordination with technical staff
- Support with graphic layout and design
- Support with compiling content for social media posts
- Coordination of project programs such as video
Required Skills & Required Experience
- Pursuing a college degree in Marketing, Communications, or other related field
- Familiarity with Adobe Creative Suite a plus
- Ability to effectively communicate and work in a team environment
- Proactive in accomplishing tasks
- Exceptional attention to detail
- Ability to interact with staff at all levels
- Ability to organize and prioritize tasks
- Ability to handle multiple, simultaneous deadlines
- Professional demeanor
- Exceptional writing skills
- Experience working with Microsoft Office programs (Word and Excel).
- Experience working in a database
- At this time, Dewberry will not sponsor new applicants for work authorization.
- Dewberry is an Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.
- Only recipients of an offer of employment from Dewberry, will be required to submit to a background screening which may include, but is not limited to, employment verification, educational and other credential verification, driving record check, criminal background check, and an investigative consumer report.
These screenings will be conducted by Dewberry’s background vendor of choice and will be conducted in compliance with all applicable federal, state, and local law.
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