Position : Digital Marketing Manager

Salary : $65,000-$70,000

Position Type : Full time

ROLE OVERVIEW :

The Digital Marketing Manager is responsible for developing and overseeing the execution of social media and other digital marketing initiatives.

This position plays a key role in the company's success. It reports directly to the VP of Marketing and includes frequent interaction with the Leadership Team and the CEO.

This position will be based in our Towson headquarters with occasional visits to our Lutherville store. A hybrid schedule will be offered after the in-office training period.

KEY RESPONSIBILITIES :

• Analyze the company's digital marketing and social media strategy, identify strategic strengths / weaknesses, make recommendations for improvements and execute on approved recommendations
• Create and implement measurable marketing strategies that drive revenue and increase customer acquisition, conversion, and growth tied to goals
• Improve the design, UX, traffic and content of websites
• Work in collaboration with the Director of Digital Analytics and team to drive organic search ranking results as well as growth in leads and conversions.
• Research social media trends and inform management of changes that are relevant to the company's marketing activities
• Set, monitor and report on key performance indicators (KPIs) for social media campaigns, such as targets for engagement and measuring a campaign's performance against the KPIs
• Develop AB testing for social media posts and evaluate content, time of day and days of week, etc. to determine what generates the most interactions / engagements
• Manage social media channels for the Senior Helpers brand and franchisees, including scheduling of posts across all social media channels
• Content creation to include website pages, social media posts, etc.
• Manage content changes on the brand and franchisee websites
• Oversee management of online review and reputation management platforms
• Work collaboratively with agency partners
• Promote positive relations with all franchise owners, vendor partners and staff
• Additional tasks and projects as needed

REQUIRED QUALIFICATIONS :

• Bachelor's degree in marketing or a related field AND inimum of five to seven years of progressive experience in digital marketing
• Experience working with franchise or multi-location business units preferred
• Demonstrable experience leading and managing SEO / SEM, PPC, marketing database, and social media advertising campaigns
• Strong analytical and project management skills
• Excellent oral and written communication skills (including presentation and listening skills)
• High energy level; positive attitude , confidence, integrity, professionalism and self-motivation
• Team orientation; ability to work with peers from other departments
• The ability to problem-solve, execute, and communicate complex messages to diverse audiences with a high degree of autonomy

SOFTWARE Experience :

• Social Media Channels to include : Facebook, LinkedIn, Instagram, Twitter, YouTube and TikTok
• Working knowledge of Processwire, WordPress, Adobe Experience Manager (AEM) or similar content management system (CMS)
• Experience with management of multi-location Facebook, Twitter, LinkedIn, Instagram business pages
• HubSpot Marketing Hub, Pardot or Salesforce experience preferred
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Microsoft Office (Outlook, Word, Excel, PowerPoint)

COMPETENCIES : The exceptional candidate will excel in the following

• Communication : Can listen, speak and write in a compelling manner
• Customer Focus : Can think like the customer and understand how their needs can be served
• Strategic Leadership : Can help set the marketing agenda, and effectively convey it to all levels in the organization
• Critical thinking and problem solving : Can gather and analyze information from different sources and propose relevant solutions
• Ability to multi-task and reprioritize as business needs evolve
• Achievement Orientation : Has the capacity to persevere through challenges and achieve goals
• Decision Making : Can make informed decisions and move forward with confidence
• Collaboration : Values collaboration with coworkers to accomplish business objectives
• Emphasis on Quality Service : Is passionately committed to providing high-quality support
• Market Orientation : Concentrates on growing the business

Benefits :

Senior Helpers offers a great Total Compensation package for full time team members consisting of :

• Competitive pay
• Growth potential
• Comprehensive Medical, Dental, Vision health insurance with a generous percentage paid by the company
• Company paid Life Insurance, AD&D, and Short-Term Disability
• Competitive group rates for Voluntary Long-Term Disability
• 401k with excellent matching
• Paid vacation, personal days, and holidays. We also offer a paid day off for your birthday!
• Allowance reimbursement for Gym Membership

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Digital Marketing Specialist

This role is a core part to building a local digital marketing model that compliments the existing global model. The role of the Senior Digital Marketing Specialist will be to activate and optimize web campaigns by creating personalized experiences for our targeted segments to drive higher engagement.

These campaigns will be aligned to Americas Marketing Go-To-Market plans that ultimately support the business objectives across Americas (US Institutional & Canada Intermediary).

This role will also partner with the Global Digital Solutions (GDS) team and the Marketing Strategy, Planning, and Operations (MSPO) team, and other Global Distribution partners to ensure these campaigns are built to scale across our marketing technology stack.

Location : Hybrid onsite in Baltimore, MD

Pay Rate : Up to $34 / hr DOE

Benefits : Health, Dental, Vision, and 401K

What You'll Do :

• Preparing content for digital delivery liaise with stakeholders to understand what content is to be published or optimized for digital delivery on Institutional websites
• Executing content - managing content transfer, facilitating the review process, and publishing campaign landing pages in Adobe Experience Manager (AEM) while adhering to SEO guidelines, web and UX best practices, and accessibility review and processes
• Creating and managing campaign pages and integrating forms to support lead generation and inbound marketing campaigns
• Partnering with the web content team to ensure insight articles (i.e. non-campaign landing pages) are published in a timely / succinct fashion
• Facilitating team ideation sessions and collaborating with design and development colleagues
• Post-publish of content generating, communicating, and presenting informed decisions based on analytics to improve web experiences, traffic, and user experience.

Delivering metrics to measure the success factors and impacts, and record and share ongoing findings

• Supporting lead lifecycle strategy and tactics that drives leads, engagement, and client retention across websites
• Conducting content audits of existing and competitive brands
• Supporting content development, collection, and editing in alignment with Marketing team members, while discussing and executing optimization ideas and best practices
• Work with the Enhancement Only (EO) team to prioritize enhancements on web platforms
• Leveraging local best practices, while partnering globally with relevant stakeholders to grow abilities in the Americas region
• Partner with web specialists in other BUs to align on testing, measurement, and improvements to optimize experiences and marketing results
• Suggesting design enhancements to feed marketing campaigns with interactive tools
• Providing knowledge sharing and training to local Marketers where applicable
• The role shall interact with multiple stakeholders across the globe to perform the role including Marketing, Sales, Operations, Digital, Content, and Compliance.

Requirements :

• Bachelor's degree or the equivalent combination of education and relevant experience AND 5+ years of total relevant work experience in website content management and page creation, and user experience best practices
• Proficiency in CMS systems, preferably Adobe Experience Manager (AEM) and / or Wordpress
• Understanding of HTML, CSS, responsive design, and accessibility
• Excellent writing, editing, communication, and project management skills
• Mix of technical, creative, and marketing skills
• Analytical ability with good understanding of SEO, web analytics and analysis, and web trends
• Must be comfortable presenting ideas to key stakeholders and advocating for the user, with confidence working in a client-facing environment
• Highly organized and proficient at working independently to manage requirements and deadlines
• An effective and collaborative approach to working with global partners and distributed teams
• Proven experience and effectiveness in stakeholder management
• Keen to identify and drive process improvement where and when necessary

Preferred :

• Strong content strategy experience, including content auditing and analysis, information architecture, and SEO techniques
• Experience in content strategy with a focus on planning, developing, and managing powerful, content-led user experiences for robust, public-facing websites
• Experience in financial services, preferably asset management

Job Description

Reporting to the Director of Marketing, this role is responsible for the following :

• Develop and implement end user segment positioning and marketing strategies (, to K-12 schools, Independent Restaurants and Chain Restaurants).
• Work closely with Sales Directors and BDMs on buying group and dealer engagement strategies and on executing annual marketing plans.
• Provide channel partner support to the rep group network, national account chain team and dealers on marketing requests to drive growth of Vulcan products.
• Work with Marketing Director on developing and managing the divisional marketing budget and calendar. Align the marketing budget with the initiatives in the annual operating plan.

Reallocate as appropriate to drive highest ROI.

• Develop and manage comprehensive event project plans for all major tradeshows NAFEM, NRA, ANC including pre-show, during-show and post-show activities
• Concept, develop, execute & distribute short-form video alongside Social Media & Marketing Associate and culinary team.
• Assist with and ensure rapid and thorough execution of trade and end-user marketing plans to effectively commercialize all newly developed products.

Develop and execute all marketing communications programs with collaboration from team (offline, digital, trade shows).

Skills / Ability :

• Strong leadership skills
• Strategy development & execution
• Cross-functional relationship building
• Business & financial acumen
• Decision making & judgment
• Creative thinking
• Problem-solving abilities
• Passionate and curious with a desire to develop

Qualifications

• Analytical acumen
• Industry knowledge
• Proven track record of successful product launches
• Customer focus and market segmentation
• Product-based, business-to-business enterprise experience
• Project management
• Budget management

Education :

Experience :
• Desire >
• Desire >

5 years of Industry experience w 3 years of relevant marketing experience.

Demonstrated history of success with increasing role responsibilities

Desired Competencies and Skills

Leadership skills with demonstrated passion

• Strategic planning and operator insights development
• In depth knowledge of brand strategy and execution
• Knowledge of product development processes
• Expertise in marketing tools and tactics
• Strong analytical skills
• Planning and implementation / project management
• Financial (P&L) proficiency and budget management
• Solid presentation skills
• Managing through others

We are looking for hard-working individuals who are enthusiastic about reaching their goals as well as the goals of the company.

Because of our promote-from-within culture, we are able to cross-train employees from entry level positions to management roles.

Utilizing our proven face-to-face marketing methods, we help our clients by bridging the gap between the services they provide and the untouched markets and demographics they need to reach.

Our proven training program helps us provide growth opportunities to our team members from entry level positions into management roles.

Duties of a Marketing Sales Associate

• report to the office 3 days a week to stay up to date with new client information and promotions
• greet and inform shoppers with the highest level of customer service to match our clients standards in retail environments
• assist interested customers in attaining our clients products and services while completing the sales process
• Increase marketing and sales for the client and the company to ensure goals are met
• Ability to work in both team environments as well as independently

What we offer to a Marketing Sales Associate

• A competitive family environment where learning and growing are encouraged
• Cross-training in multiple facets of the company
• Opportunities for growth
• Open-door policy with upper management
• Company outings to build team rapport
• Travel opportunities

Requirements Marketing Sales Associate

• Some marketing, sales or customer service related experience or relevant college coursework preferred but not required as we provide full training
• Outgoing and results-oriented personality
• Excellent communication skills

Position : Marketing Manager Location : Authority Brands Corporate Office 7120 Samuel Morse Drive Suite 300 Columbia, MD Job Id : 1617 # of Openings : 1 Authority Brands headquartered in Columbia, MD is a leading provider of home services, building brands that support the success of our franchisees, as well as bettering the lives of the homeowners we serve and the people we employ.

We have a dynamic opportunity for a Marketing Manager who will be the driving force behind the local marketing efforts on behalf of the retail operations including One Hour Heating & Air Conditioning, Benjamin Franklin Plumbing, Mister Sparky, STOP Restoration, DoodyCalls, Monster Tree Services and Mosquito Squad. Responsibilities :

• Work with the Director of Retail Store Marketing, marketing team, operations representatives, and retail store management to build brand awareness and generate marketing leads at a local level for the retail stores.
• Own and implement the holistic marketing plan and marketing strategy.
• Establish and build a strong working relationship with retail store management, acting as the point-person for all marketing activities.
• On-going optimization of all marketing channels associated with the retail stores, including broadcast media, print, paid digital media, online partnerships and direct mail.
• Proactively suggest new marketing channels and opportunities to drive more calls to the retail stores.
• Manage local marketing budgets, approvals and monthly billing.
• Plan, develop and produce relevant creative and collateral for retail stores in line with marketing strategy and local needs.
• Work in partnership with the Digital Marketing Manager to effectively manage digital and lead generation channels and make optimizations needed to support locations.
• Implement campaigns and offers for local market in-line with the operations strategy.
• Maintain up-to-date knowledge on retail store marketing plan, performance, and creative in order to react to specific needs in real-time and drive revenue.
• Create monthly, quarterly and annual marketing summary reports to document activity.
• Ensure all appropriate marketing tracking is in place to produce accurate reporting.
• Assist retail stores with grassroots initiatives, including event planning, sponsorships and branding.
• Work directly with agencies and vendors where appropriate.
• Work with the Marketing Specialist to create and maintain content on local retail websites, landing pages, and social media.
• Handle local customer complaints with retail store as needed.
• Perform other duties as assigned. These duties may include assignments in jobs other than own .

Qualifications :

• A bachelors degree in Marketing or Communications is preferred.
• 5 or more years of marketing experience.
• Franchise and / or home service marketing experience preferred
• Energetic, open to collaborative environment, business minded, strategic and creative
• Self-starter who is results-oriented
• Knowledge / understanding of working with media.
• Experience in strategy development to accomplish marketing objectives.

We believe our greatest asset are our employees, we offer competitive salaries and a full benefits package to include, PTO, paid holidays, 401(k) and more.

Authority Brands conducts drug screens and background checks on applicants who accept employment offers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions however we do not sponsor Visas at this time.

Authority Brands is an Equal Opportunity Employer