Director, Marketing

Full-time

THE ROLE

Key responsibilities

  • Develop and implement the 3-year global strategy for the respective skincare franchises categories
  • Directly manage s detailed calendar, including new products and re-support priorities, that supports category a and franchises strategy with focus on fast-growing subcategories, hero franchises and sustainability initiatives
  • Manage upfront new launch planning in collaboration with the Project Management team :
  • Organize new product launch kick-off meeting with cross-function teams
  • Optimize global skincare portfolio, assessing financial implications of innovation, discontinuations, MOB and profit margin
  • Create key launch documents (Launch strategy decks, Forecasting decks, Retailer presentations)
  • Responsible for the creation of briefs (New Product, Design and Campaign), ensuring deliverables are aligned with launch objectives, and all briefs are executed and delivered on-time
  • Drive the conceptualization of globally relevant 360 launch plans from strategic brief through execution with Global Communications to ensure cohesive messaging across all marketing touch points and key markets
  • Drive digital first asset development in partnership with Global Creative and Digital teams providing clarity on deliverables, best practices and messaging priorities
  • Define global pricing and category guidelines to be implemented across all markets
  • Support development of decks for : Strategic planning Marketing Business presentations Ad Hoc Marketing presentations
  • Work collaboratively with Commercial teams so that market needs are understood and integrated into the overall strategic planning
  • Manage one to two direct reports

Key Stakeholders

  • Chief Brand Officer
  • Brand SVP
  • VP skincare
  • R&D team
  • NPD team
  • Design Team
  • Creative team
  • Global Comms team
  • Global Education team
  • US / International teams

Financial Accountability

  • Responsible for COGS and profitability analysis
  • Develops yearly budget with Global Marketing for all launches

QUALIFICATIONS

The Coy ideal candidate :

  • College degree, 8+ years of work experience in marketing, preferably in beauty
  • Bachelors Degree in Marketing or related field required. MBA a plus.
  • A passionate, energetic team-oriented individual with strong interpersonal skills - dynamic, flexible, positive attitude
  • Strong financial and analytical skills, strategic thinking skills
  • Passionate about beauty; relentlessly up-to-date on emerging and future trends
  • Strong knowledge of and ability to apply sustainability best practices
  • Strong organization and prioritization skills, with a proven ability to multi-task and manage complexity
  • Ability to collaborate with cross functional teams to develop creative solutions in dynamic and changing business environment
  • A strong sense of urgency, ability to manage details while responding to changing priorities and feedback.
  • Strong project and timeline management skills, structured, problem solver
  • True passion for leading teams, mentoring and developing the success of others.
  • Ability to anticipate needs, innovate, multi-task and excel in a fast-paced environment.
  • Superior project management skills, tracking multiple parallel deadlines with exceptional attention to detail
  • Strong oral, written, communication and presentation skills.
  • Software expertise MS Word, Excel, PowerPoint.

WHAT WE OFFER

This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.

Coty’s global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.

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  • Directly manage s detailed calendar, including new products and re-support priorities, that supports category a and franchises strategy with focus on fast-growing subcategories, hero franchises and sustainability initiatives
  • Manage upfront new launch planning in collaboration with the Project Management team :
  • Organize new product launch kick-off meeting with cross-function teams
  • Optimize global skincare portfolio, assessing financial implications of innovation, discontinuations, MOB and profit margin
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  • Define global pricing and category guidelines to be implemented across all markets
  • Support development of decks for : Strategic planning Marketing Business presentations Ad Hoc Marketing presentations
  • Work collaboratively with Commercial teams so that market needs are understood and integrated into the overall strategic planning
  • Manage one to two direct reports

Key Stakeholders

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  • Brand SVP
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  • R&D team
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  • Global Education team
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The Coy ideal candidate :

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