Coty Jobs (3)

THE ROLE

In this role you will be responsible for :

Optimizing the User Journey :

• Developing and implementing a 360 strategy for growing social communities at our brands
• Launching selling channels on social media while advising and implementing best-in-class launch strategies to drive traffic and meet customer expectations of our brands
• Mapping user journeys across full funnel digital activations (media, social, e-commerce, etc.)
• Connecting and analyzing the dots between social activity and retailer.com site traffic and sales activity
• Identifying new areas of eCommerce opportunity beyond current brand offering
• Coordinating with eCommerce stakeholders to implement social-style projects & tests
• Tracking and sharing out brand lift studies to emulate across digital
• Leveraging data and measurement to glean insights and constantly optimize, socialize and advocate insights and broader strategy both internally and externally
• Collaborating closely with the Paid Performance Media team to curate full-funnel customer persona strategies

Building Community & Consumer Relationships :

• Defining bespoke strategic partnerships to co-develop shoppable experiences that innovate for consumers’ daily lives (social, content, UX, collaborations, etc)
• Evolving enterprise content & social strategies to drive brand equity, customer growth and sales (business development, project planning & management, activations, optimizations)

Forging the future of Advocacy & Social Commerce :

• Collaborating with Retail.com division to optimize and strengthen Coty brand relationships in equal measure across retail, e-commerce, and social commerce opportunities
• Coordinating cross-functionally to lead projects that integrate Media, e-commerce and individual social channels for disruptive and bespoke digital activations
• Evaluating and testing new features as partner offerings evolve, with an eye towards scalability
• Acting as an internal and external advocate, working closely with cross-functional teams to drive programs forward
• Developing shopfronts on social media and affiliation models with micro-influencers, key opinion consumers (KOCs) and Field Teams
• Concept workstreams for evolved methods of working across fulfillment, operations, IT, data, brands and finance to include new methods of delivery and customer experience under social commerce

QUALIFICATIONS

We’d love to see candidates who have :

Essential :

• Proactivity and start-up mindset : ability to move, propose new ideas and take actions before asked
• Knowledge in e-commerce, user journeys, social listening and Loyalty (strategy, planning, market and channel analysis)
• Expertise across various social networks (Instagram, TikTok, Facebook Live, etc)
• Ability to digest data to develop & execute multi-channel strategies
• Project management skills
• Very strong analytical skills
• Strong attention to detail
• Success collaborating and x-functional relationship building
• Focus on results and tenacity to get things done on time and on budget despite internal and external obstacles
• Strong presentation and communication skills
• 2-4 years relevant work experience in Digital
• A bachelor's degree is required

Desirable :

• Experience with cutting-edge social commerce / community management efforts (e.g. social listening, shoppable interactive media, live selling, etc.)
• Working knowledge of software landscape for tools that measure social listening, influencer marketing, content performance, email and SMS marketing CRMs, etc.
• Strong knowledge of US mass and luxury beauty and / or CPG (competitive brands, retail environment, digital activations), as well as other growth categories

WHAT WE OFFER

This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.

Coty’s global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.

THE ROLE

Key responsibilities

• Develop and implement the 3-year global strategy for the respective skincare franchises categories
• Directly manage s detailed calendar, including new products and re-support priorities, that supports category a and franchises strategy with focus on fast-growing subcategories, hero franchises and sustainability initiatives
• Manage upfront new launch planning in collaboration with the Project Management team :
• Organize new product launch kick-off meeting with cross-function teams
• Optimize global skincare portfolio, assessing financial implications of innovation, discontinuations, MOB and profit margin
• Create key launch documents (Launch strategy decks, Forecasting decks, Retailer presentations)
• Responsible for the creation of briefs (New Product, Design and Campaign), ensuring deliverables are aligned with launch objectives, and all briefs are executed and delivered on-time
• Drive the conceptualization of globally relevant 360 launch plans from strategic brief through execution with Global Communications to ensure cohesive messaging across all marketing touch points and key markets
• Drive digital first asset development in partnership with Global Creative and Digital teams providing clarity on deliverables, best practices and messaging priorities
• Define global pricing and category guidelines to be implemented across all markets
• Support development of decks for : Strategic planning Marketing Business presentations Ad Hoc Marketing presentations
• Work collaboratively with Commercial teams so that market needs are understood and integrated into the overall strategic planning
• Manage one to two direct reports

Key Stakeholders

• Chief Brand Officer
• Brand SVP
• VP skincare
• R&D team
• NPD team
• Design Team
• Creative team
• Global Comms team
• Global Education team
• US / International teams

Financial Accountability

• Responsible for COGS and profitability analysis
• Develops yearly budget with Global Marketing for all launches

QUALIFICATIONS

The Coy ideal candidate :

• College degree, 8+ years of work experience in marketing, preferably in beauty
• Bachelors Degree in Marketing or related field required. MBA a plus.
• A passionate, energetic team-oriented individual with strong interpersonal skills - dynamic, flexible, positive attitude
• Strong financial and analytical skills, strategic thinking skills
• Passionate about beauty; relentlessly up-to-date on emerging and future trends
• Strong knowledge of and ability to apply sustainability best practices
• Strong organization and prioritization skills, with a proven ability to multi-task and manage complexity
• Ability to collaborate with cross functional teams to develop creative solutions in dynamic and changing business environment
• A strong sense of urgency, ability to manage details while responding to changing priorities and feedback.
• Strong project and timeline management skills, structured, problem solver
• True passion for leading teams, mentoring and developing the success of others.
• Ability to anticipate needs, innovate, multi-task and excel in a fast-paced environment.
• Superior project management skills, tracking multiple parallel deadlines with exceptional attention to detail
• Strong oral, written, communication and presentation skills.
• Software expertise MS Word, Excel, PowerPoint.

WHAT WE OFFER

This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.

Coty’s global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.

THE ROLE

In this role you will be responsible for :

Developing and executing brand strategy to reach Sales, Productivity and Financial targets for the luxury makeup brand cluster

• Flawless launch of newness including 360 campaigns with above the line and below the line support
• Lead Performance analysis and program deep dives
• Visual Merchandising : Lead the creative briefing process and partner with Visual Merchandising on all seasonal updates and in-store executions.
• Media : support the media planning process for the brand. Ensure alignment and influence strategic direction and recommendations.
• Influencer Marketing : Collaborate with the IM team, to ensure a cohesive communication program for the portfolio
• Events : Partner with the Event Planning team on account specific events
• Support forecasting process . Work with the forecasting team for all innovation and support the phasing of saleable and promotional items.
• Help manage brand profitability through SKUs management, cost of goods optimizations, mix and budget optimization.
• Create retailer’s strategies & presentations and present to retailer partners to obtain their buy-in as needed.
• Promotional support : Develop complete programs (offers and in-store) and wrap up key promotional periods with performance analysis and key learning to maximize future executions.
• Create a strong alliance with Sales leadership to ensure key account plans are aligned with brand strategies.
• 3 Year Planning : Strategically plan the coming years based on learnings, insights and a hunger for innovation
• Identify new product concepts based on market trends, consumer trends, consumer insights, category dynamics and competitive activity.
• Lead and inspire one direct report

QUALIFICATIONS

We’d love to see candidates who have :

Essential :

• Bachelor’s Degree in Marketing or a related field is required. MBA a plus.
• 7+ years of relevant work experience in marketing or product management; color cosmetics experience is required
• Innovative team-oriented leader with proven success creating holistic, integrated brand strategies in a constantly evolving environment with rapidly changing priorities.
• Strong cross-functional leadership and organizational skills with proven experience in a matrixed, global organization
• Must possess the ability to build, foster and nurture strong relationships and gain the respect of members of the cross-functional and affiliate teams
• Digitally savvy, with marketing knowledge across media digital, social, influencer, print, OOH
• Must be a self-starter, professionally mature, accountable, flexible, resourceful, organized and highly detail-oriented with accurate work output
• Must have excellent verbal and written communication skills and excellent Microsoft skills (Word, PowerPoint, Excel)

Desirable :

• Experience with Sephora and US luxury department channels (Saks, Bloomingdales, Nordstrom)
• Experience working with a license-brand
• Passion for the beauty industry and the Gucci and Burberry brands

WHAT WE OFFER

This is a unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.

Coty’s global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.