Performance marketing

Full-time

We are establishing an entirely new category and POV of lingerie, a movement that we call Leisurée. THE ROLE : Performance Marketing Manager The Performance Marketing Manager will be responsible for driving profitable revenue growth across our DTC and Amazon businesses, through the implementation of high-impact acquisition, retargeting, retention and reactivation strategies across our paid media channels.

The ideal candidate has strong expertise and understanding of the paid media channel ecosystem, including Paid Social (Meta & TikTok), Paid Search, and Affiliates Marketing and has developed successful full-funnel media tactics that led to the recruitment of qualified new customers.

This role will report directly to the VP of Growth & Brand Marketing. What You'll Do Media Strategy : Be the main point of contact between the digital marketing agency and the internal team, ensuring comprehensive media briefs, transparency on business & consumer trends, visibility on internal campaigns, product launches & key sales-driving initiatives as well as continued product & brand education Develop a full-funnel paid media strategy to deliver revenue goals, while driving efficient CAC and ROAS, ensuring the recruitment of high LTV customers in partnership with the digital marketing agency Build monthly, quarterly and annual media strategies across DTC and Amazon, broken down at a channel level, rolling up to budget and revenue growth goals in partnership with the digital marketing agency Work with digital media agency to drive continual optimization of campaigns, audiences & creative across Paid Social & Paid Search Have a in-depth understanding of testing approaches including relevant A / B tests as well as incrementality tests at a channel level Develop marketing / media acceleration testing roadmap to drive continual improvement in efficiency & effectiveness of media spend in partnership with media agency and data analyst Manage Affiliate channel strategy, through developing a monthly paid placements and offer roadmap across content, press outlets, influencers, and couponing sites, and active publishers in an effort to maximize profitable channel contribution Monitor & capitalize on emerging channels and trends where appropriate Budgeting & Reporting : Manage daily, weekly & monthly budget pacing and rolling forecast process through ongoing performance monitoring as well spend & revenue tracking Drive re-allocations / optimizations to deliver revenue & acquisition goals in partnership with the digital marketing agency Proactively analyze and report on high level performance metrics (in addition to existing agency reports) to identify incremental areas of opportunity for growth and optimization Present clear and concise channel performance recaps to LT as well key stakeholders on a weekly basis Closely manage the working marketing budget to ensure that campaigns & tactics are executed within budget while delivering ROAS and efficiency targets Cross-Functional & External Partnership : Work hand in hand with the creative team making sure all performance marketing creative assets are built in a data-driven & customer-centric approach through delivering comprehensive & detailed briefs Manage external ad creative video partner, through briefing high performing creative concepts at an audience level, supporting strategic marketing & brand moments Work with the tech team on ensuring seamless channel, source & campaign tracking as we’re transitioning to GA4 Work closely with finance and marketing teams to ensure working marketing budget is tracking towards plan and proactively flag any potential risks, misses or opportunities Develop and maintain productive relationships with external partners, including agencies, tools & platforms Who You Are : You have at least 4+ years of professional experience in growth marketing, preferably with DTC brands Proven track record of driving revenue growth through effective paid marketing strategies and tactics Proficient with e-commerce & media platforms as well as analytical tools & media such as Shopify, Google Analytics, Facebook Ads Manager, TikTok, and Rakuten Strong understanding of DTC e-commerce and digital marketing best practices, including paid social, paid search, affiliates and SEO Strong analytical skills and boldness to bring forward creative, customer-centric and disruptive thinking through breakthrough marketing briefs, strategies and ideas Data-driven leader who can analyze multiple streams of information and develop a cohesive strategy High proficiency in evaluating marketing performance and strong sense for industry benchmarks across CPM, CPA, CPC, CAC, LTV etc.

Deep channel expertise & insights to drive strategy across all paid channels, including Paid Social, Paid Search, Affiliates as a priority.

Programmatic Display, Video, TV, OTT, Audio / Podcast, Influencers, Partnerships, Referral knowledge is a plus Experience managing large media budgets Strategic thinker who can flex between long-term vs.

short term planning and is reactive to day-to-day optimizations as well as shifts in direction Highly collaborative & team oriented : able to develop strong working relationships with marketing & creative teams, tech teams, finance teams, external partners etc.

Action-oriented, agile, nimble and moves quickly to get things done MUST BE LOCATED IN NYC AND ARE ABLE TO WORK IN OFFICE 1-2 DAYS PER WEEK.

The expected pay range for this position is $95,000 - $115,000 annually. Actual pay will be determined based on experience and other job-related factors permitted by law. #LI-Hybrid Powered by JazzHR

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Performance marketing

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We are establishing an entirely new category and POV of lingerie, a movement that we call Leisurée. THE ROLE : Performance Marketing Manager The Performance Marketing Manager will be responsible for driving profitable revenue growth across our DTC and Amazon businesses, through the implementation of high-impact acquisition, retargeting, retention and reactivation strategies across our paid media channels.

The ideal candidate has strong expertise and understanding of the paid media channel ecosystem, including Paid Social (Meta & TikTok), Paid Search, and Affiliates Marketing and has developed successful full-funnel media tactics that led to the recruitment of qualified new customers.

This role will report directly to the VP of Growth & Brand Marketing. What You'll Do Media Strategy : Be the main point of contact between the digital marketing agency and the internal team, ensuring comprehensive media briefs, transparency on business & consumer trends, visibility on internal campaigns, product launches & key sales-driving initiatives as well as continued product & brand education Develop a full-funnel paid media strategy to deliver revenue goals, while driving efficient CAC and ROAS, ensuring the recruitment of high LTV customers in partnership with the digital marketing agency Build monthly, quarterly and annual media strategies across DTC and Amazon, broken down at a channel level, rolling up to budget and revenue growth goals in partnership with the digital marketing agency Work with digital media agency to drive continual optimization of campaigns, audiences & creative across Paid Social & Paid Search Have a in-depth understanding of testing approaches including relevant A / B tests as well as incrementality tests at a channel level Develop marketing / media acceleration testing roadmap to drive continual improvement in efficiency & effectiveness of media spend in partnership with media agency and data analyst Manage Affiliate channel strategy, through developing a monthly paid placements and offer roadmap across content, press outlets, influencers, and couponing sites, and active publishers in an effort to maximize profitable channel contribution Monitor & capitalize on emerging channels and trends where appropriate Budgeting & Reporting : Manage daily, weekly & monthly budget pacing and rolling forecast process through ongoing performance monitoring as well spend & revenue tracking Drive re-allocations / optimizations to deliver revenue & acquisition goals in partnership with the digital marketing agency Proactively analyze and report on high level performance metrics (in addition to existing agency reports) to identify incremental areas of opportunity for growth and optimization Present clear and concise channel performance recaps to LT as well key stakeholders on a weekly basis Closely manage the working marketing budget to ensure that campaigns & tactics are executed within budget while delivering ROAS and efficiency targets Cross-Functional & External Partnership : Work hand in hand with the creative team making sure all performance marketing creative assets are built in a data-driven & customer-centric approach through delivering comprehensive & detailed briefs Manage external ad creative video partner, through briefing high performing creative concepts at an audience level, supporting strategic marketing & brand moments Work with the tech team on ensuring seamless channel, source & campaign tracking as we’re transitioning to GA4 Work closely with finance and marketing teams to ensure working marketing budget is tracking towards plan and proactively flag any potential risks, misses or opportunities Develop and maintain productive relationships with external partners, including agencies, tools & platforms Who You Are : You have at least 4+ years of professional experience in growth marketing, preferably with DTC brands Proven track record of driving revenue growth through effective paid marketing strategies and tactics Proficient with e-commerce & media platforms as well as analytical tools & media such as Shopify, Google Analytics, Facebook Ads Manager, TikTok, and Rakuten Strong understanding of DTC e-commerce and digital marketing best practices, including paid social, paid search, affiliates and SEO Strong analytical skills and boldness to bring forward creative, customer-centric and disruptive thinking through breakthrough marketing briefs, strategies and ideas Data-driven leader who can analyze multiple streams of information and develop a cohesive strategy High proficiency in evaluating marketing performance and strong sense for industry benchmarks across CPM, CPA, CPC, CAC, LTV etc.

Deep channel expertise & insights to drive strategy across all paid channels, including Paid Social, Paid Search, Affiliates as a priority.

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short term planning and is reactive to day-to-day optimizations as well as shifts in direction Highly collaborative & team oriented : able to develop strong working relationships with marketing & creative teams, tech teams, finance teams, external partners etc.

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The expected pay range for this position is $95,000 - $115,000 annually. Actual pay will be determined based on experience and other job-related factors permitted by law. #LI-Hybrid Powered by JazzHR

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Position Summary

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Oversee and create website content, social media and paid online advertising by leveraging new and existing technologies.

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Bachelor's Degree

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Preferred Experience :

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Strong organizational skills and attention to detail. Ability to present digital / online findings at weekly marketing meetings and effectively meet deadlines.

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Compensation is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.

We expect the majority of candidates who are offered roles at our company to fall throughout the range based on these factors.

LI-NP1 About eClerx eClerx provides business process management, analytics, and automation services to a number of Fortune 2000 enterprises, including some of the world's leading companies across financial services, cable & telecom, retail, fashion, media & entertainment, manufacturing, travel & leisure, software and high-tech.

Incorporated in 2000, eClerx is one of India's leading process management and data analytics companies and is today traded on both the Bombay and National Stock Exchanges of India.

eClerx employs 14,000+ people across its global sites in the US, UK, Italy, Germany, and Singapore, along with its delivery centers in India and Thailand.

For more information, visit https : / / jobbio.com / eclerx . eClerx is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

We are also committed to protecting and safeguarding your personal data. Please find our policy here . Powered by JazzHR

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Marketing manager

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About EVER / BODY

About The Role

Core Responsibilities

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  • Oversee management of the brands influencer program, including outreach to new influencers identified by PR agency, retaining high performing influencers for repeat visits, tracking posts, providing content for paid media to growth team and tracking and reporting of results
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Content marketing manager

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LightBox is a leading provider of data and workflow solutions across commercial real estate and location intelligence. Our solutions deliver the depth, speed and accuracy that enable insights to over 50,000 brokers, 1,000 banks and lenders, 1,000 law firms and 5,000 environmental consulting and engineering firms.

At LightBox, we strive to not only equip confident, data-driven decisions across sectors, but to also enrich lives by bringing people, information, and technology together.

As a company with a wide range of clients, we believe a diverse workforce is crucial to success. Our commitment to inclusion across race, gender, age, religion, identity, and experience is the foundation upon which we operate and connect with our customers and the communities in which we work.

With our expertise, we produce the best available data, workflow tools, technology, and analytics to support everyone making a real estate decision.

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We are seeking a Content Marketing Manager to own, execute, and scale our marketing communication strategies and drive the development of LightBox marketing content.

The successful candidate is a self-starter, passionate about content creation, with proven experience in increasing awareness, adoption, and engagement of products or services among B2B audiences at scale through content.

You will work cross-functionally, collaborating with multiple teams to define customer personas and appropriate messaging across all stages of the customer journey.

You will also be responsible for developing and measuring content and assets across our marketing channels. You will be data-driven and own content testing and measurement, optimizing for what drives engagement, and reporting on content marketing ROI.

To be successful in this role, you will need to establish clear processes, have strong creative and writing abilities, drive appropriate prioritization, be effective in communicating internally (to stakeholders) and externally (to customers), and define, document, and implement best practices in content and digital asset creation and management.

What you will do and achieve

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  • Collaborate with team members to brainstorm and research subjects for content that will target audiences and drive awareness for LightBox.
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  • Work with product marketing managers to drive the development of messaging, value propositions, marketing content, and go-to-market strategies for the various LightBox business units (BUs).
  • Scale content programs and work with internal / external partners and subject matter experts to define and drive key messages for content, grow touchpoints, and improve content creation efficiency to support team goals.
  • Define and implement new mechanisms for measuring impact and performance of content, optimize for improvement, and surface insights for content development and prioritization.
  • Recommend best practices and proactively recognize opportunities to reuse, repackage and optimize content to maximize return on the company's content investment.
  • Continually raise the bar on development of compelling, data-driven storytelling with a brand and customer focus.
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  • Leverage SEO recommendations to develop content ideas and optimize content.
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This is an exempt position within the $100K to 110K range based on a 40-hour work week.

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Education

BA preferred (will accept candidates without a degree with relevant industry experience)

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  • 5+ years B2B, SaaS marketing communications experience, CRE industry experience preferred.
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  • Strong editorial background and proofreading skills, as well as experience adhering to AP style guides.
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  • Outstanding organizational skills and the ability to manage multiple projects with competing deadlines.
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  • Organizing and managing creative and content assets.

LightBox's Diversity Commitment :

LightBox is fully committed to employing a diverse workforce and creating an inclusive work environment that embraces everyone's unique contributions, experiences, and values.

We believe in unity in diversity and offer a collaborative work environment that encourages creativity, initiative and professional growth and provides a competitive salary and benefits package.

We are better together when we support, recognize, and embrace our differences.

This job description is a general listing of the required tasks and expectations of the position and in no way implies that the duties listed above are the employee's only responsibilities.

The employee is expected to perform other tasks, responsibilities and training as instructed by their supervisors. Duties and responsibilities may change at any time with or without notice.

This position may require additional hours outside of the standard work schedule including occasional holiday, evening and / or weekend hours in order to meet deadlines or to accommodate customers.

LightBox and all its holding companies are an equal opportunity / affirmative action employer. It is the policy of the LightBox and its holding companies to prohibit discrimination of any type and to afford equal employment opportunities to employees and applicants, without regard to race, color, religion, sex, national origin, age, disability, or veteran status.

NO TELEPHONE CALLS OR AGENCY SOLICITATION PLEASE.

Full-time
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