Performance marketing
We are establishing an entirely new category and POV of lingerie, a movement that we call Leisurée. THE ROLE : Performance Marketing Manager The Performance Marketing Manager will be responsible for driving profitable revenue growth across our DTC and Amazon businesses, through the implementation of high-impact acquisition, retargeting, retention and reactivation strategies across our paid media channels.
The ideal candidate has strong expertise and understanding of the paid media channel ecosystem, including Paid Social (Meta & TikTok), Paid Search, and Affiliates Marketing and has developed successful full-funnel media tactics that led to the recruitment of qualified new customers.
This role will report directly to the VP of Growth & Brand Marketing. What You'll Do Media Strategy : Be the main point of contact between the digital marketing agency and the internal team, ensuring comprehensive media briefs, transparency on business & consumer trends, visibility on internal campaigns, product launches & key sales-driving initiatives as well as continued product & brand education Develop a full-funnel paid media strategy to deliver revenue goals, while driving efficient CAC and ROAS, ensuring the recruitment of high LTV customers in partnership with the digital marketing agency Build monthly, quarterly and annual media strategies across DTC and Amazon, broken down at a channel level, rolling up to budget and revenue growth goals in partnership with the digital marketing agency Work with digital media agency to drive continual optimization of campaigns, audiences & creative across Paid Social & Paid Search Have a in-depth understanding of testing approaches including relevant A / B tests as well as incrementality tests at a channel level Develop marketing / media acceleration testing roadmap to drive continual improvement in efficiency & effectiveness of media spend in partnership with media agency and data analyst Manage Affiliate channel strategy, through developing a monthly paid placements and offer roadmap across content, press outlets, influencers, and couponing sites, and active publishers in an effort to maximize profitable channel contribution Monitor & capitalize on emerging channels and trends where appropriate Budgeting & Reporting : Manage daily, weekly & monthly budget pacing and rolling forecast process through ongoing performance monitoring as well spend & revenue tracking Drive re-allocations / optimizations to deliver revenue & acquisition goals in partnership with the digital marketing agency Proactively analyze and report on high level performance metrics (in addition to existing agency reports) to identify incremental areas of opportunity for growth and optimization Present clear and concise channel performance recaps to LT as well key stakeholders on a weekly basis Closely manage the working marketing budget to ensure that campaigns & tactics are executed within budget while delivering ROAS and efficiency targets Cross-Functional & External Partnership : Work hand in hand with the creative team making sure all performance marketing creative assets are built in a data-driven & customer-centric approach through delivering comprehensive & detailed briefs Manage external ad creative video partner, through briefing high performing creative concepts at an audience level, supporting strategic marketing & brand moments Work with the tech team on ensuring seamless channel, source & campaign tracking as we’re transitioning to GA4 Work closely with finance and marketing teams to ensure working marketing budget is tracking towards plan and proactively flag any potential risks, misses or opportunities Develop and maintain productive relationships with external partners, including agencies, tools & platforms Who You Are : You have at least 4+ years of professional experience in growth marketing, preferably with DTC brands Proven track record of driving revenue growth through effective paid marketing strategies and tactics Proficient with e-commerce & media platforms as well as analytical tools & media such as Shopify, Google Analytics, Facebook Ads Manager, TikTok, and Rakuten Strong understanding of DTC e-commerce and digital marketing best practices, including paid social, paid search, affiliates and SEO Strong analytical skills and boldness to bring forward creative, customer-centric and disruptive thinking through breakthrough marketing briefs, strategies and ideas Data-driven leader who can analyze multiple streams of information and develop a cohesive strategy High proficiency in evaluating marketing performance and strong sense for industry benchmarks across CPM, CPA, CPC, CAC, LTV etc.
Deep channel expertise & insights to drive strategy across all paid channels, including Paid Social, Paid Search, Affiliates as a priority.
Programmatic Display, Video, TV, OTT, Audio / Podcast, Influencers, Partnerships, Referral knowledge is a plus Experience managing large media budgets Strategic thinker who can flex between long-term vs.
short term planning and is reactive to day-to-day optimizations as well as shifts in direction Highly collaborative & team oriented : able to develop strong working relationships with marketing & creative teams, tech teams, finance teams, external partners etc.
Action-oriented, agile, nimble and moves quickly to get things done MUST BE LOCATED IN NYC AND ARE ABLE TO WORK IN OFFICE 1-2 DAYS PER WEEK.
The expected pay range for this position is $95,000 - $115,000 annually. Actual pay will be determined based on experience and other job-related factors permitted by law. #LI-Hybrid Powered by JazzHR
Growth marketing manager
About Us : LIVELY is inspired by what we believe makes women sexy today; smart, healthy, active and outgoing. We are delivering bras and undies that blur the aesthetic lines of lingerie, active, and swim, taking the best elements of high-style and comfort from each category.
The ideal candidate has strong expertise and understanding of the paid media channel ecosystem, including Paid Social (Meta & TikTok), Paid Search, and Affiliates Marketing and has developed successful full-funnel media tactics that led to the recruitment of qualified new customers.
This role will report directly to the VP of Growth & Brand Marketing. What You'll Do Media Strategy : Be the main point of contact between the digital marketing agency and the internal team, ensuring comprehensive media briefs, transparency on business & consumer trends, visibility on internal campaigns, product launches & key sales-driving initiatives as well as continued product & brand education Develop a full-funnel paid media strategy to deliver revenue goals, while driving efficient CAC and ROAS, ensuring the recruitment of high LTV customers in partnership with the digital marketing agency Build monthly, quarterly and annual media strategies across DTC and Amazon, broken down at a channel level, rolling up to budget and revenue growth goals in partnership with the digital marketing agency Work with digital media agency to drive continual optimization of campaigns, audiences & creative across Paid Social & Paid Search Have a in-depth understanding of testing approaches including relevant A / B tests as well as incrementality tests at a channel level Develop marketing / media acceleration testing roadmap to drive continual improvement in efficiency & effectiveness of media spend in partnership with media agency and data analyst Manage Affiliate channel strategy, through developing a monthly paid placements and offer roadmap across content, press outlets, influencers, and couponing sites, and active publishers in an effort to maximize profitable channel contribution Monitor & capitalize on emerging channels and trends where appropriate Budgeting & Reporting : Manage daily, weekly & monthly budget pacing and rolling forecast process through ongoing performance monitoring as well spend & revenue tracking Drive re-allocations / optimizations to deliver revenue & acquisition goals in partnership with the digital marketing agency Proactively analyze and report on high level performance metrics (in addition to existing agency reports) to identify incremental areas of opportunity for growth and optimization Present clear and concise channel performance recaps to LT as well key stakeholders on a weekly basis Closely manage the working marketing budget to ensure that campaigns & tactics are executed within budget while delivering ROAS and efficiency targets Cross-Functional & External Partnership : Work hand in hand with the creative team making sure all performance marketing creative assets are built in a data-driven & customer-centric approach through delivering comprehensive & detailed briefs Manage external ad creative video partner, through briefing high performing creative concepts at an audience level, supporting strategic marketing & brand moments Work with the tech team on ensuring seamless channel, source & campaign tracking as we’re transitioning to GA4 Work closely with finance and marketing teams to ensure working marketing budget is tracking towards plan and proactively flag any potential risks, misses or opportunities Develop and maintain productive relationships with external partners, including agencies, tools & platforms Who You Are : You have at least 4+ years of professional experience in growth marketing, preferably with DTC brands Proven track record of driving revenue growth through effective paid marketing strategies and tactics Proficient with e-commerce & media platforms as well as analytical tools & media such as Shopify, Google Analytics, Facebook Ads Manager, TikTok, and Rakuten Strong understanding of DTC e-commerce and digital marketing best practices, including paid social, paid search, affiliates and SEO Strong analytical skills and boldness to bring forward creative, customer-centric and disruptive thinking through breakthrough marketing briefs, strategies and ideas Data-driven leader who can analyze multiple streams of information and develop a cohesive strategy High proficiency in evaluating marketing performance and strong sense for industry benchmarks across CPM, CPA, CPC, CAC, LTV etc.
Deep channel expertise & insights to drive strategy across all paid channels, including Paid Social, Paid Search, Affiliates as a priority.
Programmatic Display, Video, TV, OTT, Audio / Podcast, Influencers, Partnerships, Referral knowledge is a plus Experience managing large media budgets Strategic thinker who can flex between long-term vs.
short term planning and is reactive to day-to-day optimizations as well as shifts in direction Highly collaborative & team oriented : able to develop strong working relationships with marketing & creative teams, tech teams, finance teams, external partners etc.
Action-oriented, agile, nimble and moves quickly to get things done MUST BE LOCATED IN NYC AND ARE ABLE TO WORK IN OFFICE 1-2 DAYS PER WEEK.
The expected pay range for this position is $95,000 - $115,000 annually. Actual pay will be determined based on experience and other job-related factors permitted by law. #LI-Hybrid Powered by JazzHR