Shopbop.com is looking for a Site Marketing Associate to join our Marketing team to support the successful planning and execution of our sitewide promotions, COOP brand marketing, and assist with the editorial content calendar. The right candidate will have an incredibly high attention to detail, strong organization stills, and have an ability to partner across teams successfully and effectively. This individual will support management of site content and content planning as well as building and QAing promotions. They will demonstrate a sound business sense, an ability to work quickly and under pressure, and be able to work in close collaboration with Buying, Brand, Editorial, Merchandising, Marketing, and Tech teams. In this role they will coordinate end-to-end customer-facing campaigns to drive engagement and revenue, and will pull business data to analyze campaign results and campaign-specific performance.

Key job responsibilities
• Coordinate the marketing plan for major sitewide promotions, including collating marketing channel asset requests, and completing creative briefs
• Build and QA sitewide promotions in internal promo tool, partnering with Tech teams as needed
• Support our brand COOP content program through calendar planning and close partnership with Buying team on offerings, feature coordination, and performance insights
• Support the planning and coordination of the site content calendar for Shopbop
• Own creative briefing for site content and content initiatives
• Coordinate reports & analyze weekly performance of content across owned and operated platforms to guide and shape recommendations for future content planning decisions
• Drive insights and learnings cross-functionally on content performance, including best practices and recommendations
• Lead improvements to the calendar planning process
• Daily QA of site content
• Collaborate with Editorial, Buying, Marketing, Merchandising and Creative departments to create daily content

Additional locations include:[Culver City, CA], [San Francisco, CA], [Atlanta, GA] and [Seattle, WA]

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. Learn more at https://www.amazon.com/music.

We are looking for a driven, analytical and results-oriented Marketing Manager to help scale acquisition initiatives across Amazon Music tiers, aiming to think big, invent and simplify, and deliver on project roadmaps. This position will manage multi-channel acquisition marketing campaigns, analyze campaign results for optimization, and build playbooks to scale proven campaign structures.

Key job responsibilities
• Paid media campaign management: manage paid media planning process for Audience Development campaigns; oversee campaign briefs, channel instrumentation, and reporting.
• External agency management: manage external media agency on campaign execution. Be the primary media agency contact to manage end-to-end campaigns, budget, billing, and more.
• Creative trafficking: manage the creative trafficking process; ensure correct assets are produced and handed off to execution teams.
• Tracking and measurement: Instrument appropriate tracking for all campaigns; create and implement links/ref-tags for all campaigns. Standardize campaign tracking and reporting; work directly with data science teams to ensure campaigns are appropriately mapped for attribution
• Reporting: create post-mortem process and reports at both campaign, program, and quarterly-level. Aggregate, clean, and model campaign data from various data sources; synthesize campaign learnings from large datasets. Create operating procedure to ensure post-mortems occur on time.
• Experimentation: Own the Audience Development experimentation roadmap; package experiment results and disseminate learnings and best practices to stakeholders

Amazon Digital Advertising team (ADA) focuses on leveraging Amazon’s Advertising DSP to support the digital marketing initiatives of Amazon’s own strategic businesses. Our stakeholders are the internal marketing teams across Amazon, and our mission is to develop better digital advertising programs for those businesses. We operate across marketing, program management, and new product development. This specific role will manage display and video ad programs on behalf of large 1P advertisers who prioritize marketing objectives ranging from driving brand perception to purchases.

The complexity and the scale of the activities performed by the team increases as we deploy new media buying and measurement strategies and our ambition is to create a team of experts who are passionate about the opportunities available within Amazon Advertising and who relentlessly innovate on behalf of internal partners.


Key job responsibilities
The Marketing Manager is an Amazon Advertising expert designing, managing and scaling effective and innovative display programs via the Amazon DSP.
Key aspects of the role:
• Work closely with internal businesses to develop a deep understanding of their marketing goals and to identify the solutions within our DSP that best support these goals
• Identify the performance metrics relevant to each partner and manage ad programs towards expected performance
• Frequently audit operational processes to identify ways to reduce the operational cost of our programs
• Contribute to the development of Amazon Advertising solutions by identifying feature gaps and providing requirements and corresponding business cases to internal Ad Tech teams.
• Develop and evangelize new program initiatives leveraging the evolving technical landscape.
• Partner with technology teams to create and deliver against aggressive roadmaps.
• Define success criteria, design structured tests, and dive deep into data analysis to identify opportunities.
• Develop and manage campaigns across a variety of technology platforms, inventory sources, and ad formats, leveraging both internal and external opportunities.


About the team
The Amazon Digital Advertising is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, and entrepreneurs. Our portfolio ranges from sponsored, display, video, and custom ads to insights and reporting. With tailored solutions for all businesses, we offer flexible pricing and buying models, including self-service, managed service, and programmatic to help optimize strategies.

Additional locations include: [San Francisco, CA], [Culver City, CA], [Seattle, WA}, [Atlanta, GA].

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. Learn more at
https://www.amazon.com/music.

We are looking for a highly creative, analytical and results-oriented *Sr Product Marketing Manager* to build cohesive and informative onboarding and early engagement journeys to support marketing and product initiatives for Amazon Music customers across all of our tiers (Free, Prime, and Amazon Music Unlimited). This role will be responsible for driving up key engagement metrics, supporting marketing and product experimentation (A/B testing), and
developing channel based creative for new voice (echo) and visual (mobile app) customers.

This role will be cross-functional, working with other product marketing leads on from the Prime and Free marketing teams and our product counterparts from Amazon Music Growth, DISCO, CPT, CCMP,
Personalization, BIE, and regional marketing teams.

This ideal candidate will have product marketing, program or project management, and stakeholder management skills. You will manage a number of relationships and dependencies across various teams to drive your roadmap.

Key job responsibilities

• Develop a new, personalized engagement strategy for new users accessing Amazon Music (Free/Prime/AMU) through voice upsells, mobile and web apps, and hardware devices within the first 30 days and during initial free-trial periods.
• Partner with the CCMP team and the Outbound & In-app marketing teams to develop the strategic framework for how to communicate with users early in their lifecycle to optimize long term engagement and retention.
• Partner with DISCO and the Product team to understand which features are being heavily used (expected vs not expected) and those not being used not being used as the product team intended in the early stages of a user’s lifecycle.
• Identify which features and high value customer actions are the most relevant and impactful indicators for sustained engagement and retention.
• Work with the Growth Team to develop an early use experiment roadmap and learning plans to test and learn how different content and channels perform to drive early engagement.
• Track and measure performance of campaigns, identifying insights and socializing to inform future strategy and testing.
• Identify gaps in first stream/first activation onboarding flows for new users.
• Set the global standard for Free/Prime/AMU Welcome Email series and other onboarding marketing initiatives (IAM, MAI, Outbound).
• Develop and launch personalized landing pages by user acquisition channel, signup type, promo type and product tier to educate users as to how to use the product based on the features available at each tier.
• Collaborate with the Product teams (Growth, CCMP, CPT) to optimize the CX, feature spotlights, deeplinks, tool tips, content types (albums, playlists, podcasts, etc.) and other product features necessary to properly onboard new and returning users to the platform.
• Drive regular reviews of roadmap progress and results with leadership across marketing, finance and subscriptions tech.

Outbound Communications is seeking a Principal Product Marketing Manager to experiment and optimize the content and creative strategy for Amazon’s Email, Push, SMS and emerging communication channels. We are responsible for the transmission of messages to all of Amazon's customers and deliver over 350 million messages a day. In close partnership with our Design, Product, and Engineering teams, you will create successful channel and content strategies, execute well-structured experiments, scale successful programs, and optimize performance across categories against clear, and jointly shared, goals. You will be focused on building and implementing a global strategy that is inclusive of events, cross-category evergreen content, new content formats, and strategic business priorities.

Our goal is to delight Amazon customers worldwide with inspiring content and help them fulfill their shopping missions. We do this by driving awareness and discovery of Amazon’s products and services. We meet customers at their preferred communication channel(s) with the most relevant content, at the right time and frequency. You will own all traffic-driving initiatives that delight our customers with elevated creative and cross-category discovery. You will regularly partner with engineering and analytics teams to not only scale and automate, but to innovate on behalf of our customers. You will establish best practices for measuring and reporting on channel results. This role is highly autonomous and visible, and you have proven ability to influence stakeholders and partners to achieve goals, can work effectively with cross-functional teams and communicate strongly with leaders.

This job is also open to individuals working from Seattle and Miami, FL metropolitan areas.

Key job responsibilities
- Create the global marketing strategy for innovative automated programs including compelling and new content across email, push, sms, and new channels
- Partner with design, analytics, product, and engineering teams to develop new, global programs, automating where possible.
- Define experiments and optimize to drive meaningful insights and recommendations.
- Define and own goals, including unlocking new business strategies and channels.
- Communicate results regularly with internal stakeholders and teams to iterate on opportunities.
- Present strategy, learnings, and recommendations to senior leadership.
- Track, measure, and report on channel results, contributing to business reviews regularly.
- Drive thought leadership with regards to Outbound Marketing worldwide.

We are open to hiring candidates to work out of one of the following locations:

New York, NY, USA