Description

Position at Openmind

Manager, Commerce

Overview :

GroupM Commerce is a team of highly skilled performance marketers who drive measurable business growth for iconic brands across GroupM agencies.

Our Commerce capability is comprised of media Strategy, Activation, Data & Analytics. Through proprietary tools, partnerships, processes and training, GroupM Commerce delivers industry leading Commerce solutions to our clients with efficiency and scale.

About the role :

The Manager of Commerce Strategy will play a key role in delivering best-in-class solutions across GroupM agencies.

This role will have a basic understanding of the capabilities of commerce platforms including retail media networks, adtech partners & data suppliers, and will assist in solving complex business problems through simplified POVs - identifying product, process or solution opportunities based on client needs and unlocking new growth opportunities across channels for clients.

As a member of the GroupM Commerce team, and reporting into the Director of Commerce Strategy, you will have the opportunity to work across multiple client accounts, work with retail partners and support highly dynamic cross-functional project teams.

This role will have the ability to infuse the best of our network capabilities into our client’s day-to-day deliverables.

An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role.

Your Impact :

• Contribute to upleveling account management with key agency stakeholders to improve how we serve GroupM Commerce clients across agencies
• Support agency teams (including investment, search, social, programmatic, data and analytics) to deliver comprehensive solutions that accomplish client’s business objectives
• Support the integration and partnership between commerce media and brand media to develop holistic end-to-end media plans for clients
• Manage relationships to ensure development & delivery of first-to-market solutions
• Stay up-to-date on the latest trends and best practices in Retail & commerce media, cascade POVs on changing industry dynamics
• Engage with and assist internal and external leaders, including across WPP agencies, technology providers and retailers to develop go-to-market solutions
• Assist in developing Commerce and Retail Media content for the organization including educational trainings, POVs & frameworks.
• Lead the adoption of GroupM Commerce for new business and existing accounts

Your Qualifications :

• Bachelor's degree in marketing, advertising, or a related field
• Ability to execute effective media plans that achieve business objectives
• Drive to learn and understand the retail landscape and the latest trends in commerce media
• Strong communication and presentation skills, with the ability to effectively communicate complex ideas
• Ability to collaborate and work effectively with internal teams and external partners
• Basic analytical skills, with the ability to analyze data and assist in developing insights that inform strategy and optimization
• Problem solver and strategic thinker with the ability to identify improvement opportunities
• Highly collaborative, excited to be a part of a quickly growing team that is defining our commerce solutions
• Experience in campaign management and optimization, preferable across multiple retail platforms
• Ability to coordinate projects across multiple teams and functions
• Basic knowledge of measurement capabilities and restrictions in 3rd party partners preferred
• Experience with bid management platforms is a plus

About Mindshare :

Mindshare (part of WPP) is an inclusive global company of 10,000 people, in 116 offices and 86 countries, with diverse opinions, cultures, and passions.

Together, we drive Good Growth for our clients and the industry growth that isn’t just a flash in the pan, but enduring, diversified, and more sustainable over time.

We accelerate it for our clients by using media as a multiplier to drive sales and maximize marketing investments. We use Precisely Human Intelligence that combines data science and behavioral science to understand consumers and their motivations better and we act on that intelligence by planning media with intention to connect brands with consumers around their shared values.

At the heart of what we believe in is Energy (the essential ingredient for creativity), Empathy (understanding people and pushing beyond the surface), and Impact (empowering our people and clients to change the world).

Mindshare was named the #1 Global Media Agency Network by WARC for the third consecutive year, recognized for media excellence, creativity, and agency performance.

Writer / Editor, Commerce

The New York Post provides readers with the best in News, Sports, Pop Culture, and Entertainment with signature wit, irreverence, and authority averaging 90 million unique monthly viewers.

Over the past 221 years, The Post has evolved into a multi-platform media company spanning print, digital, video, audio, app, television, and commerce.

The New York Post Digital Network seeks a passionate Commerce Writer / Editor with a commercial mindset, strong understanding of our audience, and the ability to engage them through compelling storytelling to work across our various outlets including New York Post, Page Six, Decider, and Alexa, and play a crucial role in executing and elevating our commerce editorial strategy.

In this role, you will create exceptional service-first revenue-driven content that resonates with our audience and guides them in making smart purchasing decisions while also providing editorial support to our Commerce Editor when needed.

Reporting to the Commerce Editorial Director, you will have the opportunity to contribute to the success of our rapidly-growing digital commerce division within a dynamic and respected national media brand.

As the ideal candidate, you should have impeccable grammar and a strong understanding of AP style, SEO and affiliate marketing.

You can thrive in a fast-paced environment, and enjoy finding new revenue opportunities. If you are eager to elevate your career and have a genuine interest in writing, shopping, and continuous learning, we want to hear from you.

Responsibilities include :

Write a minimum of five articles per week.

Provide editorial support across the New York Post network and its current and upcoming partnerships.

Research, write, and edit engaging and informative articles, product reviews, buying guides, and other shopping-related content.

Stay updated on the latest innovations, industry trends, content strategies, and evolving best practices in the shopping and e-commerce industry.

Conduct thorough research on various products, brands, and services to provide accurate and reliable information to readers.

Tailor written and edited content to align with The Post’s signature voice and appeal to the target audience’s needs, interests, and preferences.

Incorporate latest SEO techniques to improve content visibility and search engine ranking.

Ensure high-quality, error-free content by reviewing and editing articles for clarity, grammar, and style.

Work alongside the Commerce Editor to plan, assign, and maintain a content calendar.

Optimize content for a seamless reading experience across devices and platforms.

Collaborate with cross-functional teams to identify growth and improvement opportunities.

Stay updated on industry trends, content strategies, and evolving best practices.

Assist the commerce team with additional content maintenance tasks and projects as needed.

The ideal candidate will have :

Bachelor’s degree in journalism, communications, marketing, or related field.

2+ years of experience in SEO-focused commerce writing and / or editing.

Experience in creating affiliate links and analyzing affiliate data.

Proficiency in AP Style Guide, CMS, HTML, content management systems, data tracking systems, and SEO tools (, SEMRush, Google Trends, Google Search Console, AI).

Willingness to learn new programs as needed for business improvement.

Deadline-driven mindset with strong organizational and project management skills.

Excellent communication and collaboration abilities.

Note : The NY Post adheres to a hybrid work schedule.

Salary Range : $31,200 $125,000

At The New York Post we recognize that attracting the best talent is key to our strategy and success as a company. As a result, our ranges reflect our good faith estimate to pay fairly as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate’s experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process.

In addition to compensation, the company provides eligible employees a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including elective benefits employees may select to best fit the needs and personal situations of our diverse workforce.

As an equal opportunity employer, the New York Post does not discriminate in hiring or the terms and conditions of employment because of an individual’s race, color, religion, national origin, age, disability, gender, sexual orientation, citizenship or any other characteristic protected by federal, state or local law.

The New York Post will consider the provision of reasonable accommodations to known physical or mental disabilities of otherwise qualified applicants to enable them to participate in our application process and to effectively perform the essential functions of the job, unless doing so would impose an undue financial or operational hardship.

Job Category : DIGITAL

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status.

EEO / AA / M / F / Disabled / Vets

The New York Post provides readers with the best in News, Sports, Pop Culture, and Entertainment with signature wit, irreverence, and authority averaging 90 million unique monthly viewers.

Over the past 221 years, The Post has evolved into a multi-platform media company spanning print, digital, video, audio, app, television, and commerce.

The New York Post Digital Network seeks a passionate Commerce Writer / Editor with a commercial mindset, strong understanding of our audience, and the ability to engage them through compelling storytelling to work across our various outlets including New York Post, Page Six, Decider, and Alexa, and play a crucial role in executing and elevating our commerce editorial strategy.

In this role, you will create exceptional service-first revenue-driven content that resonates with our audience and guides them in making smart purchasing decisions while also providing editorial support to our Commerce Editor when needed.

Reporting to the Commerce Editorial Director, you will have the opportunity to contribute to the success of our rapidly-growing digital commerce division within a dynamic and respected national media brand.

As the ideal candidate, you should have impeccable grammar and a strong understanding of AP style, SEO and affiliate marketing.

You can thrive in a fast-paced environment, and enjoy finding new revenue opportunities. If you are eager to elevate your career and have a genuine interest in writing, shopping, and continuous learning, we want to hear from you.

Responsibilities include :

• Write a minimum of five articles per week.
• Provide editorial support across the New York Post network and its current and upcoming partnerships.
• Research, write, and edit engaging and informative articles, product reviews, buying guides, and other shopping-related content.
• Stay updated on the latest innovations, industry trends, content strategies, and evolving best practices in the shopping and e-commerce industry.
• Conduct thorough research on various products, brands, and services to provide accurate and reliable information to readers.
• Tailor written and edited content to align with The Post’s signature voice and appeal to the target audience’s needs, interests, and preferences.
• Incorporate latest SEO techniques to improve content visibility and search engine ranking.
• Ensure high-quality, error-free content by reviewing and editing articles for clarity, grammar, and style.
• Work alongside the Commerce Editor to plan, assign, and maintain a content calendar.
• Optimize content for a seamless reading experience across devices and platforms.
• Collaborate with cross-functional teams to identify growth and improvement opportunities.
• Stay updated on industry trends, content strategies, and evolving best practices.
• Assist the commerce team with additional content maintenance tasks and projects as needed.

The ideal candidate will have :

• Bachelor’s degree in journalism, communications, marketing, or related field.
• 2+ years of experience in SEO-focused commerce writing and / or editing.
• Proficiency in AP Style Guide, CMS, HTML, content management systems, data tracking systems, and SEO tools (e.g., SEMRush, Google Trends, Google Search Console, AI).
• Willingness to learn new programs as needed for business improvement.
• Deadline-driven mindset with strong organizational and project management skills.
• Excellent communication and collaboration abilities.
• Ability to work effectively with a team in a fast-paced environment.

Note : The NY Post adheres to a hybrid work schedule.

Salary Range : $31,200 $125,000

At The New York Post we recognize that attracting the best talent is key to our strategy and success as a company. As a result, our ranges reflect our good faith estimate to pay fairly as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate’s experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process.

In addition to compensation, the company provides eligible employees a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including elective benefits employees may select to best fit the needs and personal situations of our diverse workforce.

Overview

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business : Beauty.

Their goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

Qualifications

Manager, Commerce Display

Responsibilities include but are not limited to :

• Plan, create, optimize, and measure on-site and off-site programmatic media campaigns across Amazon DSP, Walmart DSP, Kroger / KPM PMP, Target / Roundel, TTD, and others.
• Partner with internal and client teams to provide best in class connected commerce capabilities (retail media, shopper marketing, operations, content, analytics, etc.).
• Manage campaigns to meet and exceed a wide range of specified performance goals such as advertising efficiency, profitability, growth, new product launches, and more.
• Ensure client budgets are properly paced, met, and not exceeded.
• Remain at the forefront of the retail media industry, helping to define best practices, identify new opportunities, and actively contribute to our body of knowledge and expertise across the company.
• Plan campaigns including writing campaign briefs to specify budgets, media needs, performance goals, measurement needs, etc.

Coordinate with project management and ad operations teams to activate media.

• Manage self-service DSP campaigns as well as plan and oversee managed service campaigns.
• Support various teams with proactive thought leadership and content to help internal training and capability development.

• At least 3-5 years of programmatic retail media experience across one or more eRetail platforms and DSPs (Amazon, Walmart, TTD, etc.)
• Demonstrable expertise across all aspects of programmatic retail media with the ability to plan and run DSP campaigns with little supervision.
• Skilled at planning and managing enterprise level client engagements and budgets.
• Experience with at least one or more tech providers such as Pacvue, Skai, Helium10, MerchantWords, Jungle Scout, Analytic Index, etc.
• Proven track record of flawless execution, driving growth, client retention, and exceeding various stakeholder expectations.
• Ability to engage with clients in, for example, campaign strategy setting discussions, weekly performance calls, campaign reviews, etc.
• Clear and concise communicator with the ability to create and present compelling performance narratives across a wide set of data.
• Deep understanding of retail readiness as well as additional paid and organic drivers of success (operations, promotions, content, paid search, off-platform media, etc.)
• Ability to write a campaign strategy document and a campaign review document.
• The ideal candidate can operate at a very high level as an individual contributor yet is on the cusp of leading a team.

Team leadership is a near term growth opportunity for this role.

• Able to work in an agile environment. Able and comfortable dealing with ambiguity to make decisions and take action for the betterment of our clients.
• Team player. Curious. Ambitious.
• Individual must also maintain an extreme level of confidentiality in dealing with all information that flows through the office.

Bonus experience (nice to have) :

• Working knowledge of retail paid search with the ability to communicate the value of a full-funnel approach to clients.
• Direct, hands-on experience with planning, creating, managing, and measuring retail paid search campaigns.
• Understanding of how to plan and measure off-platform media activations driving to eRetailer sites.
• Experience with planning and executing Shopper Marketing programs and / or coordinating with Shopper Marketing teams.
• Working or advanced knowledge of Amazon Marketing Cloud and other various data clean rooms.

Responsibilities

Compensation Range : $50,000 - $95,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting.

Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications / skills, and geographic location (to account for comparative cost of living).

The Company reserves the right to modify this pay range at any time. For this role, benefits include : health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD / LTD insurance benefits.

Overview

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business : Beauty.

Their goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

Qualifications

Summary of Role :

As a Manager on the Commerce team, you will lead a team of analysts across a number of high-profile clients. You will work closely with the Analytics Directors to manage resources, implement process improvements and provide mentorship within a tight knit account team consisting of analysts, media planners and strategists as they work to analyze data and deliver valuable and relevant insights.

Through data-driven insights, you will have the opportunity to shape the strategic direction of a client’s marketing strategy.

• Analysis and measurement of search and display advertising performance
• Extracting data from media event level databases for analysis and insights generation
• Proactively identifying opportunities for media optimization within the search and programmatic channels
• Generating and communicating clear, compelling, and actionable insights
• Evaluating ad partners and providing thought leadership of ad-tech and measurement technologies
• Presenting reports and proposals to clients during monthly and weekly phone calls

Our Expectations :

• Participating in the measurement plan development and execution
• Anticipating client’s needs and proactively developing solutions to address them
• Ensuring timely follow through on all scheduled and ad hoc deliverables
• Generating and communicating clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques
• Recommending and implementing research that will aid in the consumer insight gathering and strategic process
• Providing thought leadership of ad-tech and measurement technologies
• Identifying opportunities to continuously improve processes
• Leading, mentoring and training analysts
• Presenting reports, POV's and other materials to clients on a regular basis over the phone and in person

What We’re Looking For :

• Bachelor’s degree in Statistics, Mathematics, Economics, Engineering, Information Management, Social Sciences or Business / Marketing related fields (advanced degree - MBA / MS - is preferred)
• 4-6 years of experience in a quantitative data driven field
• A passion for digital marketing, research and analytics
• Excellent communication and presentation skills
• Ability to work well with others and work in cross functional teams
• Ability to manage and prioritize a number of concurrent tasks
• Ability to clearly explain complex technical ideas to multiple audiences both verbally and in writing
• Comprehensive knowledge of ad technologies and research techniques (how they work, and how to troubleshoot)
• Ability to move beyond descriptive analytics and employ more sophisticated techniques (predictive & prescriptive analytics)
• Ability to set individual goals for analysts and measuring individual success / performance
• Experience / familiarity in SAS, SPSS, R or other advanced analytics software packages
• Experience / familiarity in ad-serving and web analytics tools (Google DFA, Atlas, Google Analytics, Omniture, etc.)
• Experience / familiarity with concepts of database design and SQL
• Experience / familiarity with syndicated research sources / tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore)
• Experience / familiarity with digital ad effectiveness research
• Proficiency with Microsoft Excel and PowerPoint
• Familiarity with web technologies including HTML and Javascript

Responsibilities

Compensation Range : $50,000 - $95,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting.

Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications / skills, and geographic location (to account for comparative cost of living).

The Company reserves the right to modify this pay range at any time. For this role, benefits include : health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD / LTD insurance benefits.

OMG is An Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.