Description

Where you fit in

Shell Global Lubricants is a growth business advancing towards an accelerated growth commitment by 2025 with a 10% CAGR.

Lubricants Americas plays a critical role in Shell Lubricants, at nearly 40% of Global C5 with a double-digit ROACE and significant growth potential.

We are inspiring unstoppable progress through constant innovation for better and environmentally responsible Lubricants & Fluid Solutions that keep the world progressing in a reliable, efficient, and sustainable way.

To win and enable growth, we must digitize our business strategy, creating a digital business. At the center of this accelerated business strategy, enabling all our strategic pillars, operational excellence, and driving employee & customer experience is the Digital Transformation team.

This is an empowered, brand-new, responsive organization that’s being formed to accelerate Digital Business, reinforce change, unlock business value, and deliver operational effectiveness in support of customers.

Think Big, Start Small, Scale fast is the mantra.

As the Supply Chain Sustainability Lead, you will be responsible for enabling a best-in-class E2E digital Omnichannel experience for our customers.

You’ll be responsible for understanding how customers and consumers interact with our brands, channels, AMs, ordering, tracking systems, products, and services and improving the customer journey to achieve growth targets.

Furthermore, Digital Lead(s) for Sales, and Marketing will own the innovation strategy and digital portfolio of tools that will allow Shell Lubricants NA to stay at the forefront of fast-changing and evolving customer needs, ultimately providing superior customer experience to drive long-term value.

In this role, you have the responsibility of leading the Digital Transformation journey for Marketing, including the delivery of new digitalization projects, leading the implementation of best-in-class MarTech solutions, and creating new data products and customer value propositions.

You’ll be responsible for commercial delivery through innovation with Marketing trends and technologies. You will work closely across the Lubricants Americas Marketing and Sales teams, Digital Transformation team, and the broader organization to ensure that we can consistently access and act on our best-integrated customer insights across our marketing and sales activities and delivering a smooth and reliable omnichannel experience to our customers.

In Addition, Shell’s EC has recently signed off on a Customer-Back Digital Transformation program purposefully investing in digital capabilities that drive tangible business value and build capabilities that are (mostly) geared to optimizing the respective class of businesses across B2B and B2C.

Powering Progress necessitates the move to a fully Customer back approach, with Digital as a critical enabler to understand and deliver on Customer needs;

Your role will help Lubricants Americas to accelerate and achieve this vision.

You will also require significant coordination across functions such as Marketing, Direct, Retail, and Indirect Sales Teams across the US, Canada, and Latin America and digital teams to ensure consistency of application of the journey across the digital estate.

If you’re passionate about customers, PnL, marketing, and sales enabling technologies, excited about data and Digital, motivated about making a commercial P&L impact, and at ease with uncertainty and new ways of working, then this is the role for you.

Only Visionary Game Changers need apply.

You’ll be required to combine strategic thinking, technical expertise, a data-driven mindset, cross-functional collaboration, leadership, and a results-oriented approach to drive successful implementation and management of marketing technologies and data solutions within Lubes Americas digital transformation program.

They should understand the sales SPANCOP process, Commercial value drivers and can gather and translate the needs of different stakeholders / Markets / Channels / sectors.

In accordance with Agile ways of working, the requirement is to take the identified opportunities and insights to actionability rapidly to gain commercial success, generate feedback, maintain quality in delivery, and drive a transformational shift in behaviors and processes.

This position will need to effectively work across different teams, locally and globally, and engage with a range of business models.

What is the role

As a Digitalization Lead for Marketing, you will

• Develop and implement a comprehensive marketing technology and data strategy aligned with the overall digital transformation program objectives.
• Collaborate with cross-functional teams to identify marketing technology needs, evaluate, and select appropriate marketing technology platforms, and manage vendor relationships.
• Lead the planning, implementation, and optimization of marketing technology solutions, including but not limited to customer relationship management (CRM) systems, marketing intelligence platforms, Product information management tools, marketing automation platforms, data management platforms (DMPs), e-commerce marketplaces, and analytics tools.
• You’ll work with Data Standards Owner and Analytics lead to establish and implement data governance policies and processes to ensure the accuracy, integrity, and security of marketing data.
• Drive the collection, analysis, and interpretation of marketing data to generate actionable insights and recommendations for marketing strategies and campaigns and help accelerate the sales pipeline through the implementation of new lead generation technologies.
• Collaborate with Global and local teams, across the value chain to ensure seamless integration of marketing technology solutions with existing systems and processes, and to drive innovation and automation in marketing operations.
• Monitor and analyze marketing technology performance metrics and make data-driven recommendations for continuous improvement and optimization of marketing technology and data management efforts.
• Stay up to date with marketing technology trends and best practices, and proactively identify opportunities to leverage new technologies and techniques to drive marketing results.
• Provide guidance and support to team members and stakeholders on marketing technology platforms, data management, and data-driven marketing strategies.
• Monitor and ensure compliance with relevant laws, regulations, and industry standards related to marketing technologies, data privacy, and data security.
• Support the Lubricants NA delivery of $1.3Bln C5 and >

20% ROACE by 2025 (collaborating with the wider Digital Transformation team containing Technology & Data Managers, Digital Leads, Data Product Managers, and Product Owners) and lead workstreams in integrated deal-making.

• Own Opportunity Identification and Prioritization : Accountable for understanding business priorities, value drivers, business Strategy, external benchmarks & curation / delivery of innovation and digital use cases helping increase sales and marketing productivity, identifying opportunities for innovation and digitalization in the SPANCOP process that will result in improved customers experience and share of wallet within Lubes Sales & Marketing and cross-business.
• Lead Cross Business Projects related to Commercial Excellence & SPANCOP digital innovations and integrated CRM technology portfolio.
• Product ownership of analytics solutions, responsible for the E2E product life cycle, working with the delivery team to deliver product innovation and integration.
• Drive end user backed approach in solution development, ensures user experience hence value from the product is maximized through a combination of end-user focused development and change management program.
• Product Value Delivery : tracking performance metrics for digital innovations. Making sure each digital innovation is adding revenue to the business, by continuously tracking performance, user acceptance, and change management metrics.
• Communicate Results and Business Impacts of insight initiatives to stakeholders within and outside of the company.

Leadership capabilities :

Builds Self Insight : Creates an open culture where understanding own drivers, strengths, and development areas is actively encouraged and valued.

Supports a culture where the development of people skills is given the same priority as technical skills.

• Developing Others : Sets challenging objectives for personal, team, and functional improvement and holds others to account in delivering these.
• Enabling High Performance : By delegating trust and responsibility to deliver success in their area, you'll set the standards and assume accountability for the performance required to achieve the organization’s future goals and priorities.
• Building Relationships : Creates and maintains a culture in which trust and mutual respect are valued, challenging people and systems that do not support this;

Uses complex influencing strategies and conveys a strong vision to achieve results and obtain buy-in across the organization.

Working Collaboratively : Builds a culture where involvement and sharing are seen as essential for the achievement of shared objectives and agendas.

Sets a clear agenda where business areas and functions understand their contribution to the future success of the organization.

Making Critical Decisions : Takes a flexible, agile decision-making process to shape strategic direction, responding positively to changing internal and external circumstances;

Promoting a culture in which the needs and perspectives of a wide range of stakeholders and partners are at the forefront of decision-making.

• Defining and Executing Change : Acts as a catalyst for change and inspires confidence in stakeholders with the quality and conviction of their vision, building support and sponsorship at all levels and ensuring the need for change is embedded in across the organization.
• Driving Continuous Improvement and Innovation : Shapes and drives a culture of review and improvement across the organization;

Strives to continually improve business processes that impact positively on the business and uphold the values.

What we need from you

Requirements :

• Must have legal authorization to work in the US on a full-time basis
• Bachelor's degree in marketing, business, information technology, or a related field (MBA preferred).
• Minimum of 5+ years in marketing technology management, data management, and data-driven marketing strategies.
• Deep understanding of PnL and commercial value drivers of the Lubricants Americas business.
• Deep understanding of the SPANCOP process
• Strong understanding of marketing technology platforms, data solutions, and best practices, including but not limited to CRM systems, marketing automation platforms, DMPs, analytics tools, and data governance.
• Familiarity with digital transformation concepts and methodologies.
• Strong analytical mindset with the ability to interpret data and derive actionable insights.
• Experience with data-driven marketing campaigns, including segmentation, targeting, and personalization.
• Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
• Excellent communication and interpersonal skills to collaborate with cross-functional teams and stakeholders and manage change.
• Ability to adapt to changing business needs and priorities in a dynamic environment.
• Knowledge of relevant laws, regulations, and industry standards related to marketing technologies, data privacy, and data security.
• Professional certifications in marketing technologies and data management (e.g., Salesforce, Adobe Marketing Cloud, Google Analytics, etc.) are a plus.

Company description

Shell is a global group of energy and petrochemical companies with about 84,000 employees across more than 70 countries.

We aim to meet the world’s growing need for more and cleaner energy solutions in ways that are economically, environmentally, and socially responsible.

We have expertise in exploration, production, refining and marketing of oil and natural gas, and the manufacturing and marketing of chemicals.

As a global energy company operating in a challenging world, we set high standards of performance and ethical behaviors.

We are judged by how we act and how we live up to our core values of honesty, integrity, and respect for people. Our Business Principles are based on these.

They promote trust, openness, teamwork, and professionalism, as well as pride in what we do and how we conduct business.

Building on our core values, we aspire to sustain a diverse and inclusive culture where everyone feels respected and valued, from our employees to our customers and partners.

A diverse workforce and an inclusive work environment are vital to our success, leading to greater innovation and better energy solutions.

An innovative place to work

There’s never been a more exciting time to work at Shell. Everyone here is helping solve one of the biggest challenges facing the world today : bringing the benefits of energy to everyone on the planet, whilst managing the risks of climate change.

Join us and you’ll add your talent and imagination to a business with the power to shape the future whether by investing in renewables, exploring new ways to store energy, or developing technology that helps the world to use energy more efficiently.

An inclusive place to work

To power progress together, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we’re nurturing an inclusive environment one where you can express your ideas, extend your skills, and reach your potential.

We’re creating a space where people with disabilities can excel through transparent recruitment process, workplace adjustments and ongoing support in their roles.

Feel free to let us know about your circumstances when you apply, and we’ll take it from there.

• We’re closing the gender gap whether that’s through action on equal pay or by enabling more women to reach senior roles in engineering and technology.
• We’re striving to be a pioneer of an inclusive and diverse workplace, promoting equality for employees regardless of sexual orientation or gender identity.
• We consider ourselves a flexible employer and want to support you finding the right balance. We encourage you to discuss this with us in your application.

A rewarding place to work

Combine our creative, collaborative environment and global operations with an impressive range of benefits and joining Shell becomes an inspired career choice.

We’re huge advocates for career development. We’ll encourage you to try new roles and experience new settings. By pushing people to reach their potential, we frequently help them find skills they never knew they had, or make career moves they never thought possible.

BACK

Location : Corporate

8100 Greenbriar St

Houston, TX 77054 Job Details :

Job Title : Digital Marketing Analytics

Location : Houston, TX 77054 (Hybrid-Once a week)

Duration : Full Time

EDUCATION REQUIREMENTS

Bachelor's degree required, preferably in Computer Science, Business Administration, or related discipline.

EXPERIENCE REQUIREMENTS

Minimum Five years' experience supporting Marketing Analytics and data.

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED

• Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through on-going skills, competency assessments, and performance evaluations
• Sufficient proficiency in speaking, reading, and writing the English language necessary to perform the essential functions of this job, especially with regard to activities impacting patient or employee safety or security
• Campaign and marketing Analyst
• Adobe analytics or Google Analytics experience is more preferred
• Amplitude is big bonus but not mandatory they are moving to it
• Tableau is great too
• Experience with Google Tag manager will be a plus.
• Data experience is mandatory and reporting or numbers
• Ecommerce background will be preferable
• Ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principles
• Ability to talk with individuals and groups about their needs and ask the right questions to surface essential requirements information.
• Ability to critically evaluate the information gathered from multiple sources, reconcile conflicts, decompose high-level information into details, abstract up from low-level information to a more general understanding, distinguish presented user requests from the underlying true needs, and distinguish solution ideas from requirements.
• Ability to engage customers and technicians for the purpose of extracting discussion, ideas, opinions, and general contribution in individual settings, meetings, or to lead requirements elicitation workshops.
• Ability to communicate information effectively to customers, managers, vendors, and technical staff.
• Ability to work with a vast array of information gathered during elicitation and analysis and to cope with rapidly changing information and priorities.
• Advanced interpersonal skills and ability to interact at all level of the organization
• Ability to work independently and take initiative.
• Knowledge of healthcare operations desired.
• Knowledge and appreciation of business concepts and requirements as applicable to a large academic, research, and / or healthcare facility preferred
• Knowledge of project management tools preferred
• Ability to work independently
• Demonstrated success in project improvement
• Ability to prioritize effectively and adjust to organizational needs and demands

About Blindster :

At Blindster, we may be a silly bunch of fools, but our expertise in custom window coverings is no joke. With over 100 years of combined industry experience, our knowledgeable team can answer any question, find solutions to any challenge, and fix any problem.

We've sold millions of blinds to satisfied customers across the country, earning their trust and loyalty.

Blindster has grown to become the largest retailer of private-label, custom-made window coverings in the country, thanks to our unwavering dedication to customer satisfaction.

We believe that customer satisfaction is not just a goal it's the lifeblood of our company. We have seen companies lose sight of their customer service focus, but at Blindster, we remain committed to exceeding our customers' expectations.

Our mission is to build lasting relationships with our customers, earning their loyalty for life.

Position Summary :

Blindster is seeking an experienced, dynamic, and results-oriented Digital Marketing Manager to join our growing marketing team.

You will be responsible for managing day-to-day optimizations, budget allocation, and ongoing account management across all paid media channels, including Google Ads, Microsoft Ads, MNTN / CTV Retargeting, Meta, and Affiliates.

The ideal candidate will have 3+ years of hands-on PPC account management, particularly with an emphasis on optimizing and scaling paid search campaigns in Google Ads.

The Digital Marketing Manager will play a crucial role in shaping the future of Blindster’s marketing department and will report directly to the Chief Marketing Officer (CMO).

Requirements

• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Manage accounts on paid media platforms (e.g. Google, Microsoft, Facebook, MNTN, etc.)
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI and scale
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g. dashboards)
• Write attractive and concise copy for ads across all paid media channels
• Suggest and develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Find ways to reduce click fraud and unqualified traffic
• Maintain brand voice and consistency across all platforms
• Collaborate with in-house design team
• Monitor KPIs, modify bids or budgets & review keyword performance
• Keep abreast of PPC and SEM best practices
• Compile data about trends, promotional activities, & competitive marketing insights
• Performs other related duties as assigned

Qualifications

• 3+ Years of proven experience as a PPC Specialist or Digital Marketing Manager
• Highly proficient in Google Ads account management
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (e.g. Google, Facebook, Microsoft) is preferred
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
• Understanding of HTML and XML is a plus
• Proficient in MS Office (particularly Excel)
• Excellent written and verbal communication skills
• Analytical thinking with strong math skills
• Affiliate marketing experience is a plus
• Google Ads, Google Analytics, and Meta certification is a plus
• Strong attention to detail
• Self-starter with the ability to work independently
• Education / Experience : Bachelor's degree from four-year college or university; or 3+ years related experience and / or training;

or equivalent combination of education and experience.

Benefits

• Competitive Salary
• Paid Time Off
• Paid Sick Leave
• Medical Insurance
• Dental Insurance
• Vision Insurance
• Employer Paid Life Insurance
• Flex Spending Account & Health Spending Account
• 401(k) Plan + Employer Match
• Upbeat, Positive Team Work Environment
• Career Advancement Options
• Brand New Corporate Office in Jersey Village
• Employee Discount
• Advanced Technology & Tools
• Focus on Work-Life Balance
• Strong Commitment to Marketing Excellence Across Organization

Job Details

Description

Position Summary

The Digital Marketing Manager will be responsible for managing and executing digital marketing strategies to support the lead-generation efforts for the Sales team and BDM group.

The successful candidate will be responsible for overseeing all aspects of digital marketing, including website migration and strategy, content management, SEO and keywords strategy, social media strategy, direct emailing campaigns, Google ads, Google Business Listing Management, list generations, and customer surveys.

The ideal candidate will have a strong understanding of digital marketing channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and content marketing.

Will also have experience in managing and analyzing marketing data to track the effectiveness of campaigns and ROMI.

Job Responsibilities :

• Develop and execute digital marketing strategies that align with the company's overall marketing goals.
• Serve as webmaster for the main company website and all ancillary domains.
• Manage the migration of the legacy websites and develop a strategy for the new and existing company websites.
• Develop and implement an SEO and keywords strategy to improve website ranking and visibility.
• Develop and manage content marketing strategy.
• Manage and optimize paid search campaigns (Google Ads, etc.).
• Develop and implement a social media strategy to increase brand awareness and engagement (LinkedIn, Facebook, Twitter, etc.).
• Develop and execute direct email campaigns to target audiences.
• Manage list generations to support sales and marketing campaigns.
• Manage and conduct surveys to gather feedback and improve customer experience.
• Manage Google Business Listings to improve search results and visibility.
• Manage GA accounts and provide insights to improve website performance.
• Track and analyze marketing data to measure the effectiveness of campaigns.
• Work with other marketing team members to develop and execute integrated marketing campaigns.
• Stay up to date on the latest digital marketing trends and best practices.
• Other duties as assigned.

Required Experience and Qualifications :

• Bachelor’s degree in marketing, communication, or a related field or equivalent experience.
• A minimum of 5 years of experience in digital marketing with a focus on lead generation.
• A minimum of 5 years of experience in social media management / surveillance and content creation.
• Experience in HTML / WordPress, Google Analytics and understanding GA4, Adobe Creative Suite, Email marketing Software, and Video editing software, a plus.
• Proven experience in driving multiple digital campaigns to drive awareness, consideration, and purchase.
• Solid experience managing large B2B social and digital communities.
• Solid experience in using a range of marketing technologies and tools, including CRM, CMS, marketing automation, A / B testing, and optimization tools.
• Experience in website migration (back-end and front-end development), SEO, and keyword strategy.
• Experience in Google Analytics, Google AdWords, and Google Business Listing management.
• Experience in LinkedIn Marketing and Business Development campaigns.
• Experience in conducting surveys.
• Strong analytical skills and ability to provide insights to improve website performance.
• Commercial awareness of how social media campaigns drive overall business KPIs.
• High degree of tech comfort / awareness (mobile, web, email service providers, etc.)
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Ability to meet deadlines and manage multiple projects simultaneously.

Who we are!

Who We Are

Cadence is committed to serving the lifelong needs of our customers. That’s a commitment made possible by our exceptional teammates.

Our team members are what set us apart. Friendly, open, personable and committed to excellence, our teammates make up more than just a bank they make up our communities.

No matter where you are in life or where you’re going, we may have the right career for you.

Competitive Benefits

Cadence offers a competitive and comprehensive benefits package centered on the well-being of our teammates. Some of our benefits include medical, dental, vision, employee assistance program, life insurance, 401(k), Retirement Pension Benefits, parental leave, tuition reimbursement, and more.

Position Title : Digital Marketing Manager (3-4 month contract)

Location : Houston, TX

Eligibility for Remote : Hybrid

Reports to : Marketing Strategy Director

What The Role Is :

As a Digital Marketing Manager, you will collaborate with internal stakeholders to shape social media, email and website content that aligns with our enterprise and marketing objectives for the Cadence Bank brand and its products and services.

You’ll help create engaging and relevant channel specific experiences that are targeted with helpful information and user-friendly calls to action.

The ideal candidate is passionate about digital Cx, digital content and has a solid knowledge of SEO, social media and email marketing.

How You will Make an Impact :

• Be point person for the day-to-day management for two primary digital marketing channels, social media and email marketing, and additionally liaises with the website team for website content initiatives.
• For social media, liaise with customer service and compliance teams on daily customer interactions by responding to customer inquiries, logging key metrics and socializing sentiment analysis.
• Liaise with the creative team and build posts and emails across key digital channels to deliver concise and accurate information to promote the Cadence Bank brand, its affiliates, and its products and services (e.

g., social media, email, websites).

While not directly responsible for copywriting, will be responsible for ensuring content and creative is SEO-friendly and that copy drives qualified traffic to and engagement with Cadencebank.

com and its affiliate websites.

• Collaborate on content strategies to develop an approach to messaging and calls to action that prompt a user along the buyer journey.
• Perform content audits to ensure website content is current and accurate, relevant to customer needs, and aligned with Cadence’s marketing goals and brand voice.
• Conduct SEO keyword research to support website content development efforts.
• Generate, curate, edit, publish and regularly share content that supports the social media strategy, builds meaningful connections, and encourages customers and followers to engage with the brand.
• Manage and oversee the scheduling of posts through social media editorial calendar and social media marketing platform.
• Manage and oversee the scheduling of emails through email editorial calendar and email marketing platform.
• Monitor social media channels and user-generated content using the bank’s social media intelligence platform to protect our online brand reputation and produce monthly reports to inform strategy.
• Moderate and respond to comments, private and other inbound messages, and reviews through the bank’s social media marketing platform and report complaints in accordance with Cadence’s Complaint Policy.
• Report, analyze and use performance metrics and social media analytics to inform content strategy on social media channels and ensure continued improvement to follower growth and engagement.
• Report, analyze and use performance metrics and email analytics to inform email marketing strategy and ensure continued improvement to engagements rates.
• Analyze trending topics to proactively identify opportunities and emerging issues.
• Assist in coordinating the in-house development of creative assets such as e-books, infographics and tip sheets.
• Design basic graphic elements when needed.

Who You Are :

• Minimum 5 to 7 years of experience in content development for digital, social media or marketing
• Excellent written and verbal communication skills, with strong editing skills
• Understanding of how to position content and digital experiences to various buyer personas and to the buyer journey
• Proficient with various social media channels including Facebook, LinkedIn, Twitter and YouTube
• Strong critical thinking, research and problem-solving skills
• Excellent time management, organization and project management skills, with attention to detail from inception through execution
• Self-starter, shows initiative and accountability for assignments, and able to work independently and as a team
• Ideal candidate will have experience using web, email and social media content management systems (e.g., ActiveCampaign, Sprout Social, Moz, Sitecore, etc.)
• Bachelor’s degree in English, journalism, communications, marketing or business

The information on this description has been designed to indicate the general nature and level of work performed by employees within this classification.

It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Cadence Bank is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, disability, veteran status, genetic information or any other status protected under applicable local, state or federal nondiscrimination laws.