Digital Marketing Sales Executive

Houston, TX, USA Virtual Req #25531 Thursday, June 29, 2023

Gannett Co., Inc. (NYSE : GCI) is a subscription-led and digitally-focused media and marketing solutions company committed to empowering communities to thrive.

With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer Prize-winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes The USA TODAY NETWORK, which includes USA TODAY, and local media organizations in 43 states in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom.

We also own digital marketing services companies under the brand LocaliQ, which provide a cloud-based platform of products to enable small and medium-sized businesses to accomplish their marketing goals.

In addition, our portfolio includes one of the largest media-owned events businesses in the U.S., USA TODAY NETWORK Ventures.

Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on via .

Job postings directing you to complete an application on other external sites may not be valid.

To connect with us, visit

LOCALiQ is hiring a Digital Marketing Sales Executive in Houston Texas.

What is LocaliQ?

LocaliQ is a digital marketing platform to help local businesses find, convert, and keep customers. Part of Gannett, a global media company, LocaliQ is changing the way businesses understand local consumers and where to find them.

How? With decades of data and experience with digital media and technology, the LocaliQ platform optimizes any marketing budget to deliver more relevant messages to local consumers with a suite of marketing automation, channel campaign management, CRM and insight tools.

A bit about the team...

In this digital world we are on a mission to keep small businesses growing and thriving because the health of local communities depends on it.

Our people know they're here for a good cause, bringing this to life every day by providing exceptional solutions and services to our customers and having fun while doing it.

That is why we are a 3x Google Quality Account Champion award winner, a Microsoft Elite Advertising Partner, a Google Premier Partner (putting us in the top 3% of all Google Partners), and a Meta Business Partner.

Bring your talent and we'll equip you with exceptional sales tools, technology and world class products. With opportunities for training and continued learning, you will have the tools and skills to succeed in your new role.

Get ready to roll up your sleeves and build something that unites local businesses and the world of Martech.

About the position

As a Digital Marketing Sales Consultant , you’ll have an opportunity to sell a broad set of solutions from our extensive market-leading portfolio such as SEM, SEO, Social Media, YouTube, OTT / CTV, Targeted Display, Websites, Live chat and much more.

This is a fully remote role but you must live in the Houston market to work with local clients.

What we're looking for...

• A sales professional with 5 or more years of digital marketing sales experience who builds trust and likes to share in your clients' success
• Experienced B2B hunter with digital / advertising sales experience and local market connections
• Well-crafted sales process / methodology
• Outstanding communication, influencing, and negotiation skills
• No fear approach to new business development through cold-calling and networking and a successful track record to back it up
• Proven ability to build rapport and develop strong business relationships
• CRM experience (e.g. Salesforce.com or similar)
• Ethical with a high level of personal integrity and initiative
• Digital marketing knowledge and experience in key marketing solutions such as Search Engine Marketing, Search Engine Optimization, Social Media, Reputation Management, Streaming or Programmatic and OTT and more.
• This role requires a valid driver license, reliable transportation, and the minimum liability insurance required by law

What's in it for you

• Competitive salary coupled with uncapped residual commissions and quarterly bonuses
• Fast paced industry that keeps it exciting
• Award winning products and service that give you confidence you can deliver for our client
• A great work environment that allows you to build your own schedule
• Full benefit package including Medical, Dental, Vision, 401K & more
• Unlimited Vacation Days subject to performance
• Monthly business expenses

If you’re talented, driven, creative, and love local businesses as much as we do let's talk! Send us your application today so you too can be part of our success story.

About LocaliQ

LocaliQ is the Digital Marketing Solutions (DMS) business of Gannett Co., Inc. headquartered in McLean, VA. LocaliQ is a digital marketing platform and service designed to help businesses in local communities find, convert and keep customers.

Localiq

Salesgnt

LI-Remote

The annualized base salary for this role will range between $45,000 and $105,800. Variable compensation is not reflected in these figures and based on the role, may be applicable.

Exact compensation may vary based on skills, experience, location, and union representation, if applicable.

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees.

In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and / or any other process in connection with an individuals’ application for employment with Gannett Co.

Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at

Other details

• Job Family Outside Sales
• Job Function Marketing
• Pay Type Salary
• Houston, TX, USA
• Virtual

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Location : Corporate

8100 Greenbriar St

Houston, TX 77054 Job Details :

Job Title : Digital Marketing Analytics

Location : Houston, TX 77054 (Hybrid-Once a week)

Duration : Full Time

EDUCATION REQUIREMENTS

Bachelor's degree required, preferably in Computer Science, Business Administration, or related discipline.

EXPERIENCE REQUIREMENTS

Minimum Five years' experience supporting Marketing Analytics and data.

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED

• Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through on-going skills, competency assessments, and performance evaluations
• Sufficient proficiency in speaking, reading, and writing the English language necessary to perform the essential functions of this job, especially with regard to activities impacting patient or employee safety or security
• Campaign and marketing Analyst
• Adobe analytics or Google Analytics experience is more preferred
• Amplitude is big bonus but not mandatory they are moving to it
• Tableau is great too
• Experience with Google Tag manager will be a plus.
• Data experience is mandatory and reporting or numbers
• Ecommerce background will be preferable
• Ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principles
• Ability to talk with individuals and groups about their needs and ask the right questions to surface essential requirements information.
• Ability to critically evaluate the information gathered from multiple sources, reconcile conflicts, decompose high-level information into details, abstract up from low-level information to a more general understanding, distinguish presented user requests from the underlying true needs, and distinguish solution ideas from requirements.
• Ability to engage customers and technicians for the purpose of extracting discussion, ideas, opinions, and general contribution in individual settings, meetings, or to lead requirements elicitation workshops.
• Ability to communicate information effectively to customers, managers, vendors, and technical staff.
• Ability to work with a vast array of information gathered during elicitation and analysis and to cope with rapidly changing information and priorities.
• Advanced interpersonal skills and ability to interact at all level of the organization
• Ability to work independently and take initiative.
• Knowledge of healthcare operations desired.
• Knowledge and appreciation of business concepts and requirements as applicable to a large academic, research, and / or healthcare facility preferred
• Knowledge of project management tools preferred
• Ability to work independently
• Demonstrated success in project improvement
• Ability to prioritize effectively and adjust to organizational needs and demands

About Blindster :

At Blindster, we may be a silly bunch of fools, but our expertise in custom window coverings is no joke. With over 100 years of combined industry experience, our knowledgeable team can answer any question, find solutions to any challenge, and fix any problem.

We've sold millions of blinds to satisfied customers across the country, earning their trust and loyalty.

Blindster has grown to become the largest retailer of private-label, custom-made window coverings in the country, thanks to our unwavering dedication to customer satisfaction.

We believe that customer satisfaction is not just a goal it's the lifeblood of our company. We have seen companies lose sight of their customer service focus, but at Blindster, we remain committed to exceeding our customers' expectations.

Our mission is to build lasting relationships with our customers, earning their loyalty for life.

Position Summary :

Blindster is seeking an experienced, dynamic, and results-oriented Digital Marketing Manager to join our growing marketing team.

You will be responsible for managing day-to-day optimizations, budget allocation, and ongoing account management across all paid media channels, including Google Ads, Microsoft Ads, MNTN / CTV Retargeting, Meta, and Affiliates.

The ideal candidate will have 3+ years of hands-on PPC account management, particularly with an emphasis on optimizing and scaling paid search campaigns in Google Ads.

The Digital Marketing Manager will play a crucial role in shaping the future of Blindster’s marketing department and will report directly to the Chief Marketing Officer (CMO).

Requirements

• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Manage accounts on paid media platforms (e.g. Google, Microsoft, Facebook, MNTN, etc.)
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI and scale
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g. dashboards)
• Write attractive and concise copy for ads across all paid media channels
• Suggest and develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Find ways to reduce click fraud and unqualified traffic
• Maintain brand voice and consistency across all platforms
• Collaborate with in-house design team
• Monitor KPIs, modify bids or budgets & review keyword performance
• Keep abreast of PPC and SEM best practices
• Compile data about trends, promotional activities, & competitive marketing insights
• Performs other related duties as assigned

Qualifications

• 3+ Years of proven experience as a PPC Specialist or Digital Marketing Manager
• Highly proficient in Google Ads account management
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (e.g. Google, Facebook, Microsoft) is preferred
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
• Understanding of HTML and XML is a plus
• Proficient in MS Office (particularly Excel)
• Excellent written and verbal communication skills
• Analytical thinking with strong math skills
• Affiliate marketing experience is a plus
• Google Ads, Google Analytics, and Meta certification is a plus
• Strong attention to detail
• Self-starter with the ability to work independently
• Education / Experience : Bachelor's degree from four-year college or university; or 3+ years related experience and / or training;

or equivalent combination of education and experience.

Benefits

• Competitive Salary
• Paid Time Off
• Paid Sick Leave
• Medical Insurance
• Dental Insurance
• Vision Insurance
• Employer Paid Life Insurance
• Flex Spending Account & Health Spending Account
• 401(k) Plan + Employer Match
• Upbeat, Positive Team Work Environment
• Career Advancement Options
• Brand New Corporate Office in Jersey Village
• Employee Discount
• Advanced Technology & Tools
• Focus on Work-Life Balance
• Strong Commitment to Marketing Excellence Across Organization

Job Details

Description

Position Summary

The Digital Marketing Manager will be responsible for managing and executing digital marketing strategies to support the lead-generation efforts for the Sales team and BDM group.

The successful candidate will be responsible for overseeing all aspects of digital marketing, including website migration and strategy, content management, SEO and keywords strategy, social media strategy, direct emailing campaigns, Google ads, Google Business Listing Management, list generations, and customer surveys.

The ideal candidate will have a strong understanding of digital marketing channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and content marketing.

Will also have experience in managing and analyzing marketing data to track the effectiveness of campaigns and ROMI.

Job Responsibilities :

• Develop and execute digital marketing strategies that align with the company's overall marketing goals.
• Serve as webmaster for the main company website and all ancillary domains.
• Manage the migration of the legacy websites and develop a strategy for the new and existing company websites.
• Develop and implement an SEO and keywords strategy to improve website ranking and visibility.
• Develop and manage content marketing strategy.
• Manage and optimize paid search campaigns (Google Ads, etc.).
• Develop and implement a social media strategy to increase brand awareness and engagement (LinkedIn, Facebook, Twitter, etc.).
• Develop and execute direct email campaigns to target audiences.
• Manage list generations to support sales and marketing campaigns.
• Manage and conduct surveys to gather feedback and improve customer experience.
• Manage Google Business Listings to improve search results and visibility.
• Manage GA accounts and provide insights to improve website performance.
• Track and analyze marketing data to measure the effectiveness of campaigns.
• Work with other marketing team members to develop and execute integrated marketing campaigns.
• Stay up to date on the latest digital marketing trends and best practices.
• Other duties as assigned.

Required Experience and Qualifications :

• Bachelor’s degree in marketing, communication, or a related field or equivalent experience.
• A minimum of 5 years of experience in digital marketing with a focus on lead generation.
• A minimum of 5 years of experience in social media management / surveillance and content creation.
• Experience in HTML / WordPress, Google Analytics and understanding GA4, Adobe Creative Suite, Email marketing Software, and Video editing software, a plus.
• Proven experience in driving multiple digital campaigns to drive awareness, consideration, and purchase.
• Solid experience managing large B2B social and digital communities.
• Solid experience in using a range of marketing technologies and tools, including CRM, CMS, marketing automation, A / B testing, and optimization tools.
• Experience in website migration (back-end and front-end development), SEO, and keyword strategy.
• Experience in Google Analytics, Google AdWords, and Google Business Listing management.
• Experience in LinkedIn Marketing and Business Development campaigns.
• Experience in conducting surveys.
• Strong analytical skills and ability to provide insights to improve website performance.
• Commercial awareness of how social media campaigns drive overall business KPIs.
• High degree of tech comfort / awareness (mobile, web, email service providers, etc.)
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Ability to meet deadlines and manage multiple projects simultaneously.

Who we are!

Who We Are

Cadence is committed to serving the lifelong needs of our customers. That’s a commitment made possible by our exceptional teammates.

Our team members are what set us apart. Friendly, open, personable and committed to excellence, our teammates make up more than just a bank they make up our communities.

No matter where you are in life or where you’re going, we may have the right career for you.

Competitive Benefits

Cadence offers a competitive and comprehensive benefits package centered on the well-being of our teammates. Some of our benefits include medical, dental, vision, employee assistance program, life insurance, 401(k), Retirement Pension Benefits, parental leave, tuition reimbursement, and more.

Position Title : Digital Marketing Manager (3-4 month contract)

Location : Houston, TX

Eligibility for Remote : Hybrid

Reports to : Marketing Strategy Director

What The Role Is :

As a Digital Marketing Manager, you will collaborate with internal stakeholders to shape social media, email and website content that aligns with our enterprise and marketing objectives for the Cadence Bank brand and its products and services.

You’ll help create engaging and relevant channel specific experiences that are targeted with helpful information and user-friendly calls to action.

The ideal candidate is passionate about digital Cx, digital content and has a solid knowledge of SEO, social media and email marketing.

How You will Make an Impact :

• Be point person for the day-to-day management for two primary digital marketing channels, social media and email marketing, and additionally liaises with the website team for website content initiatives.
• For social media, liaise with customer service and compliance teams on daily customer interactions by responding to customer inquiries, logging key metrics and socializing sentiment analysis.
• Liaise with the creative team and build posts and emails across key digital channels to deliver concise and accurate information to promote the Cadence Bank brand, its affiliates, and its products and services (e.

g., social media, email, websites).

While not directly responsible for copywriting, will be responsible for ensuring content and creative is SEO-friendly and that copy drives qualified traffic to and engagement with Cadencebank.

com and its affiliate websites.

• Collaborate on content strategies to develop an approach to messaging and calls to action that prompt a user along the buyer journey.
• Perform content audits to ensure website content is current and accurate, relevant to customer needs, and aligned with Cadence’s marketing goals and brand voice.
• Conduct SEO keyword research to support website content development efforts.
• Generate, curate, edit, publish and regularly share content that supports the social media strategy, builds meaningful connections, and encourages customers and followers to engage with the brand.
• Manage and oversee the scheduling of posts through social media editorial calendar and social media marketing platform.
• Manage and oversee the scheduling of emails through email editorial calendar and email marketing platform.
• Monitor social media channels and user-generated content using the bank’s social media intelligence platform to protect our online brand reputation and produce monthly reports to inform strategy.
• Moderate and respond to comments, private and other inbound messages, and reviews through the bank’s social media marketing platform and report complaints in accordance with Cadence’s Complaint Policy.
• Report, analyze and use performance metrics and social media analytics to inform content strategy on social media channels and ensure continued improvement to follower growth and engagement.
• Report, analyze and use performance metrics and email analytics to inform email marketing strategy and ensure continued improvement to engagements rates.
• Analyze trending topics to proactively identify opportunities and emerging issues.
• Assist in coordinating the in-house development of creative assets such as e-books, infographics and tip sheets.
• Design basic graphic elements when needed.

Who You Are :

• Minimum 5 to 7 years of experience in content development for digital, social media or marketing
• Excellent written and verbal communication skills, with strong editing skills
• Understanding of how to position content and digital experiences to various buyer personas and to the buyer journey
• Proficient with various social media channels including Facebook, LinkedIn, Twitter and YouTube
• Strong critical thinking, research and problem-solving skills
• Excellent time management, organization and project management skills, with attention to detail from inception through execution
• Self-starter, shows initiative and accountability for assignments, and able to work independently and as a team
• Ideal candidate will have experience using web, email and social media content management systems (e.g., ActiveCampaign, Sprout Social, Moz, Sitecore, etc.)
• Bachelor’s degree in English, journalism, communications, marketing or business

The information on this description has been designed to indicate the general nature and level of work performed by employees within this classification.

It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Cadence Bank is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, disability, veteran status, genetic information or any other status protected under applicable local, state or federal nondiscrimination laws.