Director, Digital Marketing Channel Strategy

Full-time

Industry / Sector

Not Applicable

Specialism

IFS - Clients & Markets

Management Level

Director

Job Description & Summary

A career in Sales and Marketing will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm.

You’ll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwC’s brand and services as well as contribute to and evaluating our pricing strategies in the marketplace.

Our Sales and Marketing Generalist - Practice Support team focuses on designing, developing, and implementing communication programmes and media events to promote and sell PwC’s brand and services as well as contribute to and evaluate our pricing strategies in the marketplace.

To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be a purpose-led and values-driven leader at every level.

To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.

As a Director, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution.

PwC Professional skills and responsibilities for this management level include but are not limited to :

  • Support team to disrupt, improve and evolve ways of working when necessary.
  • Arrange and sponsor appropriate assignments and experiences to help people realise their potential and support their long-term aspirations.
  • Identify gaps in the market and spot opportunities to create value propositions.
  • Look for opportunities to scale efficiencies and new ways of working across multiple projects and environments.
  • Create an environment where people and technology thrive together to accomplish more than they could apart.
  • I promote and encourage others to value difference when working in diverse teams.
  • Drive and take ownership for developing connections that help deliver what is best for our people and stakeholders.
  • Influence and facilitate the creation of long-term relationships which add value to the firm.
  • Uphold the firm's code of ethics and business conduct.

As a member of the marketing team, this role helps create the digital marketing channel strategy, governance of our Martech stack and Economic Buyer CX.

This role is thoughtful and collaborative with a bias towards action and cares deeply about doing what's best for our customers.

Job Requirements and Preferences :

Basic Qualifications :

Minimum Degree Required :

High School Diploma

Minimum Years of Experience :

8 year(s)

Preferred Qualifications :

Degree Preferred : Bachelor Degree

Bachelor Degree

Preferred Fields of Study :

Communications Studies / Speech Communication and Rhetoric, Marketing, Public Relations, Advertising, Data Processing / Analytics / Science, e-Business, Consumer Studies

Additional Educational Preferences :

Client Experience, Data Analytics, E-Marketing, Consumer Behavior

Preferred Knowledge / Skills :

Demonstrates thought leader-level abilities with, and / or a proven record of success directing efforts :

  • Acting as a digital channel consultant for marketing campaigns;
  • Bringing insights from data and enabling marketers to take action;
  • Implementing learnings to support business priorities and reach marketing goals;
  • Demonstrating experience developing digital marketing strategies;
  • Leveraging digital channels to accomplish campaign goals;
  • Coaching marketers and campaign teams on creating connected customer journeys;
  • Collaborating with multifunctional teams to execute successfully;
  • Serving as a strategic partner in marketing campaign planning;
  • Confirming strategies and decisions related to campaign tactics that are backed by data;
  • Leading, managing and coaching high-performing resources;
  • Translating complex business needs to marketing strategies;
  • Communicating with executive level leaders;
  • Understanding of the modern Martech stack, marketing automation platforms, web, customer data platforms, data flow and integrations;
  • Understanding of how digital channels support the overall customer journey and campaign objectives;
  • Demonstrating ability to apply a consultative mindset that ensures marketing strategy and campaigns include the right tactic mix to successfully drive marketing and business results;
  • Developing marketing channel strategies and best practices;
  • Demonstrating experience with high value marketing KPIs and reporting on channel and campaign impact;
  • Providing analysis on how marketing programs contribute to marketing effectiveness, client relationships, sales pipeline and brand awareness / equity;
  • Demonstrating experience with customer journey optimization and testing strategies;
  • Demonstrating the ability to think strategically about business, marketing and technical challenges;
  • Possessing project management skills, the ability to prioritize, sequence, execute and deliver projects on time and on budget;
  • Demonstrating proven presentation and communication skills;
  • Demonstrating a proven track record of translating complex concepts into easy to understand and compelling messaging;
  • Embracing a culture of continuous improvement, learning and problem solving; and,
  • Demonstrating a career path that includes increasing levels of responsibility and skills.

Travel Requirements

Up to 20%

Job Posting End Date

Learn more about how we work :

Apply Now

Related Jobs

Director, Digital Marketing Channel Strategy

PwC Atlanta, GA
APPLY

Industry / Sector

Not Applicable

Specialism

IFS - Clients & Markets

Management Level

Director

Job Description & Summary

A career in Sales and Marketing will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm.

You’ll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwC’s brand and services as well as contribute to and evaluating our pricing strategies in the marketplace.

Our Sales and Marketing Generalist - Practice Support team focuses on designing, developing, and implementing communication programmes and media events to promote and sell PwC’s brand and services as well as contribute to and evaluate our pricing strategies in the marketplace.

To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be a purpose-led and values-driven leader at every level.

To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.

As a Director, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution.

PwC Professional skills and responsibilities for this management level include but are not limited to :

  • Support team to disrupt, improve and evolve ways of working when necessary.
  • Arrange and sponsor appropriate assignments and experiences to help people realise their potential and support their long-term aspirations.
  • Identify gaps in the market and spot opportunities to create value propositions.
  • Look for opportunities to scale efficiencies and new ways of working across multiple projects and environments.
  • Create an environment where people and technology thrive together to accomplish more than they could apart.
  • I promote and encourage others to value difference when working in diverse teams.
  • Drive and take ownership for developing connections that help deliver what is best for our people and stakeholders.
  • Influence and facilitate the creation of long-term relationships which add value to the firm.
  • Uphold the firm's code of ethics and business conduct.

As a member of the marketing team, this role helps create the digital marketing channel strategy, governance of our Martech stack and Economic Buyer CX.

This role is thoughtful and collaborative with a bias towards action and cares deeply about doing what's best for our customers.

Job Requirements and Preferences :

Basic Qualifications :

Minimum Degree Required :

High School Diploma

Minimum Years of Experience :

8 year(s)

Preferred Qualifications :

Degree Preferred : Bachelor Degree

Bachelor Degree

Preferred Fields of Study :

Communications Studies / Speech Communication and Rhetoric, Marketing, Public Relations, Advertising, Data Processing / Analytics / Science, e-Business, Consumer Studies

Additional Educational Preferences :

Client Experience, Data Analytics, E-Marketing, Consumer Behavior

Preferred Knowledge / Skills :

Demonstrates thought leader-level abilities with, and / or a proven record of success directing efforts :

  • Acting as a digital channel consultant for marketing campaigns;
  • Bringing insights from data and enabling marketers to take action;
  • Implementing learnings to support business priorities and reach marketing goals;
  • Demonstrating experience developing digital marketing strategies;
  • Leveraging digital channels to accomplish campaign goals;
  • Coaching marketers and campaign teams on creating connected customer journeys;
  • Collaborating with multifunctional teams to execute successfully;
  • Serving as a strategic partner in marketing campaign planning;
  • Confirming strategies and decisions related to campaign tactics that are backed by data;
  • Leading, managing and coaching high-performing resources;
  • Translating complex business needs to marketing strategies;
  • Communicating with executive level leaders;
  • Understanding of the modern Martech stack, marketing automation platforms, web, customer data platforms, data flow and integrations;
  • Understanding of how digital channels support the overall customer journey and campaign objectives;
  • Demonstrating ability to apply a consultative mindset that ensures marketing strategy and campaigns include the right tactic mix to successfully drive marketing and business results;
  • Developing marketing channel strategies and best practices;
  • Demonstrating experience with high value marketing KPIs and reporting on channel and campaign impact;
  • Providing analysis on how marketing programs contribute to marketing effectiveness, client relationships, sales pipeline and brand awareness / equity;
  • Demonstrating experience with customer journey optimization and testing strategies;
  • Demonstrating the ability to think strategically about business, marketing and technical challenges;
  • Possessing project management skills, the ability to prioritize, sequence, execute and deliver projects on time and on budget;
  • Demonstrating proven presentation and communication skills;
  • Demonstrating a proven track record of translating complex concepts into easy to understand and compelling messaging;
  • Embracing a culture of continuous improvement, learning and problem solving; and,
  • Demonstrating a career path that includes increasing levels of responsibility and skills.

Travel Requirements

Up to 20%

Job Posting End Date

Learn more about how we work :

Full-time
APPLY

Digital Marketing Sales - Own A Franchise

Franchise Career Advisor Atlanta, GA
APPLY

Do you want to own your own business?

You are not alone, approximately 85% of the new franchise owners were professionals transitioning out of the corporate grind, and 25-30% keep their job and run their business on the side.

Our firm works closely with individuals who are open to exploring business ownership, giving them a chance to build equity in a business of their own.

Specifically, a franchise business with a support system and proven business model. Many individuals have kept their current jobs while building a business of their own through semi-absentee models.

With over 25 years of experience, we've helped people explore business ownership through the franchise model. With our guidance and research assistance, we can show you top franchise companies that would be the best fit for your past experiences.

It starts with a no cost franchise consultation, please visit, and complete the "Contact" page.

We look forward to helping you find the options available in your area.

Full-time
APPLY

Digital Marketing Assistant ((JW))

NorthPoint Search Group Atlanta, GA
APPLY

Immediate opportunity for a Digital Marketing Assistant in metro Atlanta, up to $65K, DOE, plus benefits and perks. REQUIREMENTS : Bachelor's Degree Must be detail-oriented and organized Enthusiastic and personable enjoys working with people / customers Eager to learn RESPONSIBILITIES : Digital marketing strategy including SEO, social media and Google advertising Drive sales through social media, digital marketing strategies and marketing campaigns Develop marketing strategy to create new partnerships and drive brand awareness Manage all social media accounts including content and email marketing campaign Assist leading the complete digital rebranding efforts for the company Powered by JazzHR

Full-time
APPLY

Digital Content Marketing Manager

central garden and pet Atlanta, GA
APPLY

Our Garden Segment is hiring a Digital Content Marketing Manager to help facilitate the creation of customized content across branded and customer websites.

This role is responsible for ensuring our product content is optimized, accurate, and completed on time. The ideal candidate is detail oriented, communicates effectively, and can manage multiple projects with tight deadlines.

They will also conduct competitive research to identify ways in which we can provide added value to our consumers.

MEASURES OF SUCCESS

  • Works with digital team leaders, brand teams, and customer marketing to set overarching content strategy for garden brands on branded and retailer sites
  • Build out product detail page content recommendations for retailer and / or branded sites (e.g., rich, A+, and / or enhanced content, alt images, copy, video) at the item level, including image direction and writing copy
  • Work with project stakeholders to develop scope of work for each project, including all project details, deliverables, and timelines, and manage project from beginning to end
  • Ensure product detail page content is strategic, data-driven, best-in-class, follows the process, and meets customer standards and deadlines
  • Review content in ProofHQ to ensure accuracy and provide direction as questions arise
  • Add new and optimize existing content to our branded sites to answer consumer questions and meet brand goals
  • Manage and optimize data streams and reporting processes that feed into our content strategy, including garden website surveys, FAQs, Salsify reports, Salesforce reports, and sentiment analysis reports
  • Manage website surveys and identify opportunities to capture additional consumer feedback
  • Set strategy, oversee, and develop recommendations to enhance monthly email program
  • Work with PIM Team and Digital Content Specialist to develop processes that ensure digital content assets and data in Salsify is accurate
  • Provide annual and ad hoc reporting for article content, website surveys, Salsify digital content quality, retailer content compliance, etc.

and work with brand teams and / or customer marketing to address gaps

  • Manage Contently platform and projects, including brand content budgets, workflows, and communication with writers and copyeditors
  • Manage and support Digital Content Specialist

IDEAL CANDIDATE ATTRIBUTES

  • Bachelor’s degree in Fine Arts, Marketing or related field is highly preferred
  • 4+ years digital content related experience
  • Detail-oriented, analytical with strong project management abilities
  • Proficient in Microsoft Office (Word, Excel, PowerPoint)
  • Proficient in Google Analytics and Google Search Console
  • PIM experience such as Salsify is a plus
  • SEO tools such as MOZ, SEMrush, Deep Crawl or Similar web experience a plus
  • Excellent written and verbal communication skills
  • Ability to work in a constant state of alertness and safe manner

BENEFITS PACKAGE & EMPLOYEE PROGRAMS

  • Comprehensive Medical, Dental, and Vision Insurance
  • Free Life and Short-Term Disability Insurance
  • Health and Dependent Care Flexible Spending Accounts
  • 401k with 3% company match and annual profit-sharing bonus
  • Paid vacation, holidays, and sick time
  • Employee Assistance Program
  • Discounts on Pet supplies, cell phones, movie tickets, gym memberships, and more
  • Education Assistance (both college degrees and professional certifications)
  • Referral Program with cash bonus

Central Garden & Pet Company (NASDAQ : CENT) (NASDAQ : CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years.

With fiscal 2022 net sales of $3.3 billion, Central is on a mission to lead the future of the Pet and Garden industries.

The Company’s innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier and communities grow stronger.

Central is home to a leading portfolio of more than 65 high-quality brands including Amdro®, Aqueon®, Cadet®, Farnam®, Ferry Morse®, Four Paws®, Kaytee®, K&H®, Nylabone® and Pennington®, strong manufacturing and distribution capabilities and a passionate, entrepreneurial growth culture.

Central Garden & Pet is based in Walnut Creek, California and has over 7,000 employees across North America and Europe. Visit www.

central.com to learn more.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

LI-MJ1

Full-time
APPLY

Digital Marketing Analyst

KWSM Atlanta, GA
APPLY

Job Description

We’re looking for a deliberate and detail-oriented Digital Marketing Analyst to join our team.

Are you someone who loves to dig in and decipher what the numbers are telling you about how to adjust your strategy? Do you love to find the answer and explain the why’ behind the actions you take?

Do you function best when the task requires a structured, methodical approach?

At KWSM, you will be part of a driven, hard-working team, while enjoying the balance of a hybrid schedule and every other Friday off.

We take career development seriously, and love to train & promote leaders.

As a successful member of our team, you will :

  • Conduct audits of our clients’ digital marketing infrastructure and discover ways to improve
  • Analyze the competitive landscape for our clients and identify opportunities
  • Compile and present analysis and reports, both internally and to clients
  • Guide our Digital Marketing Strategists in adjusting their tactics based on the data

You must have a marketing degree or equivalent work experience, and be comfortable with KPIs and metrics that help determine whether email marketing, social media, blogging, SEO and digital advertising are working.

Agency experience is preferred.

At KWSM, you’ll be given the trust and responsibility to work independently, and educate the team about your findings. You’ll help create systems and processes to and we’ll support you in continuous learning to consistently improve your performance.

KWSM operates on a 9 / 80 work schedule. This means we have every other Friday off, allowing us to get more accomplished in fewer days and enjoy three-day weekends every other week.

We work a hybrid schedule 3 days in the office and 2 days at home. We offer health insurance, 401K, paid vacation, 11 paid holidays a year, and many opportunities for internal promotion, mentorship, professional development, and leadership.

This is a full-time, salaried, in-office position. (Can be located in any KWSM office CA, NV, GA)

Qualifications

The right person for this job will embody all of the KWSM Core Values :

  • Creative
  • Communicative
  • Team-Oriented
  • Social
  • Passionate
  • Loyal
  • Uncommonly Organized
Full-time
APPLY