Description :

Digital Marketing Strategy ConsultantLocation : any US location, candidate must be open for extensive travel to client sites on weekly basisKey Responsibilities :

• Digital Marketing Thought Leader who engages with CXO / SVP / VP / Director level audience in customer organization
• Orchestrate and articulate digital transformation business value proposition, involving multiple digital work streams, to customers
• Provide consulting to large digital transformation initiatives to conduct digital maturity model assessments, create digital transformation roadmap to move the maturity model
• Analyze operational process to find and implement new efficiencies in automation tools integration with other products of Marketing Cloud.
• Provide Architectural guidance and best practices
• Perform feasibility studies / proof-of-concept development, translate requirements into an appropriate design, incorporating technical detail
• Identify conflicting business practices and integration issues, suggesting alternative solutions / collaborating with stakeholders for buy-in / approvalMandatory Skills :
• Minimum of 15 years of work experience
• Should have experience in defining Marketing strategies and deliver customer consulting on all aspects of Integrated Marketing solutions
• Should have experience business and technology consulting in latest Marketing Cloud technologies
• Should have experience in digital transformation delivery methodologies
• Should have experience in executing digital transformation initiatives involving technical implementation and configuration of Adobe Campaign or IBM Campaign (Unica) / Watson Campaign Automation
• Should have strong knowledge of Personalization (web, email, mobile) technologies and the associated tools like IBM Interact or Adobe Target
• Should have strong knowledge in Data analysis, reporting and business intelligence for campaign management
• Should have strong experience in digital integration of Front office and back-end enterprise systems
• Excellent understanding of Marketing processes like Marketing Campaign Management, Marketing Resource / Workflow Management, Marketing Performance Management
• Strong experience in IBM Campaign (Unica), IBM Interact or Adobe CampaignPreferred but not mandatory skills :
• Good understanding of BigData analytics, AI and Blockchain concepts and come up new innovative solutions in Campaign Management domain
• Knowledge of any ETL / Data Integration Tools
• Knowledge of Web Content Management systems (primarily Adobe AEM, Sitecore, Drupal)
• Knowledge of AWS, MS Azure Cloud technologies
• Working knowledge of all applicable data privacy regulations and policies as they relate to both firm and client / contact data for example GDPR / CsAN-SPAM ACT law

Do you want to own your own business?

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Specifically, a franchise business with a support system and proven business model. Many individuals have kept their current jobs while building a business of their own through semi-absentee models.

With over 25 years of experience, we've helped people explore business ownership through the franchise model. With our guidance and research assistance, we can show you top franchise companies that would be the best fit for your past experiences.

It starts with a no cost franchise consultation, please visit, and complete the "Contact" page.

We look forward to helping you find the options available in your area.

Immediate opportunity for a Digital Marketing Assistant in metro Atlanta, up to $65K, DOE, plus benefits and perks. REQUIREMENTS : Bachelor's Degree Must be detail-oriented and organized Enthusiastic and personable enjoys working with people / customers Eager to learn RESPONSIBILITIES : Digital marketing strategy including SEO, social media and Google advertising Drive sales through social media, digital marketing strategies and marketing campaigns Develop marketing strategy to create new partnerships and drive brand awareness Manage all social media accounts including content and email marketing campaign Assist leading the complete digital rebranding efforts for the company Powered by JazzHR

Our Garden Segment is hiring a Digital Content Marketing Manager to help facilitate the creation of customized content across branded and customer websites.

This role is responsible for ensuring our product content is optimized, accurate, and completed on time. The ideal candidate is detail oriented, communicates effectively, and can manage multiple projects with tight deadlines.

They will also conduct competitive research to identify ways in which we can provide added value to our consumers.

MEASURES OF SUCCESS

• Works with digital team leaders, brand teams, and customer marketing to set overarching content strategy for garden brands on branded and retailer sites
• Build out product detail page content recommendations for retailer and / or branded sites (e.g., rich, A+, and / or enhanced content, alt images, copy, video) at the item level, including image direction and writing copy
• Work with project stakeholders to develop scope of work for each project, including all project details, deliverables, and timelines, and manage project from beginning to end
• Ensure product detail page content is strategic, data-driven, best-in-class, follows the process, and meets customer standards and deadlines
• Review content in ProofHQ to ensure accuracy and provide direction as questions arise
• Add new and optimize existing content to our branded sites to answer consumer questions and meet brand goals
• Manage and optimize data streams and reporting processes that feed into our content strategy, including garden website surveys, FAQs, Salsify reports, Salesforce reports, and sentiment analysis reports
• Manage website surveys and identify opportunities to capture additional consumer feedback
• Set strategy, oversee, and develop recommendations to enhance monthly email program
• Work with PIM Team and Digital Content Specialist to develop processes that ensure digital content assets and data in Salsify is accurate
• Provide annual and ad hoc reporting for article content, website surveys, Salsify digital content quality, retailer content compliance, etc.

and work with brand teams and / or customer marketing to address gaps

• Manage Contently platform and projects, including brand content budgets, workflows, and communication with writers and copyeditors
• Manage and support Digital Content Specialist

IDEAL CANDIDATE ATTRIBUTES

• Bachelor’s degree in Fine Arts, Marketing or related field is highly preferred
• 4+ years digital content related experience
• Detail-oriented, analytical with strong project management abilities
• Proficient in Microsoft Office (Word, Excel, PowerPoint)
• Proficient in Google Analytics and Google Search Console
• PIM experience such as Salsify is a plus
• SEO tools such as MOZ, SEMrush, Deep Crawl or Similar web experience a plus
• Excellent written and verbal communication skills
• Ability to work in a constant state of alertness and safe manner

BENEFITS PACKAGE & EMPLOYEE PROGRAMS

• Comprehensive Medical, Dental, and Vision Insurance
• Free Life and Short-Term Disability Insurance
• Health and Dependent Care Flexible Spending Accounts
• 401k with 3% company match and annual profit-sharing bonus
• Paid vacation, holidays, and sick time
• Employee Assistance Program
• Discounts on Pet supplies, cell phones, movie tickets, gym memberships, and more
• Education Assistance (both college degrees and professional certifications)
• Referral Program with cash bonus

Central Garden & Pet Company (NASDAQ : CENT) (NASDAQ : CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years.

With fiscal 2022 net sales of $3.3 billion, Central is on a mission to lead the future of the Pet and Garden industries.

The Company’s innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier and communities grow stronger.

Central is home to a leading portfolio of more than 65 high-quality brands including Amdro®, Aqueon®, Cadet®, Farnam®, Ferry Morse®, Four Paws®, Kaytee®, K&H®, Nylabone® and Pennington®, strong manufacturing and distribution capabilities and a passionate, entrepreneurial growth culture.

Central Garden & Pet is based in Walnut Creek, California and has over 7,000 employees across North America and Europe. Visit www.

central.com to learn more.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

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Job Description

We’re looking for a deliberate and detail-oriented Digital Marketing Analyst to join our team.

Are you someone who loves to dig in and decipher what the numbers are telling you about how to adjust your strategy? Do you love to find the answer and explain the why’ behind the actions you take?

Do you function best when the task requires a structured, methodical approach?

At KWSM, you will be part of a driven, hard-working team, while enjoying the balance of a hybrid schedule and every other Friday off.

We take career development seriously, and love to train & promote leaders.

As a successful member of our team, you will :

• Conduct audits of our clients’ digital marketing infrastructure and discover ways to improve
• Analyze the competitive landscape for our clients and identify opportunities
• Compile and present analysis and reports, both internally and to clients
• Guide our Digital Marketing Strategists in adjusting their tactics based on the data

You must have a marketing degree or equivalent work experience, and be comfortable with KPIs and metrics that help determine whether email marketing, social media, blogging, SEO and digital advertising are working.

Agency experience is preferred.

At KWSM, you’ll be given the trust and responsibility to work independently, and educate the team about your findings. You’ll help create systems and processes to and we’ll support you in continuous learning to consistently improve your performance.

KWSM operates on a 9 / 80 work schedule. This means we have every other Friday off, allowing us to get more accomplished in fewer days and enjoy three-day weekends every other week.

We work a hybrid schedule 3 days in the office and 2 days at home. We offer health insurance, 401K, paid vacation, 11 paid holidays a year, and many opportunities for internal promotion, mentorship, professional development, and leadership.

This is a full-time, salaried, in-office position. (Can be located in any KWSM office CA, NV, GA)

Qualifications

The right person for this job will embody all of the KWSM Core Values :

• Creative
• Communicative
• Team-Oriented
• Social
• Passionate
• Loyal
• Uncommonly Organized