MANAGER, DIGITAL MARKETING & ANALYTICS Are you looking to join a hungry and humble team of thinkers, creators and achievers?

You’ve come to the right place. Jackson Spalding is an award-winning PR and marketing agency that helps brands stand out to move those who matter most.

Fiercely creative and strategic, we work alongside our clients to help them connect with their audience and reach their goals.

Jackson Spalding was built on the principle that there had to be a better way to run an agency. That means that we stay curious, have an open mind and ask questions to make sure we consistently achieve excellence with integrity.

ABOUT THE ROLE We’re seeking a Digital Marketing Analytics Manager to join our growing team. In highly technical terms, we are looking for a data ninja to help us turn data and insights into strategy, action and proof of impact across marketing, PR and communication channels paid, earned and owned.

In short, you will help us use data to decide what to do and how we did. The successful candidate needs to have a genuine passion for data analytics, data-driven insights, the consumer journey and an ability to show a measurable path to a defined conversion.

ABOUT JACKSON SPALDING Jackson Spalding is a public relations and marketing agency that helps brands break through to earn measurable audience attention, affinity and action.

Through its integrated PR, digital marketing, advertising, brand strategy and creative services, the agency helps organizations better share their stories.

Jackson Spalding was founded in 1995 with a vision to be the most trusted and respected agency in the industry and is proudly independently owned.

With offices located in Atlanta, Dallas, Los Angeles and Athens, Ga., Jackson Spalding’s clients include celebrated brands like Chick-fil-A, The Coca-Cola Company, Delta Air Lines, Google, L.

L.Bean, Orkin, Primrose Schools, and Toyota, among others. Jackson Spalding was recognized as one of the best PR agencies in America by Forbes in 2021, has been featured on Best Places to Work lists, and has earned awards ranging from the SABREs to ADDYs.

RESPONSIBILITIES Oversee all aspects of identifying, collecting, measuring and interpreting data across all our digital marketing efforts to increase effectiveness, uncover business insights, influence audience behaviors and make better decisions.

You’ll understand multi-channel execution strategies and tactics, web analytics, cross channel attribution, conversion optimization, and personalization.

While you may love to nerd out on the data, you’ll also be able to translate that into easy-to-digest reports for clients and fellow team members, including bespoke dashboards that clearly visualize performance and recommendations.

We also expect you to lead by example. By that, we mean roll sleeves up, dig deep into the data firsthand, and build a strong team by leading and developing new talent.

Specific responsibilities include but are not limited to : Extract and organize data from multiple sources (campaign performance, social listening, competitive analysis) to derive actionable insights and optimize business outcomes Leverage visual analytics to build thoughtful presentations / reports to deliver clear and actionable strategy and performance insights Partner with internal teams across all functions to learn the most efficient and effective way to extract value from data and develop a storytelling approach grounded in client business reality and brand objectives Provide optimization recommendations to clients to support the most efficient and effective channels, partners, and tactics Identify gaps / requirements from a measurement standpoint and the best tools to meet the needs of our agency and clients Meet with internal account teams, creative team members and brand planning teams to accurately scope out projects and budgets.

Support and work closely with our Digital, Paid Media and other client-facing teams PPC / SEO, Paid Media, Email Marketing, and Content Marketing.

Define early in the process what is going to be measured, why it needs to be measured and how that data will be used, as well as reporting on the insights Share knowledge and learnings across the agency to keep teams aware of and motivated to put our analytics acumen to work for their clients EDUCATION Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information systems, Business Analytics’ or related field REQUIREMENTS 6+ years of work experience in measurement and analytics strategy applicable to marketing and / or media including experience with extensive data integration, omnichannel, multiplatform marketing modeling, and continuous analysis with critical test theories Knowledge of Digital Media, Marketing / Advertising industries highly preferred agency experience is a plus Strong, independent work ethic with minimal supervision needed Ability to give clear direction and give / receive constructive feedback Demonstrated ability to foster ideas and growth among a team Excellent written and oral presentation skills Strong problem solving and consulting skills Comprehensive understanding of media metrics (e.

g., CTR, CPM, etc.) measurement analytics, quantitative business measures (ROI, LTV, etc.), statistics (sample size, margin of error, etc.

Strong familiarity with statistical / data mining concepts and methods Experience working with measurement partners for brand lift, conversion lift, MMM and MTA (Nielsen, Millward Brown, etc.

Experience with Google Campaign Manager, Double Verify, DMPs, DSPs, Google Analytics required Demonstrated proficiency in managing multiple digital marketing channels Expert with data visualization tools Experience with web analytics (Omniture, CoreMetrics, Google Analytics, WebTrends, etc.

Experience with CRM data analysis (customer segmentation / churn / lifetime value, etc.) Experience with industry-leading analytics approaches (e.

g., digital analytics, A / B testing, database analytics, data visualization and tools (Adobe, SQL, Tableau) to transform data into meaningful insights Experience with programming language R a plus Ability to provide examples of non-confidential case studies or work deliverables EMPLOYEE BENEFITS We believe that great work starts by taking care of our people.

Below are just some of the benefits we provide the JS team. World-class health care insurance Profit-sharing Unlimited sick days 401k match + personal financial planning Flexible work environment : This means that for roles where it makes sense, you'll have the option to spend some time in our incredible workspaces (when it's safe to do so) and some of your time working remotely - whether from home or elsewhere EEO At Jackson Spalding, we embrace and celebrate our differences.

They are what inspire, unite, and motivate us to strive for a better way. In alignment with our purpose to cultivate meaningful relationships rooted in mutual respect, we are dedicated to fostering a sense of belonging throughout our agency.

Jackson Spalding is proud to be an equal opportunity employer. We do not discriminate in any aspect of employment against any person on account of race, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Powered by JazzHR

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Immediate opportunity for a Digital Marketing Assistant in metro Atlanta, up to $65K, DOE, plus benefits and perks. REQUIREMENTS : Bachelor's Degree Must be detail-oriented and organized Enthusiastic and personable enjoys working with people / customers Eager to learn RESPONSIBILITIES : Digital marketing strategy including SEO, social media and Google advertising Drive sales through social media, digital marketing strategies and marketing campaigns Develop marketing strategy to create new partnerships and drive brand awareness Manage all social media accounts including content and email marketing campaign Assist leading the complete digital rebranding efforts for the company Powered by JazzHR

Our Garden Segment is hiring a Digital Content Marketing Manager to help facilitate the creation of customized content across branded and customer websites.

This role is responsible for ensuring our product content is optimized, accurate, and completed on time. The ideal candidate is detail oriented, communicates effectively, and can manage multiple projects with tight deadlines.

They will also conduct competitive research to identify ways in which we can provide added value to our consumers.

MEASURES OF SUCCESS

• Works with digital team leaders, brand teams, and customer marketing to set overarching content strategy for garden brands on branded and retailer sites
• Build out product detail page content recommendations for retailer and / or branded sites (e.g., rich, A+, and / or enhanced content, alt images, copy, video) at the item level, including image direction and writing copy
• Work with project stakeholders to develop scope of work for each project, including all project details, deliverables, and timelines, and manage project from beginning to end
• Ensure product detail page content is strategic, data-driven, best-in-class, follows the process, and meets customer standards and deadlines
• Review content in ProofHQ to ensure accuracy and provide direction as questions arise
• Add new and optimize existing content to our branded sites to answer consumer questions and meet brand goals
• Manage and optimize data streams and reporting processes that feed into our content strategy, including garden website surveys, FAQs, Salsify reports, Salesforce reports, and sentiment analysis reports
• Manage website surveys and identify opportunities to capture additional consumer feedback
• Set strategy, oversee, and develop recommendations to enhance monthly email program
• Work with PIM Team and Digital Content Specialist to develop processes that ensure digital content assets and data in Salsify is accurate
• Provide annual and ad hoc reporting for article content, website surveys, Salsify digital content quality, retailer content compliance, etc.

and work with brand teams and / or customer marketing to address gaps

• Manage Contently platform and projects, including brand content budgets, workflows, and communication with writers and copyeditors
• Manage and support Digital Content Specialist

IDEAL CANDIDATE ATTRIBUTES

• Bachelor’s degree in Fine Arts, Marketing or related field is highly preferred
• 4+ years digital content related experience
• Detail-oriented, analytical with strong project management abilities
• Proficient in Microsoft Office (Word, Excel, PowerPoint)
• Proficient in Google Analytics and Google Search Console
• PIM experience such as Salsify is a plus
• SEO tools such as MOZ, SEMrush, Deep Crawl or Similar web experience a plus
• Excellent written and verbal communication skills
• Ability to work in a constant state of alertness and safe manner

BENEFITS PACKAGE & EMPLOYEE PROGRAMS

• Comprehensive Medical, Dental, and Vision Insurance
• Free Life and Short-Term Disability Insurance
• Health and Dependent Care Flexible Spending Accounts
• 401k with 3% company match and annual profit-sharing bonus
• Paid vacation, holidays, and sick time
• Employee Assistance Program
• Discounts on Pet supplies, cell phones, movie tickets, gym memberships, and more
• Education Assistance (both college degrees and professional certifications)
• Referral Program with cash bonus

Central Garden & Pet Company (NASDAQ : CENT) (NASDAQ : CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years.

With fiscal 2022 net sales of $3.3 billion, Central is on a mission to lead the future of the Pet and Garden industries.

The Company’s innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier and communities grow stronger.

Central is home to a leading portfolio of more than 65 high-quality brands including Amdro®, Aqueon®, Cadet®, Farnam®, Ferry Morse®, Four Paws®, Kaytee®, K&H®, Nylabone® and Pennington®, strong manufacturing and distribution capabilities and a passionate, entrepreneurial growth culture.

Central Garden & Pet is based in Walnut Creek, California and has over 7,000 employees across North America and Europe. Visit www.

central.com to learn more.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

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Job Description

We’re looking for a deliberate and detail-oriented Digital Marketing Analyst to join our team.

Are you someone who loves to dig in and decipher what the numbers are telling you about how to adjust your strategy? Do you love to find the answer and explain the why’ behind the actions you take?

Do you function best when the task requires a structured, methodical approach?

At KWSM, you will be part of a driven, hard-working team, while enjoying the balance of a hybrid schedule and every other Friday off.

We take career development seriously, and love to train & promote leaders.

As a successful member of our team, you will :

• Conduct audits of our clients’ digital marketing infrastructure and discover ways to improve
• Analyze the competitive landscape for our clients and identify opportunities
• Compile and present analysis and reports, both internally and to clients
• Guide our Digital Marketing Strategists in adjusting their tactics based on the data

You must have a marketing degree or equivalent work experience, and be comfortable with KPIs and metrics that help determine whether email marketing, social media, blogging, SEO and digital advertising are working.

Agency experience is preferred.

At KWSM, you’ll be given the trust and responsibility to work independently, and educate the team about your findings. You’ll help create systems and processes to and we’ll support you in continuous learning to consistently improve your performance.

KWSM operates on a 9 / 80 work schedule. This means we have every other Friday off, allowing us to get more accomplished in fewer days and enjoy three-day weekends every other week.

We work a hybrid schedule 3 days in the office and 2 days at home. We offer health insurance, 401K, paid vacation, 11 paid holidays a year, and many opportunities for internal promotion, mentorship, professional development, and leadership.

This is a full-time, salaried, in-office position. (Can be located in any KWSM office CA, NV, GA)

Qualifications

The right person for this job will embody all of the KWSM Core Values :

• Creative
• Communicative
• Team-Oriented
• Social
• Passionate
• Loyal
• Uncommonly Organized