Digital Marketing Specialist In-Office Position Local Candidates Only Office located in Santa Ana, CA Job Type : Full-time ( This position is in-office during standard business hours Monday-Friday.

Pay : $110,000 - $150,000 annually Benefits : Medical and dental insurance. 401(k) plan. Paid vacation. Paid sick time.

Paid holidays. We seek a Google Ads expert to help us make better business decisions based on our marketing data. The ideal candidate will have a working knowledge of Google Ads and Analytics.

Your primary responsibilities will be maintaining the Google Ad accounts of our company and analyzing the results to identify patterns and trends that can help us improve the efficiency and usability of our products and services.

You will also be expected to improve our Google Ads accounts and maximize the return on our investment. You will also be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.

You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI. Responsibilities include, but are not limited to the following : Manage all aspects of Google Ad campaigns Create and optimize ad campaigns and paid search landing pages Analyze and optimize ad campaigns to increase return on investment (ROI) Use Google Ads to drive a variety of online marketing campaigns Analyze and optimize pay-per-click (PPC) campaigns to increase ROI Develop PPC strategies to increase online visibility Develop optimization strategies that increase the company's search engine results rankings Research SEO keywords to use throughout the company's website and marketing materials Set measurable goals that demonstrate improvement in marketing efforts Monitor daily performance metrics to understand SEO strategy performance Efficiently communicate with other marketing professionals to align goals Collaborate with others within the marketing department to manage SEO strategy Update content and website links for maximum optimization and search engine rankings Job Qualifications and Skill Sets include : A degree in digital marketing or a related business field In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics An understanding of search engine optimization (SEO) and search engine marketing (SEM) Google Ads certification Two to three years of experience in successfully developing and executing SEO campaigns Able to complete competitive analysis of other companies within the industry Comfortable analyzing high volumes of data on a daily basis Experience with other aspects of marketing, such as customer growth and promotion, is a plus Must be metrics driven, with the ability to create reports to track and analyze SEO performance.

Experience with Google Analytics and SEO tools such SEMRUSH, MOZ, Ahrefs, etc. Great at keyword research, and discovering new opportunities to drive traffic.

Able to keep ahead of the latest search industry trends and algorithm changes, and align current and future projects with those developments.

Understand how site architecture affects SEO and possess knowledge of web server log file analysis. Understand the components of Core Web Vitals, their effect on SEO, and how to improve them.

Understand schema.org and how it impacts SEO. Capable of working with content management systems and drafting basic SEO text.

Strong verbal and written communication skills PREFERRED SKILLS & QUALIFICATIONS Some form of product management, project management, software development and / or analytics experience a plus.

Experience with log analysis tools such as Botify or DeepCrawl. SEO experience with large, consumer facing national websites. Powered by JazzHR

The Digital Marketing Admin will spearhead all admin work and digital marketing activations for the digital marketing team, reporting to the Director of the Marketing department.

You will handle and manage all digital assets for STIIIZY and focus on organization and cross department communications for digital marketing requests, but you may be assigned other duties as needed.

Salary

$19 - $19 USD per hour

Required Skills

Digital Asset Management : Oversee and manage all digital assets for STIIIZY, including images, videos, copy, and other content.

Ensure all assets are properly organized, tagged, and easily accessible for the team in our Digital Asset Management tool.

Cross-Departmental Communication : Serve as the primary point of contact for all digital marketing requests from other departments (Sales & Distribution).

Ensure clear and effective communication between the digital marketing team and other teams within the organization.

• Quality Assurance : Review all digital assets and marketing materials to ensure they meet STIIIZY's brand guidelines and quality standards.
• Other Duties as Assigned : Perform other duties as needed to support the digital marketing team and the broader organization.

This could include tasks related to social media management, content creation, SEO, and more.

• Strong interpersonal skills
• Digitally Savvy

Desired Skills

• State Law requires that applicants be 21 years old and over
• Experience in a legal cannabis market is highly preferred

About STIIIZY

We are setting the industry standard to influence and inspire through our innovative methods. We merge together cannabis culture with cutting-edge technology to deliver the best possible customer and employee experience(s).

STIIIZY operates a fully integrated cannabis business with a footprint that covers the entire breadth of the state of California;

the world's largest cannabis market. We control our supply chain from cultivation to retail, which enables us to deliver clean and tested cannabis products at unmatched prices.

Our mission is to provide the one-stop-shop cannabis experience by offering exceptional customer experience service and diversified products.

We strive to build long-term customer loyalty.

This Recruitment effort is supported by IGS Solutions LLC

Benefits

• Medical
• Dental
• Vision
• Life Insurance
• 401k
• Company Discounts

Equal opportunity employer

We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training

What you'll do

The role is set up such that the Digital Lead is ultimate responsible setting goals for our artists / projects, building out timelines, content and activations meant to achieve those goals, secure artist and partner buy-in and execute across all ideas and activations.

At the same time, the role is expected to be responsible for social and platform optimization and delivery logistics.

We spend a ton of time collaborating in brainstorms to delivering custom and creative digital marketing ideas for each artist, presenting them to the artists’ teams and executing the campaigns.

Our ideas to come from our knowledge of music culture, key brands, influencers and out-of-the-box thinking.

In addition to the high-level creative ideas, we’re also responsible for multiple social accounts with millions of followers and for their activity and growth.

A key strategy to encourage audience engagement and growth has been to deliver next level creative both commissioned and designed in-house.

The content ranges from custom videos to Snapchat lenses to memes and more.

Who you are :

• Must have at least 3 years of experience running point on digital campaign for rap artists & projects (label experience preferred).
• A deep and thorough knowledge of the modern rap genre / scene with a firm understanding of the history that lead to today’s market.
• Expertise in running influencer and seeding campaigns.
• Experience in working with staff from social platforms and music streaming sites preferred.
• The job entails both normal business hours as well as other music events at night. Our team is ultra-inclusive and we’re looking for open-minded and passionate music fans who collaborate well and bring a positive energy to any task that comes their way.
• Must be based in or willing to relocate to the Los Angeles metro area.

What we give you :

• You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
• A modern office environment designed to foster productivity, creativity, and teamwork
• Our Hybrid with Flexibility approach combines the flexibility of remote working with the benefits of in-person collaboration whenever we need to come together to do our best work.

Managers will partner with their teams and employees to establish work arrangements that meet the business, team, and individual needs.

• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans
• We invest in your professional growth & development
• Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership / union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for.

The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and / or from which they will be performing the job.

California Pay Range$90,000 $150,000 USD

Job description

DREAM BIGGER. LIVE BETTER. MAKE AN IMPACT.

The School of Greatness inspires conscious achievers around the world to live greater in their life, love deeper in their relationships and leave a positive impact on their world.

We pride ourselves on creating some of the most inspiring interviews, content and media in the world to help people achieve their potential, destroy self-doubt and chase their dreams.

Our vision is a connected world of people who are living a life that they love. As part of that pursuit WE PRACTICE WHAT WE PREACH! Live what we say.

Over-deliver on our promises and operate with the highest integrity. Founded in 2013 in Los Angeles, our growing team reaches around the world.

What started as a curiosity to interview one mentor for a few people to learn from, has grown to 200+ million downloads, over 5+ million social media followers and hundreds of thousands of students engaged in our books, courses, coaching programs, events and more.

HERE’S THE RUNDOWN :

Greatness Media is hiring a Digital Marketing Strategist! Do you have proven results in building funnels that drive sales and customer results?

Do you have experience owning conversion rate optimization strategy for an online personal brand or online media company?

Are you able to execute strategy, unite cross-functional teams and actually implement your ideas? Our Digital Marketing Strategist will be responsible for driving the funnel conversion rate optimization strategy for our Marketing Department for all products and services, including, but not limited to : Podcast, Social Media, and Membership Programs.

The ideal candidate will be a self-starter with a passion for strategic full funnel marketing to the right audience, at the right time, to achieve growth-oriented results.

We need a Digital Marketing Strategist who can truly innovate how we grow our audience, hit our product sales goals and utilize the incredible library of assets we have at our disposal.

You will also have the ability to optimize campaigns, promoting our impactful and engaging content. To be successful in this role, we are looking for a multi-faceted contributor, who is both a creator and doer.

This is a phenomenal opportunity to gain immediate visibility into the impact that you can create at Greatness Media. The salary range for this position is $65k-$75k USD annually.

HOW YOU'LL CONTRIBUTE :

• Own the execution, strategy and vision for all funnels and customer journeys across Greatness Media’s digital channels to drive massive sales and growth on all products, platforms and services
• Implement, analyze and report on all sales pages, landing pages and campaigns to support conversion rate optimization, nurture leads and garner sales
• Unite cross-functional teams internally and externally to push projects forward and deliver on conversion rate and sales goals
• Partner with Paid Media Team to ensure lead generation, optimization and funnel efforts are maximized across the entire customer value journey
• Advise on conversion rate optimization strategies for all landing and sales pages
• Create and lead SOPs for the digital customer journey, including best practices for downsell, upsell and cross-sell strategy
• Collaborate with the team to create necessary deliverables including lead generation assets, advise on design, copy, and aesthetic

YOUR ABILITIES AND EXPERTISE :

• Bachelor’s Degree required, marketing or branding preferred
• 3-5+ years of experience with digital marketing, with a focus on building strategic funnels, mapping the customer journey, and landing page conversion
• Experience building a wide variety of funnels focused on conversion rate optimization to support a dynamic range of services and products
• Fluent in the necessary differences between sales and lead pages
• Proven results in building, auditing and reporting on funnels and integrating down sells, up sells and cross sells, particularly as these relate to email sequences and strategy
• Experience in the integration of paid traffic, email funnel, affiliate marketing and organic impressions
• Data analysis and isolating key areas of opportunity surrounding top of funnel follow through across all Greatness Media products
• Proficient in HubSpot or similar CRM program and online automation tool such as Zapier
• Working knowledge of Social Media, YouTube, and webinar platforms
• Ability to work in a fast paced environment on a wide variety of projects and to both strategize and implement your ideas
• A positive attitude and loves to work with a team that is changing the world!

THE TEAM YOU’LL COLLABORATE WITH :

You will report to the Marketing Manager. You will work closely with the Marketing Integrator, freelancers and agency support liaisons.

WHERE GREATNESS IS INSPIRED :

All things creative take place at The School of Greatness studio in Century City just next to Beverly Hills.

WHEN THE GREATNESS HAPPENS :

The typical work schedule is Monday Friday, 9AM - 6PM PT with occasional weekend work.

WHY OUR TEAM IS AMAZING :

• We've kept our hiring bar really high - you will work with the best!
• Our company is growing quickly, so you'll get the opportunity to take on a lot of responsibility and grow a ton personally and professionally!
• You’ll be around some of the most influential people in the world we interview and a friendly working environment.

SHOW US HOW AWESOME YOU ARE :

No formal cover letters, please. Instead, provide the following :

• A few short paragraphs explaining why you’d be a good fit for this particular position
• Links to projects you’ve worked on
• Your resume

SOME STUFF FROM OUR HR DEPARTMENT :

• All new team members of Greatness Media will undergo a 90 day probationary period to ensure they are a strong cultural fit into our family.
• Greatness Media is an equal opportunity employer and makes employment decisions on the basis of merit. In accordance with applicable law, Greatness Media prohibits discrimination based on race, color, religion, creed, sex, gender, pregnancy, marital status, age, national origin or ancestry, physical or mental disability, medical condition, veteran status, genetic characteristics, sexual orientation, gender identity, gender expression or any other characteristic protected by federal, state or local laws.

All such discrimination is unlawful.

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For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world.

We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host;

reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.

If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!

Position Summary :

The Paid Media team is tasked with establishing company-wide digital media strategies, campaign management, and providing consultative support across multiple AEG divisions such as AEG Presents, Global Touring, Festivals, Goldenvoice, Bowery Presents, Sports, and Global Partnerships.

The Digital Marketing Data Analyst will be responsible for compiling reporting to evaluate effectiveness and identify optimization opportunities across digital channels, budgets, audiences, creative, while clearly communicating actionable recommendations to drive ticket sales, event awareness, customer acquisition, and brand initiatives based on findings.

This role will also work closely with Data & Analytics, Product, and Data Engineering teams for cross-functional projects that supports solutions for paid media data aggregation, mastering, measurement, and visualization.

The position will lead projects and work with appropriate teams to ensure tracking for measurement is in place to capture relevant marketing data, develop + maintain attribution models, and define benchmarks against key metrics such as CPA and Return on Ad Spend.

Essential Functions :

Provide analytical support to Paid Media and Marketing teams, compiling performance marketing reports across digital channels using internal BI tools, Google Analytics, native advertising platforms.

Communicate results to stakeholders, working with media and strategy teams to demonstrate clear actionable insights for media plans, budget forecasting, targeting / audiences, and creative.

• Build and maintain comprehensive measurement plans to evaluate paid media performance, calculate benchmarks based on objectives, develop + maintain attribution models to identify trends, testing opportunities, and insights by channel, audience, festival / tour / regional show, and business unit.
• Partner with Data, Product, Engineering teams to manage data pipelines + ingestion for channel metrics, define data collection requirements and enforce optimal taxonomy for reporting implementations, continual data hygiene + integrity across ad buying and internal platforms.
• Collaborate with media, marketing, and data teams to inform audience and targeting strategies. Develop tests to evaluate new campaign strategies, ad products, optimization tactics, and targeting features.
• Manage and lead paid media projects involving data aggregation and measurement tools such as Datorama, Google Analytics / GA4, Tag Manager, DOMO, BigQuery, LiveRamp, server-server integrations with media partners.

Ensure appropriate site tracking is in place to capture relevant data points to measure marketing effectiveness.

Work closely with data team to develop and maintain reporting dashboards for internal and external use, while providing support for ad hot reporting requests.

Required Qualifications :

• BA / BS Degree (4-year) in Marketing, Mathematics, Economics, Business, or relevant coursework
• 4-6 years' experience in analytics or similar role, whether on client side, publisher, or agency side; preferably for e-commerce initiatives
• Strong ability to compile reporting and evaluate performance of digital marketing campaigns across multiple channels and touchpoints based on defined objectives.
• Highly proficient in Google Analytics / GA4, sit tagging technology such as Google Tag Manager, and server to server measurement solutions.
• Knowledge of traditional + digital media metrics, attribution models, media mix modeling (MMM)
• Familiar with reporting, visualization, and analytics tools such as Datorama, DOMO, Google Data Studio.
• Deep understanding of media landscape, including ad tech + martech, and programmatic buying tools (audience management, DSP / SSP, social buying platforms, bid management, ad serving, web analytics)
• Understanding of privacy implications in digital space and future-proofing marketing measurement in a cookie-less environments, with experience tracking customer journeys through multiple media touchpoints.
• Experience developing, designing, and measuring A / B tests.
• Clearly communicates recommendations and insights drawn from marketing reports, excellent data visualization and storytelling skills.
• Effective and organized team player with proven ability to manage multiple cross-functional projects simultaneously.
• Experience pulling large and complex data sets using SQL or similar language.

Pay Scale : $70,037-$106,117

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship.

AEG may require an employee to perform duties outside his / her normal description.