Senior Director, Digital

Office Location : New York, NY

Reports to : Chief Marketing Officer

Organization Overview :

REFORM is committed to transforming probation and parole throughout the United States by changing laws, systems, and culture.

The organization is working to replace America’s criminal justice system with a restorative approach that is fair, accountable and invested in rehabilitation.

Our goal is for people to reenter society with dignity, create meaningful pathways to work and equip them with the tools to succeed all while making families and communities safer and stronger.

• REFORM was founded in the wake of the #FreeMeek movement. The Board includes award-winning recording artist Meek Mill ; Fanatics executive chairman Michael Rubin ;
• Arnold Ventures co-founder Laura Arnold ; entrepreneur and business mogul Shawn JAY-Z Carter ; Kraft Group CEO and New England Patriots owner Robert Kraft ;
• Galaxy Digital CEO and founder Michael E. Novogratz ; Vista Equity Partners founder, chairman, CEO Robert F. Smith ; Brooklyn Nets co-owner, businesswoman, investor, and philanthropist Clara Wu Tsai ;

and co-founder and co-CEO of the Chan Zuckerberg Initiative, Priscilla Chan . Veteran criminal justice advocate Robert Rooks leads the organization as CEO.

Overview

The Senior Director, Digital will set the overall digital marketing strategy that drives awareness, engagement, membership and supports bill passage.

The ideal candidate is a digital subject matter expert and experienced leader, with knowledge of how to build a roadmap for digital expansion across channels, while implementing accelerated online growth with an in-house team.

The Senior Director will be an experienced and innovative professional with the skills to advance our organization’s agenda, increase REFORM’s awareness and visibility, and expand our constituency through active engagement with our community, members and partners.

This position will report to REFORM’s Chief Marketing Officer and will be a key member of REFORM’s Marketing team.

Responsibilities :

• Own digital department strategy and roadmap
• Lead the Digital team by inspiring them, removing roadblocks, and helping them find a path to success.
• Own relationships with digital leadership across board members and other key digital influencers
• Oversee the management of the digital marketing budget to ensure every dollar is being used to maximum effectiveness and incorporate donated services and media (e.g. Google Grants)
• Strengthen governance, processes, systems, toolkits, training and integrations.
• Define and diversify content strategy with an approach scalable and adaptable for bi-partisan segments / cohorts, operations of content development and dissemination in alignment with channel strategy, and oversight of editorial calendars
• Maximize the creation of data-driven digital content in alignment with business goals, which requires defining and meeting KPIs and an understanding of data sources, marketing tech capabilities and how performance data turns into actionable insights
• Support and mentor the team in making real-time decisions that move at the speed of culture.
• Oversee Reform’s social channels, email / text, website, landing pages, digital toolkits, CEO’s social channels and digital influencer strategies.
• Responsible for the accuracy of all information across digital channels; working cross-team for content and ensuring controls are in place.
• Oversee digital fellowship program strategy and team programming.
• Support storytelling through innovative recommendations in digital acquisition, social and distribution strategy. Operationalize and oversee any digital support necessary.
• Responsible for overseeing small, selective digital media projects (without an agency).
• Partner with cross-functional teams to ideate and develop 360 activations for digital.
• Work with the Advocacy team to deliver on state and district specific needs that supports community building, coalition work and bill passage.
• Manage external agencies and consultants as needed, oversee any digital contracts with CMO.

Skills and Qualifications

• 8-10+ years in digital marketing with at least 5 years in a strategic, leadership role with team oversight
• Bachelor’s Degree in related field
• Demonstrable experience in setting digital strategy, implementing successful digital marketing efforts and content creation with an in-house team.
• Dynamic people leadership, excellent communication skills, with the ability to effectively communicate at all levels of the organization, from executives to team members and fellows.
• Strong team management with demonstrated ability to lead, manage, mentor, and coach people from diverse backgrounds.
• Strategic, forward thinking, creative, highly analytical and can anticipate trends
• Expert knowledge of social media ad platforms and organic algorithm biases (LinkedIn, Facebook, Instagram, Twitter, YouTube, TikTok, etc.

and how changes impact performance

• Proficiency in Google Analytics and working knowledge of social media ad manager tools
• Highly collaborative with ability to influence cross-functional teams, partners, etc.
• Strong attention to detail and motivated by working in a high-growth, fast-paced and iterative environment; ability to flex and move quickly while staying organized.
• Track record for highly effective content and acquisition strategies without large media budgets
• Ability to build budgets with justification and validated assumptions to explain impact and ROI
• Some experience with the following digital tools or similar : Salesforce, W ordPress, Sprout Social, Canva, and Salsa Engage
• Creative eye toward thumb-stopping content creation
• Working knowledge of our main collaboration tools; Asana and Google suite is preferred.
• Experience in Criminal Justice, Congressional office, non-profit or similar environment is preferred.
• Passionate about REFORM’s work and strong interest in criminal justice reform is required.

Salary + How to Apply

Salary range for this position : $145,000 - $185,000

At REFORM Alliance, we strive to move hearts and minds to create a more humane criminal justice system. This requires us to maintain a company culture that values employee individuality and community development.

We are committed to fostering an environment that is inclusive, empowering and globally minded. We firmly believe that diversity in gender, race, ethnicity, sexual identity, cultural background, religion, disability and age produces ideas and perspectives that make our efforts stronger for people unjustly in the system and make our company a better place to work.

Our leadership team is committed to embedding diversity and inclusion into everything we do and how we lead.

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SourcePro Search is conducting a search for a motivated Marketing and Communications Technology Assistant for our top-rated global law firm client in their New York office.

The ideal candidate will help oversee the technology platforms and content delivery systems that convey the firm's capabilities and experience across practices, industries, and regions.

The Technology Assistant creates and maintains online content for the firm and serves as a key liaison between the department and firm personnel globally.

The position involves working with the firm’s digital platforms and supporting the creation and management of content on the firm's website.

What You'll Do :

Under the direction of the U.S. Marketing and Communications Manager and in close coordination with the marketing and communications and global business development teams, the Technology Assistant will :

• Update and maintain the firm’s external website :
• Work closely with the U.S. Marketing and Communications Manager to create and publish website content. Ensure published content flows into the right communications channels.
• Liaison with other department functions such as : CRM, graphic design and public relations to publish partner-approved content to the external website, LinkedIn, Twitter and WordPress-based blogs.
• Support the creation and promotion of lawyer authored content on the firm’s blogs, website, and social media.
• Assist with translating non-technical website needs into technical development requirements.
• Assist the U.S. Marketing and Communications Manager in troubleshooting technical issues on the website as well as exploring and testing new features.
• Provide best practices and support for search engine optimization (SEO) efforts.
• Collect / analyze web analytics to steer content marketing.
• Help troubleshoot and maintain integrations that feed the external website with internal biography and HR data.
• Assist with special projects associated with the firm’s ongoing brand positioning efforts
• Conduct discovery / peer review and develop content strategy with the Manager and members of the Marketing and Communications team.

What You'll Bring :

One to two years of experience in legal or professional services marketing, communications, business development or related field.

Law firm / professional services or marketing experience a plus.

• Bachelor’s Degree in Marketing, Communications, journalism, English or related field desired.
• Knowledge of and experience with technology platforms, website architecture and modern content management systems; some knowledge of coding a plus but not required.
• Knowledge of analytics service platforms, such as Google Analytics, and ability to translate metrics into digestible takeaways.

Experience with the latest iteration of Google Analytics (GA4) a plus.

• Ability to quickly learn and utilize esoteric legal concepts in content marketing and brand positioning efforts.
• Ability to manage multiple tasks simultaneously while working in a fast-paced, deadline-driven environment
• Must be collaborative with the ability to leverage resources and tools to accomplish objectives
• Strong written and verbal communication skills
• Ability to exercise discretion and maintain confidentiality of sensitive information
• Flexibility to work outside regular business hours, including early mornings, evenings and weekends as needed.

Location : Secaucus, New Jersey

Secaucus, New Jersey

Job Summary :

The Digital Marketing Coordinator will be responsible for the execution, maintenance, and assistance in day-to-day management, execution and reporting of various digital marketing channels.

This position will also responsible for managing digital assets, site updates, promotional alignment across all digital channels, cross functional collaboration and work closely with agency / vendor partners.

The position will report into the Marketing Manager and Digital Marketing Director.

Responsibilities :

Key Accountabilities :

• Produce quality work and fulfill on all tasks and projects in a timely manner
• Support execution and management across digital channels : Paid Search, Search Engine Optimization (SEO), Affiliate, Paid Social and / or Display
• Drive personalization using CRM database to tailor messages by segment and marketing channel
• Analyze revenue and new customer acquisition performance
• Analyze search trends to inform merchandising & website team of specific product search volume
• Monitor performance and recommend changes as needed
• Ability to dive into channel accounts and work with agency partners to find efficiencies and / or growth
• Work closely with agency / vendor partners to ensure best practices and develop roadmaps for implementing new products and technologies
• Ability to develop, manage and analyze on channel reporting
• Work with analytics team on ongoing reporting needs such as affiliate publisher and coupon reports, downtracking files, etc
• Act as an cross functional liaison and ensure latest promotional updates are received and clearly communicate updates immediately to external partners, while ensuring reflecting accordingly across all digital channels
• Assist cross functionally on the development of assets, including submitting creative briefs
• Collaborate with the digital team as well as marketing, creative, merchants, operations, IT, legal, and other internal key stakeholders to develop and implement tactics and support online and in-store marketing activities

Education and Experience :

• Bachelor’s degree in marketing or related field
• Minimum of 1-3 years marketing, retail or agency experience in consumer products preferred

Skills and Behaviors :

• Demonstrated ability to work with external agencies and manage day-to-day interactions
• Demonstrated ability to work as part of a cross-functional team and willingness to take on responsibilities outside primary job description when necessary
• Strong knowledge and understanding of the digital media landscape, relating to retail and / or an industry similar
• Proficient in Microsoft Excel, PowerPoint, and Word
• Preferred experience in Analytics (i.e. Google Analytics, Adobe / Omniture, Adwords, etc)
• Meticulous organization, self-motivated with a flexible approach to the work required
• Excellent writing, speaking, and presentation skills
• Ability to multi-task in a fast-paced environment, teamwork and relationship building
• Ability to work towards multiple deadlines with shifting priorities
• Ability to work independently and as part of a team

Logistics at full potential.

At GXO, we’re constantly looking for talented individuals at all levels who can deliver the caliber of service our company requires.

You know that a positive work environment creates happy employees, which boosts productivity and dedication. On our team, you’ll have the support to excel at work and the resources to build a career you can be proud of.

Logistics at full potential.

At GXO, we’re constantly looking for talented individuals at all levels who can deliver the caliber of service our company requires.

We know that a positive work environment creates happy employees, which boosts productivity and dedication. On our team, you’ll have the support to excel at work and the resources to build a career you can be proud of.

The Director of Digital Marketing is a critical member of the GXO Communications team. We are looking for a creative, results-oriented Marketer who thrives in a fast-paced environment to develop and execute marketing programs to drive sales and brand equity for GXO.

In this role, you will partner closely with internal business and sales leaders, the Communications team, as well as external agency partners to develop persuasive content and brand campaigns in support of business priorities with measurable results.

Pay, Benefits And More.

We are eager to attract the best, so we offer competitive compensation and a generous benefits package, including full health insurance (medical, dental and vision), 401(k), life insurance, disability and the opportunity to participate in a company incentive plan.

What you’ll do on a typical day :

• Develop and execute integrated marketing campaigns in support of regional go-to-market, brand and growth objectives
• Lead the design and execution of the go-to-market marketing strategy in the U.S.
• Develop content marketing strategy and engaging content with persuasive storytelling across multiple formats and channels, including marketing campaigns, social media, website, email, video, case studies, etc.
• Deliver the vision and content strategy for GXO’s website (gxo.com) to articulate GXO’s value proposition to key audiences, including customers, prospects, investors and employees
• Identify and manage brand partnerships and media sponsorship opportunities
• Assess positioning relative to trends and competitors to identify white space opportunities for growth and differentiation
• Actively collaborate with Sales, Solutions, Operations teams and other functional leads to identify opportunities for growth, build selling stories, support planning and program execution
• Manage external media, content and agency relationships
• Align business teams on relevant programs and strategies
• Leverage data and analytics to uncover insights to inform strategy, content / campaign creation and optimization
• Summarize and communicate campaign impact, lessons learned and incorporate learning into future campaigns
• Act as internal subject matter expert and thought leader for all aspects of digital marketing to raise the level of strategic thinking and marketing creativity and ensure we are utilizing current techniques and tools to maximize the impact of our marketing efforts

What you need to succeed at GXO :

• Bachelor’s degree or equivalent related work or military experience
• 10+ years of digital and marketing experience
• B2B marketing experience
• Campaign development experience across all marketing channels, with deep digital marketing expertise
• Content marketing strategy and development expertise
• Knowledge of website management, SEO and analytics tools
• A positive can do’ attitude, proactive and motivated, takes initiative
• A passion for creative storytelling, including writing and developing engaging content
• Integrated marketing experience, including media, sponsorships, print and event marketing
• Email marketing experience

Key responsibilities

• Contribute to and execute the global marketing strategy to increase qualified inbound lead generation
• Plan and drive execution of marketing campaigns in product marketing, field marketing, website, SEO, PPC, social media, events and email, in collaboration with the Director of Marketing
• Monitor, report and assess performance of marketing campaigns against KPIs and ROI
• Create, and oversee freelancer development of, content for use in product marketing, sales collateral, SEO articles, PPC adverts, social media posts, landing pages and emails
• Maintain and update the Yieldify website via WordPress in collaboration with internal teams
• Monitor website performance and contribute to new strategies to increase inbound lead generation
• Identify market trends and insights, and optimize performance based on those insights
• Manage Hubspot CRM, ensuring the business keeps accurate data in line with GDPR
• Demonstrate strong analytical ability to evaluate the end-to-end customer experience of Yieldify audiences across multiple channels and touch points
• Collaborate with and manage agencies and other vendor partners

Qualifications

We’re looking for someone with :

• 5+ years’ B2B martech experience with a track record of driving growth through digital marketing
• Extensive marketing experience, with skills across organic, paid and event channels
• Exceptional written and oral communication skills
• Experience using marketing tools including HubSpot CRM, Ahrefs, WordPress, Google Analytics, Google Ads, Google Search Console
• Bachelor’s degree
• Team player with excellent stakeholder management skills to drive projects
• Ability to prioritize and implement multiple projects and meet strict deadlines

Salary Range : $50k - $58k

Additional Information

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services.

Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions.

We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements.

Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC.

Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC :

• Culture :
• DE&I :
• CSR :
• Life at Epsilon :

Great People Deserve Great Benefits

We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly.

If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law.

Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.

Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

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