Senior Copywriter, Performance Advertising
GoHealth Intro
As a leading health insurance marketplace, GoHealth’s mission is to improve access to healthcare in America. For customers, enrolling in a health insurance plan is confusing and difficult, and seemingly small differences between plans can lead to significant out-of-pocket costs or lack of access to critical medicines and even providers.
We use our technology, agents, and expertise to cut through the confusion and get customers enrolled in a plan with the right coverage and benefits.
Why Apply
GoHealth has established a culture where our employees feel empowered, engaged, and inspired. We are looking for builders who will contribute to the long-term health of the company.
We also understand that you may not check every box in our requirements list, most applicants don’t! In fact, frequently cited statistics show that women and underrepresented groups apply to jobs only if they meet 100% of the qualifications.
GoHealth encourages you to break that statistic and to apply today!
About The Role
GoHealth is a performance marketing powerhouse, bringing together creative, strategy, media, and analytics to engage customers in their all-important health insurance decisions for maximum impact.
We are leading from the front, shifting an industry built on transactional encounters to one centered on trusted relationships.
As empathetic communicators and data-driven decision makers, we are passionate about connecting with our consumer in a purposeful and personal way.
The GoHealth Marketing department is seeking creative thinkers with the mental agility to ask meaningful questions and draw upon insights to drive impactful results.
Reporting to the Creative Director, the Senior Copywriter, Performance Advertising will manage GoHealth’s direct to consumer, and brand marketing messaging.
You will translate sales and messaging objectives into powerful, conversion-driving short-form copy across digital and offline mediums.
What You’ll Do
- Concept and write conversion-driving copy for ad campaigns including paid and organic social, digital, direct mail and other direct response formats, etc
- Partner with key stakeholders, marketing channel owners, and creative leadership in iterative approach to develop messaging to achieve business results
- Drive brand consistency through ongoing implementation of brand voice and tone for copy
- Develop value propositions from product insights and market research
- Collaborate with creative teams to develop strong ad concepts and be a key voice in entirety of the creative process
- Work with marketing channel owners and media buyers to iterate based on advertising performance and KPIs
- Innovate through copy testing and experimentation
- Analyze work pragmatically to drive improvements
- Suggest ways to enhance website and other content
- Collaborate on long-form content with internal Medicare Subject Matter Experts
- Edit website content or Medicare educational articles and posts as needed
- Leverage competitive and advertising intelligence tools like DRMetrix, iSpot, and Competiscan
What We’re Looking For
A portfolio showcasing short-form campaign work is required for consideration for this role .
- 5+ years of copywriting experience working for an agency, in-house at a brand, or freelance for B2C advertisers, preferably with a focus on direct response style.
- A commitment to producing a constant flow of engaging content and advertising concepts
- Ability to balance multiple projects in a high stakes work environment
- A self-starter with excellent written and verbal communication skills
- Ability to give, accept, and apply feedback
- Strong understanding of SEO
- Experience writing for industries like healthcare, fintech, or a highly regulated industry is a must
- A BA in advertising, marketing, English, or creative writing is preferred, but not required.
Location
Chicago, IL
What We Offer
- Fast-paced, entrepreneurial environment
- Opportunity to make a real impact
- Mentorship from senior leaders to invest in your career growth
- Open vacation policy because work life balance is important
- 401k program with company match
- Employee Stock Purchase Program
- Medical, dental, vision, and life insurance benefits
- Paid maternity and paternity leave
- Employee Resource Groups
LI-JC1
IDCORP
Related Jobs
Senior Copywriter, Performance Advertising
GoHealth Intro
As a leading health insurance marketplace, GoHealth’s mission is to improve access to healthcare in America. For customers, enrolling in a health insurance plan is confusing and difficult, and seemingly small differences between plans can lead to significant out-of-pocket costs or lack of access to critical medicines and even providers.
We use our technology, agents, and expertise to cut through the confusion and get customers enrolled in a plan with the right coverage and benefits.
Why Apply
GoHealth has established a culture where our employees feel empowered, engaged, and inspired. We are looking for builders who will contribute to the long-term health of the company.
We also understand that you may not check every box in our requirements list, most applicants don’t! In fact, frequently cited statistics show that women and underrepresented groups apply to jobs only if they meet 100% of the qualifications.
GoHealth encourages you to break that statistic and to apply today!
About The Role
GoHealth is a performance marketing powerhouse, bringing together creative, strategy, media, and analytics to engage customers in their all-important health insurance decisions for maximum impact.
We are leading from the front, shifting an industry built on transactional encounters to one centered on trusted relationships.
As empathetic communicators and data-driven decision makers, we are passionate about connecting with our consumer in a purposeful and personal way.
The GoHealth Marketing department is seeking creative thinkers with the mental agility to ask meaningful questions and draw upon insights to drive impactful results.
Reporting to the Creative Director, the Senior Copywriter, Performance Advertising will manage GoHealth’s direct to consumer, and brand marketing messaging.
You will translate sales and messaging objectives into powerful, conversion-driving short-form copy across digital and offline mediums.
What You’ll Do
- Concept and write conversion-driving copy for ad campaigns including paid and organic social, digital, direct mail and other direct response formats, etc
- Partner with key stakeholders, marketing channel owners, and creative leadership in iterative approach to develop messaging to achieve business results
- Drive brand consistency through ongoing implementation of brand voice and tone for copy
- Develop value propositions from product insights and market research
- Collaborate with creative teams to develop strong ad concepts and be a key voice in entirety of the creative process
- Work with marketing channel owners and media buyers to iterate based on advertising performance and KPIs
- Innovate through copy testing and experimentation
- Analyze work pragmatically to drive improvements
- Suggest ways to enhance website and other content
- Collaborate on long-form content with internal Medicare Subject Matter Experts
- Edit website content or Medicare educational articles and posts as needed
- Leverage competitive and advertising intelligence tools like DRMetrix, iSpot, and Competiscan
What We’re Looking For
A portfolio showcasing short-form campaign work is required for consideration for this role .
- 5+ years of copywriting experience working for an agency, in-house at a brand, or freelance for B2C advertisers, preferably with a focus on direct response style.
- A commitment to producing a constant flow of engaging content and advertising concepts
- Ability to balance multiple projects in a high stakes work environment
- A self-starter with excellent written and verbal communication skills
- Ability to give, accept, and apply feedback
- Strong understanding of SEO
- Experience writing for industries like healthcare, fintech, or a highly regulated industry is a must
- A BA in advertising, marketing, English, or creative writing is preferred, but not required.
Location
Chicago, IL
What We Offer
- Fast-paced, entrepreneurial environment
- Opportunity to make a real impact
- Mentorship from senior leaders to invest in your career growth
- Open vacation policy because work life balance is important
- 401k program with company match
- Employee Stock Purchase Program
- Medical, dental, vision, and life insurance benefits
- Paid maternity and paternity leave
- Employee Resource Groups
LI-JC1
IDCORP
Branding, Events and Advertising Manager
RWE Clean Energy, LLC, Valhalla, Chicago, Austin, San Francisco, San Diego
Functional area : Communications
Remuneration : Exempt
The Branding, Events, and Advertising Manager will develop and execute event and sponsorship marketing strategies and plans that will help RWE build its brand and increase awareness of the company with key stakeholders in the Americas particularly in the U.
S. to help achieve the business growth strategy. This role requires frequent travel and coordination with vendors.
Responsibilities :
Work as a key member of the RWE Corporate Communications Team in the Americas to improve the company’s brand awareness, taking the lead on recommending and carrying out events marketing and sponsorship opportunities;
this includes but is not limited to energy industry conferences, tradeshows, and corporate events
- Actively manage event marketing and advertising budgets with a voice in how resources are allocated to achieve RWE’s growth objectives in the Americas
- Analyze brand positioning and consumer insights
- Monitor market trends, research consumer markets and competitors’ activities
- Develop annual, long- and short-term event marketing strategies and plans
- Collaborate with other departments, such as development, operations, strategy, HR, and business development, to ensure a strategic overview and understanding of the business as well as identify future events and marketing opportunities.
- Interface with SVP of Corporate Communications about event marketing initiatives / plans for approval; ensure that budgets and timelines are complete, accurate, and adhered to;
ensure any variances are discussed in advance of expenditures
- Coordinate full lifecycle of events and sponsorships, which may include internal compliance, legal and budget approvals, sourcing, RFPs, negotiations, site inspections, contracting, program communications, F&B, transportation, VIP requirements, registration, audio / visual production, product / brand provisioning, and post-event evaluation process.
- Develop, implement, and execute initiatives and activities in support of events including campaigns (digital, print, broadcast, etc.
and sponsorships, in collaboration with the Digital Media Manager
- Coordinate with internal stakeholders on the creation of effective event webpages, mobile apps, and marketing communications
- Coordinate with internal and external content contributors, to help draft effective messaging to event registrants and implement email campaign efforts
- Adhere to RWE branding and design standards for all marketing material
- Provide attendee management support at events in the Americas hosted or attended by RWE staff including C-suite executives
- Serve as main contact with external vendors as it pertains to event marketing and advertising software and technologies
Qualifications :
- Relevant degree in Marketing, Event Management, Public Relations or Communications preferred
- A minimum of 6+ years of relevant events marketing experience and corporate meeting planning required, with energy industry experience preferred
- Detail-oriented project manager and committed to high-quality service motivated to provide service that is prompt, responsive, and accurate
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives
- Creativity and an ability to produce innovative and original ideas
- Self-motivated with a proven ability to operate in a fast-paced environment, reacting with sound judgment
- Strong business aptitude where you exhibit data-based decision-making and measurement
- Ability to thrive under pressure and deliver in a dynamic and constantly evolving environment
- Exceptional presentation and influencing skills, and an ability to effectively manage internal and external stakeholders to achieve buy-in and meet deadlines
- Technologically savvy with experience leveraging events management software such as Cvent and Social Tables required
- Ability to effectively manage vendors, contractors, and activation partners for the best outcomes
Pay range : The annual base salary range for this position in California or New York City is $97,500 - $146,300. The listed salary range represents our good faith estimate for this position and represents the range for new hire salaries across all U.
S locations. Please note that the salary information is a general guideline only. RWE considers factors such as (but not limited to) scope and responsibilities of the position, candidate’s education & work experience, training & certifications, and key skills as well as market and business considerations at the time of the offer.
Benefits offered : Medical, Dental, Vision, Life Insurance, Short-Term Disability, Long-Term Disability, 401(k) match, Flexible Spending Accounts, EAP, Education Assistance, Parental Leave, Paid time off, and Holidays.
Eligible employees also participate in short-term incentives, in addition to salary.
RWE is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
For 125 years RWE has been the source of energy for millions of people across the globe. Now we’re making all that energy green.
This decade alone we’re investing €50bn into renewables and will be carbon neutral by 2040 ten years earlier than most other global targets.
This is a chance to play a key role on our journey.
Join our renewables specialists, working across the clean energy spectrum to grow our operations to 50 GW by 2030 with some of the world’s largest on and offshore wind farms and industry-leading hydrogen initiatives.
We’re also considered innovators in solar development including floating photovoltaics and agri-photovoltaics. Or add your expertise to our supply and trading operations, brokering renewable electricity, green gas, commodities, and CO2 emission allowances from one of our advanced energy trading floors.
We look forward to meeting you! Apply today.
Follow us on LinkedIn, Twitter, Instagram, and Xing
Sr Manager, Regulatory Advertising & Promotions
Job Summary
The Senior Manager, Regulatory Advertising and Promotions (Biosimilar) position is responsible for the review and oversight of all marketing and sales training materials that constitute advertising and promotional activities for US Biosimilar marketed products.
The position is responsible for the management, of timely submissions of all advertising and promotional materials to the FDA.
Interprets and administers policies, processes and procedures necessary for the review and approval of marketing and sales training materials in collaboration with the market unit.
Maintains effective working relationships with legal, Medical Information and Safety, Marketing, and RA teams. Participates in management discussions, provides strategic guidance including supervisory responsibility of any direct reports for Ad Promo review, compilation and submission according to FDA regulations.
The ideal candidate will work hybrid out of our Lake Zurich, Illinois corporate office. Qualified candidates remote to the area will also be considered.
Responsibilities
Review and approve advertising and promotional materials, corporate and other non-promotional materials as applicable, for all US marketed products-primarily Biosimilars;
support other pharmaceutical drug products as needed.
- Oversight could also include AdPromo materials for in licensed products as well as partnership products where Fresenius Kabi holds the application but doesn’t market.
- Responsible for operational leadership to ensure compliance with current FDA regulations and expectations and consistency in regulatory decisions concerning marketing materials.
Decisions include appropriateness of materials, amount of safety information, eligibility for submission, bundled strategies, multimedia materials, etc.
- Assume a leadership role in advising cross-functional stakeholders on the regulatory impact of new campaign concepts and may also be required to provide strategic regulatory guidance on corporate communications and appropriate pre-approval communications
- Develop regulatory strategy and Fresenius Kabi philosophy around advertising and promotional materials for biosimilar products.
- Providing regulatory intelligence and education on emerging regulations and trends in the Advertising and promotional space including reviewing and interpreting enforcement letters specifically for biosimilar products.
- Provides comments and perspective on proposed regulations.
- Anticipates changes in the regulatory environment and the potential impact to Fresenius Kabi, shaping internal strategies accordingly
- Influence and obtain buy-in from peers and co-workers when reviewing and approving materials.
- Prioritize workload based on the Marketing unit needs and work together with the technical submissions manager to ensure timely and complete submissions.
- Develop process for tracking of OPDP submissions to improve operational efficiency and potentially reduce review time on future materials
- Managing and prioritizing the team's workload in accordance with departmental goals
- Helps staff to interpret changing priorities, processes and requirements,
- Leads the development of procedure or tools to increase work efficiencies
- Anticipate peak workloads and resource accordingly
- May provide direct supervision of individuals including mentoring, performance management and staffing decisions.
- Motivating staff and maintaining the team's focus on departmental objectives
- Translates strategic goals into group and individual performance objectives
- Motivates and encourages by recognizing accomplishments and providing feedback
Requirements
- Bachelor’s degree in life sciences / medical discipline.
- 6 or more years related experience in the pharmaceutical industry, including but not limited to regulatory affairs experience.
People Management experience a plus
- 4 plus years’ experience in US regulatory affairs advertising and promotional review
- Thorough understanding of US regulations for drug promotion / advertising and experience in the regulatory review of prescription drug advertising and promotion including product launches for biologic / biosimilar products.
- Demonstrated effective written and verbal communication skills, attention to detail, and superior organization skills
- Demonstrated experience in working with others collaboratively to achieve organizational objectives including the ability to lead and influence decisions, anticipate and adapt, work tactics to support changing business needs
- Proven ability to analyze and interpret efficacy and safety data
- Proficient in standard business software applications and an aptitude for electronic systems and software.
Additional Information
We offer an excellent salary and benefits package including medical, dental and vision coverage, as well as life insurance, disability, 401K with company match, and wellness program.
Fresenius Kabi is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship, immigration status, disabilities, or protected veteran status.
Group Account Manager, A3 (Advertising Agency)
Title : Group Account Manager II
Position Description :
The AbbVie Ad Agency Group Account Manager II is a key cross-functional member of the franchise facing team responsible for leading the development of US and Global Healthcare Professional and Consumer marketing campaigns and tactics.
This role has responsibility for defining the objectives, strategies and long-range plans for creating engaging programs that deliver brand messages to their target audiences.
This role leads a high-performing team of account managers, project managers and traffic managers with budget responsibility in excess of $1 million.
Role reports to the Associate Director Account Group.
As a member of the Commercial Analytics & Operations (CA&O) organization supporting our brand franchises, the Group Account Manager II is the subject matter expert, evangelist and marketing point of contact for assigned AbbVie brands and is responsible for leading and partnering with multiple internal brand teams, cross functional team members and external agency partners to align on campaign scope and deliverables.
This role manages both the strategic and tactical execution of a campaign through its entire life cycle to ensure maximum brand impact.
This role is also accountable for bringing expertise and leadership support to advance the AbbVie Ad Agency’s continually growing US and Global footprint.
Specifically, developing and maintaining brand team relationships, providing analysis of market dynamics and key lessons learned, reviewing competitor promotional moves, identifying key areas for improvement, annual forecast planning and monthly spend reconciliation.
Key Responsibilities :
- Collaborate with Marketing Directors and other key stakeholders to build, manage, and execute marketing communication plans to achieve business objectives and goals.
- Lead the definition and creation of marketing strategies, objectives, messaging and tactics.
- Manage the tactical development business processes and marketing driven input from inception to delivery, growth, and eventual retirement.
- Work closely with brand marketing, agency partners, and other cross functional team members to ensure that value propositions, messaging and marketing activities align to the brand story.
- Collaborate effectively in a matrixed environment with Brand Marketing, Market Research, Analytics, Business Technology Solutions (BTS), Medical / Regulatory / Legal, External Agencies and other integrated business partners.
- Maintain an expert level understanding of the Agency Workflow Process including project initiation and kickoff, collaboration, necessary approvals, production and archiving.
- Demonstrate critical creative thinking and problem-solving skills.
- Troubleshoot roadblocks and identify creative and compliant solutions to facilitate forward motion of new initiatives.
- Establish a unified focus and purpose to inspire others to work together as a team.
Competencies :
- Ability to lead independent initiatives without day-to-day supervision.
- Able to prioritize and gracefully manage competing priorities to ensure deadlines are met.
- Collaborative nature and ability to influence and guide cross-functional stakeholders.
- Exceptional functional knowledge of and expertise in the pharmaceutical market.
- Acumen for leading multiple initiatives simultaneously.
- Inquisitive, strong analytical / creative skills, including the ability to infer and apply learnings.
- Excellent verbal and written communication skills.
- Attention to detail and follow-through on execution.
- Ability to relate well to others, active listening skills, and exhibiting patience.
- Strong project management abilities and critical work tool experience, including Microsoft Office Suite, Veeva and MavenLink.
Qualifications
- Bachelor’s Degree in Business or Marketing.
- 15-20 years of ad agency account leadership experience.
- Pharmaceutical industry experience required.
- People leadership experience, including managing cross-functional teams and / or external partners through large projects or initiatives.
- A strategic mindset that can balance immediate requirements with a long-term vision.
- Demonstrated progressively increasing responsibility in leading large, complex, marketing campaigns .
- Proven track record of managing successful pharmaceutical product launches.
- Outstanding communicator and comfortable interacting with a diverse group of marketing and creative individuals.
- Strong collaboration and interpersonal skills to be effective managing through a highly matrixed organization.
AbbVie is an equal opportunity employer including disability / vets. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a disabled veteran, recently separated veteran, Armed Forces service medal veteran or active duty wartime or campaign badge veteran or a person’s relationship or association with a protected veteran, including spouses and other family members, or any other protected group status.
We will take affirmative action to employ and advance in employment qualified minorities, women, individuals with a disability, disabled veterans, recently separated veterans, Armed Forces service medal veterans or active-duty wartime or campaign badge veterans.
The Affirmative Action Plan is available for viewing in the Human Resources office during regular business hours.
Sales Executive - CoStar Group Digital Advertising - Chicago, IL
Description
CoStar Group (NASDAQ : CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces.
Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.
We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers.
We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors.
We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors.
By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.
LoopNet, the most popular place to find a space, is the #1 global commercial real estate marketplace. With more than 12 million global unique monthly visitors, LoopNet provides brokers, buyers and sellers with what they need to meet and make deals.
LoopNet has established itself as the most effective and far-reaching digital marketplace for commercial real estate owners and brokers.
We are not done yet! We continue to focus on driving expansion by increasing market share in the US and abroad, continuously innovating and enhancing the product and growing a powerhouse global team to reach our goals.
As a Sales Executive with LoopNet you will be part of a growth-oriented, innovative company and represent the industry’s most sophisticated digital advertising and marketing solutions.
You will partner with the world’s top owners and brokers to develop a comprehensive digital marketing strategy to showcase and differentiate their portfolio of properties online.
Key to your success will be your ability to build long-lasting, service-focused, customer relationships. You will achieve this in part by advising on product frequency, reach and brand efficacy and highlighting return on investment using our proprietary analytic tools and reporting capabilities.
Day to day, you will leverage CoStar Group’s deep knowledge and expertise in the Commercial Real Estate industry to build your client portfolio by prospecting, studying industry trends and news, and conducting effective product demonstrations.
We prepare all our new Sales Executives with extensive classroom and field training, ensuring they are equipped with the product and industry knowledge needed to build market credibility, proudly represent our brand and achieve career success.
In addition, you will learn marketable skills in digital marketing and sales by working closely with talented and driven internal industry experts, product marketing and product management specialists.
Responsibilities
- Relationship Management Through consultative sales methods, build relationships with clients to drive advertising revenue and become a trusted advisor on all matters related to their strategic marketing plan
- Business Development Using CoStar Group’s extensive property data, prospect new clients to drive sales and close new business
- Teamwork Partner with colleagues across the LoopNet and CoStar teams to drive sales revenue
- Business Industry Acumen Develop subject matter expertise in digital advertising strategies, commercial real estate and your trends within your specific market territory
- Customer Focus Develop strong client relationships by delivering outstanding customer support through regular, value you added communication, sharing market insights and offering solutions that help our clients achieve their goals
- Build strong client relationships and prospect by conducting regular in-person meetings which will require travel by car and could require travel outside of the driving radius of your office location
Basic Qualifications
- Bachelor’s degree in XYZ from an accredited, not-for-profit University or College.
- A track record of commitment to prior employers.
- A minimum of four years of successful sales and account management experience within commercial real estate or selling digital advertising or marketing solutions.
- A current and valid driver’s license (or the ability to obtain a driver’s license prior to start date) is required.
- Satisfactory completion of a Motor Vehicle Record (MVR) check prior to start. Driving history must reflect responsible driving behavior and compliance with traffic laws.
- Ability to regularly drive for extended periods and intermittently throughout the workday.
- Proven track record of exceeding sales targets and quotas in an environment that emphasizes customer experience.
Preferred Qualifications & Skills
- Success in building long-term relationships and business partnerships while engaging with clients at a senior / C-Suite level.
- Ability to analyze data, build out reporting and make strategic recommendations based on market data, trends and performance metrics.
- Regular and consistent access to an operational motor vehicle prior to or by start date.
- Ability to be flexible and adapt to changing situations at a high-growth company.
- Self-starter who can work within a team environment and independently.
What’s in it for you?
When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed.
We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program.
Our benefits package includes (but is not limited to) :
- Comprehensive healthcare coverage : Medical / Vision / Dental / Prescription Drug
- Life, legal, and supplementary insurance
- Virtual and in person mental health counseling services for individuals and family
- Commuter and parking benefits
- 401(K) retirement plan with matching contributions
- Employee stock purchase plan
- Paid time off
- Tuition reimbursement
- On-site fitness center and / or reimbursed fitness center membership costs (location dependent), with yoga studio, Pelotons, personal training, group exercise classes
- Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
- Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.
LI-ET1 #hybrid
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing