Job Description

GENERAL DESCRIPTION :

The Texas Division of Emergency Management (TDEM) is an emergency response entity and this status can affect working hours, travel and change in duties as needed.

Under general direction, the Social Media Manager will develop and execute social media strategy to maximize agency branding and effectively engage with communities across the state to develop beneficial relationships, and to share pertinent preparedness, response, recovery, and mitigation information with members of the public.

This position will use paid / earned advertising to implement the agency’s social media strategy and must demonstrate the ability to develop an effective social media marketing plan to reach targeted audiences.

This individual will work collaboratively with the TDEM Media and Communications team to develop brand awareness and build an online reputation to leverage the agency’s position as a trusted source of disaster information.

This position is responsible for creating, curating, and publishing original and high-quality content for all social media platforms.

During active and declared disasters, this position plays a key role in monitoring activity, managing social media messaging, and actively engaging with followers.

This position works cross-functionally with the Media and Communications team as well as with other agency personnel within the organization to produce content that is cohesive, consistent, impactful, and spotlight the agency resources and services as well as the agency workforce.

This person will work collaboratively with team members to develop and support a strategy to maintain and grow web traffic and user engagement.

The Social Media Manager will use the latest digital technologies for social media analytics and trends to produce reports that will aid the overall agency communications strategy and goals.

The ideal candidate should have excellent communication skills, have a deep understanding of social media strategy and analytics, and be able to express agency views creatively.

This position is at will status at the discretion of the agency head.

This position reports to the Chief of Media, Communications, and Preparedness.

Salary is a fixed rate. It is not a range.

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES :

Manage the social media publishing calendar in coordination with Media and Communications personnel to keep constituents informed, grow agency brand, and support all aspects of statewide emergency management initiatives.

Perform research on current benchmark trends and audience preferences, analyze data for insight and iteration.

Establish social media strategy and goals to maximize agency positive branding (e.g., response period, response to feedback, etc.)

Design and implement social media strategy to align with agency goals, utilizing social media analytics and metrics.

Generate, edit, and share engaging content daily with original and unique copy, photos, videos, etc.

Copywrite and edit posts for agency-branded social media, including employee social media sharing recommendations.

Develop an internal social media style guide to refine agency brand voice across channels. Be the go-to resource for the agency on social media trends, analytics, and best practices.

Work with Digital Media and Design personnel on creating social media assets that reinforce the agency’s visual branding and support social media campaign efforts.

Work with agency web personnel in monitoring web traffic metrics to reach cross-promotional goal on all platforms.

Produce a regular analysis of social media activity, growth, sentiment, and popular conversations across the agency’s reach.

Collaborate with statewide and regional communications staff to ensure brand and messaging consistency and effectiveness.

Maintain an active presence and engagement with followers, monitor reviews, and identify opportunities for the Media and Communications division to amplify accurate and reliable information.

Stay up to date with current technologies and trends in social media, design tools, and applications.

Maintains quality control of all information released on behalf of the agency.

Ability to travel up to 25%.

Face-to-face and person-to-person interactions are required.

Maintain a regular course of attendance during assigned work schedule and work extended hours when needed.

Performs other duties as assigned.

This document represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions.

Other duties may be assigned.

MINIMUM QUALIFICATIONS :

Education A Bachelor’s or Master’s degree from an accredited four-year college or university or an equivalent combination of education and experience.

Experience A minimum of three (3) years of related experience. Writing, analytics, and excellent public speaking skills are vital.

Must possess strong writing, editing, public speaking, and leadership ability.

Preferred Awareness of and proficiency with a variety of communication technologies, including social media analytics.

Relevant work experience may be substituted in lieu of education requirements on a year-for-year basis, with one (1) year experience equivalent to thirty (30) semester hours.

A completed advanced degree in an applicable field may also be substituted in lieu of work experience.

KNOWLEDGE, SKILLS AND ABILITIES :

Proven work as a social media manager with solid understanding of social media metrics and analysis.

Ability to develop effective social media marketing plans to reach target audiences.

Skill in establishing plans and setting objectives and goals that support an overall communications strategy.

Displays excellent leadership and management skills.

Demonstrates exceptional people skills.

Exhibits superior critical thinking and analytical skills. Demonstrates strong written and verbal communication skills and the ability to perform compelling content for all agency platforms.

Demonstrates the ability to effectively engage in all forms of media and communications activities, including social media content creation to promote the agency and emergency management public information campaigns.

• Ability to direct and organize program activities; to establish program goals and objectives that support the strategic plan;
• to identify problems, evaluate alternatives, and implement effective solutions; to develop and evaluate policies and procedures;

to prepare reports; to communicate effectively and work with others.

Ability to manage confidential material with discretion, organize effectively, and work independently and adjust to daily changing demands.

Knowledge of multimedia communications management and content production.

Strong organizational skills.

Impeccable attention to detail.

Strong and effective communication skills.

Excellent copywriting skills.

Ability to deliver creative content (text, image, and video).

Solid knowledge of Search Engine Optimization (SEO), keyword research and Google Analytics.

Knowledge of online marketing channels.

Proficiency in MS Office applications to include Word, Excel, PowerPoint, and Outlook Skill in handling multiple tasks and prioritizing.

Ability to work with frequent interruptions and changes in priorities. Ability to multi-task.

Ability to anticipate and identify issues and problem solve.

Ability to work extended or non-traditional hours such as evenings, weekends, special events, etc.

Ability to communicate with tact and diplomacy.

Ability to prioritize tasks and meet strict timelines.

Ability to train others.

Ability to establish and maintain good working relationships with external stakeholders, the press, and the public.

Outstanding people skills with a demonstrated ability to work in an open, respectful, collaborative environment. Ability to cultivate a network of multiple stakeholders.

Possesses strong organizational abilities and is highly meticulous.

Ability to translate strategic thinking into action.

Ability to travel (25%)

Ability to manage sensitive and confidential information and situations.

Adhere to applicable laws / statues / policies related to access, maintenance, and dissemination of information.

Availability for after-hour, holiday, and weekend work is required to include twelve (12) hour shifts during activations of the State Operations Center during emergencies and disasters.

May be required to travel in- or out-of-state by vehicle or other mode of transportation, sometimes overnight or for extended periods.

Additional Military Crosswalk (occupational specialty code) information can be accessed at :

Resumes are not accepted in lieu of an application.

At Smart City Digital, we know that posting a Happy Thank A Librarian Day Canva graphic isn't always the best approach to drive social media conversions (unless you work for a library).

Here, we don't post just to post we focus on creating content that drives meaningful, measurable results for our partners.

Smart City started as a human-centered apartment locating service that saves renters time and money when searching for a new place to live.

It's now evolving to become the most trusted partner in multifamily to fill vacancies, which became a catalyst for the newest branch of Smart City - Smart City Digital : the first marketing agency of its kind, specialized in multifamily, backed by those who know multifamily best.

We've built our brand with a team of marketing experts in-house who know the industry, know properties, and know how to talk to renters.

We're looking for a social media marketing expert to join our team to help create quality apartment-focused content for our property partners.

Are you?

• Obsessed with TikTok, Instagram Reels, and able to identify trending sounds and videos with ease?
• Good at writing punchy captions?
• A video editing expert?
• Patient while working on routine or repetitive activities?
• Comfortable talking on the phone and handling emails in a professional manner?
• Always wanting to get things done quickly and accurately?
• Looking to travel to new cities?
• Able to take basic direction and translate that into innovative content?
• Positive, good at overcoming obstacles, and always looking for the silver lining?
• Striving to take pride in the work you do and want to be involved in a company with purpose?
• Optional but encouraged : Obsessed with real estate, home decor, and / or interior design social media content?

What will you do?

• Be the social media subject matter expert for client teams.
• Maintain Content Calendars, to focus heavily on growing the brand, supporting the lead generation efforts, and maintaining a healthy cost per lease for your assigned clients.
• Create, execute, analyze, and manage a variety of marketing initiatives for platforms of the assigned clients.
• Be agile and adjust execution strategies based on current business needs, assist with process review and improvement.
• Create periodical reports of department, team, functional and / or market insights.
• Develop a deep understanding of the regions in which our clients operate in order to become an expert on the area.
• Identify new content and social network marketing opportunities.
• Participate in team meetings and collaborative sessions, generate new ideas and execute.

If our values align, apply today!

The details

Required Education and Experience :

• High School Diploma or equivalent is required
• Associates or Bachelor's Degree in marketing or related field is preferred
• 1+ year of experience as a Social Media Manager or similar
• 2+ years of marketing or sales experience
• Experience running large social media accounts and / or omnichannel marketing campaigns is ideal
• Experience with new trending social media content is ideal
• Experience in short-form copywriting for social media captions and display advertising
• Experience in long-form copywriting and SEO for website blogs, email marketing, and other types of content
• Experience in inbound marketing

Required Skills / Abilities :

• Social Media for Business (Facebook, Instagram, TikTok, YouTube)
• Adobe CS, Canva, Splice, VSCO or other editing applications
• Google Ads and Analytics
• Asana (or other project management software)
• Google Workspace (Gmail, Calendar, Docs, Sheets, etc)
• Experience with Excel or Google Sheets is preferred
• Understanding of Mac OSX and iPhone iOS for business
• An empathy-driven mindset with the desire to surprise and delight each client
• Strong attention to detail
• Project coordination and ability to meet multiple deadlines
• Effective time management and communication skills
• Strong listening skills, ability to handle feedback, and communication skills
• Thrives in an environment where they get to try new things
• Ability to work independently and as part of a team

Physical Requirements :

• Hybrid in-office role.
• Travel to and touring properties may be required.
• Travel to other markets may be required.
• Assures that safety regulations are followed at all times.
• Adherence to compliance measures implemented by governing bodies such as but not limited to OSHA & the CDC. Follows policies and procedures including infection control, universal precautions, and exposure control plans when performing daily tasks.
• Reports hazardous conditions, accidents, and incidents to the immediate supervisor.
• Must be able to lift up to 25 lbs.
• Requires standing, walking, bending, kneeling, stooping, and crouching.

Expected Hours of Work : Typical business hours : 8 : 30am - 5 : 30pm Monday - Friday, availability for escalations may be needed outside of normal business hours.

Travel : Up to 30% of the time to multiple cities across the US.

Travel may be required for business functions, client shoots, and events.

Smart City is proud to be an equal opportunity workplace and does not discriminate based on race, religious creed, color, national origin, ancestry, genetic information, physical or mental disability, medical condition, marital status, gender, age, sexual orientation, gender identity, veteran status, or any other characteristic protected by applicable law, in connection with any aspect of employment at Smart City Locating.

At BMC trust is not just a word - it's a way of life!"

We are an award-winning, equal opportunity, culturally diverse, fun place to be. Giving back to the community drives us to be better every single day.

Our work environment allows you to balance your priorities, because we know you will bring your best every day. We will champion your wins and shout them from the rooftops.

Your peers will inspire, drive, support you, and make you laugh out loud!

We help our customers free up time and space to become an Autonomous Digital Enterprise that conquers the opportunities ahead - and are relentless in the pursuit of innovation!

We’re looking for a creative and passionate Social Media Associate to join our Marketing team and help take Huckberry’s organic social presence to the next level.

This role is the first line of interaction with our community, a key contributor to our content, and an integral part of bringing Huckberry’s mission to life.

You’re a good fit for this role if you’re quick on your feet, have a knack for storytelling, and are highly adaptive to the rapidly changing landscape of social media.

You write killer copy, and you’re an expert at finding and curating images. You’re up for the challenge of consistently bringing new ideas to the table, from behind-the-scenes takeovers, running an Instagram contest / giveaway for the world’s rarest bottle of bourbon, to creating TikToks about trending topics.

This role is based out of our headquarters in Austin, TX; relocation support will be provided to a remote hire

Responsibilities

• Grow and engage Huckberry's audience and brand across all relevant social networks - including existing channels, as well as proactively testing new ones
• Source, schedule, and publish daily posts across social media platforms
• Work with the product and marketing teams to coordinate and execute supporting social campaigns for key product / brand launches
• Pitch and execute social content series and programming
• Maintain always on work flexibility to handle communication needs outside of typical business hours
• Monitor conversations and trends across social media platforms to respond in a timely, on brand way
• Inform relevant internal teams of questions, product suggestions, content ideas, and trending topics
• Handle monthly reporting on channel and campaign performance

Requirements

• 2+ years of working experience in a social media and / or marketing
• Excellent writing and copy-editing skills, with a proven track record of creating engaging content
• Highly organized and proactive
• Experience with all major social media networks, in addition to analytics and scheduling tools such as Sprout, Looker and Facebook Business Suite etc.
• Proven track record of creating social content, specifically on Instagram and TikTok
• Proficiency in Photoshop and Lightroom
• Basic photography skills; video production and editing experience a plus
• Work efficiently under pressure and to take feedback constructively
• Ability to curate a cadence of engaging and inspirational lifestyle images that never gets old
• A love of men’s apparel, gear, and adventure
• Based in Austin, TX

Benefits

• Medical, Dental, Vision benefits
• 401(k) and employer match
• WFH flexibility
• Sabbatical Leave
• Summer Fridays
• Mental health resources
• Paid Parental Leave
• Paid Time Off & Paid Sick Leave
• Volunteer Time Off
• Generous employee discount

Company Description

Huckberry is a leading men’s lifestyle retailer and media company. Millions of guys trust us as their go-to resource for the coolest new gear, lifestyle inspiration, and a lot more.

We were recently named one of IAB’s most disruptive consumer brands, and we’ve collaborated with everyone from Matthew McConaughey and Kelly Slater to brands like Danner, Timex, and RRL.

We look forward to meeting you.

Want to get know us better? Check out our :

• Journal : https : / / huckberry.com / journal
• YouTube : https : / / www.youtube.com / c / Huckberryco
• Instagram : http : / / instagram.com / huckberry

Huckberry encourages candidates of all different backgrounds and identities to apply. We are always eager to further diversify our company, and we are committed to providing an inclusive environment of mutual respect where all can flourish.

All of our employment decisions are based solely on merit and business need.

Notice to California Job Applicants

Social Media InternAustin, TX / Shared Services University Relations / Intern / HybridRooster Teeth is looking for a Social Media Intern to join our Rooster Teeth team in Austin, TX! As our Social Media Intern, you’ll have the chance to help ideate and execute Rooster Teeth’s social media creative across several social platforms, like TikTok, Instagram, Twitter, & Facebook.

You’ll identify engagement opportunities with our community on all social platforms, as well as help write social media copy, brainstorm creative content ideas, and some content publishing.

You will also edit videos for various social media platforms.