Description

Position at VMLY&R

About Us : VMLY&R

VMLY&R is a global brand and customer experience agency that harnesses creativity, technology, and culture to create connected brands.

But what does that mean? It means we're a creative agency that is built on the promise of collaboration and human connection.

Creating connected brands isn't just what we do it's what we're known for and who we are. We empower our clients to excel at the intersection of "brand" and "customer experience," starting with simple goals : Create work that becomes part of people's lives;

promote value for our clients; and, in the best of cases, help the world.

We're committed to building a united global network of creators and thinkers, regardless of their age, race, skin color, religion, disability, sexual orientation, gender identity or expression.

With over 12,000 employees across the globe, our influence is made stronger by applying our collective experiences to tell stories that not only sell products and experiences, but also guarantee positive representations of all communities.

Our unique culture is rooted in a great deal of care for you and your success. Above all else, we are committed to strengthening your experience by ensuring your inner potential continues to be discovered.

We also offer about a dozen employee resource groups (ERGs) that allow you to tap into your personal identities, interests and passions.

Our ERGs celebrate ethnic diversity, life as a working parent or caregiver, neurodiversity, the LGBTQ+ community, wellbeing, and more.

Regardless of your interests, there is no shortage of opportunities to get involved, so tap into our global network and find where you can make your ideas come to life.

Work in a dynamic, fast-paced interactive advertising environment for some of the largest brands in the world when you join VMLY&R, an award-winning global digital advertising agency.

We’re looking for an Organic Search Strategist for our Connections team in Kansas City.

Organic search experts should have at least two years of digital marketing experience associated with the search industry, especially specific to increasing traffic and conversions to websites through all facets of organic search.

You should have knowledge about search engine algorithms, web analytics programs, and technical, on-page and off-page search engine optimization.

International SEO knowledge and experience a plus. But most importantly, we want strategic, creative, critical thinkers who will challenge the status quo for how we and our clients think about search.

An Organic Search Strategist will provide input into existing and planned marketing programs, identify potential obstacles, and offer solutions to complex or demanding subject matters.

You will collaborate with our Client Engagement, Creative, Web Design, Development / Tech, and Analytics / Insights teams within the agency.

You will get lots of opportunities to present search strategy and complex concepts in front of your very smart colleagues and high profile clients!

We are open to hearing from organic search specialists with all levels of experience. If you love organic search, we’ve got something for you!

Responsibilities

Strategic Guidance

• Working with account teams and clients to understand and document business, technical and reporting requirements, and to develop solutions to ensure success
• Helping global clients expand their knowledge and use of search engine optimization and drive internal client user adoption
• Providing guidance to the agency and client on the implementation and use of white hat SEO strategies
• Attending meetings with other company functions necessary to perform duties and organizational development
• Contributing to pitches that include SEO strategy for clients of all sizes
• Assisting clients with the tracking and enhancement of online and off-line marketing efforts
• Demonstrating ability and desire to stay current on the constantly changing world of search marketing

Typical Deliverables

• Creation and delivery of monthly reports delivered via Excel spreadsheets
• Strategic recommendations for improving SEO of small and large websites in various stages of development
• Keyword research utilizing leading industry tools
• Testing and analysis of keywords, title and description copy, optimized page titles and meta tags
• Website audits and recommendations for SEO-friendly site development including but not limited to wireframes, site maps and site architecture
• Evaluations / presentations of current SEO on existing sites
• Research and evaluations of competitors’ search marketing efforts
• Documentation relating to existing processes, and suggestions for improving processes
• Effective and persuasive presentations (verbal and written) for teams and clients

Required Skills

• International SEO knowledge and experience a plus.
• Excellent communication skills and ability to interact with all levels of end users and technical resources
• Self-motivation with enthusiasm for and understanding of the online marketing industry and technologies
• Ability to manage many tasks concurrently and meet tight deadlines
• Ability to analyze website marketing KPIs, data and numbers
• Excellent oral and written presentation skills
• Proficiency with Microsoft Word, Excel, PowerPoint, HTML applications; advanced Excel skills helpful
• Working understanding of website development, design, user experience, PPC and social media marketing to coordinate with SEO efforts
• Ability to work independently and in a team environment and with multiple internal and external clients
• Solutions-oriented nature and willingness to overcome objections

Required Experience

• At least two years of experience with search engine optimization
• Experience with industry tools such as Google Webmaster Tools, keyword research tools, tracking tools and ranking tracking

Our Benefits

As the world leader in communications services, we rely on the creativity of our people to deliver the best work for our clients.

In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep them and their families healthy and happy today and tomorrow.

• Corporate gift matching program
• Paid time off for volunteering
• Paid parental leave
• Ranked No. 1 in advertising for our adoption assistance program
• Corporate discounts
• VMLY&R Diversity, Equity, and Inclusion (DEI) team, which guides, celebrates, and promotes cultural literacy; increases employee engagement;

recruits and retains a diverse workforce; and builds internal opportunities for people to learn and grow.

VMLY&R is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military / veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability.

We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

Role Summary :

Verano is seeking a highly skilled and experienced SEO Manager to join our marketing team and support our national brands as well as optimize our local retail markets for maximum online visibility and customer engagement.

As the SEO Manager, you will play a pivotal role in driving organic traffic, improving search engine rankings, and enhancing online visibility for both our national brand and local retail locations.

You will work closely with cross-functional teams, including marketing, web development, content, and analytics, to develop and implement comprehensive SEO strategies.

By utilizing your expertise in search engine optimization techniques and keeping up with the latest industry trends, you will help us reach our target audience effectively and deliver outstanding online experiences.

Essential Duties and Responsibilities :

• Develop and execute successful SEO strategies
• Manage SEO vendors and partners
• Conduct market and keyword research to develop content plans
• Set, measure, and report SEO KPIs, highlighting key metrics, trends, and recommendations
• Devise Search Engine Marketing strategies and ensure they are executed within deadlines and budget
• Optimize new and existing web content, paid search ads, and landing pages using data collected from SEO analysis and research
• Monitor and analyze ongoing SEO campaigns in constant pursuit of ways to refine strategy and identify areas of opportunity
• Create quality backlinks to enhance organic search performance, alongside analyzing key metrics, trends, and recommendations for effective backlink acquisition strategies.
• Build and manage citations, including Google Business Pages, Yelp and other platforms, to optimize local search visibility.
• Collaborate with content creators, web developers, and designers to ensure SEO best practices are incorporated into website development and content creation processes
• Keep abreast of SEO best practices, algorithm updates, and integrated marketing trends
• Stay up to date with the latest AI advancements and SEO techniques to continuously enhance the effectiveness of SEO strategies
• Navigate technical obstacles and remove roadblocks to ensure project success
• Be committed to successfully achieving milestones and critical due dates
• Perform other duties as assigned by management

Minimum Qualifications :

• 4+ years of experience working as an SEO manager and SME
• Bachelor’s degree in Business, Marketing, or a related field or equivalent professional experience
• Knowledge of the best on-site and off-site SEO practices
• Experience using the most popular website crawlers, SEO analysis tools, and web analytics software
• A thorough understanding of WordPress and page markup opportunities
• Strong leadership and organizational skills
• Excellent verbal and written communication skills
• Detail-oriented, analytical mindset with a passion for staying ahead of industry trends and driving continuous improvement
• Demonstrate professionalism in all aspects of work, maintaining a high level of integrity, ethics, and respect for colleagues, clients, and stakeholders.
• Sensitive to corporate needs, employee goodwill, and public image

Physical and Mental Demands :

While performing the duties of this job, the employee is frequently required to remain in a stationary position, move and / or position oneself, communicate, operate and / or prepare, place, position objects, tools, or controls.

The employee must occasionally move packages weighing up to 10 lb. Specific vision abilities required by this job include close observation and the ability to adjust focus.

The mental and physical requirements described here are representative of those that must be met by an individual, with or without reasonable accommodation, to successfully perform the essential functions of this position.

Working Environment :

Work is performed in an office environment. The noise level in the work environment is usually moderate. The work environment characteristics described here are representative of those an individual encounters while performing the essential functions of this position.

Overview :

The Manager, SEO is responsible for building and maintaining an effective and productive relationship with their client.

The Manager will assist in the design and execution of SEO initiatives.

This position requires a hands-on manager with astute attention to process and detail, who possesses the ability to apply this detailed knowledge to actionable insights and recommendations.

This position is both strategic and tactical in scope and requires the ability to apply detailed SEO knowledge to actionable insights and recommendations.

They will assist the Associate Media Director and Director in driving strategic SEO expertise within the team as well as helping to develop innovative strategies to meet and exceed client business objectives.

Role Objectives :

Develop and implement SEO strategies and tactics in line with the client’s business objectives

Manage on-page optimizations (metadata, keyword usage, internal linking, etc.) and offsite initiatives (link building, social media projects, etc.)

Audit websites and provide technical recommendations for improving SEO performance

Identify new opportunities and recommendations for improving client’s organic search rankings, traffic and conversions

Manage monthly SEO reporting (keyword rankings, SEO traffic, conversion data)

Develop insights to inform future optimizations and provide client with insights and optimization recommendations

Develop processes for improved work-flow within Starcom and across agency partners and vendors

Stay up-to-date on newest organic search, paid search and social media trends

Research new ideas, trends, and technologies within the SEO space to educate clients and the Starcom team

Qualifications

Minimum Qualifications :

Bachelor’s degree or higher in marketing, advertising, business, statistics, economics, sociology, or equivalent

3+ years of SEO work experience, preferably in an agency environment

Experience managing on-page optimizations (metadata, keyword usage, internal linking, etc.)

Knowledge of lead generation clients and SEO tactics to generate conversions

Experience in applying SEO to brand-building, direct response, and reputation management initiatives

Experience with SEO, web analytics, and search research tools and technologies

Previous management / mentorship experience

SEMrush, eCommerce, and / or international SEO experience is a plus

Demonstrated critical thinking, problem-solving, and project management abilities

Strong written and verbal communication skills

Proficiency in Microsoft Office programs particularly Excel and PowerPoint

Additional Information

All your information will be kept confidential according to EEO guidelines.

Role Summary :

Verano is seeking a highly skilled and experienced SEO Manager to join our marketing team and support our national brands as well as optimize our local retail markets for maximum online visibility and customer engagement.

As the SEO Manager, you will play a pivotal role in driving organic traffic, improving search engine rankings, and enhancing online visibility for both our national brand and local retail locations.

You will work closely with cross-functional teams, including marketing, web development, content, and analytics, to develop and implement comprehensive SEO strategies.

By utilizing your expertise in search engine optimization techniques and keeping up with the latest industry trends, you will help us reach our target audience effectively and deliver outstanding online experiences.

Essential Duties and Responsibilities :

• Develop and execute successful SEO strategies
• Manage SEO vendors and partners
• Conduct market and keyword research to develop content plans
• Set, measure, and report SEO KPIs, highlighting key metrics, trends, and recommendations
• Devise Search Engine Marketing strategies and ensure they are executed within deadlines and budget
• Optimize new and existing web content, paid search ads, and landing pages using data collected from SEO analysis and research
• Monitor and analyze ongoing SEO campaigns in constant pursuit of ways to refine strategy and identify areas of opportunity
• Create quality backlinks to enhance organic search performance, alongside analyzing key metrics, trends, and recommendations for effective backlink acquisition strategies.
• Build and manage citations, including Google Business Pages, Yelp and other platforms, to optimize local search visibility.
• Collaborate with content creators, web developers, and designers to ensure SEO best practices are incorporated into website development and content creation processes
• Keep abreast of SEO best practices, algorithm updates, and integrated marketing trends
• Stay up to date with the latest AI advancements and SEO techniques to continuously enhance the effectiveness of SEO strategies
• Navigate technical obstacles and remove roadblocks to ensure project success
• Be committed to successfully achieving milestones and critical due dates
• Perform other duties as assigned by management

Minimum Qualifications :

• 4+ years of experience working as an SEO manager and SME
• Bachelor’s degree in Business, Marketing, or a related field or equivalent professional experience
• Knowledge of the best on-site and off-site SEO practices
• Experience using the most popular website crawlers, SEO analysis tools, and web analytics software
• A thorough understanding of WordPress and page markup opportunities
• Strong leadership and organizational skills
• Excellent verbal and written communication skills
• Detail-oriented, analytical mindset with a passion for staying ahead of industry trends and driving continuous improvement
• Demonstrate professionalism in all aspects of work, maintaining a high level of integrity, ethics, and respect for colleagues, clients, and stakeholders.
• Sensitive to corporate needs, employee goodwill, and public image

Physical and Mental Demands :

While performing the duties of this job, the employee is frequently required to remain in a stationary position, move and / or position oneself, communicate, operate and / or prepare, place, position objects, tools, or controls.

The employee must occasionally move packages weighing up to 10 lb. Specific vision abilities required by this job include close observation and the ability to adjust focus.

The mental and physical requirements described here are representative of those that must be met by an individual, with or without reasonable accommodation, to successfully perform the essential functions of this position.

Working Environment :

Work is performed in an office environment. The noise level in the work environment is usually moderate. The work environment characteristics described here are representative of those an individual encounters while performing the essential functions of this position.

EEO Statement :

Verano Holdings is proud to be an equal opportunity employer. We place priority in an environment of inclusion, diversity, and social justice and are committed to securing a better, brighter way forward for our employees, our markets, and our communities.

SGK is a global packaging and brand experience company. From idea to implementation, we deliver packaging solutions and brand experiences that give brands the freedom to speak louder, scale faster and grow stronger.

We simplify marketing and amplify brands to deliver value. SGK is a Matthews International company.

POSITION SUMMARY

The SEO Manager (Search Engine Optimization) develops, implements, and manages the search strategy for client listings on retailer product detail pages and other relevant pages to increase and drive organic traffic and to identify high ranking keywords to support paid search strategy.

This is a fully remote position!

JOB RESPONSIBILITIES

• Defines high-ranking keywords and performs ongoing keyword discovery, expansion, and improvement.
• Research keywords on search tools and performs category and competitive analysis.
• Makes data-driven recommendations to optimize copy for SEO.
• Ensures accurate, consistent, and timely completion of search assignments.
• Presents and participates in internal planning meetings and client meetings / presentations.
• Meets quality standards for all assigned deliverables and makes recommendations to management for improvements in textual content, tools, processes and / or assigned tasks.
• Supports Company’s profitability efforts by focusing on the efficient, accurate, and timely completion of the assigned activities.
• Develops client search strategies and analysis for retail eCommerce.
• Additional duties as assigned.

QUALIFICATIONS / REQUIREMENTS

• Bachelor’s Degree in Communications, Marketing or related field
• 3+ years demonstrated SEO experience
• Expertise in retailer search (Amazon, Walmart, Target, etc.)
• Solid understanding of retailer space and conversion
• In-depth experience with retailer search tools and Google Analytics
• Knowledge of retailer scorecards and search algorithms
• Occasional travel either locally, nationally, and / or internationally may be required.
• High degree of proficiency in MS Office Suite, Outlook & Internet applications.
• Strong analytical, prioritizing, interpersonal, problem-solving, presentation, & planning skills.
• Strong verbal and written communication skills (including analysis, interpretation, & reasoning).
• Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as, internal and external clients.
• Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment.
• Ability to work with and influence peers and management.
• Self-motivated with critical attention to detail, deadlines and reporting.

PHYSICAL ASPECTS / WORK ENVIRONMENT

• Regularly required to stand; walk; sit; and talk, hear and see.
• Occasionally lift and / or move up to 10 pounds.
• Reasonable accommodations may be made to enable individuals to perform the essential functions.