Role Summary :

Verano is seeking a highly skilled and experienced SEO Manager to join our marketing team and support our national brands as well as optimize our local retail markets for maximum online visibility and customer engagement.

As the SEO Manager, you will play a pivotal role in driving organic traffic, improving search engine rankings, and enhancing online visibility for both our national brand and local retail locations.

You will work closely with cross-functional teams, including marketing, web development, content, and analytics, to develop and implement comprehensive SEO strategies.

By utilizing your expertise in search engine optimization techniques and keeping up with the latest industry trends, you will help us reach our target audience effectively and deliver outstanding online experiences.

Essential Duties and Responsibilities :

• Develop and execute successful SEO strategies
• Manage SEO vendors and partners
• Conduct market and keyword research to develop content plans
• Set, measure, and report SEO KPIs, highlighting key metrics, trends, and recommendations
• Devise Search Engine Marketing strategies and ensure they are executed within deadlines and budget
• Optimize new and existing web content, paid search ads, and landing pages using data collected from SEO analysis and research
• Monitor and analyze ongoing SEO campaigns in constant pursuit of ways to refine strategy and identify areas of opportunity
• Create quality backlinks to enhance organic search performance, alongside analyzing key metrics, trends, and recommendations for effective backlink acquisition strategies.
• Build and manage citations, including Google Business Pages, Yelp and other platforms, to optimize local search visibility.
• Collaborate with content creators, web developers, and designers to ensure SEO best practices are incorporated into website development and content creation processes
• Keep abreast of SEO best practices, algorithm updates, and integrated marketing trends
• Stay up to date with the latest AI advancements and SEO techniques to continuously enhance the effectiveness of SEO strategies
• Navigate technical obstacles and remove roadblocks to ensure project success
• Be committed to successfully achieving milestones and critical due dates
• Perform other duties as assigned by management

Minimum Qualifications :

• 4+ years of experience working as an SEO manager and SME
• Bachelor’s degree in Business, Marketing, or a related field or equivalent professional experience
• Knowledge of the best on-site and off-site SEO practices
• Experience using the most popular website crawlers, SEO analysis tools, and web analytics software
• A thorough understanding of WordPress and page markup opportunities
• Strong leadership and organizational skills
• Excellent verbal and written communication skills
• Detail-oriented, analytical mindset with a passion for staying ahead of industry trends and driving continuous improvement
• Demonstrate professionalism in all aspects of work, maintaining a high level of integrity, ethics, and respect for colleagues, clients, and stakeholders.
• Sensitive to corporate needs, employee goodwill, and public image

Physical and Mental Demands :

While performing the duties of this job, the employee is frequently required to remain in a stationary position, move and / or position oneself, communicate, operate and / or prepare, place, position objects, tools, or controls.

The employee must occasionally move packages weighing up to 10 lb. Specific vision abilities required by this job include close observation and the ability to adjust focus.

The mental and physical requirements described here are representative of those that must be met by an individual, with or without reasonable accommodation, to successfully perform the essential functions of this position.

Working Environment :

Work is performed in an office environment. The noise level in the work environment is usually moderate. The work environment characteristics described here are representative of those an individual encounters while performing the essential functions of this position.

Overview :

The Manager, SEO is responsible for building and maintaining an effective and productive relationship with their client.

The Manager will assist in the design and execution of SEO initiatives.

This position requires a hands-on manager with astute attention to process and detail, who possesses the ability to apply this detailed knowledge to actionable insights and recommendations.

This position is both strategic and tactical in scope and requires the ability to apply detailed SEO knowledge to actionable insights and recommendations.

They will assist the Associate Media Director and Director in driving strategic SEO expertise within the team as well as helping to develop innovative strategies to meet and exceed client business objectives.

Role Objectives :

Develop and implement SEO strategies and tactics in line with the client’s business objectives

Manage on-page optimizations (metadata, keyword usage, internal linking, etc.) and offsite initiatives (link building, social media projects, etc.)

Audit websites and provide technical recommendations for improving SEO performance

Identify new opportunities and recommendations for improving client’s organic search rankings, traffic and conversions

Manage monthly SEO reporting (keyword rankings, SEO traffic, conversion data)

Develop insights to inform future optimizations and provide client with insights and optimization recommendations

Develop processes for improved work-flow within Starcom and across agency partners and vendors

Stay up-to-date on newest organic search, paid search and social media trends

Research new ideas, trends, and technologies within the SEO space to educate clients and the Starcom team

Qualifications

Minimum Qualifications :

Bachelor’s degree or higher in marketing, advertising, business, statistics, economics, sociology, or equivalent

3+ years of SEO work experience, preferably in an agency environment

Experience managing on-page optimizations (metadata, keyword usage, internal linking, etc.)

Knowledge of lead generation clients and SEO tactics to generate conversions

Experience in applying SEO to brand-building, direct response, and reputation management initiatives

Experience with SEO, web analytics, and search research tools and technologies

Previous management / mentorship experience

SEMrush, eCommerce, and / or international SEO experience is a plus

Demonstrated critical thinking, problem-solving, and project management abilities

Strong written and verbal communication skills

Proficiency in Microsoft Office programs particularly Excel and PowerPoint

Additional Information

All your information will be kept confidential according to EEO guidelines.

Role Summary :

Verano is seeking a highly skilled and experienced SEO Manager to join our marketing team and support our national brands as well as optimize our local retail markets for maximum online visibility and customer engagement.

As the SEO Manager, you will play a pivotal role in driving organic traffic, improving search engine rankings, and enhancing online visibility for both our national brand and local retail locations.

You will work closely with cross-functional teams, including marketing, web development, content, and analytics, to develop and implement comprehensive SEO strategies.

By utilizing your expertise in search engine optimization techniques and keeping up with the latest industry trends, you will help us reach our target audience effectively and deliver outstanding online experiences.

Essential Duties and Responsibilities :

• Develop and execute successful SEO strategies
• Manage SEO vendors and partners
• Conduct market and keyword research to develop content plans
• Set, measure, and report SEO KPIs, highlighting key metrics, trends, and recommendations
• Devise Search Engine Marketing strategies and ensure they are executed within deadlines and budget
• Optimize new and existing web content, paid search ads, and landing pages using data collected from SEO analysis and research
• Monitor and analyze ongoing SEO campaigns in constant pursuit of ways to refine strategy and identify areas of opportunity
• Create quality backlinks to enhance organic search performance, alongside analyzing key metrics, trends, and recommendations for effective backlink acquisition strategies.
• Build and manage citations, including Google Business Pages, Yelp and other platforms, to optimize local search visibility.
• Collaborate with content creators, web developers, and designers to ensure SEO best practices are incorporated into website development and content creation processes
• Keep abreast of SEO best practices, algorithm updates, and integrated marketing trends
• Stay up to date with the latest AI advancements and SEO techniques to continuously enhance the effectiveness of SEO strategies
• Navigate technical obstacles and remove roadblocks to ensure project success
• Be committed to successfully achieving milestones and critical due dates
• Perform other duties as assigned by management

Minimum Qualifications :

• 4+ years of experience working as an SEO manager and SME
• Bachelor’s degree in Business, Marketing, or a related field or equivalent professional experience
• Knowledge of the best on-site and off-site SEO practices
• Experience using the most popular website crawlers, SEO analysis tools, and web analytics software
• A thorough understanding of WordPress and page markup opportunities
• Strong leadership and organizational skills
• Excellent verbal and written communication skills
• Detail-oriented, analytical mindset with a passion for staying ahead of industry trends and driving continuous improvement
• Demonstrate professionalism in all aspects of work, maintaining a high level of integrity, ethics, and respect for colleagues, clients, and stakeholders.
• Sensitive to corporate needs, employee goodwill, and public image

Physical and Mental Demands :

While performing the duties of this job, the employee is frequently required to remain in a stationary position, move and / or position oneself, communicate, operate and / or prepare, place, position objects, tools, or controls.

The employee must occasionally move packages weighing up to 10 lb. Specific vision abilities required by this job include close observation and the ability to adjust focus.

The mental and physical requirements described here are representative of those that must be met by an individual, with or without reasonable accommodation, to successfully perform the essential functions of this position.

Working Environment :

Work is performed in an office environment. The noise level in the work environment is usually moderate. The work environment characteristics described here are representative of those an individual encounters while performing the essential functions of this position.

EEO Statement :

Verano Holdings is proud to be an equal opportunity employer. We place priority in an environment of inclusion, diversity, and social justice and are committed to securing a better, brighter way forward for our employees, our markets, and our communities.

SGK is a global packaging and brand experience company. From idea to implementation, we deliver packaging solutions and brand experiences that give brands the freedom to speak louder, scale faster and grow stronger.

We simplify marketing and amplify brands to deliver value. SGK is a Matthews International company.

POSITION SUMMARY

The SEO Manager (Search Engine Optimization) develops, implements, and manages the search strategy for client listings on retailer product detail pages and other relevant pages to increase and drive organic traffic and to identify high ranking keywords to support paid search strategy.

This is a fully remote position!

JOB RESPONSIBILITIES

• Defines high-ranking keywords and performs ongoing keyword discovery, expansion, and improvement.
• Research keywords on search tools and performs category and competitive analysis.
• Makes data-driven recommendations to optimize copy for SEO.
• Ensures accurate, consistent, and timely completion of search assignments.
• Presents and participates in internal planning meetings and client meetings / presentations.
• Meets quality standards for all assigned deliverables and makes recommendations to management for improvements in textual content, tools, processes and / or assigned tasks.
• Supports Company’s profitability efforts by focusing on the efficient, accurate, and timely completion of the assigned activities.
• Develops client search strategies and analysis for retail eCommerce.
• Additional duties as assigned.

QUALIFICATIONS / REQUIREMENTS

• Bachelor’s Degree in Communications, Marketing or related field
• 3+ years demonstrated SEO experience
• Expertise in retailer search (Amazon, Walmart, Target, etc.)
• Solid understanding of retailer space and conversion
• In-depth experience with retailer search tools and Google Analytics
• Knowledge of retailer scorecards and search algorithms
• Occasional travel either locally, nationally, and / or internationally may be required.
• High degree of proficiency in MS Office Suite, Outlook & Internet applications.
• Strong analytical, prioritizing, interpersonal, problem-solving, presentation, & planning skills.
• Strong verbal and written communication skills (including analysis, interpretation, & reasoning).
• Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as, internal and external clients.
• Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment.
• Ability to work with and influence peers and management.
• Self-motivated with critical attention to detail, deadlines and reporting.

PHYSICAL ASPECTS / WORK ENVIRONMENT

• Regularly required to stand; walk; sit; and talk, hear and see.
• Occasionally lift and / or move up to 10 pounds.
• Reasonable accommodations may be made to enable individuals to perform the essential functions.

We’re looking for a Senior Web Marketing Manager to get the right content in front of the right audiences to drive revenue and increase conversion across our global business entity (www.

gong.io). You’ll build a SEO strategy with the goal of increasing search visibility for Gong’s core products and use cases;

then run A / B tests to convert traffic at a higher velocity through dynamic and personalized site experiences.

RESPONSIBILITIES

• Own SEO strategy, efforts (on page, off page and technical), and pipeline and revenue for Gong’s global site.
• Inform web strategy from globalization to link building.
• Develop core and topical content suggestions and align SEO efforts with upcoming go-to-market initiatives; partner with cross-functional teams on opportunities to capture traffic and increase demand across organic channels.
• Integrate SEO as a key step into content workflows to increase search visibility; advise editorial teams on content hierarchy and target keywords to incorporate into copy.
• Partner with paid search to develop keyword optimized landing pages.
• Train development teams on implementation of optimized meta data, alt text, headers and URL structures; maintain technical upkeep with content and web partners.
• Conduct webpage audits with SEO deep crawls, providing insight and data-backed suggestions on how to grow site traffic organically.
• Scale SEO success internationally by partnering with regional partners.
• Establish and report out on keyword and page performance KPIs; synthesize insights from heatmaps, user recordings, surveys, and analytics to broader web and testing strategy.
• Drive conversion rate optimization strategy and execution with Head of Web Marketing to improve MQL, pipeline, and revenue generation on core web surfaces.

QUALIFICATIONS

• 8+ years of marketing experience.
• Deep knowledge of testing platforms and tools (e.g. Google Suite : Analytics, Search Console, Keyword Planner, Hotjar, Intellimize / Mutiny or equivalent).
• Proven track record of building SEO and conversion rate optimization programs.
• Project management : Ability to lead projects from ideation, to execution of experimental design, to partnership with digital team on testing impact of across their channels.
• Data-driven approach : Ability to build KPI dashboards for funnel optimization; use results to make informed conclusions about learning objectives and improvement opportunities.
• Strategic thinker : You understand how to build a pipeline of experiments to deliver impact on the business and hit growth targets.
• Preferred, but not required : strong sense of design systems, UI / UX.
• Preferred, but not required : familiarity with conversion copywriting.

PERKS & BENEFITS

• We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
• Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
• Mental Health benefits with covered therapy and coaching.
• 401(k) program to help you invest in your future.
• Education & learning stipend for personal growth and development.
• Flexible vacation time to promote a healthy work-life blend.
• Paid parental leave to support you and your family.
• Company-wide recharge days each quarter.
• Work from home stipend to help you succeed in a remote environment.