Marketing Manager

BCforward is currently seeking a Marketing Manager .

Client Location : Minneapolis, MN

Expected Duration : 6+ Months Contract

Shift Hours : 40 hrs

Job Description

The Digital Marketing Strategist will assist in the gathering and managing of project and campaign requirements through deployment using various digital platforms, including Marketo Engage, Adobe Experience Manager and others.

This role will translate marketing strategies into functional requirements in a clear manner for the working team while partnering with the Digital Marketing Manager and campaign lead.

They will also identify scope on a project-by-project basis to define project impact, outcome, and KPIs.

Develops and leads the marketing strategy for a specified area to deliver customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement.

Identifies and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize strategies as necessary.

Manages professional employees and / or supervisors of complex support, production marketing team(s). Uses segment specific marketing strategies and media to launch marketing programs and / or products in collaboration with agencies, product, sales and technical teams.

Successfully negotiates contracts and activates vendor relationships for the benefit of the Company and our brand. Adapts departmental plans and priorities to address agility, resource and operational challenges.

Provides marketing support for alternative marketing channels such as tradeshows, seminars, industry sponsorships, etc.

Preferred Skills / Experience - Thorough knowledge of assigned geographical area, competitive market, banking operations, and products and services - Strong organizational, interpersonal and team building skills - Effective verbal, written and presentation skills - Agility in thinking and delivery, along with proven ability to take direction in support of company goals - Strong decision-making and problem-solving skills - Ability to delegate and successfully manage multiple projects and assignments that are completed on time and on budget - Proficient computer navigation skills using a variety of software packages - MBA or equivalent markers of high achievement are a plus

SKILLS

o Marketing automation experience and / or related mar tech experience

o B2B digital marketing experience and strategic planning skills

o Critical thinking, data analysis and marketing communications project management

3 NICE TO HAVE skills (or experience) that are preferred, but not required :

o Experience working in an Agile / waterfall environment

o Proactive and collaborative individuals who is an active listener

o Paid media campaign strategy / support

EDUCATION

4 year college degree in marketing, communications or liberal arts

About BCforward :

BCforward began as an IT business solutions and staffing firm. Founded in 1998, BCforward has grown with our customers' needs into a full service personnel solutions organization.

Headquartered in Indianapolis, Indiana, BCforward also operates numerous delivery centers across North America and India.

We are currently the largest consulting firm and largest MBE certified firm in Indiana. Our uninterrupted growth has allowed BCforward to deliver uniquely configured IT staffing and project solutions for over years of catering to our customers' specific needs.

BCforward currently maintains a team of over 5000 global resources. With our additional brand, Stafforward, together we have the capabilities to deliver services for a variety of industries in both public and private sectors which allows us to address your most challenging needs.

www.BCforward.com

Interested candidates please send resume in Word format Please reference job code 205980 when responding to this ad.

Get job alerts by email. Sign up now!

The Marketing Specialist will coordinate and implement marketing activities including brand management and multi-channel marketing and communications strategies for key verticals and independent brands.

This position will be responsible for maintaining marketing data and providing direct support to department needs associated with project opportunities, events, branding, programs and other tasks as needed.

This position will also provide support for proposals and presentations under tight deadlines. All activities will be performed in support of the strategy, vision and values of JE Dunn.

• Autonomy & Decision-Making : Follows directions and refers all exceptions to supervisor.
• Provides support for strategic marketing and communications for national and regional initiatives.
• Supports the national brand as a brand ambassador, following brand governance and aligning marketing materials and pursuits with the appropriate messaging, aesthetic, tone and voice.
• Prepares, including developing content, proofing and editing requests for proposal and qualification responses.
• Produces presentation materials and deliverables for internal purposes and project pursuits.
• Maintains accuracy of marketing information within the CRM system, which includes internal personnel resumes, external contact records, project records, and knowledge database.
• Creates unique marketing collateral for Business Development and internal departments as requested, ensuring corporate identity is maintained.
• Plans, coordinates or attends events such as trade shows, conferences, client events, and in-house planned activities.
• Prepares, including writing, proofreading and editing award submissions.
• Gathers competitive information and market research to review industry trends and produce effective narratives to effectively market JE Dunn.
• Researches the organizations competitors and provides analysis.
• Supports the development and distribution of the national and regional content calendar, including social media, website and editorial opportunities.
• Partners with corporate communications on events or projects for internal or external press releases, internal newsletters, company intranet, etc.
• Demonstrates commitment to the highest standards of client satisfaction by displaying courtesy and sensitivity and responding promptly to client needs, recognizes and acts upon service opportunities
• Manages difficult or emotional client situations promptly and efficiently.
• Has responsibility for project and company photography.

N / A

• Ability to perform work accurately and completely, and in a timely manner
• Communication skills, verbal and written
• Proficiency in MS Office Intermediate
• Proficiency in Adobe Creative Suite InDesign and Photoshop Intermediate
• Organizational skills Intermediate
• Listening skills Intermediate
• Ability to deliver quality through attention to detail Advanced
• Ability to learn and use a variety of software, tools and systems necessary to meet business needs Intermediate
• Ability to quickly and effectively solve complex problems Intermediate
• Ability to work in a collaborative, fast paced, and deadline driven environment
• Ability to prioritize multiple projects
• Ability to be proactive and resourceful
• Inspires a sense of team in the work environment
• Ability to build relationships and collaborate within a team, internally and externally

Bachelor’s degree in marketing, journalism or related field (Preferred)

• In lieu of the above requirements, relevant experience will be considered.
• Typically travel is not required
• Normal office environment
• Frequent activity : Sitting, Viewing Computer Screen
• Occasional activity : Standing, Walking, Reaching above Shoulder

At JE Dunn, our approach to benefits means caring for the whole person, and it begins with a comprehensive benefits program that meets families' needs.

We offer competitive and award-winning benefit packages including medical, dental, vision, (K) and Employee Stock Ownership Plan.

The Opportunity

Our location in Princeton, NJ currently has an opportunity for a Director, Global Marketing . This Director is our product launch lead for all of Abbott Point of Care Products.

As a strategic thought leader and experienced executor, you are responsible for setting the strategy and creating and executing tactical plans for products to ensure their successful global launch.

This includes leading your team to differentiate products among competitors, develop compelling positioning statements, messages, value propositions, pricing, forecasting, and reimbursement options.

You will lead the marketing activities for the team and drive product launches.

Strong leadership and collaboration skills are needed for cross departmental interactions with sales leadership, regional marketing directors, medical affairs, R&D, quality, regulatory, and operations.

For some of our launches, you will also be part of the cross-divisional leadership teams guiding multiple Abbott divisions in partnership with your peers and Abbott corporate public affairs.

Relocation Assistance provided.

What You’ll Work On

Understand the strategic landscape leveraging insights from market research, competitive intelligence, and others.

Lead the development of differentiated value propositions for target segment customers and the development of the right tools and collateral to for commercial team use.

Ensures that the cross-divisional and cross-functional team members work as one team focused on divisional goals while identifying and manages interdependencies.

Facilitate workshops with key stakeholders at all levels of the business as insights are gathered, recommendations are built, and decisions are made.

Establishes a team culture and processes to establish and manage milestones, proactively identify and develop effective plans to mitigate and resolve risk, and ensure transparency throughout the launch efforts.

Delivers proactive, transparent, and effective communications cadence to ensure timely dissemination of information with the executive leadership teams, product core teams, and matrix stakeholders.

As needed, roll up your sleeves to help teams and individuals execute against important deliverables including market or financial analytics and strategy building sessions.

Required Qualifications

B.A., B.S., or M.S. degree preferably in a technical field (e.g., biological or chemical sciences)

Demonstrated track record of success in global product launches, ideally in IVD or medical devices.

Exceptional project management skills, with proven ability to clearly define objectives and priorities, establish milestones, anticipate and mitigate risks, lead cross-functional teams to meet and exceed goals in a dynamic environment, while maintaining strong attention to detail and quick recall.

Demonstrated robust analytical individual skills related to financial modeling, market analytics, ongoing performance the ability to execute independently and through others while maintaining a high-standard of deliverables.

Relentless curiosity proactively anticipating risks; demonstrated ability to uncover hidden (or less obvious) insights, take ownership of problems, resolve ambiguities, exercise sound judgment and independently determine appropriate course of action where precedent may not exist.

An approachable and credible communication style, with exceptional verbal and written communication skills; to keep all levels of the organization informed, engaged and motivated.

Intellectual agility - able to pivot based on shifting priorities and balance multiple projects seamlessly in a fast-paced environment.

Excellent collaboration skills able to navigate complex matrix within the Division and the broader Abbott organization to ensure alignment of priorities and partnership throughout program execution.

Positive attitude, confidence, integrity and professionalism. Initiative and self-motivation; strong work ethic; leadership and team orientation;

strong proactive interpersonal skills with proven ability to work with others; ability to work in a matrixed environment, strong cross-functional management by influence.

Preferred Qualifications

MBA from a top tiered school is preferred

Experience in Sales / sales leadership role

Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life.

Abbott is an Equal Opportunity Employer, committed to employee diversity.

The salary for this role is between $136,000 $272,000

Channel Marketing Consultant

Location : St. Paul, MN 55101- 2 days / week in the office

Duration : 5+ months (Possible extension or conversion to FTE)

Position Notes :

The manager is pretty flexible with the work schedule as long as deadlines are being met.

The manager is seeking a strong writer and content creator with the ability to manage multiple projects simultaneously.

Having experience within the financial industry would be a huge plus, but not necessarily required. Previous experience with Workfront and AdMaster would also be an advantage.

Job Description

We are seeking a dynamic marketer with a passion to work on creative marketing strategies, thought leadership, product marketing and sales acquisition campaigns to support our business.

With a strong focus on strategic marketing and consultative selling, you will lead, develop, and manage integrated marketing campaigns targeting decision makers and their clients at credit unions, finance companies, banks, and affinity and association markets.

In this exciting role you will work across a matrixed organization to help drive sales and revenue, collaborating with business experts, distribution partners and marketing professionals

Responsibilities :

Create and execute marketing plans focused on product adoption and overall success for our customers.

Develop and lead a thought leadership strategy to highlight our expertise in the market, drive awareness and engage clients and prospects.

Test, measure, and analyze marketing programs and campaigns using multiple criteria.

Qualifications :

Strong communications skills with the ability to effectively interface with all levels of associates across the organizations.

Experience leading innovative marketing and thought leadership campaigns.

Strong understanding of metrics and analytics to improve campaign results.

Ability to grasp financial concepts and communicate them effectivelyAbility to learn and understand the mindsets of our target audiences including distributors, financial institution associates and their clients / customers.

Proactively assesses needs and makes independent decisions to determine action plans and deliver impactful results.

Strong organization, planning, and prioritization skills to effectively balance multiple projects in a fast-paced sales and marketing environment.

Preferred Qualifications :

Bachelor's degree with an emphasis in Marketing, Business or Communications.

Five years of experience within a Marketing / Communications role.

At Atticus Family Law, SC, we are driven by a set of core values that define our purpose and guide our actions. We believe in going beyond the ordinary and embracing a higher cause.

Our commitment to service sets us apart from others in the industry. We approach our work with genuine concern for others, fostering a warm and welcoming environment for clients, new and old.

Our dedication to their goals is unwavering.

Excellence is not just an aspiration but a fundamental principle at our firm. We recognize that the basics are the building blocks of success.

Kindness, patience, stability, thoroughness, and timeliness are non-negotiables. We hold ourselves to the highest standards of awareness, mindfulness, and precision in all that we do.

Our teamwork is reliable, diligent, and well-coordinated. Thoughtfulness, preparation, responsiveness, and consistency are ingrained in our work ethic.

Integrity is the bedrock of our relationships. We understand the immense responsibility that comes with being entrusted with the well-being of the clients, the community, and each other.

We adhere to the ethical canons of our profession, respecting confidentiality and privacy. Our honesty is coupled with candor, and we maintain composure, dignity, and courtesy in all interactions.

We value our credibility and standing and strive to be the epitome of trustworthiness.

Mastery and determination drive us to exceed expectations. Clients rely on us to actively pursue their goals, and we are committed to delivering results beyond their imagination.

We possess the expertise and experience necessary to navigate complex legal challenges. Perfection is our constant pursuit, and mediocrity has no place in our work.

We aim to surpass expectations at every turn.

At Atticus Family Law, SC, we pride ourselves on our unique approach and perspective. We are inquisitive, analytical, and insightful.

Our ability to see around corners and anticipate future challenges sets us apart. We are quick, resourceful, agile, and creative problem-solvers.

Our understanding of the law, facts, and people goes beyond the surface, enabling us to provide comprehensive and strategic counsel.

We are not just smart; we are wise and crafty.

By joining our firm, you become part of a community that shares these values and is dedicated to making a positive impact.

We offer an environment where you can grow, learn, and thrive. If you are ready to embark on a rewarding journey that aligns with our values and higher causes, we invite you to apply and join our dynamic team at Atticus Family Law, SC.

Together, we will make a difference.

Compensation :

$83,000 - $101,000 yearly

Responsibilities :

• Being familiar with and developing the firm’s philosophy & messaging
• Development & oversight of the execution of annual marketing plans
• Pursuit of KPI standards for marketing activities & results
• Maintaining contact relationship management software and data
• Driving the firm’s one-on-one networking and community networking events
• Building & managing vendors, executing a top-of-mind awareness (TOMA) program (i.e. newsletter, email, and birthday messages)
• Supporting on occasion the firm’s client recruitment

Qualifications :

• 3+ Years of relevant experience
• Excellent verbal and written communication skills
• Experience with MS Word, Outlook, and transcription software
• Ability to work efficiently and interact in a positive manner with clients, attorneys, and staff while under pressure
• Professional demeanor

About Company

Who We Are :

At Atticus Family Law, S. C., we strive to make a positive difference in the lives of our clients and are committed to helping them achieve fair outcomes.

Join us and become part of our team of professionals who are passionate about making a difference in the lives of families.

The legal staff of 3 paralegals and 3 attorneys are led by the Owner and a Firm Director and supported by finance, sales, and office administrators.