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Summary

The Marketing Automation Business Partner enables flawless execution of global campaigns and delivers a great experience for our customers and prospects.

Technical expertise with Eloqua marketing automation, experience building and supporting demand generation programs, and curiosity to test and improve campaign performance will ensure success in this role.

This role focuses on technical project management of the marketing automation development lifecycle in an agile environment including : requirements gathering, design / development, testing, configuration, and advanced administration.

As part of the Digital and Demand Generation team, the position will collaborate with team members and other stakeholders to successfully execute email campaigns, ensure marketing automation best practices, and capture feedback for platform and process enhancements.

The position's goal is to implement successful vertical specific marketing automation campaigns in a B2B environment.

REMOTE work from HOME

Prefers Central / East Coast Candidates

Essential Functions

• Manage and administer marketing automation platform (Eloqua) and support the execution of B2B lead generation campaigns.
• Use a test, measure, learn approach to iterate and optimize campaigns to drive the best possible results, plugging any leaks in the lead funnel.
• Administer and serve as super-user of marketing automation platforms, employing a Subject Matter Expert (SME) level understanding of captured data, data lead flow process, campaign processes, audience segmentations, data syncing criteria to integrated systems, and ongoing data integrity practices.

Collaborate with marketing teams in development and implementation of key demand creation, automated nurturing, lead scoring, and lead management programs.

• Coordinate with content creation and design resources to ensure assets are designed according to platform best practices and compatibility.
• Write content for emails, landing pages, and text messages as needed. Reinforce policies and processes to ensure best practice usage of marketing automation platform.
• Participate in cross-departmental buy-in and understand independent business realities of Sales, Marketing, and Call Center teams to ensure successful rollouts.
• Collaborate with sales operations on enhancing and troubleshooting issues with the lead management process and integrations with marketing automation platforms.
• Champion the quality of data in our marketing automation platform and CRM system; collaborate with sales and marketing teams to ensure required data is captured at all customer touch points.
• Regularly report, optimize programs based on analysis based outcomes and business goals.
• Evaluate new technologies and add-on applications to find inventive ways to improve campaign performance and evolve the marketing automation platforms to deliver support across demand generation channels for the various business units within the organization.

Additional Responsibilities

Performs other duties as assigned.

Skills and Abilities

• Excellent project management and communications skills
• Ability to create and maintain professional relationships within all levels of the organization (peers, work groups, customers, supervisors)
• Ability to work independently and as member of a team
• Flexibility to operate and self-driven to excel in a fast-paced environment
• Able to multi-task, highly organized with strong time management skills
• Excellent verbal and written skills
• Detail oriented, analytical with excellent follow up practices
• Strong understanding of digital marketing and demand generation advanced required
• Knowledge of Web development and digital design skills -HTML intermediate required
• Intermediate to Expert CRM Administration knowledge advanced required
• Oracle Eloqua Marketing Automation skills advanced required

Qualifications

• Bachelor's degree required Bachelor's Degree in a related field or equivalent
• Five years or more 5 or more years experience in high-tech, B2B campaign management, integrated marketing, and demand generation. required
• Five years or more 5 or more years experience administering marketing automation solutions using (Eloqua platform) required
• Five years or more 5 or more years experience with CRM systems Administrator experience is preferable) required
• Strong understanding of digital marketing and demand generation. advanced required
• Knowledge of Web development and digital design skills -HTML intermediate required
• Intermediate to Expert CRM Administration knowledge. advanced required
• Oracle Eloqua Marketing Automation skills advanced required

Travel : 1-10%

DOT Regulated : None

Applicants from California, Colorado, New York, New Jersey and Washington :

Salary is determined based on internal equity; internal salary ranges; market

data / ranges; applicant’s skills; prior relevant experience; certain degrees or

certifications, etc. The salary for this position ranges from $70K to $95K

Ryder offers comprehensive health and welfare benefits, to include medical,

prescription, dental, vision, life insurance and disability insurance options, as well as paid time off for vacation, illness, bereavement, family and parental leave, and a tax advantaged (k) retirement savings plan

Job Category : Digital Marketing & Demand Generation

Ryder is proud to be an Equal Opportunity Employer and Drug Free workplace. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, among other things, or status as a qualified individual with disability.

Job Seekers can review the Job Applicant Privacy Policy by clicking HERE. / job-applicant-privacy-policy)

Job Category :

Marketing & Communications

Pay Range

$0.00 - $0.00

Disclaimer : The base salary range represents the low and high end of the Altus Group’s salary range for this position in the primary work location.

Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The pay range listed above does not reflect Altus Group’s total compensation for employees.

Other rewards may include an annual bonus, flexible work arrangements, and many region-specific benefits.

Opportunity Awaits at Altus Group!

As an Offer Marketing Specialist, you will work closely with the senior offer marketing managers and the offer management team to understand and promote our company's offers.

You will be responsible forsupporting the development and execution of launch plans, positioning, and messaging that resonates with our target customers.

You will support the creation of offer go-to-market enablement content and collaborate with the client facing teams on activation and adoption.

The offer marketing specialist will also partner on conducting market research and analysis to identify customer needs and preferences and use this information to develop and refine offer strategies.

We are open to remote working arrangements.

What's in it for you :

Influence, exposure, and career development.This is a chance to join an industry leader in PropTech and accelerate your career.

It's a chance to work on launching our next-generation technology platform for a global audience as you spearhead highly impactful offer messaging, sales enablement content, and industry thought leadership.

We are continuously iterating our offers, responding to customer needs and market trends. You will have an opportunity to work alongside subject matter experts, grow your exposure across the business, and learn from well-respected leaders.

As we continue to grow, so will your opportunities here.

What our new Offer Marketing Specialist will do :

Create offer collateral, including sales presentation decks, internal FAQs, case studies, demo scripts, website copy, and other marketing materials that support our offers.

Assist in the development and execution of go-to-market launch plans, positioning, and messaging that resonate with target customers.

Collaborate with cross-functional teams, including offer management, engineering, design, marketing,and sales, to ensure alignment and success of offer initiatives.

Collaborate with the sales and customer success teams to understand their needs for enablement content, such as presentations, case studies, and demos.

Work with senior offer marketing managers,offer management and subject matter experts to develop content that effectively communicates the value and benefits of the company's offers.

Help ensure that offer enablement content is accurate, up-to-date, and aligned with the company's brand and messaging.

Monitor the performance of sales enablement content and provide analysis and insights to optimize effectiveness.

Partner with event and field marketing teams on strategic events where offer messaging, positioning and content is needed.

Participate in portfolio-wide process improvement initiatives on the offer marketing team, helping to drive operational effectiveness and improved ways of working across the team.

Education & Experience :

Undergrad / Bachelors degree, preferably in marketing, communications,product or a business field

Minimum 3 years of relevant experience

Skills & Knowledge :

Outstanding written communication skills

Strong organizational skills, ability to multi-task, problem solve and identify solutions

Strong communication skills, ability to influence others to complete tasks on-time and within budgetAction and results focused

Familiarity with and experience researching, designing and developing go-to-market content and collateral

Ability to establish relationships with coworkers across multiple departments to achieve goals

Awareness of the customer experience and building buyer-user relationships

Adept at recognizing patterns and creating standardized processes

Problem solver, ability to navigate in ambiguity

remote

Come realize your potential at Altus Group!

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

Applicants with disabilities may contact Altus Group to request and arrange for accommodations. If you need assistance to accommodate a disability, you may request an accommodation at any time.

Please contact us at or .

About this role :

Wells Fargo is seeking a Lead Marketing Consultant (Lead Digital Product Manager) to join Consumer Data and Engagement Platforms.

Learn more about the career areas and lines of business at

In this role, you will :

• Be responsible for the implementation, development, and support of omni-channel decisioning solutions that meet our business's requirements.
• Create the decisioning architecture (Decision Logic / Strategy Logic) which integrates seamlessly with our complex technical stacks and provide technical leadership on decision architecture and best practices on our Pega platform.
• Designing core decisioning logic for real time marketing based on business requirements will be at the core of what you do and designing as well configuring rules, flows, propositions, and Decision Logic will be crucial.
• Communicate technical concepts, problems and solutions to both technical and non-technical audiences as well as translate business requirements and other information into decisioning software logic designs.
• Be responsible for maintaining the required reference data for the decisioning logic, including any offer compatibility and assist in creating post-implementation support documentation.

Commitment to an enthusiasm for success by ensuring that the delivered product if fully-functioning, performs to requirements defined and approved by the business, and meets or exceeds expectations.

• Interface with key stakeholders to evangelize the platform and unlock profound new capabilities in our Pega driven Customer Engagement Engine.
• Lead the development and execution of complex digital business plans, programs and initiatives which have impact across the enterprise with broad impact
• Review and analyze complex digital strategy for product / functionality / experience area
• Influence digital strategy for the business line requiring in-depth evaluation of multiple factors including intangibles or unprecedented factors
• Make decisions in digital strategy for product / functionality / experience area requiring strong understanding of the business, policies, procedures and / or compliance requirements
• Lead a broad team of digital professionals to meet deliverables and drive new initiatives
• Strategically collaborate and consult with peers, colleagues and mid-level to senior managers to resolve issues and achieve goals
• Potentially lead projects, teams or serve as a peer mentor

Required Qualifications, US :

• 5+ years of digital product management experience, or equivalent demonstrated through one or a combination of the following : work experience, training, military experience, education
• 1+ year of Pega CDH / Decisioning or Pega Ops Mgr experience

Desired Qualifications :

• Pega Certified Business Architect or Pega Certified Decisioning Consultant
• Issue management and help desk management experience
• Product performance monitoring experience
• Training and documentation experience for product utilization
• 1+ year Pega version 8 or higher
• 1+ year BPM, or UI experience

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company.

They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions.

There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US : All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Candidates applying to job openings posted in Canada : Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities.

Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.

Job Leads are potential openings we are willing to investigate for you.

By completing this form, you are indicating to us that you are interested in exploring this opportunity in greater depth : Marketing Consultant

You may be the perfect candidate for this lead!

The entry-level Promotional Marketing Assistant will also assist the promotional marketing team with executing any administrative, advertising, marketing, and / or sales tasks required.

Responsibilities : Develop, setup and execute promotional marketing events used to create awareness and generate increased donations for our charity partners Set up promotional displays and visual merchandising required at each promotional event Assist in the development and implementation of promotional materials Basic fundraising Maintain relationships with business partners, marketing / advertising clients, and stakeholders Requirements : College degree in sales, marketing, advertising or similar field preferred OR 1-2 years of experience in a sales promotion, marketing, advertising, or any related setting is an asset.

Internship experience and previous entry level experience will as be considered as working experience. Outstanding written & verbal communication skills Excellent organization and planning skills Self-motivated and results-driven Ability to work some nights and weekends for events and promotions Excellent time management skills and ability to adhere to a schedule Enthusiastic about providing the best possible customer service for clients and consumers Positive attitude & eagerness to learn #LI-Onsite Powered by JazzHR