Marketing Manager

Yates Construction seeks a talented marketing professional with strong design and communication skills to support marketing initiatives and work acquisition.

The ideal candidate will have at least five to eight years of experience in marketing, preferably in the A / E / C industry.

Individuals must be highly organized, detail-oriented, and self- motivated.

QUALIFICATIONS

• B.A. or B.S. in marketing, communications, or construction-related field
• Minimum of 5-8 years of marketing experience, preferably in the AEC industry
• Outstanding communication skills, including technical writing and interpersonal skills
• Excellent verbal and written communication skills, including proficiency in grammar, punctuation, spelling, and formatting, preferred
• An ability to work in a fast-paced environment
• Self-starter who works well independently and in teams
• Assertive attitude with the ability to manage up and work with different personality types
• Calm under pressure, flexible attitude, and ability to manage multiple projects
• Precise attention to detail and the ability to strictly adhere to proposal requirements
• Proficient with Adobe InDesign is preferred (Photoshop and Illustrator a plus)
• Proficient with Microsoft Office (PowerPoint a must)
• Fundamental understanding of marketing principles
• Travel may be necessary

PRIMARY RESPONSIBILITIES

• Thoroughly understand and apply knowledge of company identity standards, structure, organization, business approach, and sales process.
• Develop sales documents that communicate the value proposition through analysis and synthesis of data.
• Prepare and ensure compliant and timely proposal deliverables, including managing the proposal process and schedule and meeting client requirements;

communicate issues or variances for opportunities that range in size and complexity.

• Manage Operations and sales pursuit teams, including graphic designers, to develop more complex materials.
• Coordinate and develop sales documents using applicable tools, guidelines, and templates.
• Organize and manage trade shows, industry association meetings / sponsorships
• Provide planning support for client events, conferences, and corporate events
• Track, coordinate, design, and produce project award nominations
• Support internal communication initiatives
• Maintain marketing information systems
• Assist in the tracking of prospective projects / clients using our CRM system
• Work with business development managers and division / department heads on strategic planning and division-level marketing activities

KEY MARKETS

• High-rise structures including condominiums, apartments, and office
• Retail
• Industrial manufacturing
• Federal & military construction
• Gaming and entertainment
• Hospitality

The above description covers the principal duties and responsibilities of the job. The description shall not, however, be construed as a complete listing of all miscellaneous, incidental, or similar duties which may be required from day-to-day.

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or another legally protected status.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. EOE / Vets / Disabilities / M / F

W.G. Yates & Sons Construction Company performs heavy construction and building work throughout the United States and relocation is sometimes required for continuous employment opportunities.

Overview

Our Hospice Healthcare Sales / Marketing Representatives are the heart of our organization who support patients through education and relationship development.

This position establishes and maintains positive trust-based relationships with referral sources and community organizations in a defined geographic territory.

Take this chance to make a meaningful impact with your career today!

Our comprehensive benefits include :

• Medical and dental benefits
• Short- and long-term disability
• Life insurance
• Paid time off
• 401(k) program
• Flexible Spending Account (FSA)
• Employee Assistance Program (EAP)
• Vendor discounts

Responsibilities

• Develop and maintain comprehensive working knowledge of organization’s markets including but not limited to key referral sources, competitors, governmental agencies, and major payer groups and apply this knowledge to effective sales planning
• Build brand awareness throughout referral base and monitor community, customer, payer and patient perceptions
• Establish and maintain effective customer focused relationships with healthcare community, referral sources, physicians and their staff
• Stay current with industry and marketplace changes and opportunities for competitive advantage
• Collaborate and communicate with team and cross-functional partners to fully meet customer needs
• Maintain knowledge of and commitment to the hospice philosophy of care
• Attend after hour / weekend functions such as vendor booths, fundraisers, mixers, etc. that are the responsibility of the marketing team
• Ensure compliance with all state and federal legal and regulatory requirements
• Additional responsibilities as assigned

Qualifications

• Bachelor’s degree in Business, health care or related field, Master’s degree preferred
• 2+ years experience in health care marketing
• Excellent public speaking and presentation skills
• Self-starter with ability to work under minimal supervision

Marketing Manager, US Robotics- Commercial

The Marketing Manager, US Robotics Commercial is responsible for directing efforts on executing downstream marketing strategies and tactics required to drive sustained revenue growth in the highly competitive digital surgical market including robotics and navigation.

The Marketing Manager will work closely with the Sales Teams, Global Marketing; Medical Education, and Sales Training to build, implement and drive commercial marketing strategies.

Responsibilities :

• Develop and maintain a deep understanding of the robotic and navigation market landscape : market trends, customer priorities, and competitive landscape to shape our go to market approach
• Support the commercial sales team with technical product support both in the field and in corporate offices to ensure customer conversion and satisfaction
• Responsible for executing go to market plans for assigned product lines including promotions, medical education, digital marketing, channel readiness, inventory requirement and allocation.
• Participate in regular review of progress and updates for the Supply Chain and Global Business
• Maintain marketing ownership of defined products and product lines
• Work with Global Upstream Marketing and Sales Leadership to develop tools and resources to support their efforts on the product lines
• Recommend potential reference sites, assist with site relationship management, elevate solicited interest from sites to Global Clinical and Health Evidence
• Partner with sales team to define and implement effective targeting, develop physician champions, and gather input to drive marketing decisions
• Supports industry educational meetings and events, on-site customer meetings and labs, national sales meeting and other strategic meetings.
• Cultivates relationships with key customers, internal stakeholders and the sales organization.

Location :

Pittsburgh, PA or Memphis, TN preferred

US-Field

Education :

Bachelors Degree in Marketing, Business, or Sciences preferred

Experience :

• 3 plus years demonstrated marketing experience preferably in the orthopedic market
• Understanding of competitive products and go to market models is a plus
• Understanding of direct and in-direct sales channels is a plus

Competencies :

• Strong leadership, motivation and team building skills
• Strategic thinker with ability to anticipate future issues; Ability to anticipate and identify business needs that can drive value
• Highly collaborative with ability to meet needs of multiple stakeholders
• High energy and engaging; Ability to build relationships and influence across a global organization
• Excellent, confident communication skills with the ability to communicate with and present to audiences at every level
• Excellent communication, relationship-building, and project management skills are critical to success
• Proven ability to operate in a dynamic environment with a sense of urgency
• Willingness to roll up sleeves to perform at all levels and assist in areas outside of core responsibilities
• Excellent verbal, written and presentation skills

Travel Requirements : up to 70%

All field sales and marketing professionals that are required to gain entry into healthcare facilities to perform the basic remit of their role, must successfully complete our credentialling process, which often includes COVID 19 vaccine management.

Smith+Nephew provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.

Position Overview

Qualified candidates will be responsible for developing long-term relationships with customers and overseeing sales. As a Sales account manager, you should work to satisfy customers' needs and requests, respond to their queries in a timely manner and aspire to deliver a positive customer experience.

You should have excellent communication and negotiation skills and be customer service oriented. Ultimately, you should be able to grow our business by building successful, long-term client relationships.

Candidate must be able to sell the BELFOR brand utilizing accepted BELFOR practices and marketing material. You will be required to attend client meetings and trade shows as appropriate.

Responsibilities

• Manage a portfolio of accounts to achieve long-term success.
• Develop positive relationships with clients.
• Act as the point of contact and handle customers' individual needs.
• Suggest actions to improve sales performance and identify opportunities for growth
• Generate new business using existing and potential customer networks
• Attend marketing events as required, distribute marketing material as needed
• Set up and take down Marketing displays as needed
• Provide quantitative data to support results of Marketing events to management
• Develop and maintain current knowledge of BELFOR services, industry trends, and competitive information.
• Actively participate in key local industry groups and associations.
• Identify and resolve client concerns in order to grow overall sales.*
• Work as a team with local and national operations to promote customer satisfaction, sales growth, and the success of the entire BELFOR organization.

Duties

• Present and sell BELFOR services to current and potential clients as directed by Sales and Marketing Account Manager
• Follow up on new leads and referrals resulting from field activity.
• Identify and network with new sales prospects
• Resolve conflicts and provide solutions to customers in a timely manner
• Supervise Sales and Marketing Representatives to ensure sales increase
• Report on the status of accounts and transactions
• Set and track sales account targets, aligned with company objectives
• Monitor sales metrics (e.g. quarterly sales results and annual forecasts)
• Work as a team with local and national operations to promote customer satisfaction, sales growth, and the success of the entire BELFOR organization.
• Comprehensive understanding of customer service, principles and practices
• Work under time constraints to meet specific timelines
• Attend BELFOR sponsored operations and safety training courses as required

Disclaimer

The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified.

Responsibilities

• Stay up to date on SEO trends and standards while identifying potential opportunities
• Delivering and growing highly engaged and converting organic traffic to Frontdoor Brands
• Work as member of the SEO team to ensure adherence to site and page-level SEO best practices
• Be a thought leader for strategic SEO; helping to establish project roadmaps which lead to improved site authority and trust
• Opportunity / demand research; on-page optimization / implementation for improved traffic and conversion
• Inform content strategy and provide support for development of programmatic content solutions ( NLG & AI content generation)
• Assist in authority development via internal and external linking opportunities
• Partner with relevant teams outside of SEO teams such as Brand, Analytics, Product, Engineering, to find points of collaboration and shared execution
• Support internal performance reporting for
• Provide analysis reports highlighting performance and impact of SEO optimizations
• Test website on all browser and mobile platforms to verify the usability and functionality of the websites & apps
• Assist with organic search optimization efforts for Apple and Android app optimizations

Qualifications

Experience

• 2+ Years SEO experience and / or a deep understanding of SEO best practices and strategies
• Demonstrated track record of growth
• Familiarity with coding languages such as HTML, CSS, and Javascript, a plus

Minimum Education, Licensure and Professional Certification requirements : Bachelor’s degree in Business, Marketing, Mathematics, Statistics, or related field preferred

Minimum Experience required : 2+ years of digital marketing experience managing large scale campaigns & budgets preferred

Other / State Specific

This role pays between $51,100 to $76,700 and your actual base pay will depend on your skills, qualifications, responsibilities, experience, and location.

At Frontdoor certain roles are eligible for additional rewards and incentives. Speak directly to your recruiter to learn more.

Our approach to benefits is holistic, and includes health, wellbeing and financial components including : insurance for medical / pharmacy, dental, vision, life, and disability, weight loss and smoking cessation programs, matching 401(k) and ability to participate in our employee stock purchase plan.

Learn more about benefits ( at Frontdoor.