Marketing Manager

Red Cedar Capital Partners LLC is a residential developer and homebuilder in Charlotte, NC & surrounding markets. Red Cedar is the parent company of Red Cedar Construction, Red Cedar Homes, and Red Cedar Realty and its primary focus is developing land into beautiful communities and building homes that are attainable to purchase that fit today’s modern lifestyle.

Growing exponentially since 2020, Red Cedar is one of the fastest growing homebuilders in the Charlotte region.

Job Type : Full-Time (Generally Monday through Friday)

Classification : Exempt

Pay : $65,000- $110,000

Job Summary

Red Cedar Capital Partners LLC. is looking for a dynamic creative, design & brand centric professional who will use their creative energy to establish Red Cedar’s brand in the marketplace.

This position will be a valued asset to Red Cedar Home’s sales and marketing team. The candidate will be responsible for creating branding / marketing materials for home sales, community sales, events and ad campaigns across all multi-media platforms for a constant, current and appealing look to grow Red Cedar’s brand awareness & properties.

The candidate should be proficient at creating content for social media, design requests, website updates and produce concepts for their ideas.

This role will raise the caliber of execution, in terms of effectiveness, efficiency and consistency, by delivering content, tools, training and feedback in a consultative, hands-on approach.

We want someone self-motivated, detail oriented and deadline driven.

Essential Functions :

• DESIGN
• Create and edit marketing materials for multiple communities and individual homes; media platforms include but not limited to social, digital, 3d and print
• Develop and manage content on the company website(s)
• MARKETING
• Evaluate current marketplace, competitors and develop marketing plans on best go-to-market strategies
• Assist in brand digital presence with Zillow, website, google, SEO, etc
• Be available as a resource for the current sales and marketing team members who need assistance with completing large projects
• Content Creation-
• Influences the creation of centralized tools and material for use by all divisions.
• Provides playbooks for common marketing needs (QMI Management, promotional campaigns, community or brand launch and Del Webb programs).
• Optimizes marketing investment by using a consistent methodology based on lead, traffic and sales goals.
• Collaborates with Divisions on the application of media best practices to their business.
• Host creative events
• Plan giveaways
• Advertising
• Produce creative branding concepts to create lasting brand impressions.
• BRANDING

o Take established branding and elevate to current marketplace demands

o Create brand standards; social media identity / tone, 360 degree & omni-channel

o Enhance Red Cedar’s brand in all advertising and marketing plans

Required Experience

• Proven track record of brand growth, mass media execution and cross platform campaigns
• Ability to write creatively for marketing collateral
• Ability to multi-task effectively in a fast-paced environment
• Excellent problem-solving skills
• Candidate must be able to meet fast paced, weekly deadlines
• Strong communication and organizational skills
• Proficient in Microsoft Office & Google platforms
• Graphic Design Skills are required; proficient in adobe illustrator, indesign, photoshop, canva, etc
• Experience with CRMs required; Follow Up Boss, Sales Force, Constant Contact, Mail Chimp, etc
• Comfort with a variety of social media platforms and can create content, place (paid or organic), track, evaluate and alter course for maximum brand growth;

including but not limited to static and video content.

• Ability to identify the best designs and placements for brand
• Experience with website design, hosting and integration; Squarespace, WordPress GoDaddy, widgets, idx, pixels, etc
• Must be willing to travel locally if needed

Education & Experience :

• 2 years of design, marketing, or creative experience
• Marketing degree (Preferred). Obtaining or completed bachelor’s degree in marketing, Advertising, Graphic Design, Communications, or related field is preferred.

Other Duties :

• Perform other duties as assigned.
• All employees are required to follow the policies and procedures of the company.

Physical Demand Classification

• Long periods of sitting and working on the computer
• High energy
• Will involve field work and the ability to walk, stand, sit and climb stairs.
• The ability to lift heavy object as needed such as signage or staging furniture.
Benefits :
• 401(k)
• 401(k)
• Health insurance
• Paid time off

Work Location

Charlotte, NC 28273 : Reliably commute or planning to relocate before starting work (Required)

Red Cedar Capital Partners LLC. is a Equal Opportunity Employer. We do not discriminate on the basis of race, traits historically associated with race, hair texture and protective hairstyles, color, national origin, ancestry, creed, religion, physical and mental disability, genetic information, marital status, sex gender, gender identity or expression, pregnancy, sexual orientation age, military or veteran status, or any other basis protected by applicable law.

The Marketing Coordinator will assist in managing creative requests and content development of the Kress brand. This position will collaborate with headquarters and other global Positec entities on the optimization and sharing of content globally.

Assist the Marketing Manager and other team members in supervising key campaigns and improving marketing efforts.

Role and Responsibilities

• Manage multi-faceted projects, and campaigns from concept to production while staying within budget and on time.
• Responsible for managing status meetings with print vendors and the global website team.
• Organization, archiving, and distribution of creative assets including but not limited to product and lifestyle images, videos, marketing copy, packaging files, 3d files, and print projects.
• The marketing coordinator will be responsible for uploading and maintenance of digital assets within the website management platform as well as the dealer locator.
• Ensure all imagery on the website is an accurate representation of the current product and branding and continually monitor the site for copy, grammatical, design, UX, and navigation errors.
• Work closely with designers, agencies, video production, and headquarters to obtain, archive, and distribute creative assets as needed.
• Works with external and internal stakeholders to ensure consistency of digital assets across all channels.
• Working with designers to develop content for email campaign landing pages.
• Works with marketing management to ensure consistency of content across all channels.
• Gain knowledge about the sales and promotional cycle to assist in the development of content better, promotions, and brand pages.
• Manages creative requests and works with design and sales teams to project manage and execute requests to completion.
• Work with designers and businesses to execute email campaigns through HubSpot.
• Assist show manager by identifying, coordinating, and assembling requirements, developing assignments and schedules, coordinating mailing lists, and establishing contacts.
• Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials, and advertising copies.
• Maintaining an inventory and directory of sales support materials making sure all resources are accurate and current while coordinating new material creation as needed.
• Continually seeking and researching new sources of prospective customers while providing recommendations to marketing and sales leadership.

Requirements

Preferred Skills

• Ability to work in a fast-paced environment, with multiple and changing priorities while maintaining a strong focus on execution and results.
• Strong interpersonal and collaboration skills with an ability to communicate at all levels of an organization both internally and externally.
• Excellent written and verbal communication skills, including presentation skills.
• Strong organizational and planning skills.
• Detail-oriented with excellent follow-up, budgeting, and time management skills,
• Adept at handling multiple complex projects simultaneously under pressure to meet tight deadlines.
• Project management experience
• Knowledge of marketing communications and graphics is helpful.
• Must be proficient in the Microsoft Office suite of products (including strong knowledge of Excel). Knowledge of basic accounting.
• Knowledge of HubSpot Marketing.

Qualifications and Education Requirements

• 4-year business degree or a combination of relevant work experience and education.
• Demonstrated knowledge of marketing and sales principles and practices.
• 3 years experience in marketing related field
• Proven competency in leading projects and working with web design teams.

Benefits

• Medical (Choice of 3 plans)
• Dental
• Vision
• STD / LTD (company paid)
• Basic Life Insurance (company paid)
• Company Paid Holidays
• Paid Time Off
• Retirement
• Employee Discount
• Professional development
• Career Progression

Company Summary :

Headquartered in Charlotte, North Carolina, CPI Security was founded in 1991 on an entrepreneurial spirit and a passion for helping and protecting others.

What started as a company of 10 employees and 300 customers has grown into one of the nation's top 10 largest security providers with over 750 employees.

Over the years, CPI has received many awards for excellence, such as twice-awarded SDM Dealer of the Year, Central Station of the Year, and the Marvel Award.

The company leads the industry in alarm response times, is consistently ranked in the top 10 of electronic security businesses and is widely known as North Carolina and South Carolina's Top 25 Best Places to Work.

Position Summary :

CPI Security, a leader in the security and automation solutions industry, is looking for a Marketing Manager to join our growing team! This is more than just a job it's your chance for a fulfilling and purpose-driven career.

As a Marketing Manager, you will be responsible for connecting our products to customers' needs and driving demand via direct marketing and sales activity, as well as the creation of product positioning, its evolution into product messaging and ensuring that marketing activities are consistent with the customer value proposition.

You will play a leading role in our mission to protect our customers and what matters most to them.

Essential Functions

Acquisition Marketing

• Coordinate all residential and business direct marketing acquisition activities, working with partner agencies and internal teams to drive execution of direct mail, email, and other targeted campaigns
• Work with Insights and Analysis team to understand offer and acquisition performance with emphasis on fully loaded acquisition cost, creation cost and response rate implications of offers and promotions
• Partner with sales leaders in developing and managing sales and support materials to assist in articulating our customer value proposition across both consumer and business segments
• Key communications about performance and marketing feedback coming to / from Inside Sales and field sales partners
• Other duties as needed or assigned

Channel / Product Marketing

• Aide in the coordination, development, and promotion of content marketing as it relates to product features, benefits, and differentiation
• Develop product launch plans including orchestration of content development for focused on the key selling features and consumer / trends.
• Provide overall knowledge to marketing and sales department to help direct sales and growth opportunities, leveraging data analysis from new, current and former customers.
• Provide timely insights via the analysis of consumer, category, competitive and in-house data
• Partner with product teams on vendor relations where appropriate and provide direction.
• Manage competitive information and pricing analysis.
• Other duties as needed or assigned

Knowledge, Skills and Abilities Required

• Responsible for content development including website content, digital marketing, email marketing and channel marketing materials support
• Strong Presentation skills
• Superior written and verbal communication skills
• Knowledge of the internet, Digital Marketing and Social Media
• Project coordination and multi-tasking with changing priorities
• Proven experience in analytics and KPI-driven decision-making
• Ability to think both strategically and tactically
• Proven track record of taking ownership and driving results
• Strong understanding of the retail environment, including e-commerce
• Strong financial and analytical skills
• Works independently and within a team environment

Other Experience Required

• Bachelor's degree or higher in related field preferred
• Proficiency in Microsoft Outlook, Word, PowerPoint, Excel
• 3-5 years of marketing experience, specifically managing campaigns and content creation

The Perks

• Aggressive pay and the opportunity to work for an iconic brand
• Great medical, dental, vision, short- & long-term disability and life insurance options
• Company paid holidays, floating holiday, and paid time off (PTO)
• 401(k) plan with competitive company match
• Eligible for free monitored security system after 90 days
• Education assistance we encourage and support our employees who want to improve their skills and further their education
• Engaging and fun company culture that's made up of a diverse group of people
• Volunteer and community engagement opportunities. CPI partners with organizations that share our mission to save and improve lives, particularly focusing on underserved communities.
• An on-site café, coffee / smoothie bar, walking trail, basketball court, and state-of-the-art fitness facility with a dedicated Fitness staff
• Birthday and Work Anniversary Rewards, PLUS a Rolex watch at 10 years of service!

CPI is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. CPI is committed to providing employees with a work environment free of discrimination and harassment.

All employment decisions at CPI are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, age, family or parental status, or any other status protected by the laws or regulations in the locations where we operate.

LI-AG1

As a Marketing Specialist, you'll get to work with our media team to strategize, implement, optimize, and report on paid advertising campaigns across various physical and digital marketing mediums.

RESPONSIBILITIES

• You'll assist with defining measurable strategies to meet specific campaign objectives.
• You'll work closely with the rest of the Media Team and our partners to identify and explore opportunities for greater impact.
• You'll be responsible for initiating, strategizing, implementing, optimizing & reporting on paid advertising campaigns across various physical and digital marketing mediums.

MUST-HAVES

• Hands-on experience running and optimizing paid ad campaigns on platforms like Facebook, Google Ad, Spotify, CTV, etc.
• Ability to brainstorm creative ideas / concepts for campaigns
• Ability to manage people, including motivating others and offering sound decision-making, and giving direction
• Ability to analyze data and connect the dots, making the necessary strategic adjustments for future campaigns
• Ability to juggle multiple projects and prioritize accordingly
• Experience with SEM and SEO
• High level of communication skills
• Highly organized, detail and solution-oriented
• Proficient in Google Drive / Docs

NICE-TO-HAVES

• Bachelor's degree in marketing, advertising, communication or public relations.
• Experience with digital marketing initiatives such as text campaigns, email marketing, and content marketing.
• Certified in Google Ads and Google Analytics
• Certified in Facebook Ads
• Knowledge of Elevation Church
• Continued education in digital marketing

ABOUT ELEVATION CHURCH

Elevation Church exists so that people far from God will be raised to life in Christ. Founded and led by Pastor Steven Furtick in Charlotte, NC, Elevation Church has multiple physical locations throughout the U.

S. and Canada, as well as a thriving online community. We are a church fueled by great faith and we've seen God do things that only He can do - thousands of lives changed, marriages restored, families healed, and spirits renewed.

Our Vision Statement : See what God can do through you.

Our Code :

1. Jesus is the center.

It's about : Integrated Priorities.

2. We believe big and start small.

It's about : Active Faith.

3. We honor one another to glorify God.

It's about : Valuing People.

4. We are contributors, not consumers.

It's about : Taking Action.

5. We think inside the box.

It's about : Embracing Limitation.

6. We can do more by doing less.

It's about : Focused Excellence.

7. We don't maintain, we multiply.

It's about : Ongoing Growth.

8. We eat the fish and leave the bones.

It's about : Teachable Attitudes.

9. We want to be known for what we are for.

It's about : Promoting Unity.

10. We will not take this for granted.

It's about : Expressing Gratitude.

M / I Homes has been building new homes of outstanding quality and superior design for more than 40 years. Founded in 1976 by Irving and Melvin Schottenstein and guided by Irving’s drive to always treat the customer right, we have fulfilled the dreams of over 140,000 homeowners and grown to become one of the nation’s leading homebuilders.

M / I Homes started as a family business and grew into a national leader in a single generation with divisions in 16 markets, including Austin, Charlotte, Chicago, Cincinnati, Columbus, Dallas, Detroit, Houston, Indianapolis, Minneapolis, Nashville, Orlando, Raleigh, San Antonio, Sarasota, and Tampa.

Job Summary :

The primary responsibility of the Marketing Coordinator is to upload, manage, and close listings on the local MLS for multiple cities.

This role will assist in the creation of process to organize listings for each location. The candidate should have excellent communication skills via email and telephone, the ability to copy edit existing content, and to follow a prescribed Style Guide for written content.

The candidate will need to be capable of editing and inputting content quickly and accurately. The candidate should have a basic understanding of Real Estate listing websites (Zillow, Realtor.com, etc).

Duties and Responsibilities

• Edit, upload and audit MLS listing content
• Assist in editing, uploading, and auditing website content
• Organize and prioritize changes to home listings status
• Proficiency in Excel and other reporting tools to manage changes
• Perform other duties as assigned.

Requirements

Job Specifications

Minimum Education Experience :

1-2 year of content management experience

Skills and Abilities :

• Awareness of Real Estate listing websites
• Must be extremely organized, detailed oriented, and self-motivated
• Ability to prioritize and manage time
• Excellent communication and problem-solving skills
• Willingness to learn new applications

Benefits

M / I Homes offers a comprehensive benefits package, including medical, dental and vision insurance, company paid life and disability insurance, optional supplemental life insurance, Health Savings Accounts and Flexible Spending Accounts, paid time off (PTO) and paid holidays, paid parental leave, traditional and Roth 401(k) options, a profit sharing plan, an employee stock purchase plan, an employee home purchase plan and more.

We are proud to be an EEO / AA employer M / F / D / V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

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