Marketing Campaign Specialist - Marketing
Overview
Enterprise Holdings Inc. is a leading provider of mobility solutions, owning and operating the , and brands through its integrated global network of .
Enterprise Holdings and its affiliates offer extensive car rental, carsharing, truck rental, fleet management, retail car sales, as well as travel management and other transportation services, to make travel easier and more convenient for customers.
Privately held by the Taylor family of St. Louis, Enterprise Holdings together with its affiliate Enterprise Fleet Management manages a diverse fleet of 2.
1 million vehicles and accounted for nearly $30 billion in revenue in fiscal year 2022 through a network of more than 10,000 fully-staffed neighborhood and airport rental locations in more than 90 countries and territories.
Responsibilities
- Serve as the primary contact for management and execution of direct marketing initiatives (primarily email) across a three brand portfolio.
- Manage day-to-day email marketing efforts, including email communication strategy, acquisition, performance retention efforts, customer journey and segmentation efforts, creative and content, email review and QA, reporting, measurement and optimization.
- Partner with a variety of teams, including business stakeholders, brand, marketing activation, product, measurement, marketing technology and IT marketing operations and other internal teams and external agency partners to support marketing efforts.
- Manage and lead marketing projects to ensure all campaigns meet deadlines and corporate standards / requirements.
- Manage campaign workflows, list development, and execution.
- Make recommendations for enhancing campaign effectiveness, ways to streamline processes, and create synergies while optimizing resources and costs.
- Measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs).
- Maintain current knowledge of direct marketing best practices as well as CAN-SPAM, CASL, and GDPR laws to meet all compliance requirements.
- Manage third party agency partners.
Equal Opportunity Employer / Disability / Veterans
Qualifications
Minimum :
- Bachelor’s Degree (Marketing, Business or another applicable field preferred)
- Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future
- Three (3+) years of owned channel marketing experience, preferably in email marketing, in an agency setting or marketing department
- Three (3+) years of hands-on experience using marketing automation tools to support B2B or B2C Marketing efforts (e.g.
Microsoft Dynamics 365, Microsoft Dynamics 365 for Marketing, Salesforce Sales / Marketing Clouds, Pardot, Adobe Analytics)
Preferred :
- Experience in management of third-party vendors
- Experience using data to develop actionable insights
- Experience analyzing key marketing metrics
- Retail, travel or automotive experience
- Experience in SMS & mobile app
Competency Based :
- Results-Oriented
- Working with a Team
- Detail-Oriented
- Analyzing
- Communication
- Flexibility
Related Jobs
Marketing Campaign Specialist - Marketing
Overview
Enterprise Holdings Inc. is a leading provider of mobility solutions, owning and operating the , and brands through its integrated global network of .
Enterprise Holdings and its affiliates offer extensive car rental, carsharing, truck rental, fleet management, retail car sales, as well as travel management and other transportation services, to make travel easier and more convenient for customers.
Privately held by the Taylor family of St. Louis, Enterprise Holdings together with its affiliate Enterprise Fleet Management manages a diverse fleet of 2.
1 million vehicles and accounted for nearly $30 billion in revenue in fiscal year 2022 through a network of more than 10,000 fully-staffed neighborhood and airport rental locations in more than 90 countries and territories.
Responsibilities
- Serve as the primary contact for management and execution of direct marketing initiatives (primarily email) across a three brand portfolio.
- Manage day-to-day email marketing efforts, including email communication strategy, acquisition, performance retention efforts, customer journey and segmentation efforts, creative and content, email review and QA, reporting, measurement and optimization.
- Partner with a variety of teams, including business stakeholders, brand, marketing activation, product, measurement, marketing technology and IT marketing operations and other internal teams and external agency partners to support marketing efforts.
- Manage and lead marketing projects to ensure all campaigns meet deadlines and corporate standards / requirements.
- Manage campaign workflows, list development, and execution.
- Make recommendations for enhancing campaign effectiveness, ways to streamline processes, and create synergies while optimizing resources and costs.
- Measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs).
- Maintain current knowledge of direct marketing best practices as well as CAN-SPAM, CASL, and GDPR laws to meet all compliance requirements.
- Manage third party agency partners.
Equal Opportunity Employer / Disability / Veterans
Qualifications
Minimum :
- Bachelor’s Degree (Marketing, Business or another applicable field preferred)
- Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future
- Three (3+) years of owned channel marketing experience, preferably in email marketing, in an agency setting or marketing department
- Three (3+) years of hands-on experience using marketing automation tools to support B2B or B2C Marketing efforts (e.g.
Microsoft Dynamics 365, Microsoft Dynamics 365 for Marketing, Salesforce Sales / Marketing Clouds, Pardot, Adobe Analytics)
Preferred :
- Experience in management of third-party vendors
- Experience using data to develop actionable insights
- Experience analyzing key marketing metrics
- Retail, travel or automotive experience
- Experience in SMS & mobile app
Competency Based :
- Results-Oriented
- Working with a Team
- Detail-Oriented
- Analyzing
- Communication
- Flexibility
Marketing Manager
This job will provide you with an opportunity to further your career alongside some of the best and most passionate technology experts from around the world in a leading company within the test, measurement and data analytics industry.
You will be a strong contributor collaborating closely with colleagues from various business functions.
At HBK, we live up to our three values : Be True, Own It and Aim High. We believe in absolute integrity it’s how we win for stakeholders, the environment and each other.
We believe in teamwork and keeping our promises to ourselves and others. Finally, we believe in being bold and positive.
This is how we perform at our best and achieve greater success.
Who is HBK?
HBK Hottinger Brüel & Kjaer provides customers with a complete portfolio of solutions across the test and measurement product life cycle, that unite the physical world of sensors, testing and measurement with the digital world of simulation, modelling software and analysis.
By creating a scalable and open data acquisition hardware, software and simulation ecosystem, product developers can cut time-to-market, drive innovation, and take the lead in a highly competitive global marketplace.
At HBK, we live up to our three values : and. We believe in absolute integrity it’s how we win for stakeholders, the environment, and each other.
We believe in teamwork and keeping our promises to ourselves and others. Finally, we believe in being bold and positive.
This is how we perform at our best and achieve greater success.
Purpose of Role
The Marketing Manager, functioning as a Marketing Business Partner, will be responsible for driving key marketing initiatives and campaigns designed to improve our customer journey, conversions, and support our revenue and profit goals.
You will be a continuous source of ideas, innovations, and inspiration. You will be relentless in building the understanding of your market and customer needs (internal and external), both current and future continually thinking locally, but acting with a global mindset.
This position will be based within the US, working with stakeholders both locally and in Europe. The Marketing Business Partner will work heavily with a commercial group in California.
The Marketing Business Partner will work closely with the entire global marketing team to deliver marketing leading performance for North America.
You will also work with and across function departments including Sales, Product Management, and Customer Care, and Finance.
Main Responsibilities :
- Manage national commercial marketing activities to ensure maximum lead generation to drive the growth of the company’s products and solutions in support of the global marketing strategy.
- Plan and report on localized marketing activities which will include but not limited to, Search Engine Marketing, Social Media Marketing, newsletters, events, webinars, advertisements, and PR as part of the growth strategy, providing coherent and complete briefs to the channel / operations teams within global marketing.
- Analyze, understand, interpret, and share industry research, engineering innovations, competitive intelligence, customer data, and market insights, to form compelling and differentiated Account Based Marketing plans.
- Collect and report on all regional completive intelligence, including products and campaigns, contributing to the competitive and relevant nature of our marketing.
- Cascade communications and provide education of marketing plans with sales and align to develop effective campaigns in line with the marketing strategy to internal stakeholders with particular focus on providing guidance and support conversion opportunities.
Professional Qualifications / Experience
- A relevant degree or equivalent experience in a similar role with a strong track-record of Marketing is preferred.
- Previous experience of working with a technical B2B focused company; or a production, manufacturing or technical environment would be helpful.
Key Competencies
- The ability to analyze data, draw accurate conclusions, and communicate key messages succinctly.
- Strong planning and organization skills with an ability to appropriately re-prioritize and change as required to meet deadlines.
- Strong verbal communication and presentation skills
- Communicate effectively and build strong relationships at all levels
- Established self-starter with the ability to drive task completion, resolve questions and concerns, and pro-actively offer improvements to work processes or tools.
- Skilled in writing and editing content with an attention to detail.
- Ability to work independently and as part of a team important as you will work with peers remotely in a very international team
- Positive motivator with strong team building skills that help tie together our sales and marketing initiatives.
Compensation
The compensation for this position is $70,000 to $78,000.
Sponsorship
Candidates must be legally authorized to work in the Unites States on a full-time bases and will not now or in the future requires sponsorship for employment visa.
Benefit Package
We believe that work is what we do so we can do other things : to that end HBK offers four (4) weeks of PTO to all new hires and 11 paid holidays.
Paid Paternal leave. We match up to 5% of your 401k deferrals and you are immediately vested in those funds. Our medical and dental plans with the country’s top providers are excellent.
We offer tuition reimbursement to employees after six (6) months of employment.
Freedom with responsibility is the framework for HBK's employees. This allows for a good balance between work and family life and for constant development of professional and personal skills in an international and enjoyable working environment.
Partner Marketing Specialist (Remote)
Job Description
Progressive Leasing is a leading provider of in-store and e-commerce lease-to-own solutions. As an almost 20+ year old FinTech company that has gone from start-up to industry leader, we know how to innovate, simplify, and value all people.
We are a company founded on our grit and we are constantly looking to the future. As an ever-evolving group of entrepreneurs and technologists, we strive to do the right thing period in all aspects of our work.
We are a subsidiary of PROG Holdings (NYSE : PRG), an exciting FinTech holding company, with three business segments including Progressive, Vive Financial, and Four, a Buy Now Pay Later (BNPL) platform.
We are currently hiring a Partner Marketing Specialist (Remote) to help grow our company and ensure our mission is achieved!
Employee Value Proposition (EVP) : PROG is dedicated to providing people with opportunity; opportunity for inclusive collaboration, opportunity for innovation, and opportunity for development.
WE ARE : A team of marketing and branding experts that are crucial to the branding excellence and world-class experience that we provide to our customers.
Progressive Leasing is known for the high-quality assistance that we provide, and we love to continuously pursue excellence and compassion in all that we do! We are dedicated to creating a culture of belonging, inclusion, diversity, and equity in our teams and celebrate each individual contributions and uniqueness.
YOU ARE : A creative and driven marketing guru that loves building a brand. The Partner Marketing Specialist will closely integrate themselves into partner marketing operations and build close relationships with key retail partners, along with internal cross functional teams.
Internally you will work with Brand Marketing, CRM, Compliance, Sales, E-Commerce and Product teams to develop, plan, and deliver impactful campaigns intended to drive new user acquisition, repeat usage, and total life-time value.
The Partner Marketing Specialist should feel comfortable working across several different product categories and feel comfortable presenting to senior level executives.
OUR DAY-TO-DAY :
- Act as the main point of contact for all marketing touch points for Retail Partner & Progressive’s internal marketing team
- Work closely with Retail Partners to develop overall marketing strategy and execute a variety of co-marketing campaigns across multiple retail channels
- Help identify campaign objectives driven by business goals focused on acquisition, engagement, awareness and lease origination
- Build clear messaging and campaign testing plans within the Retail Partner channels
- Work with internal and external cross functional teams to develop go to market plans, and track and measure program success
- Use industry knowledge and research to forecast marketing opportunities that drive business goals
- Partner with cross-functional internal teams to drive process efficiencies and share findings to advise future-state
- Own the creation, development, and innovation of campaign creative and collateral
- Nurture relationships across the merchant organization
YOU’LL BRING :
- 3+ years of marketing experience
- Bachelor’s degree in business, marketing, or similar field preferred. MBA preferred
- Strong working knowledge of retail, experience working with and leading execution at large, national retailers
- Strong working knowledge of marketing strategy and channel experience (in-store, digital, TV, radio, etc.)
- Strong, detail oriented, project management skills
- Strong, storytelling, speaking, and presentation skills
- Strong understanding of B2B marketing, retail / shopper marketing, both online and offline
- Strong understanding of Ecommerce best practices
- Strong understanding of shopper behaviors and trends
- Strong interpersonal skills
- Ability to prioritize and multi-task
- Positive attitude and results-oriented work ethic
WE OFFER :
- Competitive Compensation + Bonus Potential
- Full Health Benefits; Medical / Dental / Vision / Life Insurance + Paid Parental Leave
- Company Matched 401k
- Paid Time Off + Paid Holidays + Paid Volunteer Time
- Diversity Alliance Resource Groups
- Employee Stock Purchase Program
- Tuition Reimbursement
- Charitable Gift Matching
- Job Required Equipment & Services Will Be Provided
Marketing Associate
As a Marketing Associate, we are looking for motivated individuals who can manage and implement our team philosophies through one-on-one coaching, mentorship, and daily classroom-style training.
We set the highest standards in customer service and sales for our clients. Our company's nationally recognized customer service and sales team are dedicated to helping our clients develop their businesses into leaders within their respective fields.
The Marketing Associate must be able to communicate professionally and clearly with our clients and CEO as part of a weekly summary presenting the customer acquisition and sales deliverables.
A complete competency for effective customer service and sales strategies are a must for our Team Leaders. Projects can be numerous, and the ability to multitask is a necessity.
Marketing Associate Main Responsibilities : Lead from the front by regularly providing direct customer and sales support for customers Implement organizational best practices in regards to recruiting and managing one of our Fortune companies and team members Produce customer service and sales options to our customers Create strategic plans for advancement within the company Evaluate the team's effectiveness and create customer service and sales solutions to produce a higher source of revenue Develop personal relationships within the company and recruit positive members to join the team Education & Experience Requirements : Associate's or Bachelor's degree and / or experience in business, sales, or communications General understanding of customer service and sales techniques and principles Professional appearance and excellent communication skills Position Requirements : Supervise a group of employees amongst the customer service and sales teams Capable of managing multiple priorities effectively and efficiently Collaborate with the team to ensure success between companies and team members Positive attitude and great work ethic Detailed oriented and highly organized Powered by JazzHR
Content Marketing Manager
Job Description
With over 120 offices and nearly 7,000 associates throughout the U.S. CBIZ (NYSE : CBZ) delivers top-level financial and employee business services to organizations of all sizes, as well as individual clients, by providing national-caliber expertise combined with highly personalized service delivered at the local level.
CBIZ has been honored to be the recipient of several national recognitions :
- 2022 Best and Brightest Companies to Work for in the Nation
- 2023 Top Workplaces USA
- 2022 America's Best Mid-Size Employers
- 2022 Best and Brightest Companies in Wellness
- 2022 Great Place to Work Certification
CBIZ Corporate is a division of CBIZ, Inc., providing internal support in the areas of finance, human resources, payroll, benefits, IT, legal, and marketing.
CBIZ is ranked as a Top 20 Largest Broker of U.S. Business (Business Insurance Magazine) and a Top 100 Retirement Plan Adviser (PLANADVISER).
We are looking for an experienced Content Marketing Manager to join the financial services division and help lead the content team.
If you are highly articulate, enjoy working as part of a diverse and creative team, and have a passion for creating high-quality and engaging content that drives business success, we want you on our team! This role within the CBIZ Accounting, Tax, and Advisory practice will work with the National Growth Marketing Director to guide our content marketing strategy in alignment with the marketing plan, will facilitate content planning, and manage the day-to-day content creation.
Content Development (50%)
- Researches and monitors relevant issues of the day and competitor content.
- Assists national and regional teams with strategizing content and collateral needs and appropriate marketing channels.
- Drives content planning and its execution, developing innovative and engaging content
- Writes, edits, and proofreads thought leadership content to ensure proper flow, grammar, punctuation, spelling and company voice are present and content is channel optimized to generate results.
- Collaborates with design team and other teammates to successfully launch content / marketing campaigns.
- Distills complex and / or technical topics into laymen's terms.
- Responsible for managing outsourced content writing relationships, needs and schedules - incorporating into overall content planning / calendar.
- Follows established writing standards and company tone to ensure compliance and consistency in all materials.
- Interviews subject matter experts to glean information necessary for writing projects.
- Ensures collaboration across the content team to maintain a consistent brand voice and message across all platforms.
- Partners with Corporate Marketing and other practices on content for companywide initiatives.
- Works with content team members to update internal sites.
Content Strategy (25%)
- Analyzes content performance and evolves strategy to enhance results.
- Works closely with the Growth Marketing Director to package and place content that produces results.
- Proactively prepares and maintains editorial and content calendar(s) that aligns with the marketing plan, strategic initiatives, and key industries and service offerings.
- Interpret marketing analytics and report on metrics and trends to drive future strategies and development of innovative content.
Content Scalability and Communications (25%)
- Builds relationships with key internal subject matter experts.
- Proactively communicates content updates to internal clients, business developers, and stakeholders.
- Develop scalable processes for content creation with both internal and external subject-matter experts.
Qualifications Required :
- Bachelor's Degree in Marketing, Journalism, English, or related field.
- 7+ years writing experience, preferably in a B2B professional services environment.Experience with the accounting industry a plus.
- Exceptional written, verbal, and interpersonal communication skills.
- Demonstrative experience developing and executing comprehensive content plans and calendars.
- Superlative writing skills with demonstrated ability to create clear and compelling content that infuses creativity and action.
- Experience creating compelling titles and smart CTAs.
- Excellent organizational and time management skills.
- Discerning attention to detail including spelling, punctuation, grammar, and proofreading.
- Ability to translate marketing metrics and performance to pivot content direction when necessary.
- Ability to successfully manage multiple concurrent projects and meet strict deadlines.
- Management experience preferred.
- Strong computer skills, including advanced knowledge of Microsoft Word and Outlook.
- Team player who enjoys working in a collaborative environment as well as independently.
- Portfolio of previous experience requested upon interview.
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You can request a reasonable accommodation by calling 844-558-1414 (toll free)or send an email to [email protected]
EQUAL OPPORTUNITY EMPLOYER
CBIZ is an affirmative action-equal opportunity employer and reviews applications for employment without regard to the applicant's race, color, religion, national origin, ancestry, age, gender, gender identity, marital status, military status, veteran status, sexual orientation, disability, or medical condition or any other reason prohibited by law.
If you would like more information about your EEO rights as an applicant under the law, please visit these following pages EEO is the Law and EEO is the Law Supplement.
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