Why This Role is Important to Us

The instED Marketing Specialist Manager will be responsible for building and growing our brand with customers and prospects as well as maximizing the utilization of instED's in-home urgent care services by our customers (e.

g. health plans and risk bearing provider organizations) and their constituents (patients, members, and providers).

To achieve this the Marketing Specialist Manager will be responsible for all external communication and marketing activities across all instED's customers and prospects.

He or she will collaborate with the marketing and communication teams of instED customers to help them use their existing communication channels to effectively promote instED.

What You'll Be Doing

• Own end-to-end content production. Write, review, edit, and update content for the company website, social media channels, blogs, newsletters, white papers, marketing materials, emails, press releases, case studies, interviews, videos scripts, and webinars and similar mediums.
• Build, review, and maintain a content calendar, across customers, ensuring timely delivery with messaging that effectively communicates product value targeted to several audiences.
• Distinguish and uphold brand consistency, tone, and messaging consistency across all properties and channels.
• Monitor overall website and social media activity and content performance, determine metrics and create reporting to evaluate engagement success or failure.
• Apply SEO methods to increase website traffic.
• Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, TikTok, YouTube and LinkedIn
• Manage website intake requests and serve as key results-focused communication point for both online and offline written correspondences, materials, and notices across social, B2B, and Press.
• Review and analyze data and report on marketing metrics to management and leadership.
• Produce reports and dashboards providing insights into marketing activity and effectiveness.

Working with internal departments and staff

• Collaborate with internal departments to establish campaign ideas and objectives, complete tasks, and identify and solve problems.
• Work with sales executives and leadership to develop content and execute strategies that generate new sales leads, support sales meetings, and participate in industry events and conferences
• Develop framework and best practices to increase scale and efficiencies.
• Partner with and lead internal stakeholders to architect marketing materials aimed at driving usage.
• Supervise all aspects of social media interaction between customers, providers, members, and the company, and ensure a positive and timely experience.

Working with Customer staff

• Partner with customer teams to create programs, campaigns and assets that are used to drive successful customer deployments, visit volume, revenue.
• Building, reviewing, and maintaining a customer content calendar, ensuring timely delivery with messaging that effectively communicates product value targeted to several audiences.
• Partner with customers to lead creation of marketing materials and announcements. Examples include videos, PPTs, brochures, email language, demos, etc.
• Oversee day-to-day management of customer campaigns and ensure brand consistency while hitting key KPIs for increased branding, growth and engagement

Who We Are :

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world.

We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged.

We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

At New Balance, We Got Now.

JOB MISSION :

Marketing Associate Email Marketing will oversee development and execution of email campaigns that build and support relationships with subscribers for New Balance North America (United States and Canada).

This person will be primarily responsible for campaign execution, customer retention, list segmentation, subscription growth and list hygiene for stores and e-commerce.

The Marketing Associate will be a crucial member of the Direct-to-Consumer Marketing team, collaborating on a frequent basis with cross-functional stakeholders across Site Management, Merchandising, Retail, Creative, and Development teams to ensure the success of integrated marketing campaigns.

This role seeks someone who is enthusiastic about e-mail marketing and consumer retention.

MAJOR ACCOUNTABILITIES :

Provide concise and timely project milestones, including risks

Coordinate with cross-functional teams to ensure emails launch within deadlines

Setup, test and launch email campaigns while ensuring quality assurance check is complete

Prioritize projects in fast-paced environment

Plan, develop and execute strategic A / B tests, analyze results and adapt appropriate improvements and learnings into campaigns and programs

Edit html templates and create ad hoc emails and forms as necessary

Understand email marketing best practices

Understand list management and list hygiene principles

Basic understanding of deliverability best practices

REQUIREMENTS FOR SUCCESS :

Bachelor’s degree preferred in Business, Marketing, Communications or related field

3+ years relevant marketing experience, preferably in an e-commerce environment

Experience working with ESPs and with database segmentation targeting through campaign management tools

Understanding of target consumer(s) & key strategies needed to win

Familiarity with personalization

Understanding of key e-commerce marketing concepts

Exceptional project management skills with the ability to manage multiple projects and deadlines

Results-driven with a strong ability to produce deliverables accurately, timely, and efficiently

Regular Associate Benefits

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K.

We also proudly offer a slate of more nontraditional perks opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs that encourage our associates to grow personally as they develop professionally.

You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword it’s part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration.

Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates.

New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations.

To continue our focus on hybrid work we have introduced Work from Anywhere (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and / or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.

Position Summary

This position will assist in the production and execution of marketing and advertising campaigns; tracking sales data; maintaining inventory of promotional materials;

planning and / or leading special events and trade shows; maintaining marketing calendar and databases; preparing reports as well as important administrative duties.

Essential Duties and Responsibilities

1. Assists with marketing execution and strategic planning across all RCN product lines, (creative development, advertising, data base segmentation, etc).

Must understand the basics of traditional and digital marketing, (including strong working knowledge of social media)

2. Takes ownership and responsibility for supporting customer, revenue and product penetration goals for the market

3. Develops the key front line relationships with marketing vendors, agencies and programmers

4. Coordinates acquisition and up-sell direct mail process. Ensures target dates are met.

5. Coordinates the development and production of marketing creative and materials via outside agencies to ensure materials are developed and delivered on schedule.

6. Manages the marketing and event calendars

7. Assists with budget / expense tracking and vendor payment

8. Assumes responsibility for internal marketing communications, shares marketing promotions and competitive reconnaissance with all stake-holders as needed

9. Assumes responsibility for development of sales collateral materials for sales teams and other support functions

10. Assumes responsibility for coordinating marketing events. May also assist with sales events.

11. Other duties as assigned.

Minimum Qualifications

• Bachelor’s Degree in Marketing, Advertising, Communications or Business is preferred
• Valid driver's license and reliable transportation
• Agency-side experience a plus, either full service or media planning.
• Experience in telecommunications is a plus.
• Ideal candidate will have 2-5 years of previous marketing experience. Exposure to managing Direct Response and / or Media planning is preferred.
• Thorough understanding and appreciation for measured results vs. expenditure (ROI) is critical.
• Excellent written and verbal communication skills.
• Ability to establish strong interdepartmental and external working relationships with key contributors resulting in successful sales and marketing campaigns.
• Strong computer skills and excellent working knowledge of common software packages. Proficiency in Microsoft Office is required.
• Must be creative, a critical thinker, team oriented, energetic, organized and the ability to handle multiple tasks is essential.
• Ability to work flexible hours during events.
• Some travel required.

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

Take a step forward and let Edenred surprise you.

Every day, we deliver innovative solutions to improve the life of millions of people, connecting employees, companies, and merchants all around the world.

We know there are hundred ways for you to grow. With us, you will expand your skills in a multicultural, challenging, and dynamic environment.

Dare to join Edenred and get ready to thrive in a global company that will offer you endless opportunities.

Job Summary :

The Marketing Specialist will be responsible for executing B2B demand and lead generation initiatives across multiple channels.

You will support the process of defining target customer segments, developing the appropriate outreach strategies, and executing the campaigns.

In addition, you will provide daily support on other marketing related initiatives such as marketing media calendars and event coordination.

Essential Functions : Duties and Responsibilities

• Develop and execute all inbound and outbound lead generation campaigns to drive qualified leads into the sales pipeline
• Use marketing automation platforms (HubSpot / Pardot / etc.) to track and optimize lead generation & lead nurturing programs through email campaigns, content marketing, paid media, webinars and social media channels
• Track, report, and analyze program performance, and make recommendations for further improvement
• Assist in the creation of social media content, collaborate with the marketing team on the planning and execution of campaigns and strategies, monitor the media and manage social media calendar
• Conduct market research to better identify target audiences and how to attract using a variety of tools
• Assist with planning, communicating and executing events, including timelines, venues, vendors, speakers, agendas, promotions, budgets and invitations from ideation to execution
• Ensure consistency of brand identity and appeal to various stakeholders
• Provide additional marketing support as needed

Required Skills / Abilities :

• Experience with payment (i.e. commercial cards), fintech, or B2B services (required)
• Coordinate closely with sales and marketing for alignment of key lead generation and sales objectives
• Demonstrable experience managing SEO / SEM, email, social media, and / or display advertising campaigns
• Monitor metrics using Salesforce, Hubspot, Google Analytics and other related tools
• Strategic thinker with strong analytical skills; ability to translate data into actionable recommendations
• Self-starter who can operate well in a collaborative team environment and adapt effectively to changing business priorities / strategies
• Meticulous attention to detail and a user-centric mindset
• Event planning experience preferred
• Strong project planning and organization skills
• Experience with Salesforce and marketing automation (i.e., Hubspot)
• Superior written, verbal and interpersonal communication skills

Education and Experience :

• Bachelors degree in a related field preferred. Equivalent combination of education and experience will be considered
• A minimum of 2 years of related experience in B2B lead generation & digital marketing
• Proven track record of building successful lead generation and funnel management; strong accountability for generating pipeline that leads to revenue
• At least 1 year marketing automation experience (preferably HubSpot)

Affirmative Action / EEO Statement :

Edenred is an equal opportunity organization. We recruit, employ, train, compensate, and promote without regard to race, religion, color, national origin, age, gender, sexual orientation, gender identity, marital status, disability, protected veteran status, or any other basis protected by applicable federal, state or local law.

Edenred is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.

To request reasonable accommodation, contact

The heart of Boston Ballet is the human experience. Through our living and breathing art, we forge human connections between artist and attendee, teacher and trainee, friend and newcomer, one's outer and inner self.

We believe that the community of employees that makes dance possible is better together when talented individuals with varied life experiences, identities, races, cultures and ideas are welcomed, encouraged, and heard.

Under the direction of the Director of Audience Services and in close partnership with the Director of Media and Communications, the Email Marketing Manager is an exempt position that is responsible for driving customer engagement and sales through email communication and assists in managing the integrity of the database.

They ensure campaigns are relevant and engaging, build target audience segments, set up automation logic, conduct a / b testing, and analyze campaign performance.

They will stay aware of marketing automation best practices and make recommendations to optimize the Ballet's approach.

Please be sure to include a cover letter with your resume in order to be considered for this position.

ESSENTIAL FUNCTIONS

• Manage marketing automation tool to deploy all e-communications and execute personalized patron journeys across defined segments
• Generate email campaign performance reports and present insights and recommendations to continuously optimize engagement and conversions across campaigns
• Make recommendations based on email performance and segmentation results to achieve over $2M yearly in email revenue
• Work with members of Marketing, Development, and Boston Ballet School to create and maintain a centralized email campaign calendar
• Assist in the creation and execution of database management tools such as National Change of Address (NCOA), email clean-up, phone append, and patron demographics
• Create, analyze, and disseminate reports on audience demographics (zip codes and relevant ticket buyer demographic data)
• Institute and manage digital lead generation campaigns
• Participate in annual strategic planning meetings with digital advertising agency to understand full multi-channel picture
• Bachelor's degree or equivalent work experience
• 5+ years of marketing experience, preferably working with e-communications and / or marketing automation platforms and experience as either a data analyst for a marketing department or firm, or a digital content strategist
• Experience working in CRM databases such as Tessitura
• Proven track record of strong organizational and project management skills in a fast-paced environment; ability to work independently or with a cross-functional team to effectively handle multiple projects and stakeholders while driving toward deadlines
• Independent self-starter with strong communication skills, excellent problem-solving abilities, and analytical skills
• Superior internet and computer skills and ability to pick up new programs quickly; command of Microsoft Office programs, popular content management systems, and Google Analytics; some HTML

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