WHAT YOU'LL DO

As a within BCG’s People & Organization Practice Area (PA), you will support the global Marketing Managing Director & Partner and broader Leadership PA Team in the development and execution of our marketing strategy to help build and strengthen client relationships and position the PA as thought leaders in the market.

You will have a global responsibility with strong visibility to PA leadership, independently managing the execution of broad portfolio PA marketing efforts across all marketing channels including social media, online (web), email products, press and media partnerships, and internal communications

Working across the PA to advance and evolve the market offering and leading more junior team members, you will help shape and execute the PA annual marketing plan, acting as a face to the customer towards strategic partners.

You will manage publication pipelines and content distribution end to end, plan and execute conferences, events and partnerships with internal and external stakeholders as well as drive overarching campaigns and own the PA marketing budget.

Additional tasks include reviews of PA marketing performance, preparation of recommendations to key stakeholders as well as complex analysis to inform decisions of the leadership team.

Also, you will demonstrate an understanding of the business context, products and offerings by supporting POP leaders in developing external and internal communications, talking points, and other commentary that will be distributed internally or externally.

YOU'RE GOOD AT

• Self-starting with a strong work ethic, entrepreneurial drive, service mentality and ability to work both autonomously and in a multinational team
• Independently leading more complex, broader sub-functional teams independently to execute marketing and communication projects.
• Operating effectively in a matrix organization and fast-paced environment where ownership, accountability, and way forward may be unclear you drive for clarity
• Complex project management, driving on-time deliverables, anticipating and managing risks
• Managing multiple senior stakeholders, building consensus, persuading and negotiating while being a strong team player across seniority levels with a strong presence and maturity
• Leveraging a comprehensive external network within the marketing community. Building your own network of partners and relationships
• Staying organized amidst a high volume of complex projects and stakeholders
• Strong teaming, collaboration, and partnership skills, including across formal reporting lines
• Excellent written and spoken English a prerequisite
• Attention to detail and eye for design

YOU BRING (EXPERIENCE & QUALIFICATIONS)

• Education and work experience : BA / Masters preferred, at least 8-10 years’ experience
• Events experience strongly preferred. Professional services experience helpful
• Ability to effectively manage and drive area of accountabilities, contributing to higher level agenda setting
• Ability to resolve complex issues and non-defined problems autonomously, with full business acumen
• Proven ability to lead and manage junior team members
• Excellent execution / organizational and communication skills
• Outstanding written and verbal communication skills
• Excellent analytical capabilities
• Highly professional, service oriented, pro-active and flexible attitude. Experience working in virtual and / or intercultural teams a plus
• Advanced proficiency in Outlook, PowerPoint, and Excel; Sales Force Marketing Cloud and CRM experience a plus

YOU'LL WORK WITH

The candidate will report to the POP Senior Director and Global Practice Management Executive Director. He / she will also work closely with members of the POP Leadership team when needed.

He / she will engage directly with Partners, Topic Leaders, Topic Managers, Knowledge Team members, editors / writers, BCG's global marketing function teams (e.

g. social media, email, online teams, media), conference organizers, and the media as required.

Marketing Executive

Job Description

We seek " three " highly organized, determined, and passionate Marketing Executives to join our growing Marketing team. The Marketing Executive will help implement the in-house marketing strategy and report to the Marketing Manager on all marketing tasks.

This role requires meticulous time management and the ability to deliver various functions within deadlines.

Responsibilities

• Manage the production cycle of marketing materials, including leaflets, posters, flyers, newsletters, and email campaigns.
• Write and proofread corporate literature and articles for the company and each product. These documents will reflect critical messages, features, and benefits.
• Ensure all marketing materials produced have a positive visual impact.
• Enforce and follow brand guidelines, ensuring brand recognition grows within the target market.
• Generate sales leads through electronic communications such as email campaigns, pay-per-click adverts, social media, and website optimization for all products, services, and events.
• Liaise with external contacts such as designers, print agencies, and editors.
• Manage the distribution of marketing material.
• Maintain and update the internal CRM (contact management) database.
• Planned, organized, and promoted product-specific events such as conferences, seminars, receptions, and exhibitions; and attended where required.
• Conduct market and customer research.
• Work with the Corporate Communications team to develop marketing plans and strategies.
• Keep current with professional sector news.
• Analyse and monitor competitors and their marketing strategies.
• Review, optimize and update the corporate website to ensure maximum visibility and accessibility, ensuring visitor retention.
• Post-marketing campaign evaluation.
• Support the Marketing Manager and other colleagues.
• Support all departments when required.
• Compliance with all company policies and procedures, data protection, and health and safety requirements
• Fulfill any additional duties as the business may require

Requirements

• A marketing background
• Excellent Microsoft Office skills
• At least two years of administrative experience in a marketing support role
• Website content development experience, though not essential, is desirable
• Sales page experience
• Proven experience in building effective relationships (with internal and external customers)
• Presentation skills.
• Marketing research and analytical expertise.
• Website management, including prior experience managing content management systems (CMS).
• Experience or knowledge of SEO.
• Experience or knowledge of Google AdWords.
• Graphic design experience for print and digital

Description

LEGENDS

Founded in 2008, Legends’ operating divisions worldwide include Global Partnerships, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Global Technology Solutions, Attractions, Growth Enterprises offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision.

Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions;

entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment.

For more information, visit www.Legends.net and follow us on Twitter and Instagram @TheLegendsWay.

CITIZENS MARKET ATLANTA FOOD HALL

The first 25,000 square-foot Food Hall located at one of the most coveted locations in Buckhead, at Phipps Plaza features 8-chef driven concepts Umami Burger, Sam’s Crispy Chicken, El Pollo Verde, Ella Mia, Krispy Rice, Soom Soom, Cicci de Carne and Sa’Moto operated in partnership with Simon Properties.

This foodie destination will also host private events and catering, as well as robust monthly guest focused event programming.

THE ROLE

The Marketing Manager will be responsible for developing and executing best-in-class, fully integrated marketing strategy and programs to drive brand awareness and guest traffic.

As a successful Marketing Manager, you will own creative content capture and strategic execution of social media, collateral and grassroots marketing to establish Citizens Market Food Hall as the premier foodie destination in Atlanta.

The individual will serve as the day-to-day contact for marketing needs for the Citizens Market Atlanta team in all areas of business development, client service, and strategic vision execution.

They must be an organized multitasker, able to handle many diverse projects simultaneously and meet tight deadlines. This role will collaborate closely with Legends and Simon Properties cross-channel partners including Hospitality, Creative, and Communications.

ESSENTIAL FUNCTIONS

• Support client initiatives to develop strategic marketing campaigns, including local paid media, owned media channels and earned media opportunities.
• Manage creation and execution of digital content strategy and calendar across Instagram and Facebook.
• Develop email campaigns and analyze results to optimize messaging and engagement rates.
• Partner with third party PR agency to develop and manage media press materials and community outreach plan that engages local influencers, organizations and residents to drive awareness and guest traffic.
• Collaborate with corporate creative services team to develop effective and on-brand collateral.
• Partner with third party PR agency to develop and execute media press materials and collaborate on opportunities with community influencers and organizations.
• Collect quantitative and qualitative data from marketing and communications campaigns, social accounts and email to produce weekly and monthly reports as outlined.
• Collaborate and support planning for guest-facing events, including strategic support to promote and spread awareness.
• Other duties, projects, and responsibilities as defined by the business environment.

QUALIFICATIONS

To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels.

Bachelor's Degree required.

• 5-7 years of experience in marketing and digital strategy, preferably at an agency or in the restaurant, entertainment, or hospitality industry.
• Must be able to manage multiple projects and internal stakeholders at the same time.
• Eager, self-starter who has a strong ability to proactively take lead on a project.
• Detail-oriented individual, who takes pride in delivering an accurate product.
• Excellent verbal and written communication skills.
• Proven experience in the oversight of brand marketing initiatives, campaigns, and programs to reinforce brand objectives.

COMPENSATION

Competitive salary , commensurate with experience, and a generous benefits package that includes : medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

Location : On Site

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to sit, talk, hear; use hands to finger, and handle controls.

The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.

Why Gallo?

With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world.

Apply Today! Our Brands. Your Future.

As a Manager - Brand Marketing you will oversee marketing activities with a 12-18 month horizon for assigned brand(s). Provides mentoring, coaching to team members in executing marketing strategies consistent with established P&L objectives and brand role.

Leads Agile marketing and IMP processes for assigned brand(s). Contributes to the development and execution of OGSM brand level strategies.

This position can be done remotely in the following cities : Atlanta, Chicago, Dallas, Los Angeles, Miami, Nashville, and New York.

Please note one week travel to Modesto, CA along with additional days travel in market a month are requirements under these remote working accommodations.

What You Will Do

This job description reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.

• Leverages mastery of business drivers, relevant consumer, customer and channel trends and insights to lead assigned brand(s) against annual business objectives.
• Oversees the development and maintenance of brand strategies for assigned brands; manages the execution of established growth and profit objectives;

seeks out innovative ways to continuously build brand(s) to obtain or maintain category leadership. Recommends new trends and competitive activities to seek out innovative ways to build channel effectiveness and efficiency.

• Acts as the Outcome Owner through the agile marketing process.
• Owns the process and timeline for the Integrated Marketing Planning Process (IMP) from Business Review through activation and optimization to ensure the brand meets the organizational objectives.

Develops the IMP brief in collaboration with the Marcomm Planner and supervises the development of the activation briefs.

Contributes to the development of the Brand Strategic Positioning (BSP), helps to identify optimal consumer design target and consumption target, Brand Universe and / or brand positioning.

Participates in the execution of strategies in support of the OGSM’s. Owns the A&P budget for assigned brand(s), including commerce and portions of the overhead allocation.

Oversees the development and implementation of the creative and communication strategy, campaign idea, communication plan (including media plan) and the development, creation, deployment and optimization of the campaign assets.

• Oversees relationships with outside agencies ensuring alignments with brand goals and objectives.
• Outlines and evaluates current and proposed product attributes and effectively communicates consumer product needs to the Winemaking team.
• Develops staff to possess transferable brand marketing skill sets which can be applied successfully in other Gallo business units.

Nurtures high-level marketing skills possessed by staff, identifies areas of improvement and provides mentoring and coaching to increase execution level.

• Contributes to the overall development of policies and procedures; changes systems, policies, and procedures to positively impact brands, the Business Unit and the Brand Marketing function.
• Responsible for understanding and complying with applicable quality, environmental and safety regulations. If accountable for the work of others, responsible for ensuring their understanding and compliance.

What You Will Need

• Master’s degree plus 6 years of communications, finance, marketing, military, operations, supply chain / supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility;
• OR Bachelor’s degree plus 8 years of communications, finance, marketing, supply chain / supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility;
• OR Bachelor’s degree plus 6 years of Gallo experience reflecting increasing levels of responsibility; OR Master’s degree plus 4 years of Gallo experience reflecting increasing levels of responsibility;

OR High School Diploma or State-issued equivalency certificate plus 12 years of communications, finance, marketing, military, operations, supply chain / supply planning, process development, new product development, project management, process engineering or sales experience reflecting increasing levels of responsibility.

• Experience effectively presenting information to top management, public groups and boards of directors.
• Experience defining problems, collecting data, establishing facts, and drawing valid conclusions.
• Required to spend 25% of time traveling in-market in order to conduct job duties.

What Will Set You Apart

• Master of Business Administration degree plus 9 years of Gallo brand marketing experience reflecting increasing levels of responsibility.
• CPG or Alcohol beverage brand marketing experience.
• Multiple Gallo marketing rotations.
• Prior supervisory / managerial experience.
• Brand Marketing experience.
• Luxury marketing experience.
• On Premise Spirits experience.
• Ambassador Management experience.
• Experiential marketing campaign development and execution experience.
• Tasting room management experience (wine or spirits).
• Direct to consumer sales experience (alcohol beverage or luxury consumer goods a plus).
• Experience training and developing junior level brand marketers in executing brand and organizational objectives.
• Experience managing business operations and leveraging basic finance and accounting principles.
• Skilled in reading, analyzing and interpreting common scientific and technical journals, financial reports and legal documents.
• Experience responding to common inquiries or complaints from customers, regulatory agencies or members of the business community.
• Experience writing speeches and articles for publication that conform to prescribed style and format.
• Skilled in interpreting an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
• Experience performing work that is complex and varied in nature, requiring frequent evaluation, originality or ingenuity.
• Skilled in the use of MS Word, MS PowerPoint, MS Excel and MS database at an intermediate level; IRI, Brio and Spectra at a basic level.

Why Gallo?

With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today! Our Brands. Your Future.

As a Manager - Brand Marketing you will oversee marketing activities with a 12-18 month horizon for assigned brand(s). Provides mentoring, coaching to team members in executing marketing strategies consistent with established P&L objectives and brand role.

Leads Agile marketing and IMP processes for assigned brand(s). Contributes to the development and execution of OGSM brand level strategies.

This position can be done remotely in the following cities : Atlanta, Chicago, Dallas, Los Angeles, Miami, Nashville, and New York.

Please note one week travel to Modesto, CA along with additional days travel in market a month are requirements under these remote working accommodations.

What You Will Do

This job description reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.

• Leverages mastery of business drivers, relevant consumer, customer and channel trends and insights to lead assigned brand(s) against annual business objectives.
• Oversees the development and maintenance of brand strategies for assigned brands; manages the execution of established growth and profit objectives;

seeks out innovative ways to continuously build brand(s) to obtain or maintain category leadership.

• Recommends new trends and competitive activities to seek out innovative ways to build channel effectiveness and efficiency.
• Acts as the Outcome Owner through the agile marketing process.
• Owns the process and timeline for the Integrated Marketing Planning Process (IMP) from Business Review through activation and optimization to ensure the brand meets the organizational objectives.
• Develops the IMP brief in collaboration with the Marcomm Planner and supervises the development of the activation briefs.
• Contributes to the development of the Brand Strategic Positioning (BSP), helps to identify optimal consumer design target and consumption target, Brand Universe and / or brand positioning.
• Participates in the execution of strategies in support of the OGSM’s.
• Owns the A&P budget for assigned brand(s), including commerce and portions of the overhead allocation.
• Oversees the development and implementation of the creative and communication strategy, campaign idea, communication plan (including media plan) and the development, creation, deployment and optimization of the campaign assets.
• Oversees relationships with outside agencies ensuring alignments with brand goals and objectives.
• Outlines and evaluates current and proposed product attributes and effectively communicates consumer product needs to the Winemaking team.
• Develops staff to possess transferable brand marketing skill sets which can be applied successfully in other Gallo business units.
• Nurtures high-level marketing skills possessed by staff, identifies areas of improvement and provides mentoring and coaching to increase execution level.
• Contributes to the overall development of policies and procedures; changes systems, policies, and procedures to positively impact brands, the Business Unit and the Brand Marketing function.
• Responsible for understanding and complying with applicable quality, environmental and safety regulations. If accountable for the work of others, responsible for ensuring their understanding and compliance.

What You Will Need

• Master’s degree plus 6 years of communications, finance, marketing, military, operations, supply chain / supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility;
• OR Bachelor’s degree plus 8 years of communications, finance, marketing, supply chain / supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility;
• OR Bachelor’s degree plus 6 years of Gallo experience reflecting increasing levels of responsibility; OR Master’s degree plus 4 years of Gallo experience reflecting increasing levels of responsibility;

OR High School Diploma or State-issued equivalency certificate plus 12 years of communications, finance, marketing, military, operations, supply chain / supply planning, process development, new product development, project management, process engineering or sales experience reflecting increasing levels of responsibility.

• Experience effectively presenting information to top management, public groups and boards of directors.
• Experience defining problems, collecting data, establishing facts, and drawing valid conclusions.
• Required to spend 25% of time traveling in-market in order to conduct job duties.

What Will Set You Apart

• Master of Business Administration degree plus 9 years of Gallo brand marketing experience reflecting increasing levels of responsibility.
• CPG or Alcohol beverage brand marketing experience.
• Multiple Gallo marketing rotations.
• Prior supervisory / managerial experience.
• Brand Marketing experience.
• Luxury marketing experience.
• On Premise Spirits experience.
• Ambassador Management experience.
• Experiential marketing campaign development and execution experience.
• Tasting room management experience (wine or spirits).
• Direct to consumer sales experience (alcohol beverage or luxury consumer goods a plus).
• Experience training and developing junior level brand marketers in executing brand and organizational objectives.
• Experience managing business operations and leveraging basic finance and accounting principles.
• Skilled in reading, analyzing and interpreting common scientific and technical journals, financial reports and legal documents.
• Experience responding to common inquiries or complaints from customers, regulatory agencies or members of the business community.
• Experience writing speeches and articles for publication that conform to prescribed style and format.
• Skilled in interpreting an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
• Experience performing work that is complex and varied in nature, requiring frequent evaluation, originality or ingenuity.
• Skilled in the use of MS Word, MS PowerPoint, MS Excel and MS database at an intermediate level; IRI, Brio and Spectra at a basic level.

To view a full job description, please click here .

Compensation

• Hiring Salary Range : $121,300 - $181,900 / Year.
• Actual compensation amount paid may be lower or higher to be determined by factors other than race and gender such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data.

Perks & Benefits

• This position includes a competitive benefits package.
• Please click here to view our full list of benefits or click here to watch our video.

This position will not provide sponsorship now or in the future for this opportunity.

Job Requisition : 102578

LI-AJ1

BRA001

Recruiter : Adam Johnson

Gallo is an Equal Employment opportunity and Affirmative Action Employer. We do not discriminate on the basis of race, traits historically associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics in California), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, pregnancy, childbirth or related medical conditions, sexual orientation (actual or perceived), transgender status, sex stereotyping, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law.

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process.

If you need any assistance or accommodations due to a disability, please let us know at 209.341.7000.