Marketing Automation Specialist

Full-time

Looking for a way to make an impact and help people?

Join PacificSource and help our members access quality, affordable care!

PacificSource is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to status as a protected veteran or a qualified individual with a disability, or other protected status, such as race, religion, color, national origin, sex, sexual orientation, gender identity or age.

Diversity and Inclusion : PacificSource values the diversity of the people we hire and serve. We are committed to creating a diverse environment and fostering a workplace in which individual differences are appreciated, respected and responded to in ways that fully develop and utilize each person's talents and strengths.

Position Overview : The Marketing Automation Specialist is responsible for implementation and management of digital multi-channel campaigns for a variety of audiences including current and prospective members.

This role will work closely with internal and external teams to create, optimize, report, and manage digital marketing automation journeys aimed at deepening relationships with our audiences.

This position owns the end-to-end implementation of campaigns in Microsoft Dynamics CRM.

Essential Responsibilities :

  • Build and launch marketing campaigns using Microsoft Dynamics CRM and other automation tools / platforms.
  • Develop and implement a holistic multi-channel contact strategy that optimizes enrollment journeys and deepens relationships with new and existing members.
  • Manage organization-wide marketing automation programs and projects including engagement, lead capture, drip, and nurture email marketing journeys.
  • Own the journey planning process by identifying a timeline to reach the right audience and monitor performance for continued optimization.
  • Collaborate internally and externally across teams to ensure seamless delivery of projects from creative to production stages.
  • Oversee the email service within our CRM platform (MS Dynamics), manipulate HTML, segment audiences, set up A / B tests, and serve as a final quality assurance check before campaigns are launched.
  • Maintain and update dynamic lists and pull segmented lists as needed.
  • Work directly with stakeholders throughout the business to define new areas of improvement and prioritize process improvements.
  • Continuously iterate, test, and identify best performing content, timing, messaging, etc. for each audience.
  • Monitor and report on KPI performance and impact to enable continuous improvement of user experience.
  • Present results and recommendations to management on a regular basis.
  • Coordinate with developers to document and define solutions.

Supporting Responsibilities :

  • Meet department and company performance and attendance expectations.
  • Follow the PacificSource privacy policy and HIPAA laws and regulations concerning confidentiality and security of protected health information.
  • Perform other duties as assigned.

SUCCESS PROFILE

Work Experience : A minimum of 3 to 5 years marketing automation experience utilizing a CRM tool (Microsoft Dynamics, Salesforce, Hubspot, or similar).

Experience planning, mapping, coordinating, and executing email marketing initiatives. Additional experience with website content management systems, digital asset management, and project management software is preferred.

Education, Certificates, Licenses : Bachelor's Degree in Marketing, Communications, Public Relations, or related discipline and equivalent experience.

Knowledge : Experience managing digital content messaging across multiple platforms (CRM, Email, etc.). Deep understanding of all aspects marketing automation best practices.

Experience working within a project management system (Workfront experience a plus). Working knowledge of HTML, SQL, and familiarity with Adobe Creative Suite.

Proficiency with MS office applications including Word, Excel and Power point. Healthcare experience a plus but not required.

Competencies

  • Adaptability
  • Building Customer Loyalty
  • Building Strategic Work Relationships
  • Building Trust
  • Continuous Improvement
  • Contributing to Team Success
  • Planning and Organizing
  • Work Standards

Environment : Work inside in a general office setting with ergonomically configured equipment. Travel is required approximately 10% of the time.

Our Values

We live and breathe our values. In fact, our culture is driven by these seven core values which guide us in how we do business :

  • We are committed to doing the right thing.
  • We are one team working toward a common goal.
  • We are each responsible for customer service.
  • We practice open communication at all levels of the company to foster individual, team and company growth.
  • We actively participate in efforts to improve our many communities-internally and externally.
  • We actively work to advance social justice, equity, diversity and inclusion in our workplace, the healthcare system and community.
  • We encourage creativity, innovation, and the pursuit of excellence.

Physical Requirements : Stoop and bend. Sit and / or stand for extended periods of time while performing core job functions.

Repetitive motions to include typing, sorting and filing. Light lifting and carrying of files and business materials. Ability to read and comprehend both written and spoken English.

Communicate clearly and effectively.

Disclaimer : This job description indicates the general nature and level of work performed by employees within this position and is subject to change.

It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this position.

Employment remains AT-WILL at all times.

Apply Now

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Looking for a way to make an impact and help people?

Join PacificSource and help our members access quality, affordable care!

PacificSource is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to status as a protected veteran or a qualified individual with a disability, or other protected status, such as race, religion, color, national origin, sex, sexual orientation, gender identity or age.

Diversity and Inclusion : PacificSource values the diversity of the people we hire and serve. We are committed to creating a diverse environment and fostering a workplace in which individual differences are appreciated, respected and responded to in ways that fully develop and utilize each person's talents and strengths.

Position Overview : The Marketing Automation Specialist is responsible for implementation and management of digital multi-channel campaigns for a variety of audiences including current and prospective members.

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  • Own the journey planning process by identifying a timeline to reach the right audience and monitor performance for continued optimization.
  • Collaborate internally and externally across teams to ensure seamless delivery of projects from creative to production stages.
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  • Work directly with stakeholders throughout the business to define new areas of improvement and prioritize process improvements.
  • Continuously iterate, test, and identify best performing content, timing, messaging, etc. for each audience.
  • Monitor and report on KPI performance and impact to enable continuous improvement of user experience.
  • Present results and recommendations to management on a regular basis.
  • Coordinate with developers to document and define solutions.

Supporting Responsibilities :

  • Meet department and company performance and attendance expectations.
  • Follow the PacificSource privacy policy and HIPAA laws and regulations concerning confidentiality and security of protected health information.
  • Perform other duties as assigned.

SUCCESS PROFILE

Work Experience : A minimum of 3 to 5 years marketing automation experience utilizing a CRM tool (Microsoft Dynamics, Salesforce, Hubspot, or similar).

Experience planning, mapping, coordinating, and executing email marketing initiatives. Additional experience with website content management systems, digital asset management, and project management software is preferred.

Education, Certificates, Licenses : Bachelor's Degree in Marketing, Communications, Public Relations, or related discipline and equivalent experience.

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Experience working within a project management system (Workfront experience a plus). Working knowledge of HTML, SQL, and familiarity with Adobe Creative Suite.

Proficiency with MS office applications including Word, Excel and Power point. Healthcare experience a plus but not required.

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  • Building Customer Loyalty
  • Building Strategic Work Relationships
  • Building Trust
  • Continuous Improvement
  • Contributing to Team Success
  • Planning and Organizing
  • Work Standards

Environment : Work inside in a general office setting with ergonomically configured equipment. Travel is required approximately 10% of the time.

Our Values

We live and breathe our values. In fact, our culture is driven by these seven core values which guide us in how we do business :

  • We are committed to doing the right thing.
  • We are one team working toward a common goal.
  • We are each responsible for customer service.
  • We practice open communication at all levels of the company to foster individual, team and company growth.
  • We actively participate in efforts to improve our many communities-internally and externally.
  • We actively work to advance social justice, equity, diversity and inclusion in our workplace, the healthcare system and community.
  • We encourage creativity, innovation, and the pursuit of excellence.

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Repetitive motions to include typing, sorting and filing. Light lifting and carrying of files and business materials. Ability to read and comprehend both written and spoken English.

Communicate clearly and effectively.

Disclaimer : This job description indicates the general nature and level of work performed by employees within this position and is subject to change.

It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this position.

Employment remains AT-WILL at all times.

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Your Title : Product Marketing Manager

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Digital marketing specialist

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OVERVIEW

Portland Rescue Mission, is seeking a Digital Content Specialist . This gifted servant will personify strategy, creative communication, and attention to detail as they join a Christ-centered team with an award-winning culture and a commitment to serving others.

Are you ready to make a lasting difference as you share the story of people finding hope and life restoration? If so, we invite you to thoughtfully consider this unique opportunity.

EMPLOYMENT DETAILS

How to apply : We ask all applicants to apply through the Portland Rescue Mission online application form found on our careers page : https : / / portlandrescuemission.

hiringthing.com / job / 32722 / digital-marketing-specialist

  • Status : Full-Time, Regular, Exempt
  • Reports To : Director of Marketing
  • Hours : Monday-Friday day, other evenings and weekends as needed,
  • Location : This is an in-person position based at our administration office (13207 NE Halsey St. Portland, OR)

THE MARKETING TEAM

The Marketing Department at Portland Rescue Mission (PRM) is a group of dedicated professionals using their marketing skills for life-changing Christian ministry.

Our goal is to tell the stories of what God has done in the lives of the men, women and children we serve with integrity and excellence.

In doing this, we honor the lives of those we serve and share their testimony in a way that invites others more deeply into partnership with PRM through service, prayer and financial giving.

This is a true ministry opportunity through the skills of marketing, and the best candidate will be a story-telling professional with a heart for serving hurting and hopeless people in the name of Jesus.

THE POSITION

The Digital Content Specialist is a hands-on contributor to the storytelling efforts of Portland Rescue Mission through excellent content creation.

The scope of responsibility ranges from digital strategy and website management to overseeing the Mission’s social media and fundraising support.

This must be done with an emphasis on producing deliverables that convey our message of hope and transformation. The right candidate will be proficient at overseeing all aspects of digital communication, incorporating current algorithms and best practices.

They will also be comfortable with vendor management and basic copywriting.

THE ESSENTIALS

  • Individuals, businesses and churches in our community will be inspired to partner with the work of Portland Rescue Mission by encountering powerful stories of changed lives and community betterment via strategic marketing campaigns across a variety of broad and targeted platforms
  • The Portland Rescue Mission’s websites, including those representing our social enterprises, will be updated and optimized to implement best practices regarding SEO, content, graphics, lightbox ads, and design
  • The Mission narrative of Giving Hope and Restoring Life will be told strategically and effectively over multiple social media platforms including but not limited to Facebook, Twitter, Instagram, and LinkedIn.
  • Mission supporters will be encouraged, educated, and motivated by well-crafted monthly e-newsletters produced in conjunction with the Marketing Coordinator and Director of Marketing
  • Portland Rescue Mission will see an increase in donor response as a result of successful partnerships with vendors addressing digital acquisition, e-appeals, Google AdWords and grant management
  • The needs for digital design services from our staff across the Mission will be met on time, on budget, and with a spirit of collaboration and excellence
  • Design elements produced for PRM will appeal to the target audiences in the Mission’s different channels of delivery, considering demographic sensitivity and appropriateness of content and messaging

MINISTERIAL DUTIES

  • For full time position, serve a minimum of two hours per week in direct ministry capacity at one of the Mission’s locations, sharing the gospel and providing compassionate care to the people served in Portland Rescue Mission’s programs
  • Participate in Portland Rescue Mission’s Christ-centered ministry culture through actively engaging in staff worship and devotional opportunities, including sharing and teaching on a rotating schedule
  • Engage program participants with Christian care, including offering prayer and scripturally based encouragement during interactions

GENERAL FUNCTIONS

  • Work under the management and direction of the Director of Marketing and function as an active part of the Marketing Department
  • Embrace the Portland Rescue Mission ministry culture of being a Highly Relational, Christ-Centered, Joyful Servant
  • Serve two hours per week of the regular schedule in a direct ministry capacity at one of Portland Rescue Mission’s ministry centers to develop and enhance culture of hospitality
  • Provide creative input as part of the Marketing Department to improve overall performance in Portland Rescue Mission’s donor relations efforts
  • Seek ongoing training or enrichment opportunities surrounding design, technology and strategy to help the Mission keep on the cutting edge of effective marketing
  • Actively explore and report on trends and new opportunities
  • College degree in related field or experience equivalent
  • Multi-tasker, self starter, deadline-driven with the ability to multi-task and deliver in a deadline-oriented environment
  • Prompt and thorough in job performance with high accuracy and attention to detail
  • Creative and logical problem solver
  • Demonstrated ability to be a team player
  • Highly proficient in industry-standard design software (Adobe Creative Suite Photoshop, Illustrator, InDesign, Acrobat, etc.)
  • Strong proficiency in software such as; Basecamp, Dropbox, WordPress and other digital media platforms
  • Command of new technologies and best practices regarding direct response digital communications
  • Experience in Microsoft Office software
  • Excellent grammatical, oral, and written communication skills
  • Ability to lift at least 50 lbs. unassisted

PERSONAL ATTRIBUTES AND VALUES

  • A personal relationship with Jesus Christ as Savior and a testimony of continued growth in faith
  • Spiritual maturity as defined by traditional Biblical Standards
  • Adherence to Portland Rescue Mission's Statement of Faith and Code of Ethics
  • Committed to the ministry of Portland Rescue Mission with a passion to help men, women and children suffering from homelessness, addiction, and abuse
  • Engaged as a supportive and integral team member of the Marketing team
  • Strong customer service and interpersonal skills
  • Genuine acceptance of constructive feedback with a can do attitude
  • Possibility thinker who presents creative solutions to problems
  • High degree of responsibility and initiative in communication and task delivery
  • Pleasant, gentle, grace-filled manner and servant’s heart toward others
  • Demonstration of excellent integrity
  • Composed and professional demeanor

EQUIPMENT USED

  • Telephone, fax and voice mail
  • Computer
  • Copier, printers and related office equipment
  • Multiple design and internet-based software, programs and apps (e.g. Adobe Creative Suite Photoshop, Illustrator, InDesign, Acrobat, etc.)
  • Digital camera with multiple lenses and external flash

OTHER DUTIES AS ASSIGNED

In this and any position with Portland Rescue Mission, it is impossible to predict the many requests and assignments that can and will be made on an employee.

Flexibility and a cooperative spirit are crucial characteristics of the person who holds this important position and for the successful operation of Portland Rescue Mission services.

MISSION AND DISTINCTIVES

OUR PASSION

To exalt Jesus by cultivating transformed lives

OUR UNIQUE APPROACH

From the first sandwich that was shared in 1949, to today's fully integrated emergency, recovery, and training services, Portland Rescue Mission is a highly relational ministry.

The Mission builds supportive and caring communities, meets people at their point of need, equips them, and provides a path forward.

In-depth partnership with churches and volunteers, multiple tiers of services and a focus on growing Christian disciples is fundamental to Portland Rescue Mission’s success.

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