Marketing Specialist
Description
Crain Communications is seeking an experienced marketer to join its Global Polymer Group. In this role, the candidate will coordinate and execute marketing programs for four of the Polymer Group brands : , , and .
The Marketing Specialist will play an important role, sitting at the center of a cross-functional ecosystem, holding responsibility for the implementation of integrated marketing campaigns that support events, award programs, webinars / livestreams, custom content, and products.
The ideal candidate must be intrinsically collaborative and able to thrive in a fast-paced environment. Sitting within the Crain Corporate Marketing team and reporting to the GPG Marketing Manager, the candidate will partner with internal teams, including Events, Sales, Editorial, Custom Content, and Creative to ensure marketing programs deliver value to our partners and customers alike.
Responsibilities
- Execute and measure integrated marketing campaigns for events, awards and other programming.
- Develop marketing plans for select programs including webinars and livestreams.
- Create, manage and maintain campaign plans in Smartsheet. Allocate and track promotional commitments across owned channels to meet deadlines.
- Develop clear production briefs for the design team that enable them to effectively create / update campaign assets. Manage the development of assets accordingly.
- Ensure consistency across creative and messaging by collaborating with team members from various departments, including events, sales and editorial.
- Collaborate with operations colleagues to arrange the effective trafficking of marketing assets via appropriate channels (email, print, digital, web)
- Work with custom content colleagues to execute social media deliverables.
- Track, analyze and report on data regarding campaign efforts and success.
- Optimize marketing plans on an ongoing basis, leveraging performance-based insights to drive improvements.
- Support strategies to grow and retain audiences, in collaboration with marketing teams.
- Assist in long-term strategic planning to support the brands, which may combine several content platforms : print, online, social and events.
Required Qualifications & Skills
- Bachelor’s degree, preferably in marketing, business, communications, or related field.
- 3+ years of relevant marketing experience, preferably in a B2B marketing position.
- Working knowledge and understanding of integrated marketing including channel, creative, operations and brand.
- Experience leveraging marketing technologies and platforms to execute and measure campaigns (Email, Hootsuite, LinkedIn, Twitter, Facebook, Zoom, Google & Adobe Analytics).
- Excellent professional writing skills with an emphasis on marketing copy.
- Strong analytical skills with the ability to recognize and recommend where campaign improvements could be made.
- Expert project management skills with a strong attention to detail.
- Deadline driven with ability to complete tasks and deliver quickly.
- Ability to multi-task and adapt to a fast-paced environment with multiple priorities, executing in the short term while developing long-term strategies.
- Self-motivated and results oriented.
- Ability to effectively manage across multiple stakeholders in a matrixed organization.
Preferences
- Prior experience in media or publishing industry
- Events marketing experience, CVENT experience preferred
- Experience with CRM systems, Sailthru preferred
- Experience using project management software, Smartsheet preferred
- Experience using ticketing software, Jira preferred
This position is exempt under the Fair Labor Standards Act and is not eligible for overtime pay.
Pay Transparency Disclosure :
The estimated base salary range for this position is $50,000 to $60,000.
The final salary offering will take into account a wide range of factors, including experience, accomplishments and location.
The salary range provided should not be considered as a salary limit or cap. In addition to base salary, Crain also offers competitive benefits including retirement plan savings contributions and bonus opportunities based on individual and company performance.
LI-KL1
associate
marketing
full-time
Visit us at www.Crain.com
Environmental Demands
Where you work matters. The job posting will provide specific information on where and when your amazing work would be performed.
Employee work location is determined by the needs of the specific team and may include on-site, hybrid or remote.
- An in-office role would require the employee to come into the office most days with occasional flexibility to work remotely if tasks can be performed elsewhere and if the manager approves.
- A remote role would allow an employee to work from a home office that is in one of the states Crain does business in. See list accompanying this job posting.
We cannot employ a work from home employee unless they reside in one of these states.
A hybrid role would be a mix of in-office and remote work. There may be a specified schedule for coming into the office or it could be at the discretion of the employee with the manager’s approval.
Many positions will also include work donein the field. Depending on the role, this may include conducting in-person interviews, attending work-related events, meeting with sources or clients.
Specifics will be noted in the job posting.Employees may be exposed to adverse environmental conditions, specifically during field work.
Other typical job functions are performed under conditions such as those found in general office work.
Travel to cover news stories / events, meetings with clients, and to our geographically separated offices may be required.
It is the nature of many positions to experience non-standard working hours and be on-call when needed for responding to email, meeting with clients, attending work-related events, story development or breaking news.
Most employees perform work Monday through Friday, although early-morning, evening or weekend shifts may be required.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of many Crain jobs.
Physical activities will include frequent in-person or virtual interactions.For most positions, it is essential to be able to remain at a desk / computer workstation for prolonged periods, perform computer-related tasks, and create / maintain documents within filing systems.
Must have close visual acuity to perform an activity, such as preparing and analyzing reports and information, transcribing, viewing a computer terminal, or extensive reading.
The typical physical requirements are light work exerting up to 25lbs of force occasionally and / or up to 10lbs of force frequently and may include climbing, pushing, standing, hearing, walking, reaching, grasping, kneeling, stooping, and repetitive motion.
Some positions will have additional physical requirements, including exerting up to 50lbs of force to move and / or carry equipment, supplies, files, or other materials as the role requires.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions and meet the environmental and physical demands of the role.
Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
Related Jobs
Marketing Specialist
Description
Crain Communications is seeking an experienced marketer to join its Global Polymer Group. In this role, the candidate will coordinate and execute marketing programs for four of the Polymer Group brands : , , and .
The Marketing Specialist will play an important role, sitting at the center of a cross-functional ecosystem, holding responsibility for the implementation of integrated marketing campaigns that support events, award programs, webinars / livestreams, custom content, and products.
The ideal candidate must be intrinsically collaborative and able to thrive in a fast-paced environment. Sitting within the Crain Corporate Marketing team and reporting to the GPG Marketing Manager, the candidate will partner with internal teams, including Events, Sales, Editorial, Custom Content, and Creative to ensure marketing programs deliver value to our partners and customers alike.
Responsibilities
- Execute and measure integrated marketing campaigns for events, awards and other programming.
- Develop marketing plans for select programs including webinars and livestreams.
- Create, manage and maintain campaign plans in Smartsheet. Allocate and track promotional commitments across owned channels to meet deadlines.
- Develop clear production briefs for the design team that enable them to effectively create / update campaign assets. Manage the development of assets accordingly.
- Ensure consistency across creative and messaging by collaborating with team members from various departments, including events, sales and editorial.
- Collaborate with operations colleagues to arrange the effective trafficking of marketing assets via appropriate channels (email, print, digital, web)
- Work with custom content colleagues to execute social media deliverables.
- Track, analyze and report on data regarding campaign efforts and success.
- Optimize marketing plans on an ongoing basis, leveraging performance-based insights to drive improvements.
- Support strategies to grow and retain audiences, in collaboration with marketing teams.
- Assist in long-term strategic planning to support the brands, which may combine several content platforms : print, online, social and events.
Required Qualifications & Skills
- Bachelor’s degree, preferably in marketing, business, communications, or related field.
- 3+ years of relevant marketing experience, preferably in a B2B marketing position.
- Working knowledge and understanding of integrated marketing including channel, creative, operations and brand.
- Experience leveraging marketing technologies and platforms to execute and measure campaigns (Email, Hootsuite, LinkedIn, Twitter, Facebook, Zoom, Google & Adobe Analytics).
- Excellent professional writing skills with an emphasis on marketing copy.
- Strong analytical skills with the ability to recognize and recommend where campaign improvements could be made.
- Expert project management skills with a strong attention to detail.
- Deadline driven with ability to complete tasks and deliver quickly.
- Ability to multi-task and adapt to a fast-paced environment with multiple priorities, executing in the short term while developing long-term strategies.
- Self-motivated and results oriented.
- Ability to effectively manage across multiple stakeholders in a matrixed organization.
Preferences
- Prior experience in media or publishing industry
- Events marketing experience, CVENT experience preferred
- Experience with CRM systems, Sailthru preferred
- Experience using project management software, Smartsheet preferred
- Experience using ticketing software, Jira preferred
This position is exempt under the Fair Labor Standards Act and is not eligible for overtime pay.
Pay Transparency Disclosure :
The estimated base salary range for this position is $50,000 to $60,000.
The final salary offering will take into account a wide range of factors, including experience, accomplishments and location.
The salary range provided should not be considered as a salary limit or cap. In addition to base salary, Crain also offers competitive benefits including retirement plan savings contributions and bonus opportunities based on individual and company performance.
LI-KL1
associate
marketing
full-time
Visit us at www.Crain.com
Environmental Demands
Where you work matters. The job posting will provide specific information on where and when your amazing work would be performed.
Employee work location is determined by the needs of the specific team and may include on-site, hybrid or remote.
- An in-office role would require the employee to come into the office most days with occasional flexibility to work remotely if tasks can be performed elsewhere and if the manager approves.
- A remote role would allow an employee to work from a home office that is in one of the states Crain does business in. See list accompanying this job posting.
We cannot employ a work from home employee unless they reside in one of these states.
A hybrid role would be a mix of in-office and remote work. There may be a specified schedule for coming into the office or it could be at the discretion of the employee with the manager’s approval.
Many positions will also include work donein the field. Depending on the role, this may include conducting in-person interviews, attending work-related events, meeting with sources or clients.
Specifics will be noted in the job posting.Employees may be exposed to adverse environmental conditions, specifically during field work.
Other typical job functions are performed under conditions such as those found in general office work.
Travel to cover news stories / events, meetings with clients, and to our geographically separated offices may be required.
It is the nature of many positions to experience non-standard working hours and be on-call when needed for responding to email, meeting with clients, attending work-related events, story development or breaking news.
Most employees perform work Monday through Friday, although early-morning, evening or weekend shifts may be required.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of many Crain jobs.
Physical activities will include frequent in-person or virtual interactions.For most positions, it is essential to be able to remain at a desk / computer workstation for prolonged periods, perform computer-related tasks, and create / maintain documents within filing systems.
Must have close visual acuity to perform an activity, such as preparing and analyzing reports and information, transcribing, viewing a computer terminal, or extensive reading.
The typical physical requirements are light work exerting up to 25lbs of force occasionally and / or up to 10lbs of force frequently and may include climbing, pushing, standing, hearing, walking, reaching, grasping, kneeling, stooping, and repetitive motion.
Some positions will have additional physical requirements, including exerting up to 50lbs of force to move and / or carry equipment, supplies, files, or other materials as the role requires.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions and meet the environmental and physical demands of the role.
Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
Marketing Trainee
We are looking for motivated, outgoing Marketing Trainees to join our growing marketing team. We want Marketing Trainees who have a competitive spirit and strong people skills.
Marketing Trainees will work directly with other Sales Representatives, Account Managers, and Trainers to help expand our clients' local footprint.
Our Marketing Trainees work in an environment centered on being a part of a team and being included in a family atmosphere.
We bring together diverse individuals who have an array of expertise, skills, and potentially helps us create progressive promotional event solutions for our clients.
We are looking for key individuals to provide customer service and promotional knowledge to our client base. Marketing Trainee Responsibilities : Greets customers and provides excellent customer service while getting maximum sales results.
Have a consistently professional, friendly, and positive behavior at all times with customers, co-workers, and managers.
Learns and updates self on new product knowledge and up-to-date specials. Marketing Trainees Requirements : Ability to start within two weeks Great people skills Positive attitude Hard-working & determined High school graduate : Some college / college graduate preferred Customer service and sales-related experience / exposure Reliable transportation to the office on a daily basis We provide an exciting, upbeat family-style environment where Marketing Trainees have the opportunity to maximize their full potential and develop personally and professionally.
Company Benefits : Our marketing and sales team gets to work with high profile clients Earn a competitive commission structure plus bonuses and full training Opportunity for personal and professional growth and development Local & non-local travel opportunities Leadership development #LI-Onsite Powered by JazzHR
Analyst, Marketing
Department
Marketing
The Role : Analyst, Marketing
Gemini is looking for a motivated individual with a deep understanding of the Web3 landscape to join as our Marketing Associate, focused on go-to-market planning and website management.
They will be responsible for coordinating go-to-market plans for major launches and leading the marketing plan for the gemini.
com website with an eye for SEO.
The ideal candidate will be interested in learning a variety of areas within the marketing organization, comfortable with setting up a project plan and leading cross-functional projects including major product launches, while maintaining a strong focus on results.
This is a unique opportunity to deliver on a global roadmap that will help drive crypto product adoption.
Responsibilities :
- Execute and evolve a multi-channel strategy that grows Gemini’s brand affinity, engagement, reach, and audience in order to drive membership growth and engagement.
- Create go-to-market plans for major product launches that require cross-functional support and work with product, design, comms and marketing to deliver on these project plans.
- Manage the website with support from the product and engineering teams, including creating new content and delivering on SEO enhancements.
This is a new focus area with a lot of white space and requires thoughtful planning and coordination.
Qualifications :
- Proven track record of project management, preferably for a Web3 company.
- Experience developing content, with a strong eye for copy, creative and storytelling.
- Working knowledge of SEO and an interest in developing a deep understanding of this area over time.
- Deep understanding of the crypto landscape; both short and long-term trends.
- Passionate about crypto and Web3.
It Pays to Work Here The compensation & benefits package for this role includes :
- Competitive starting salary
- A discretionary annual bonus
- Long-term incentive in the form of a new hire equity grant
- Comprehensive health plans
- 401K with company matching
- Annual Learning & Development stipend
- Paid Parental Leave
- Flexible time off
Salary Range : The base salary range for this role is between $66,000 - $92,000 in New York City, the State of California and the State of Washington.
This range is not inclusive of our discretionary bonus or equity package. When determining a candidate’s compensation, we consider a number of factors including skillset, experience, job scope, and current market data.
Marketing Lead
The worldwide data management software market is massive (IDC forecasts it to be $138 billion by 2026! ). At M ongoDB we are transforming industries and empowering developers to build amazing apps that people use every day.
We are the leading modern data platform and the first database provider to IPO in over 20 years. Join our team and be at the forefront of innovation and creativity.
We are seeking a highly organized and detail-oriented marketing leader to join our Marketing Strategy and Operations team as the Marketing Lead for Atlas Search.
In this role, you will be responsible for planning and executing an integrated marketing strategy and operational plan for Atlas Search, collaborating with cross-functional teams to drive awareness, customer acquisition, and product adoption.
This role can be based out of our New York City office or remotely in the North America region.
Responsibilities :
- Define and lead MongoDB’s Atlas Search go-to-market marketing strategy and supporting Marketing Calendar, collaborating with Marketing Leadership and cross-functional GTM leaders
- Work closely with Product, Product Marketing, Sales, Marketing, and Developer Relations teams to refine and execute Atlas Search’s GTM strategy
- Lead marketing programs (Growth, Strategics, Partner, DevRel, etc.) and channel partners (WebXp, Social, Paid, Comm strategy, Event strategy, etc.
to define the integrated go-to-market strategy and operational plan for Atlas Search
- Write comprehensive integrated marketing program briefs for Search, gain alignment with internal cross-functional teams, and present briefs to channel and program owners
- Ensure all program requirements and objectives are properly translated for execution, establish milestones, goals, and objectives based on input from all stakeholders, and manage communication around calendar updates / shifts
- Establish program timelines and milestone dates in collaboration with the Marketing Operations team and inform necessary teams (Marketing, Sales, Comm DevRel, etc.)
- Report project status, issues and implemented solutions, evaluations, and assessments of results, and provide leaders with updates including opportunities for improvement
- Recognize potential problem areas against the plan, identify and implement alternative solutions, and coach others through difficult decision-making situations
Qualifications :
- 6-7 years of relevant work experience in B2B product marketing operations
- Highly collaborative and effective at influencing in cross-functional environments
- Demonstrable experience planning and executing integrated marketing plan
- Strong problem-solving skills, with an ability to identify risks, resolve issues, and communicate with stakeholders
- Strong communication and presentation skills
- Understanding of modern application development, application search, cloud computing, and agile methodologies
Bonus qualifications :
- MBA or Masters in a STEM field
- In-depth knowledge of Apache Lucene or extensive experience with application search technologies
- Programming and technology skills, with experience building mobile or web applications
- Passion for new technologies and cloud computing
Join MongoDB's Marketing Strategy and Operations team and be at the forefront of innovation and creativity in the worldwide data management software market.
To drive the personal growth and business impact of our employees, we’re committed to developing a supportive and enriching culture for everyone.
From employee affinity groups, to fertility assistance and a generous parental leave policy, we value our employees’ wellbeing and want to support them along every step of their professional and personal journeys.
Learn more about what it’s like to work at MongoDB , and help us make an impact on the world!
MongoDB is committed to providing any necessary accommodations for individuals with disabilities within our application and interview process.
To request an accommodation due to a disability, please inform your recruiter.
MongoDB, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type and makes all hiring decisions without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Marketing representative
Our company is seeking a Marketing Representative who will be responsible for carrying out strategies for growth in our client's customer base.
In addition, the marketing associate will be responsible for interfacing with customers to ensure the highest quality of brand awareness.
This position requires high level of creativity and excellent written and verbal communication skills.Responsibilities :
- Anticipate and address concerns.
- Provide marketing support.
- Coordinate and schedule marketing-related events.
- Ensure quality control of marketing materials.
- Collaborate with sales team to highlight latest promotions.