Marketing Writer
Job Description
As a Copywriter on Western Digital’s Product Marketing team, your primary responsibility will be to develop content and copy for consumer-focused marketing initiatives.
By collaborating with the team, you will create strategic and creative concepts that motivate the target audience and help sales teams achieve their goals.
You must feel comfortable writing for a variety of mediums, including print, digital, social, paid ads, and more. As part of your role, you will apply best practices within copy across mediums, ensuring that all content adheres to SEO standards for digital.
Working in a fast-paced environment, you will be expected to produce quality work with a short turnaround time, managing one-off tasks and long-term projects.
You will work closely with the creative team to write, edit, and review within the style guide, exploring and problem-solving independently to produce relevant copy both at a single instance and system level.
Joining the Product Marketing team means working alongside other creative professionals, including designers, marketing managers, content strategists, and product managers.
Key Responsibilities :
- Support the evolution of product marketing strategies, ensuring alignment with overall business objectives.
- Support the strategic development of marketing campaigns, considering new and innovative ways to promote products and engage target audiences.
- Ensure all marketing content is aligned with the brand's identity, including tone, voice, and visual aesthetic.
- Create strategies to enhance audience engagement with the brand, fostering brand loyalty and advocacy.
- Harness the power of storytelling in shaping and promoting the product narratives across various marketing channels.
- Collaborate with creative teams to ensure the execution of marketing strategies
Qualifications
3-5 years of experience in advertising, copywriting, editorial or public relations
Understanding of how to write concise, branded content for consumer retail, e-commerce, digital marketing and video and the varying parameters each medium requires
Ability to interpret briefs, take direction and execute
Comfort collaborating in a large, matrixed cross-functional organization
Compelling presentation skills
Fluency in Microsoft Office
Additional Information
Western Digital is committed to providing equal opportunities to all applicants and employees and will not discriminate based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics.
We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment.
We comply with the laws and regulations set forth in the Equal Employment Opportunity is the Law poster.
Western Digital thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within.
We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us.
We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution.
Western Digital is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process.
Please contact us at [email protected] to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
LI-CK1
Marketing Writer
Job Description
As a Copywriter on Western Digital’s Product Marketing team, your primary responsibility will be to develop content and copy for consumer-focused marketing initiatives.
By collaborating with the team, you will create strategic and creative concepts that motivate the target audience and help sales teams achieve their goals.
You must feel comfortable writing for a variety of mediums, including print, digital, social, paid ads, and more. As part of your role, you will apply best practices within copy across mediums, ensuring that all content adheres to SEO standards for digital.
Working in a fast-paced environment, you will be expected to produce quality work with a short turnaround time, managing one-off tasks and long-term projects.
You will work closely with the creative team to write, edit, and review within the style guide, exploring and problem-solving independently to produce relevant copy both at a single instance and system level.
Joining the Product Marketing team means working alongside other creative professionals, including designers, marketing managers, content strategists, and product managers.
Key Responsibilities :
- Support theevolution of product marketing strategies, ensuring alignment with overall business objectives.
- Support the strategic development of marketing campaigns, considering new and innovative ways to promote products and engage target audiences.
- Ensure all marketing content is aligned with the brand's identity, including tone, voice, and visual aesthetic.
- Create strategies to enhance audience engagement with the brand, fostering brand loyalty and advocacy.
- Harness the power of storytelling in shaping and promoting the product narratives across various marketing channels.
- Collaborate with creative teams to ensure the execution of marketing strategies
Qualifications
3-5 years of experience in advertising, copywriting, editorial or public relations
Understanding of how to write concise, branded content for consumer retail, e-commerce, digital marketing and video and the varying parameters each medium requires
Ability to interpret briefs, take direction and execute
Comfort collaborating in a large, matrixed cross-functional organization
Compelling presentation skills
Fluency in Microsoft Office