Wan Bridge Group Jobs (1)

Summary

As a Digital Marketing Manager, you will Support the Sr. Director of Marketing in the execution of a strategic paid search and affiliate marketing annual plans that integrates with organizational marketing initiatives.

Responsible for developing, implementing, and managing comprehensive digital marketing strategies to drive brand awareness, increase online visibility, and generate leads for the company.

This role requires a deep understanding of digital marketing channels, tools, and trends, along with strong analytical and creative skills to optimize campaigns and maximize performance.

Duties / Responsibilities

• Consistently review web analytics provided by Google Analytics and internal CRM for search, marketing mix modeling and digital attribution tools, and agency reporting platforms to identify trends in lead generation / optimization.
• Experience managing and enhancing PPC campaigns across platforms : Google AdWords, Bing Ads and social advertising platforms.
• Managing and implementing the company's PPC advertising strategy.
• Create and control all PPC spending providing insight and recommendations for internal operations.
• Partner with website professionals and their SEO team, the analytics team, to ensure key sales drivers have the proper coverage and marketing messages on all community websites.
• Work with ILS's to provide communities with the highest lease-ready leads at the lowest costs.
• Create and help execute monthly and yearly marketing budgets alongside the Director of Marketing.
• Forecast / reforecast traffic performance of all digital outlets based on budgets, updates to strategy, planned testing and attribution tool influences.
• Work with onsite teams to develop and deploy sales and marketing strategies in all thing's social media, lead management and online reputation.
• Creating static and animated digital content for websites, social media, and advertising campaigns.
• Designing HTML5 emails for campaigns.
• Managing and updating websites with original graphic content.
• Taking professional photos and creating virtual 360 tours of our properties.
• Managing and creating digital assets for online marketing and social media using original videos and photography.
• Making decisions and resolving problems efficiently and effectively.

Qualifications

• 4+ years of related work experience, agency and real estate experience a plus
• Deep understanding of PPC advertising and PPC campaigns
• Bachelor's or associate degree in graphic design, visual art, photography, advertising or related field
• Ownership and oversight of paid digital media budget including planning and reconciliation
• Knowledge of digital marketing standards
• Proven experience developing multimedia creatives for advertising campaigns.
• Knowledge of social media graphics and standards
• 1-2 years of experience in video production and editing
• Knowledge of WordPress CMS and other CMS a plus
• Proficiency with MS Office applications with advanced skills in Excel and email.

The above listing represents the general duties considered essential functions of the job and is not to be considered a detailed description of all the work requirements that may be inherent in the position.

Other duties may be assigned as necessary.

Essential Functions

• Typical work schedule, Monday through Friday
• Ability to access, input, and retrieve information from a computer and / or electronic device.
• Ability to sit or stand for long periods of time
• Ability to move around work environment including stairs.
• Lift or move items up to 25 pounds.

Wan Bridge is an Equal Opportunity Employer

Job Posted by ApplicantPro