The Transtec Group, Inc Jobs (1)

Who We Are

The Transtec Group, Inc. is a pavement engineering firm that specializes in asphalt and concrete pavements. We are a locally owned small business and our team members are a unique, close-knit group.

We constantly seek out professionals who do more than work hard and stay motivated. We carefully select individuals who have a terrific attitude and are a fit to our culture.

The Transtec team is passionate, creative, and has the "whatever-it-takes" approach to problem solving. The workplace is challenging, rewarding, and fun.

We care about our clients as much as our co-workers and strive for exceptional quality and uncommonly personable service.

Marketing Manager

Transtec is on the move! We're growing and are seeking a full-time Marketing Manager to join our team. In this role you will develop, coordinate and lead our marketing strategy for The Transtec Group's engineering services and construction technology product.

You're likely a great candidate for this opportunity if you have 3-7 years relevant experience, you strive for perfection, think creatively and work hard, roll up your sleeves and hunger to deliver more than expected.

You are consistently on time, on budget, and possess a work ethic that drives efficient and effective outcomes.

The ideal person for this role will :

• Gather and analyze market data to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
• Develop and implement market strategies, plans and schedules for each of our business units.
• Own and carry out all aspects of marketing from strategy to execution to reporting on results.
• Ensure Website is optimized to our target audience (TAM)
• Determine KPIs and present regular marketing reports to your leadership team.
• Work with all teams to develop and optimize messaging and marketing assets for the entire customer journey.
• Work with internal subject matter experts to write press releases, case studies, newsletters, white papers, educational content, and other technical articles.
• Promote and own presence on all relevant media outlets and monitor media coverage.
• Write and design brochures, sales decks, promotions, and other print / digital marketing assets.
• Design and execute email marketing campaigns.
• Develop and execute successful organic and paid social media strategies. (SEO)
• Develop and execute marketing strategy for conferences and tradeshow participation with industry and association business partners.

This includes booth design and promotional activities with messaging for successful lead generation, as well as pre and post conference marketing strategy.

Occasional travel to conferences and tradeshows possible.

• Uphold and improve branding guidelines and educate the team on branding.
• Maintains knowledge of trends and developments in our industry; identifies needs for new products, services and / or service enhancements and makes recommendations to leadership.
• Composes, develops, evaluates, and delivers training on marketing activities, strategies, and policies for the Transtec Team.
• This is a role that owns The Transtec Demand Gen effort. Past experience and success in Demand Gen strategies is required to be eligible for this opportunity.
• Design and maintain WordPress websites.
• Produce or manage the production of video.
• Ability to manage the outsourcing of various marketing activities to freelancers / agency partners.

Job Location : Austin, Texas, USA. Our team members enjoy a hybrid office / remote work environment.

Salary : Transtec has a long-standing reputation of paying competitive salaries and enjoys a history of above average employee retention.

Negotiable. Based on skills and experience.

Qualifications :

• 3-7 years relevant experience in marketing required.
• Strong writing and editing skills required.
• Familiarity with SEO.
• Familiarity with Adobe Creative Suite and Microsoft Office is preferred.
• Familiarity with engineering, transportation, or construction is a plus, but not required.

Attributes :

• Well organized, able to prioritize and are proactive.
• Effective communicator (written and verbal).
• Delivers superior quality work.
• Fantastic attention to detail critical.
• Consistently sets and meets deadlines.
• Driven to success and to make co-workers successful.
• Collaborative team player, easy to get along with.
• Able to accept criticism without sensitivity.
• Willing to learn
• Able to problem solve.
• Self-starter, able to thrive with little direction.