The Learning Experience Jobs (1)

Onsite role in Deerfield Beach, FL

Manager, Acquisition Marketing

You’re an experienced marketing manager and a leader. As the liaison between the brand and the franchise centers, your key responsibility is to drive enrollment and be a professional brand steward for our field of franchised childcare centers.

You are proactive, action-oriented, a good gatekeeper, a strong collaborator, and results-driven. You enjoy working with internal and external stakeholders and contributing value to a growing organization.

You’ll be able to contribute directly to the engine that makes our business thrive while propelling our brand and mission forward.

Responsibilities :

• Drive awareness, interest, and enrollment for the brand by partnering with paid and organic agencies for franchise centers
• Deliver marketing training, and maintain oversight and performance management across various channels, including social, SEM, display, native, influencer, and offline media to drive enrollment
• Facilitate communication between our franchise centers and digital agency for planning, tracking, and reporting purposes
• Work directly with field leadership to execute marketing practices for lead generation through digital and traditional methods on a localized level
• Drive our employer partnership program in collaboration with center management
• Closely collaborate with the creative, communications, and operations teams to deliver marketing plans and tactics to drive enrollment
• Strategize and develop creative briefs for our creative / design team, ensuring all marketing assets (videos, photos, landing pages, etc.

remain on-brand and relevant for the channel

• Effectively use analytics to understand consumer and customer behavior and turn data into insights and marketing activity / recommendations, yielding positive results
• Monitor budgets and timelines for all initiatives alongside peers within the marketing and brand teams
• Discover and team up with various external partners to test new innovations which deliver value in the marketing funnel
• Continuously improve our internal processes around cross-functional communication, idea generation, and project execution, and be comfortable with reporting

Requirements :

• 4+ years’ experience working in growth marketing with a brand or agency
• Bachelor’s degree or equivalent experience
• Fluent in Facebook Ads Manager, Google Analytics, and Excel
• Successful track record working in a high-volume, fast-paced environment
• Strong organizational skills with high attention to detail
• Excellent communication and relationship-building skills
• Passion for inspiring and willingness to teach others
• Eager to learn and try new approaches and identify channels to make strategic bets

LI-AW1