The Learning Experience Jobs (1)

Onsite role in Deerfield Beach, FL Manager, Acquisition Marketing You’re an experienced marketing manager and a leader. As the liaison between the brand and the franchise centers, your key responsibility is to drive enrollment and be a professional brand steward for our field of franchised childcare centers. You are proactive, action-oriented, a good gatekeeper, a strong collaborator, and results-driven. You enjoy working with internal and external stakeholders and contributing value to a growing organization. You’ll be able to contribute directly to the engine that makes our business thrive while propelling our brand and mission forward. Responsibilities : Drive awareness, interest, and enrollment for the brand by partnering with paid and organic agencies for franchise centers Deliver marketing training, and maintain oversight and performance management across various channels, including social, SEM, display, native, influencer, and offline media to drive enrollment Facilitate communication between our franchise centers and digital agency for planning, tracking, and reporting purposes Work directly with field leadership to execute marketing practices for lead generation through digital and traditional methods on a localized level Drive our employer partnership program in collaboration with center management Closely collaborate with the creative, communications, and operations teams to deliver marketing plans and tactics to drive enrollment Strategize and develop creative briefs for our creative / design team, ensuring all marketing assets (videos, photos, landing pages, etc. remain on-brand and relevant for the channel Effectively use analytics to understand consumer and customer behavior and turn data into insights and marketing activity / recommendations, yielding positive results Monitor budgets and timelines for all initiatives alongside peers within the marketing and brand teams Discover and team up with various external partners to test new innovations which deliver value in the marketing funnel Continuously improve our internal processes around cross-functional communication, idea generation, and project execution, and be comfortable with reporting Requirements : 4+ years’ experience working in growth marketing with a brand or agency Bachelor’s degree or equivalent experience Fluent in Facebook Ads Manager, Google Analytics, and Excel Successful track record working in a high-volume, fast-paced environment Strong organizational skills with high attention to detail Excellent communication and relationship-building skills Passion for inspiring and willingness to teach others Eager to learn and try new approaches and identify channels to make strategic bets LI-AW1