Marketing Manager
Overview
Salary Range : $90,000-$110,000 DOE
Our client is a fast-growing, VC-backed innovator of premium electric powered two-wheeled vehicles. The company’s products are proudly designed, and hand made in the USA from a local supply chain.
To support the company’s rapid projected growth in 2023 and beyond and new Marketing Manager position has been created.
As the Marketing Manager you will be responsible for the creation and activation of the brand and product positioning to identify and drive growth.
You will be building awareness, positioning and go-to-market enablement materials for our brand and individual products.
In this highly entrepreneurial role, you will be working cross-functionally with areas such as product development, engineering, manufacturing, customer success and business development.
You must be hands-on, have a drive for action, be analytical, motivating, and thrive in a fast-paced environment.
What you will be responsible for :
- Build and lead the implementation of strategic corporate and product marketing strategies.
- Lead overall communication and marketing efforts, fueling all necessary marketing channels, building content, managing external partners, developing selling material, and all PR efforts.
- Develop and refine product positioning, including competitive analysis, value proposition, product and buyer personas definition, etc.
- Create and manage content that generates interest work with design teams to build presentations, investor material, blogs, whitepapers, and case studies / success stories.
- Establish a cohesive go-to-market message that connects our product capabilities to our customer needs.
- Lead the conception, design and optimization of marketing campaigns that drive product awareness and revenue growth in the D2C and B2C channels.
- D2C includes ecommerce, email, paid & organic search. B2C includes distributor and dealer selling materials and product training / education.
- Lead, organize, and attend targeted industry events and investor conferences to raise brand awareness.
- Plan advertising and promotional campaigns / calendars in a variety of media channels (social, email, SMS, print, newsletter, blog, etc.)
- Grow, segment and nurture Email and SMS database to communicate brand messaging, new product introductions, events, promotions, etc.
- Partner with the CEO, Product Management, Business Development and Customer Success to identify, prioritize, and advocate for new or improved products and features based on competitive benchmarks, industry trends, usage analysis, and customer feedback.
- Manage budget and forecasting, including analysis and detailed metrics between spend and performance, providing recommendations on how best to capture ROI
What you’ll bring to the team :
- Solid knowledge of digital & conventional marketing techniques and principles
- 5+ years of marketing experience & marketing strategy
- Hands-on experience in a start up or similar high-growth environment
- Thorough understanding of social media and web analytics
- Creativity and commercial awareness
- Solid understanding of both paid and organic marketing
- Excellent written and oral communication skills.
- Experience managing 3rd Party Agencies and contractors.
- Working knowledge of Martech tools such as Shopify, Klayvio, Sprout Social or similar.
- Ability to travel as needed (up to 50% in the first 12-18 months)
- Commitment to work full time in Cleveland HQ
What’s in it for you :
- A competitive salary $90,000-$110,000 DOE
- Health Insurance
- Ability to participate in the company’s equity compensation plan / future success of the company.
- A great opportunity to grow and work with some of the most exceptional minds in the industry
- Being part of a fast-paced environment that offers challenging goals, autonomy, and mentoring, creating unparalleled opportunities both for you and the team.