Content Marketing Manager
The Guestbook
Las Vegas, NV
Position Summary
The Content Marketing Manager is responsible for the development, implementation, and execution of content strategy for both our partners and our member travelers.
The successful candidate will be a creative and organized individual who is able to create and manage compelling content that drives engagement, growth, sales, and other business goals.
The ideal candidate is highly detail oriented, has excellent written communication skills, and should perform well under deadlines.
Preferred experience with high end hospitality brands / travel industry.
Here you’ll get to :
- Develop, implement, and manage content strategies and plans that align with our company’s overall goals and objectives
- Create and maintain content for our website, partner communications, social media, and other digital properties
- Develop, manage, and optimize content to ensure maximum visibility, engagement, and conversion
- Monitor and analyze content performance, providing data-driven insights to improve content
- Perform keyword research to identify and target relevant topics for thought leadership
- Collaborate with cross-functional teams to ensure content is optimized and effective
- Stay up-to-date on industry trends and best practices, and identify opportunities for improvement
- Develop and maintain editorial calendars, content production schedules, as well as curatorial guidelines
- Ensure content accuracy and consistency with brand voice, messaging, and purpose
- Build a scalable content production process that drives new customer initiatives and supports our partner retention teams
About you :
- You have a BS or BA in Marketing, Communications, Creative Writing, or a similar field
- 3+ years of experience in content strategy and content marketing in B2C / B2B companies, preferably in hospitality or travel tech
- Demonstrated success in developing, managing, and optimizing content
- Understanding of SEO, social media, and digital marketing best practices
- Experience with content management systems and analytics tools
- Excellent writing, editing, and proofreading skills
- Experience producing content across several different channels / medium
- You are detail oriented, ask questions and are curious.
- Strong organizational and project management skills
- Ability to work independently and as part of a team
- Excellent communication and interpersonal skills
- You work well under deadline, deftly prioritizing and multitasking as needed.
- You have a passion for travel and tech you’re at your best when you’re doing what you love and we’re looking for candidates who are excited about our mission
- You are willing to wear different hats we’re a startup and are looking for candidates who can adapt to evolving market opportunities.
- You are a self-starter
Nice to have :
- Experience working in a 2-sided marketplace business
- Experience with video content production
- Background in hospitality / travel industry marketing
Where :
- This role will be based in Las Vegas, NV (hybrid)
- Occasionally, infrequent travel may be required.
Full-time