Trade Marketing Manager
Position Summary
Develop and implement Trade Marketing initiatives for assigned area(s) which align with company objectives Central Category, Trade Marketing & Shopper guidelines, policies and programs;
serves as the liaison between Marketing, Innovation and Sales teams and assigned area(s).
Essential Job Functions
Design, implement and execute channel / customer campaigns objectives and Consumer / Category insight; collaborate and present information including but not limited to Trends, Ethnographic, Macroeconomics, and Benchmark;
recommends action based on data
- Implement methodologies and global tools; manage and implement Communicate Category, Trade & Shopper Strategy
- Define Business Strategy by Category; monitor unoccupied market niches; advise opportunities including but not limited to quick profit, middle & term vision actions;
propose criteria and calendar to product rationalization
- Manage marketing initiatives; recommend strategy implementation; develop, implement and manage final marketing and advertising plan and campaign launch;
- collaborate with stakeholders including but not limited to regional, local, sales, logistics, commercial and marketing teams;
evaluate impact of innovation products implemented in channel and customer
- Forecast new products including but not limited to rolling booking based on analysis; ensure analysis of sales volume, new customers, price, and profitability
- Validate profitability of trading conditions; recommend pricing proposal; generate guidelines for prices including but not limited to credit notes, promotions and discounts;
manage promotional and portfolio strategies and incentives and project implementation
Co-design Brand Activation Plan at POS; manage POP, merchandising , inventory and new products / promotion availability at POS;
recommend shopper insights and customer information; negotiate point of sale materials, including but not limited to, budgets, logistics, distribution and assortment
- Develop and control trade marketing budget; ensure budget is tracked and controlled to meets company objectives; collaborate with marketing leads to develop and supervise regional trade marketing budget
- Generate Demand Planning for Campaigns, New Products and Promotions
- Develop and coordinate plans and strategic relationships with below the line (BTL) agencies; communicate product benefits and brand value / equity to sales teams;
- ensure collaboration of promotions and product communication with product managers and marketing team including but not limited to evaluation of geographic / category differences;
review, refine and monitor Trade Marketing Plans Implementation; approve strategic point of sale plans
- Ensure metrics are tracked and measured; results are communicated timely and accurately; and actionable recommendations are presented to stakeholders
- Manage brand performance including but not limited to brand metrics, KPI's; recommends action plan based on data.
- Hires, trains, supervises, and establishes schedules, work assignments, project plans, career development, performance goals and evaluations, resolve disciplinary concerns, and / or termination of assigned personnel
- Other duties as assigned
Minimum Qualifications
- Bachelor s degree in Business, Marketing or related field or equivalent work experience
- Five years of brand management experience
- Two years of consumer-packaged goods experience
- One year of supervisory or leadership experience
License / Certifications
N / A
Preferred Qualifications
- Bilingual in English and Spanish
- Project management skills
KNOWLEDGE, SKILLS & ABILITITES (KSA’s)
- Ability to identify complex problems, review information to collaborate and develop options then implement solutions
- Demonstrated ability to communicate across all levels of the organization, present complex ideas concisely and clearly articulate ideas verbally and in writing
- Ability to build professional relationships with cross functional teams while facilitating a collaborative environment
- Proficient with Microsoft office, including skills with Outlook, Word and PowerPoint with advanced Excel skills
ENVIRONMENTAL / WORKING CONDITIONS
Ability to travel up to 30% of the time
PHYSICAL REQUIREMENTS
Usual office environment with frequent sitting, walking, and standing, and occasional climbing, stooping, kneeling, crouching, crawling, and balancing.
Frequent use of eye, hand, and finger coordination enabling the use of office machinery. Oral and auditory capacity enabling interpersonal communication as well as communication through automated devices such as the telephone.