Marketing coordinator
Summary Perform all marketing administrative tasks related to daily route preparation, referral source follow-up, key measurement, activities, and marketing / sales plan updates.
Maintain Franchise web and social sites. Conduct Center of Influence (COI), facility and key account research. Set-up, manage, and participate in Franchise marketing and community involvement events.
Perform general marketing duties, such as drafting correspondence, swag drops, and creating online content, emails / newsletters.
Primary Roles and Responsibilities 1. Route Administration & Validation Support
a. Daily Route Preparation
b. Route Database Management
c. ERP Database Management
d. ERP File Completion Assistance
e. Routes Materials Preparations
f. RFP & Vendor Approval Support
g. Supplies and Office Materials
2. Marketing Administration
a. Referral Source Follow-up
b. Maintain Franchise Web & Social Sites
c. Priority Response & Weather Monitoring
d. COI & Facility Research
e. Key Accounts Target Lists & Research
f. Association Membership Administration
3. Brand & Marketing
a. Advertising Placement & Tracking
b. Sales Collateral & Marketing Materials
c. Franchise Brand Perception
d. Newsletter & e-Blast Coordination & Execution
e. PR Program Coordination & Execution
4. Events Coordination
a. Continuing Education Events
b. Marketing & Entertainment Events
c. Community Events
d. Association Events
e. Networking Events
5. Documentation & Reporting
a. Team Scheduling
b. Key Measurements, Activity, & Results
c. Expenses & Budgets
d. Marketing & Sales Plans
e. GPS / Routes Monitoring
Necessary Experience and Skill Set · Experience with sales and marketing support · Superb customer service, administrative, and verbal and written communication skills· Working knowledge of current business software technologies is required· Experience in the commercial cleaning and restoration or insurance industry is desired· Two to three years’ customer service, coordinator or support position experience preferred Formal Education / Training · Associate / bachelor’s degree preferred Physical and Work Environment Requirements This job operates in a professional office environment.
This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.
This job requires the ability to lift files, open filing cabinets, and bend, stand, walk, and sit for extended periods of time.
Travel is less than 20%, primarily local during the business day, although some out-of-the-area and overnight travel may be required.
m. and 5 : 00 p.m. Monday through Friday. This position may require longer hours, and some flexibility in hours may be needed dependent upon the business needs.
All employees of a SERVPRO® Franchise are hired by, employed by, and under the sole supervision and control of an independently owned and operated SERVPRO® Franchise.
SERVPRO® Franchise employees are not employed by, jointly employed by, agents of, or under the supervision or control of Servpro Franchisor, LLC, in any manner whatsoever.