Digital Marketing Manager
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the US, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV.
Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander.
We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the role
The Manager, Digital Marketing will be responsible for building and executing digital marketing strategies that drive engagement, retention and lifetime value for the suite of Roku devices.
This role will maintain and expand our existing device marketing strategy with a focus on increased personalization, segmentation and relevancy.
This individual will lead a customer-first expansion and execution of existing ad-hoc, trigger & lifecycle touch points to drive sales through the repeat purchase of our products.
Iterative testing & optimization experience is a must. We’re looking for a self-driven and curious person, who enjoys problem-solving and prioritizing resources & projects based on the impact to business goals.
What you’ll be doing
- Build and execute digital marketing strategies for multiple channels (email, Push, SMS) for Roku devices to engage and retain our customer base
- Look to continuously optimize existing campaigns, while finding opportunities to test new creative / copy / segmentation (with a test, learn, optimize approach)
- Perform customer analysis, segment customers into meaningful and actionable cohorts, conduct A / B and multivariate tests, establish reporting infrastructure, track and analyze performance, and consistently share results
- Manage campaigns from concept through execution, including calendar, creative development, trafficking, optimization, and weekly reporting
- Collaborate with internal Marketing technology teams to optimize our marketing automation technology for cross-channel campaign execution
- Clearly brief creative team on marketing direction for assets
- Track competitor landscape and industry developments to provide the team with expert advice in delivering a best-in-class mobile / email experience that meets customer and business needs
We're excited if you have
- You have 5+ years managing digital marketing strategy for a B2C product (DTC and retail marketing experience preferred)
- You have deep knowledge of and hands-on experience with CRM / marketing automation tools (e.g. Braze, Klayvio, Salesforce, Sailthru)
- Significant experience in developing best practices and optimizing email, SMS and mobile app campaigns
- You have experience designing and implementing A / B and multivariate tests
- You have worked closely with analytics team members and have an ability to dive deep into customer segmentation, cohort analysis and experimentation
- You have basic knowledge of HTML / CSS, SQL, and experience with customer segmentation
- You have a customer-centric mindset with experience using customer insights to inform business strategy and day-to-day decision-making
- You have developed creative briefs and provided constructive feedback on creative work
- You have expertise in bringing cross-functional stakeholders together to advance goals and initiatives
LI-RR1
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own.
We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check.
We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams.
We’re independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust.
In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea.
We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
Account executive
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the US, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV.
Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander.
We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the team
At Roku, we like to say that there are no bystanders, and that is as true in the advertising team as it is in any other facet of the company.
We work together to ensure our clients understand this new world of advertising, that they are making the best possible decisions to support their own goals, and drive advertiser interest and engagement across the board.
The Advertising Sales team is responsible for driving ad revenue with Advertisers and ultimately enabling our clients to reach their business objectives.
About the role
The world is cutting the cord and streaming its TV online, a shift that has dramatically changed how advertisers target, reach and measure their preferred audiences in ways that broadcast TV and cable never could.
In this new world, Roku has re-written the rules of modern advertising, and we are looking for great Account Executives who can partner with brands and show them how to best leverage this new advertising platform.
This position is on the front lines. You will be responsible for growing ad sales and custom content sponsorship revenue on the Roku platform supporting the Pharma vertical.
You are driven to work independently and resourcefully manage many duties, including relationship building, media planning, developing sales proposals, presentations, marketing materials.
You love to invent custom solutions and find ways to bring them to life with your partners. The ideal candidate will be partnering with clients and agencies to develop meaningful advertising programs that propel businesses forward.
A background in video advertising and / or sponsorship sales is required. Experience planning, buying or selling either broadcast television or digital media is a plus.
You clearly understand the landscape and have a point of view on how Roku creates value for partners. You have a proven ability to develop a sales strategy and business plans to help drive new revenue streams for the ad business.
You are dedicated, comfortable with the intense focus, context switching and often long hours required to build something great.
Ideally you have worked in a start-up environment and are confident operating amidst ambiguity. You are a fast learner and anxious to hit the ground running.
This is a crucial hire for Roku and an incredible opportunity for the right candidate looking to advance their career with a market leader in an exploding category.
For New York Only - The estimated annual salary for this position is between $146,000 and $315,000 annually.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What you’ll be doing
- Achieving aggressive advertising revenue goals
- Researching, developing, and pitching media plans to our top advertising partners across the Pharma vertical
- Presenting Roku product suite and selling in strategic opportunities
- Proactively building and maintaining a pipeline of sales targets, contacts, and sales opportunities via Roku’s existing connections, leveraging your brand and agency connections with some cold calling
- Providing campaign management, optimization, reporting, recaps, and lead upsell opportunities
- Responding to RFPs, collaborating with editorial on sponsorable custom content solutions, support research in development of winning case studies
- Expertly collaborating with cross-functional internal teams to service clients, build proposals and partner on strategies
We’re excited if you have
- 5+ years' experience in owning a book of business as Account Executive or similar
- A successful track record in closing large, complex, and custom advertising partnerships with Fortune 500 clients and key stakeholders at their agencies
- Pharmaceutical vertical experience, specifically within the Publicis agency
- Understanding of the TV, digital, programmatic and / or ad tech ecosystem
- Bachelor’s degree
LI-OR1
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own.
We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check.
We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams.
We’re independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust.
In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea.
We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.