RESA Power, LLC. Jobs (1)

Job Details

Description

Position Summary

The Digital Marketing Manager will be responsible for managing and executing digital marketing strategies to support the lead-generation efforts for the Sales team and BDM group.

The successful candidate will be responsible for overseeing all aspects of digital marketing, including website migration and strategy, content management, SEO and keywords strategy, social media strategy, direct emailing campaigns, Google ads, Google Business Listing Management, list generations, and customer surveys.

The ideal candidate will have a strong understanding of digital marketing channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and content marketing.

Will also have experience in managing and analyzing marketing data to track the effectiveness of campaigns and ROMI.

Job Responsibilities :

• Develop and execute digital marketing strategies that align with the company's overall marketing goals.
• Serve as webmaster for the main company website and all ancillary domains.
• Manage the migration of the legacy websites and develop a strategy for the new and existing company websites.
• Develop and implement an SEO and keywords strategy to improve website ranking and visibility.
• Develop and manage content marketing strategy.
• Manage and optimize paid search campaigns (Google Ads, etc.).
• Develop and implement a social media strategy to increase brand awareness and engagement (LinkedIn, Facebook, Twitter, etc.).
• Develop and execute direct email campaigns to target audiences.
• Manage list generations to support sales and marketing campaigns.
• Manage and conduct surveys to gather feedback and improve customer experience.
• Manage Google Business Listings to improve search results and visibility.
• Manage GA accounts and provide insights to improve website performance.
• Track and analyze marketing data to measure the effectiveness of campaigns.
• Work with other marketing team members to develop and execute integrated marketing campaigns.
• Stay up to date on the latest digital marketing trends and best practices.
• Other duties as assigned.

Required Experience and Qualifications :

• Bachelor’s degree in marketing, communication, or a related field or equivalent experience.
• A minimum of 5 years of experience in digital marketing with a focus on lead generation.
• A minimum of 5 years of experience in social media management / surveillance and content creation.
• Experience in HTML / WordPress, Google Analytics and understanding GA4, Adobe Creative Suite, Email marketing Software, and Video editing software, a plus.
• Proven experience in driving multiple digital campaigns to drive awareness, consideration, and purchase.
• Solid experience managing large B2B social and digital communities.
• Solid experience in using a range of marketing technologies and tools, including CRM, CMS, marketing automation, A / B testing, and optimization tools.
• Experience in website migration (back-end and front-end development), SEO, and keyword strategy.
• Experience in Google Analytics, Google AdWords, and Google Business Listing management.
• Experience in LinkedIn Marketing and Business Development campaigns.
• Experience in conducting surveys.
• Strong analytical skills and ability to provide insights to improve website performance.
• Commercial awareness of how social media campaigns drive overall business KPIs.
• High degree of tech comfort / awareness (mobile, web, email service providers, etc.)
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Ability to meet deadlines and manage multiple projects simultaneously.

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